세계의 비즈니스 생산성 소프트웨어 시장 보고서(2025년)

Business productivity software encompasses a range of applications designed to optimize work processes and boost efficiency for both organizations and individuals. These tools support various business functions, streamline workflows, and often come equipped with collaboration, communication, and data analysis features.

Key components of business productivity software include content management and collaboration, asset creation, artificial intelligence (AI) and predictive analytics, and structured work management. Content management and collaboration systems facilitate the creation, organization, sharing, and management of digital content, fostering teamwork and communication. These software solutions can be deployed on-premise or in the cloud, catering to organizations of all sizes, from small and medium enterprises to large corporations. They find application across diverse industries such as banking, financial services and insurance, information technology and telecom, healthcare, travel and hospitality, retail and e-commerce, manufacturing, among others.

The business productivity software research report is one of a series of new reports from The Business Research Company that provides business productivity software market statistics, including the business productivity software industry's global market size, regional shares, competitors with a business productivity software market share, detailed business productivity software market segments, market trends and opportunities, and any further data you may need to thrive in the business productivity software industry. This business productivity software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The business productivity software market size has grown rapidly in recent years. It will grow from $46.62 billion in 2024 to $53.19 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth in the historic period can be attributed to the automation of routine tasks, the personal computing revolution, internet proliferation, integration capabilities, and mobile computing.

The business productivity software market size is expected to see rapid growth in the next few years. It will grow to $89.36 billion in 2029 at a compound annual growth rate (CAGR) of 13.9%. The growth in the forecast period can be attributed to implementing cloud computing or AI in business processes, globalization, user-friendly interfaces, artificial intelligence (AI) integration, remote and hybrid work models, and cybersecurity concerns. Major trends in the forecast period include cost reduction technologies, 5G and network advancements, sustainability initiatives, unified communication and collaboration platforms, virtual and augmented reality, and blockchain for secure transactions.

The global increase in remote and distributed workforces is anticipated to drive the expansion of the business productivity software market. Remote and distributed workforces involve employment structures where employees operate outside of a traditional office setting, typically from home or other remote locations. This trend is growing due to technological advancements, evolving attitudes towards work-life balance, and the global pandemic accelerating the adoption of flexible work arrangements. Business productivity software aids remote and distributed workforces by offering essential tools and platforms for effective communication, collaboration, project management, and task organization. For instance, in April 2023, the US Bureau of Labor Statistics reported that the percentage of establishments with teleworking employees rose from 37.4% in 2021 to 42.2% in 2022. Consequently, the global rise of remote and distributed workforces is fueling the growth of the business productivity software market.

Leading companies in the business productivity software market are concentrating on developing generative AI-powered assistant solutions to enhance productivity for developers and businesses. A generative AI-powered assistant in business productivity software is an AI-driven tool aimed at increasing efficiency by automating tasks, providing insights, and supporting decision-making processes. For example, in April 2024, Amazon Web Services Inc., a US-based cloud computing platform, launched Amazon Q, a sophisticated generative AI assistant designed to accelerate software development and improve business data utilization. Amazon Q is a comprehensive business productivity software solution that employs generative AI to enhance efficiency, decision-making, and collaboration for developers, offering deep enterprise integration, robust security, generative AI capabilities, productivity-boosting features, and proven adoption by large organizations and business users across the enterprise.

In March 2022, Microsoft Corporation, a US-based technology company, acquired Nuance Communications Inc. for an undisclosed amount. This acquisition bolstered Microsoft's industry cloud offerings by utilizing Nuance's expertise in conversational AI and ambient intelligence. Nuance Communications Inc. is a US-based computer software company that provides business productivity software solutions.

Major companies operating in the business productivity software market are Google LLC, Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Zoom Video Communications Inc., Atlassian Corporation plc, Dropbox Inc., HubSpot Inc., Zendesk Inc., Slack Technologies Inc., Zoho Corporation Pvt. Ltd., Smartsheet Inc., TeamViewer GmbH, Miro, Monday.com Ltd., Freshworks Inc., Asana Inc., Basecamp LLC, Intercom Inc., Box Inc., Wrike Inc., ClickUp Inc., Airtable Inc., Notion Labs Inc., Evernote Corporation, Trello Inc.

North America was the largest region in the business productivity software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the business productivity software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the business productivity software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The business productivity software market includes revenues earned by entities by providing services such as project management, communication and collaboration, customer relationship management (CRM), analytics, and business intelligence. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Business Productivity Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on business productivity software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for business productivity software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The business productivity software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Solutions: Content Management And Collaboration; Asset Creation; Artificial Intelligence (AI) And Predictive Analytics; Structured Work Management
• 2) By Deployment: On-Premise; Cloud
• 3) By Organization Size: Small And Medium Enterprises; Large Enterprises
• 4) By Industry: Banking, Financial Services And Insurance; Information Technology And Telecom; Healthcare; Travel And Hospitality; Retail And E-Commerce; Manufacturing; Other Industries
• Companies Mentioned: Google LLC; Microsoft Corporation; Salesforce.com Inc.; Adobe Inc.; Zoom Video Communications Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Business Productivity Software market Characteristics

3. Business Productivity Software market Trends And Strategies

4. Business Productivity Software market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Business Productivity Software Growth Analysis And Strategic Analysis Framework

• 5.1. Global Business Productivity Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Business Productivity Software market Growth Rate Analysis
• 5.4. Global Business Productivity Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Business Productivity Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Business Productivity Software Total Addressable Market (TAM)

6. Business Productivity Software market Segmentation

• 6.1. Global Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Content Management And Collaboration
• Asset Creation
• Artificial Intelligence (AI) And Predictive Analytics
• Structured Work Management
• 6.2. Global Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• On-Premise
• Cloud
• 6.3. Global Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Small And Medium Enterprises
• Large Enterprises
• 6.4. Global Business Productivity Software market, Segmentation By Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Banking, Financial Services And Insurance
• Information Technology And Telecom
• Healthcare
• Travel And Hospitality
• Retail And E-Commerce
• Manufacturing
• Other Industries

7. Business Productivity Software market Regional And Country Analysis

• 7.1. Global Business Productivity Software market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Business Productivity Software market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Business Productivity Software market

• 8.1. Asia-Pacific Business Productivity Software market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Business Productivity Software market

• 9.1. China Business Productivity Software market Overview
• 9.2. China Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Business Productivity Software market

• 10.1. India Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Business Productivity Software market

• 11.1. Japan Business Productivity Software market Overview
• 11.2. Japan Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Business Productivity Software market

• 12.1. Australia Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Business Productivity Software market

• 13.1. Indonesia Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Business Productivity Software market

• 14.1. South Korea Business Productivity Software market Overview
• 14.2. South Korea Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Business Productivity Software market

• 15.1. Western Europe Business Productivity Software market Overview
• 15.2. Western Europe Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Business Productivity Software market

• 16.1. UK Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Business Productivity Software market

• 17.1. Germany Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Business Productivity Software market

• 18.1. France Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Business Productivity Software market

• 19.1. Italy Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Business Productivity Software market

• 20.1. Spain Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Business Productivity Software market

• 21.1. Eastern Europe Business Productivity Software market Overview
• 21.2. Eastern Europe Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Business Productivity Software market

• 22.1. Russia Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Business Productivity Software market

• 23.1. North America Business Productivity Software market Overview
• 23.2. North America Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Business Productivity Software market

• 24.1. USA Business Productivity Software market Overview
• 24.2. USA Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Business Productivity Software market

• 25.1. Canada Business Productivity Software market Overview
• 25.2. Canada Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Business Productivity Software market

• 26.1. South America Business Productivity Software market Overview
• 26.2. South America Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Business Productivity Software market

• 27.1. Brazil Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Business Productivity Software market

• 28.1. Middle East Business Productivity Software market Overview
• 28.2. Middle East Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Business Productivity Software market

• 29.1. Africa Business Productivity Software market Overview
• 29.2. Africa Business Productivity Software market, Segmentation By Solutions, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Business Productivity Software market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Business Productivity Software market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Business Productivity Software market Competitive Landscape And Company Profiles

• 30.1. Business Productivity Software market Competitive Landscape
• 30.2. Business Productivity Software market Company Profiles
  • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. Zoom Video Communications Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Business Productivity Software market Other Major And Innovative Companies

• 31.1. Atlassian Corporation plc
• 31.2. Dropbox Inc.
• 31.3. HubSpot Inc.
• 31.4. Zendesk Inc.
• 31.5. Slack Technologies Inc.
• 31.6. Zoho Corporation Pvt. Ltd.
• 31.7. Smartsheet Inc.
• 31.8. TeamViewer GmbH
• 31.9. Miro
• 31.10. Monday.com Ltd.
• 31.11. Freshworks Inc.
• 31.12. Asana Inc.
• 31.13. Basecamp LLC
• 31.14. Intercom Inc.
• 31.15. Box Inc.

32. Global Business Productivity Software market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Business Productivity Software market

34. Recent Developments In The Business Productivity Software market

35. Business Productivity Software market High Potential Countries, Segments and Strategies

• 35.1 Business Productivity Software market In 2029 - Countries Offering Most New Opportunities
• 35.2 Business Productivity Software market In 2029 - Segments Offering Most New Opportunities
• 35.3 Business Productivity Software market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer