오디오북 학습 시장 예측(-2032년) : 장르별, 대상자층별, 나레이션 유형별, 사용 디바이스별, 유통 채널별, 지역별

According to Stratistics MRC, the Global Audiobook Learning Market is accounted for $1.8 billion in 2025 and is expected to reach $6.6 billion by 2032, growing at a CAGR of 20.4% during the forecast period. Audiobook learning covers educational content delivered in audio format across academic, professional, and personal development topics. It includes mobile apps, subscription platforms, publisher catalogs, and accessibility-focused solutions. Growth is driven by widespread smartphone use, preference for multitasking and on-the-go learning, and increased accessibility for visually impaired learners, expansion of language learning and skill-based audio courses, and growing acceptance of audio as a mainstream learning medium.

According to India's DIKSHA education platform data, the platform hosts 3,059 audiobook chapters used for learning and literacy development, illustrating institutional adoption of audio-based learning resources within formal education systems.

Market Dynamics:

Driver:

Growth of mobile learning and multitasking culture

Modern consumers increasingly adopt "edutainment" and professional development into their daily routines, utilizing audiobooks to maximize productivity during commutes, workouts, and household chores. This shift toward a multitasking culture allows individuals to consume complex information without the need for dedicated visual attention. Furthermore, the convenience of app-based ecosystems enables seamless access to educational content, fostering a consistent learning habit that fuels sustained market expansion across various age demographics.

Restraint:

Competition from free podcast content and text-based learning

Many learners prioritize ad-supported or free spoken-word content, which directly cannibalizes the potential revenue of premium audiobook platforms. In academic settings where visual reference and note-taking are important, traditional text-based learning is still a very popular choice. Furthermore, subscription fatigue among consumers leads many to rely on zero-cost alternatives like YouTube or library-connected apps. Moreover, the presence of low-cost e-books continues to challenge the premium pricing often associated with high-production audiobooks.

Opportunity:

Integration of interactive features within audio platforms

Platforms are increasingly integrating tools such as synchronized text highlighting, voice-activated assessments, and AI-generated summaries to improve knowledge retention. These features make audio-based learning more attractive to students and professionals who require more profound engagement with the material. Additionally, the use of AI to offer personalized content recommendations based on individual learning curves can significantly boost user stickiness. Moreover, partnerships with educational institutions to provide integrated curriculum-based audio modules present a lucrative expansion path.

Threat:

Piracy and illegal distribution of audio content

The illegal streaming and file-sharing of audiobooks is still a major threat to the industry's financial health. Digital piracy results in billions of dollars in lost revenue for authors and publishers, often discouraging the production of niche or high-cost educational titles. Audiobooks are harder to protect with traditional automated fingerprinting systems, making manual takedowns a slow and ineffective process. Furthermore, the rise of modified applications that bypass subscription paywalls further undermines legitimate business models.

Covid-19 Impact:

The COVID-19 pandemic acted as a powerful catalyst for the audiobook learning market, as lockdowns forced millions into home-based environments. With physical bookstores and libraries closed, learners shifted rapidly toward digital formats to continue their education and personal growth. The surge in remote work and schooling created a unique window for audio-based consumption, helping users reduce screen fatigue while staying informed. Furthermore, publishers accelerated their digital-first strategies during this period. Additionally, the pandemic solidified long-term digital habits, leading to a permanent increase in platform subscriptions.

The professional & educational segment is expected to be the largest during the forecast period

The professional & educational segment is expected to account for the largest market share during the forecast period due to the rising demand for continuous skill upskilling and corporate training. Working professionals are increasingly turning to nonfiction and business audiobooks to stay competitive in a fast-evolving job market. Furthermore, the integration of audio-based learning into academic curricula and e-learning platforms has expanded its institutional reach. Additionally, the flexibility of the audio format allows for lifelong learning among diverse demographics.

The subscription-based models segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the subscription-based models segment is predicted to witness the highest growth rate as consumers move away from one-time purchases toward "all-you-can-listen" access. These models provide exceptional value by offering vast libraries of content for a fixed monthly fee, which appeals to high-volume listeners and students. Furthermore, major market players are investing heavily in exclusive content to drive recurring revenue and improve customer retention. A monthly subscription's cheaper entry fee also entices new users to experiment with the medium.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to its highly developed digital infrastructure and early adoption of mobile technology. The presence of major industry giants and a strong culture of personal development contribute to high consumer spending in this sector. Furthermore, the widespread use of smart home devices and connected vehicles creates multiple touchpoints for audiobook consumption. A steady flow of excellent content is also made possible by high literacy rates and a well-established publishing sector.

Region with highest CAGR:

During the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as a result of rapid urbanization and increased smartphone penetration in countries like China and India. The growing middle class and an intense focus on education drive the demand for portable learning solutions. Furthermore, local publishers are increasingly producing content in regional languages to capture untapped rural markets. Additionally, the expansion of affordable 5G networks makes high-quality streaming more accessible to the masses. The integration of audiobooks within popular regional super-apps is expected to trigger a significant surge in new users.

Key players in the market

Some of the key players in Audiobook Learning Market include Audible, Inc., Spotify Technology S.A., Apple Inc., Google LLC, Scribd, Inc., Storytel AB, Rakuten Kobo Inc., OverDrive, Inc., Hoopla Digital, Libro.fm, Inc., Blinkist GmbH, Penguin Random House LLC, HarperCollins Publishers L.L.C., Hachette Livre, Macmillan Publishers, Simon & Schuster, Inc., and Blackstone Publishing.

Key Developments:

In December 2025, OverDrive partnered with Follett Content to integrate audiobooks into the Sora student app, enhancing school learning resources.

In September 2025, Google launched Learn Your Way, an AI experiment that transforms textbooks into interactive formats including audio lessons, enhancing personalized learning.

In August 2025, Scribd introduced new Everand subscription tiers (Plus, Standard, Deluxe), expanding audiobook access for learners in multiple countries.

In February 2025, Hoopla partnered with Podium Publishing to add 1,200 new audiobook titles, expanding educational genres like science fiction and fantasy.

Genres Covered:

• Professional & Educational
• Language Learning
• Self-Help & Personal Development
• Test Preparation & Academic
• Other Genres

Target Audiences Covered:

• K-12 Students
• Higher Education Students
• Corporate Learners & Professionals
• Lifelong Learners

Narration Types Covered:

• Single Narrator
• Multi-Narrator & Full Cast
• Author-Narrated

Devices Used Covered:

• Smartphones & Tablets
• Computers/Laptops
• Smart Speakers & In-Car Systems
• Dedicated Media Players

Distribution Channels Covered:

• Subscription-Based Models
• One-Time Purchase
• Library & Institutional Subscriptions
• Free/Ad-Supported Models

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Emerging Markets
• 3.7 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Audiobook Learning Market, By Genre

• 5.1 Introduction
• 5.2 Professional & Educational
• 5.3 Language Learning
• 5.4 Self-Help & Personal Development
• 5.5 Test Preparation & Academic
• 5.6 Other Genres

6 Global Audiobook Learning Market, By Target Audience

• 6.1 Introduction
• 6.2 K-12 Students
• 6.3 Higher Education Students
• 6.4 Corporate Learners & Professionals
• 6.5 Lifelong Learners

7 Global Audiobook Learning Market, By Narration Type

• 7.1 Introduction
• 7.2 Single Narrator
• 7.3 Multi-Narrator & Full Cast
• 7.4 Author-Narrated

8 Global Audiobook Learning Market, By Device Used

• 8.1 Introduction
• 8.2 Smartphones & Tablets
• 8.3 Computers/Laptops
• 8.4 Smart Speakers & In-Car Systems
• 8.5 Dedicated Media Players

9 Global Audiobook Learning Market, By Distribution Channel

• 9.1 Introduction
• 9.2 Subscription-Based Models
• 9.3 One-Time Purchase
• 9.4 Library & Institutional Subscriptions
• 9.5 Free/Ad-Supported Models

10 Global Audiobook Learning Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 Audible, Inc.
• 12.2 Spotify Technology S.A.
• 12.3 Apple Inc.
• 12.4 Google LLC
• 12.5 Scribd, Inc.
• 12.6 Storytel AB
• 12.7 Rakuten Kobo Inc.
• 12.8 OverDrive, Inc.
• 12.9 Hoopla Digital
• 12.10 Libro.fm, Inc.
• 12.11 Blinkist GmbH
• 12.12 Penguin Random House LLC
• 12.13 HarperCollins Publishers L.L.C.
• 12.14 Hachette Livre
• 12.15 Macmillan Publishers
• 12.16 Simon & Schuster, Inc.
• 12.17 Blackstone Publishing