세계의 테킬라 시장 보고서(2023년)

“Tequila Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on tequila market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

• Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
• Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
• Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
• Measure the impact of high global inflation on market growth.
• Create regional and country strategies on the basis of local data and analysis.
• Identify growth segments for investment.
• Outperform competitors using forecast data and the drivers and trends shaping the market.
• Understand customers based on the latest market shares.
• Benchmark performance against key competitors.
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• Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
• All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for tequila ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The tequila market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Type: Blanco; Reposado; Anejo; Other Types

• 2) By Purity: Premium Tequila; Value Tequila; Premium and Super-Premium Tequila; Ultra-Premium Tequila

• 3) By Distribution Channel: On-Trade; Off-Trade

• Companies Mentioned: Ambhar Tequila; Bacardi Limited; Diageo Plc; AMBHAR Global Spirits LLC.; Pernod Ricard

• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

• Time series: Five years historic and ten years forecast.

• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

• Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Major players in the tequila market are Ambhar Tequila, Bacardi Limited, Diageo Plc, AMBHAR Global Spirits LLC., Pernod Ricard, Constellation Brands Inc., Brown-Forman Corporation, Suntory Holdings Limited, Dos Lunas Spirits LLC, El Grado Tequila, Thai Beverage public co., kirin holdings co Ltd., Christian Dior SE, The Molson Coors Brewing Company, Asahi Group Holdings Ltd.

The global tequila market is expected to grow from $12.10 billion in 2022 to $13.35 billion in 2023 at a compound annual growth rate (CAGR) of 10.4%. TThe Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The tequila market is expected to reach $19.32 billion in 2027 at a CAGR of 9.7%.

The tequila market consists of sales whiskey, vodka and rum and other spirits. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Tequila is a distilled alcoholic drink made from the Agave Tequilana plant. It is fermented along with other sweets like fructose and glucose, as well as synthetic flavorings. It is a common base component in cocktails and is popular among young individuals around the world.

North America was the dominated region in the taquila market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The main types of tequila are Blanco, Reposado, Anejo, and others. The purest kind of tequila is silver tequila, sometimes referred to as Blanco, platinum, or white, which is occasionally aged for no longer than a few weeks. It is available in various purities premium tequila, value tequila, premium, and super-premium tequila, and ultra-premium tequila, by several distribution channels including on-trade and off-trade.

Growing consumers' inclination towards agave-based spirits is expected to propel the growth of the tequila market. A drink termed agave alcohol is brewed from the fermented maguey (agave) plant's sap. It has been manufactured for centuries in central Mexico, where it is traditional. The popularity of agave spirits is growing in the United States as more Americans buy Mexican imports. Even retailers are making changes to make more shelf space available for tequila's growing sales. For instance, in February 2022, according to CNBC, a US-based news channel, sales of agave-based spirits increased by 30.1% year on year to USD 5.2 billion. Therefore, growing consumers' inclination toward agave-based spirits is driving the growth of the tequila market.

Product innovation is a key trend gaining popularity in the tequila market. Major companies operating in the tequila market are focused on developing innovative products to strengthen their position in the market. For instance, in April 2022, Diageo, a UK-based multinational alcoholic beverage company, launched Astral Tequila in the US, premium tequila made from 100% blue Weber agave. Diageo is now reintroducing the product with beautiful and timeless new packaging, a fresh and distinctive recipe made in a new distillery that results in a new liquid, and new marketing initiatives.

In October 2022, Pernod Ricard, a French company best known for its anise-flavored pastis aperitifs Pernod Anise and Ricard Pastis, announce that it has acquired a majority stake in Codigo 1530 Tequila. With this acquisition, the expansion of Pernod's agave portfolio comes after its recent investment in the sotol market, which saw it double its interest in US-based Sovereign Brands and acquire a minority stake in the ultra-premium Nocheluna brand, providing it with a boost in the US and Mexico. Codigo 1530 Tequila is a US-based beverage company.

The countries covered in the Tequila market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The tequila market research report is one of a series of new reports from The Business Research Company that provides tequila market statistics, including tequila industry global market size, regional shares, competitors with a tequila market share, detailed tequila market segments, market trends, and opportunities, and any further data you may need to thrive in the tequila industry. This tequila market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Table of Contents

1. Executive Summary

2. Tequila Market Characteristics

3. Tequila Market Trends And Strategies

4. Tequila Market - Macro Economic Scenario

• 4.1. COVID-19 Impact On Tequila Market
• 4.2. Ukraine-Russia War Impact On Tequila Market
• 4.3. Impact Of High Inflation On Tequila Market

5. Tequila Market Size And Growth

• 5.1. Global Tequila Historic Market, 2017-2022, $ Billion
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints On The Market
• 5.2. Global Tequila Forecast Market, 2022-2027F, 2032F, $ Billion
  • 5.2.1. Drivers Of The Market
  • 5.2.2. Restraints On the Market

6. Tequila Market Segmentation

• 6.1. Global Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Blanco
• Reposado
• Anejo
• Other Types
• 6.2. Global Tequila Market, Segmentation By Purity, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• Premium Tequila
• Value Tequila
• Premium and Super-Premium Tequila
• Ultra-Premium Tequila
• 6.3. Global Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• On-Trade
• Off-Trade

7. Tequila Market Regional And Country Analysis

• 7.1. Global Tequila Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 7.2. Global Tequila Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

8. Asia-Pacific Tequila Market

• 8.1. Asia-Pacific Tequila Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 8.3. Asia-Pacific Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

9. China Tequila Market

• 9.1. China Tequila Market Overview
• 9.2. China Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
• 9.3. China Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

10. India Tequila Market

• 10.1. India Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 10.2. India Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

11. Japan Tequila Market

• 11.1. Japan Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 11.2. Japan Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

12. Australia Tequila Market

• 12.1. Australia Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 12.2. Australia Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

13. Indonesia Tequila Market

• 13.1. Indonesia Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 13.2. Indonesia Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

14. South Korea Tequila Market

• 14.1. South Korea Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 14.2. South Korea Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

15. Western Europe Tequila Market

• 15.1. Western Europe Tequila Market Overview
• 15.2. Western Europe Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 15.3. Western Europe Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

16. UK Tequila Market

• 16.1. UK Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 16.2. UK Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

17. Germany Tequila Market

• 17.1. Germany Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 17.2. Germany Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

18. France Tequila Market

• 18.1. France Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 18.2. France Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

19. Eastern Europe Tequila Market

• 19.1. Eastern Europe Tequila Market Overview
• 19.2. Eastern Europe Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 19.3. Eastern Europe Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

20. Russia Tequila Market

• 20.1. Russia Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 20.2. Russia Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

21. North America Tequila Market

• 21.1. North America Tequila Market Overview
• 21.2. North America Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 21.3. North America Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

22. USA Tequila Market

• 22.1. USA Tequila Market Overview
• 22.2. USA Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 22.3. USA Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

23. South America Tequila Market

• 23.1. South America Tequila Market Overview
• 23.2. South America Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 23.3. South America Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

24. Brazil Tequila Market

• 24.1. Brazil Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 24.2. Brazil Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

25. Middle East Tequila Market

• 25.1. Middle East Tequila Market Overview
• 25.2. Middle East Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 25.3. Middle East Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

26. Africa Tequila Market

• 26.1. Africa Tequila Market Overview
• 26.2. Africa Tequila Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
• 26.3. Africa Tequila Market, Segmentation By Distribution Channel, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

27. Tequila Market Competitive Landscape And Company Profiles

• 27.1. Tequila Market Competitive Landscape
• 27.2. Tequila Market Company Profiles
  • 27.2.1. Ambhar Tequila
    • 27.2.1.1. Overview
    • 27.2.1.2. Products and Services
    • 27.2.1.3. Strategy
    • 27.2.1.4. Financial Performance
  • 27.2.2. Bacardi Limited
    • 27.2.2.1. Overview
    • 27.2.2.2. Products and Services
    • 27.2.2.3. Strategy
    • 27.2.2.4. Financial Performance
  • 27.2.3. Diageo Plc
    • 27.2.3.1. Overview
    • 27.2.3.2. Products and Services
    • 27.2.3.3. Strategy
    • 27.2.3.4. Financial Performance
  • 27.2.4. AMBHAR Global Spirits LLC.
    • 27.2.4.1. Overview
    • 27.2.4.2. Products and Services
    • 27.2.4.3. Strategy
    • 27.2.4.4. Financial Performance
  • 27.2.5. Pernod Ricard
    • 27.2.5.1. Overview
    • 27.2.5.2. Products and Services
    • 27.2.5.3. Strategy
    • 27.2.5.4. Financial Performance

28. Key Mergers And Acquisitions In The Tequila Market

29. Tequila Market Future Outlook and Potential Analysis

30. Appendix

• 30.1. Abbreviations
• 30.2. Currencies
• 30.3. Historic And Forecast Inflation Rates
• 30.4. Research Inquiries
• 30.5. The Business Research Company
• 30.6. Copyright And Disclaimer