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모바일 부가가치 서비스 시장 보고서(2026년)

Mobile Value Added Services Global Market Report 2026

발행일: | 리서치사: 구분자 The Business Research Company | 페이지 정보: 영문 250 Pages | 배송안내 : 2-10일 (영업일 기준)

    
    
    




■ 보고서에 따라 최신 정보로 업데이트하여 보내드립니다. 배송일정은 문의해 주시기 바랍니다.

모바일 부가가치 서비스 시장 규모는 최근 빠르게 확대하고 있습니다. 2025년 1조 585억 9,000만 달러에서 2026년에는 1조 2,177억 4,000만 달러로, CAGR 15.0%로 성장할 것으로 예상됩니다. 지난 수년간의 성장은 스마트폰 사용 확대, 모바일 인터넷 연결의 확산, 디지털 컨텐츠에 대한 소비자 수요 증가, 앱 기반 서비스 도입 증가, 통신 사업자의 사업 다각화 전략 등에 기인합니다.

모바일 부가가치 서비스 시장 규모는 향후 몇 년간 급속한 성장이 전망됩니다. 2030년에는 2조 1,312억 2,000만 달러에 달하고, CAGR은 15.0%를 기록할 전망입니다. AI 기반 개인화에 대한 투자 증가, 몰입형 모바일 경험에 대한 수요 증가, 모바일 커머스 생태계 확대, 기업의 모바일 참여 플랫폼 사용 확대, 데이터 기반 수익 창출에 대한 집중도 강화 등이 예측 기간 동안의 성장 요인으로 작용할 것으로 보입니다. 예측 기간의 주요 동향으로는 모바일 엔터테인먼트 서비스 도입 확대, 위치 기반 프로모션 활용 증가, 인앱 광고 모델 확대, 모바일 커머스 구현에 대한 수요 증가, 개인화된 사용자 경험에 대한 집중도 강화 등을 꼽을 수 있습니다.

E-Commerce의 확대가 모바일 부가가치 서비스 시장의 성장을 견인할 것으로 예상됩니다. E-Commerce란 인터넷을 통한 상품 및 서비스의 매매를 말합니다. 모바일 부가가치 서비스는 모바일 E-Commerce의 편의성과 안전성을 높이고, 소비자의 신뢰와 참여도를 높입니다. 예를 들어, 미국 E-Commerce 통계에 따르면 2022년에는 소비자의 65%가 온라인 구매 플랫폼을 더 자주 사용할 것으로 예상되며, 2024년까지 전 세계 E-Commerce 매출은 6조 3,000억 달러에 달할 것으로 예상됩니다. 또한, 세계 EC 관리 기업 Esw에 따르면 스페인의 EC 사용자 수는 현재 2,960만 명이며, 2025년까지 730만 명이 추가로 온라인 쇼핑을 이용할 것으로 예상하고 있습니다. 이 3,690만 명의 사용자는 전체 인구의 74%를 차지합니다. 따라서 EC의 확대가 모바일 부가가치 서비스 시장의 성장을 주도하고 있습니다.

모바일 부가가치 서비스 시장의 주요 기업들은 시장에서의 입지를 강화하기 위해 모바일 결제와 같은 혁신적인 솔루션 제공에 주력하고 있습니다. 모바일 결제 부가가치 서비스(VAS)는 디지털 지갑, 비접촉식 결제, 모바일 뱅킹 애플리케이션 등의 서비스를 포함하여 모바일 단말기를 통해 안전하고 편리한 금융거래를 가능하게 하는 디지털 서비스나 기능이 이에 해당합니다. 예를 들어, 2023년 11월에는 주로 결제, 금융, 통신 분야에서 다양한 서비스를 제공하는 미국 기업 트랜잭션 네트워크 서비스(TNS)가 AI 연구소 설립을 발표했습니다. 이 노력은 첨단 인공지능 기술을 활용하여 통신사 및 기업 대상의 통신 서비스를 강화하는 것을 목표로 하고 있습니다. 이 조사소에서는 실시간 AI를 활용한 통화 스크리닝 기술 개발에 집중하여 실제 음성과 합성 음성을 구분할 수 있는 기술을 개발할 예정입니다. 또한, TNS는 이해관계자들이 개발 중인 혁신적인 AI 애플리케이션을 견학할 수 있는 데모데이를 개최하여 통신 생태계 내 협력과 참여를 촉진할 계획입니다.

자주 묻는 질문

  • 모바일 부가가치 서비스 시장 규모는 어떻게 변화하고 있나요?
  • 모바일 부가가치 서비스 시장의 성장 요인은 무엇인가요?
  • E-Commerce의 확대가 모바일 부가가치 서비스 시장에 미치는 영향은 무엇인가요?
  • 모바일 결제 부가가치 서비스의 주요 기능은 무엇인가요?
  • 모바일 부가가치 서비스 시장의 주요 기업은 어디인가요?

목차

제1장 주요 요약

제2장 시장 특징

제3장 시장 공급망 분석

제4장 세계 시장 동향과 전략

제5장 최종 이용 산업 시장 분석

제6장 시장 : 금리, 인플레이션, 지정학, 무역 전쟁과 관세의 영향, 관세 전쟁과 무역 보호주의가 공급망에 미치는 영향, 코로나가 시장에 미치는 영향을 포함한 거시경제 시나리오

제7장 세계의 전략 분석 프레임워크, 현재 시장 규모, 시장 비교 및 성장률 분석

제8장 시장에서 세계의 총 잠재 시장 규모(TAM)

제9장 시장 세분화

제10장 시장·업계 지표 : 국가별

제11장 지역별·국가별 분석

제12장 아시아태평양 시장

제13장 중국 시장

제14장 인도 시장

제15장 일본 시장

제16장 호주 시장

제17장 인도네시아 시장

제18장 한국 시장

제19장 대만 시장

제20장 동남아시아 시장

제21장 서유럽 시장

제22장 영국 시장

제23장 독일 시장

제24장 프랑스 시장

제25장 이탈리아 시장

제26장 스페인 시장

제27장 동유럽 시장

제28장 러시아 시장

제29장 북미 시장

제30장 미국 시장

제31장 캐나다 시장

제32장 남미 시장

제33장 브라질 시장

제34장 중동 시장

제35장 아프리카 시장

제36장 시장 규제 상황과 투자 환경

제37장 경쟁 구도와 기업 개요

제38장 기타 주요 기업과 혁신적 기업

제39장 세계의 시장 경쟁 벤치마킹과 대시보드

제40장 주요 인수합병

제41장 시장 잠재력이 높은 국가, 부문, 전략

제42장 부록

KSM 26.04.02

Mobile value-added services encompass additional offerings provided by telecom service providers to customers beyond their core SMS, voice, and data services. These services can be either complimentary or involve a fee. VAS finds applications in various industries such as entertainment, e-commerce, sports, and more.

Key solutions within mobile value-added services include mobile advertising, location-based services, mobile infotainment, mobile email & instant messaging (IM), short messaging service (SMS), multimedia messaging service (MMS), mobile money, and other offerings. Mobile advertising involves promotional services on smartphones and mobile devices delivered by telecom companies to their customers. It encompasses interactive channels used by advertisers to convey brand information, news, or offers through mobile devices or networks. These services are accessible through platforms like Google Play, the App Store (iOS), and other app marketplaces, catering to both enterprises and individual users.

Tariffs are impacting the mobile value-added services market by increasing costs of imported smartphones, servers, networking equipment, and cloud infrastructure supporting VAS platforms. Asia-Pacific and Africa are most affected due to high device import dependence and large subscriber bases, while North America faces higher backend infrastructure costs. These tariffs may increase service delivery expenses for telecom operators. However, they are also accelerating cloud-native deployments, local content development, and regional app ecosystem growth that reduces reliance on imported hardware.

The mobile value added services market research report is one of a series of new reports from The Business Research Company that provides mobile value added services market statistics, including mobile value added services industry global market size, regional shares, competitors with a mobile value added services market share, detailed mobile value added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value added services industry. This mobile value added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mobile value added services market size has grown rapidly in recent years. It will grow from $1058.59 billion in 2025 to $1217.74 billion in 2026 at a compound annual growth rate (CAGR) of 15.0%. The growth in the historic period can be attributed to growth in smartphone usage, expansion of mobile internet connectivity, rising consumer demand for digital content, increased adoption of app-based services, telecom operator diversification strategies.

The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $2131.22 billion in 2030 at a compound annual growth rate (CAGR) of 15.0%. The growth in the forecast period can be attributed to increasing investments in ai-driven personalization, rising demand for immersive mobile experiences, expansion of mobile commerce ecosystems, growing enterprise use of mobile engagement platforms, increased focus on data-driven monetization. Major trends in the forecast period include increasing adoption of mobile entertainment services, rising use of location-based promotions, expansion of in-app advertising models, growing demand for mobile commerce enablement, enhanced focus on personalized user experiences.

The rise in e-commerce is expected to drive the growth of the mobile value-added services market. E-commerce refers to the buying and selling of goods and services over the internet. Mobile value-added services enhance the convenience and security of mobile e-commerce, fostering increased consumer trust and engagement. For instance, according to U.S. e-commerce statistics, in 2022, 65% of consumers anticipated using online purchasing platforms more frequently, and by 2024, global e-commerce revenues were projected to reach $6.3 trillion. Furthermore, according to Esw, a global e-commerce management company, Spain currently has 29.6 million e-commerce users, with an additional 7.3 million expected to shop online by 2025. These 36.9 million users will represent 74% of the country's total population. Therefore, the rise in e-commerce is driving the growth of the mobile value-added services market.

Major companies in the mobile value-added services market are concentrating on delivering innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) encompass digital services and features that facilitate secure and convenient financial transactions through mobile devices, including offerings like digital wallets, contactless payments, and mobile banking applications. For example, in November 2023, Transaction Network Services (TNS), a US-based company that provides a range of services primarily in the payments, financial, and telecommunications sectors, announced the launch of AI Labs. This initiative aims to leverage advanced artificial intelligence technologies to enhance telecommunications for carriers and enterprises. The labs will focus on developing solutions that utilize real-time AI to screen calls, distinguishing between legitimate and synthetic voices. Furthermore, TNS plans to host demo days for stakeholders to observe the innovative AI applications being developed, promoting collaboration and engagement within the telecom ecosystem.

In November 2023, Nagarro, a Germany-based company specializing in digital engineering and technology solutions, acquired Telesis7, LLC for a maximum purchase price of $17.0 million. This acquisition enables Nagarro to enhance its offerings in the telecommunications sector, particularly in the U.S. market, which is a crucial growth area for the company. Telesis7's expertise in launching wireless and mobile virtual network operator (MVNO) services will complement Nagarro's existing capabilities. Telesis7, LLC, a US-based company, specializes in providing consulting services to the cable and telecommunications industries, focusing on business and technology transformations, launching wireless services, and supporting mobile virtual network operator (MVNO) services.

Major companies operating in the mobile value added services market are Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company

North America was the largest region in the mobile value-added services market in 2025 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile value added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Mobile Value Added Services Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses mobile value added services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on end user analysis.
  • Benchmark performance against key competitors based on market share, innovation, and brand strength.
  • Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
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Where is the largest and fastest growing market for mobile value added services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The mobile value added services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
  • The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
  • The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
  • The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
  • The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
  • The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

  • Markets Covered:1) By Solution: Mobile Advertising; Location-Based Services; Mobile Infotainment; Mobile Email And IM; Short Messaging Service (SMS); Multimedia Messaging Service (MMS); Mobile Money; Other Solutions
  • 2) By Store: Google Play; App Store (iOS); Other Stores
  • 3) By End-user: Individual; Enterprise
  • Subsegments:
  • 1) By Mobile Advertising: In-App Advertising; Mobile Search Advertising; SMS And MMS Advertising; Mobile Video Advertising
  • 2) By Location-Based Services (LBS): Navigation And Mapping Services; Geofencing Services; Location-Based Promotions; Asset Tracking Services
  • 3) By Mobile Infotainment: Mobile Gaming; Streaming Services (Video And Music); News And Information Apps; Social Media Integration
  • 4) By Mobile Email And Instant Messaging (IM): Mobile Email Clients; Instant Messaging Apps; Group Messaging Services; Push Notifications
  • 5) By Short Messaging Service (SMS): Promotional SMS; Transactional SMS; SMS Marketing; Alert And Notification Services
  • 6) By Multimedia Messaging Service (MMS): Picture Messaging; Video Messaging; Group MMS; Promotional MMS Campaigns
  • 7) By Mobile Money: Mobile Wallets; Mobile Payment Solutions; Peer-To-Peer Payment Services; Mobile Banking Services
  • 8) By Other Solutions: Mobile Health Services (mHealth); Mobile Learning (mLearning); Mobile Customer Support; Mobile Security Services
  • Companies Mentioned: Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: Word, PDF or Interactive Report
  • + Excel Dashboard
  • Added Benefits
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Added Benefits available all on all list-price licence purchases, to be claimed at time of purchase. Customisations within report scope and limited to 20% of content and consultant support time limited to 8 hours.

Table of Contents

1. Executive Summary

  • 1.1. Key Market Insights (2020-2035)
  • 1.2. Visual Dashboard: Market Size, Growth Rate, Hotspots
  • 1.3. Major Factors Driving the Market
  • 1.4. Top Three Trends Shaping the Market

2. Mobile Value Added Services Market Characteristics

  • 2.1. Market Definition & Scope
  • 2.2. Market Segmentations
  • 2.3. Overview of Key Products and Services
  • 2.4. Global Mobile Value Added Services Market Attractiveness Scoring And Analysis
    • 2.4.1. Overview of Market Attractiveness Framework
    • 2.4.2. Quantitative Scoring Methodology
    • 2.4.3. Factor-Wise Evaluation
  • Growth Potential Analysis, Competitive Dynamics Assessment, Strategic Fit Assessment And Risk Profile Evaluation
    • 2.4.4. Market Attractiveness Scoring and Interpretation
    • 2.4.5. Strategic Implications and Recommendations

3. Mobile Value Added Services Market Supply Chain Analysis

  • 3.1. Overview of the Supply Chain and Ecosystem
  • 3.2. List Of Key Raw Materials, Resources & Suppliers
  • 3.3. List Of Major Distributors and Channel Partners
  • 3.4. List Of Major End Users

4. Global Mobile Value Added Services Market Trends And Strategies

  • 4.1. Key Technologies & Future Trends
    • 4.1.1 Digitalization, Cloud, Big Data & Cybersecurity
    • 4.1.2 Artificial Intelligence & Autonomous Intelligence
    • 4.1.3 Internet Of Things (Iot), Smart Infrastructure & Connected Ecosystems
    • 4.1.4 Immersive Technologies (Ar/Vr/Xr) & Digital Experiences
    • 4.1.5 Fintech, Blockchain, Regtech & Digital Finance
  • 4.2. Major Trends
    • 4.2.1 Increasing Adoption Of Mobile Entertainment Services
    • 4.2.2 Rising Use Of Location-Based Promotions
    • 4.2.3 Expansion Of In-App Advertising Models
    • 4.2.4 Growing Demand For Mobile Commerce Enablement
    • 4.2.5 Enhanced Focus On Personalized User Experiences

5. Mobile Value Added Services Market Analysis Of End Use Industries

  • 5.1 Individual Consumers
  • 5.2 Enterprises
  • 5.3 Telecom Operators
  • 5.4 Digital Content Providers
  • 5.5 E-Commerce Companies

6. Mobile Value Added Services Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, Supply Chain Impact from Tariff War & Trade Protectionism, And Covid And Recovery On The Market

7. Global Mobile Value Added Services Strategic Analysis Framework, Current Market Size, Market Comparisons And Growth Rate Analysis

  • 7.1. Global Mobile Value Added Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 7.2. Global Mobile Value Added Services Market Size, Comparisons And Growth Rate Analysis
  • 7.3. Global Mobile Value Added Services Historic Market Size and Growth, 2020 - 2025, Value ($ Billion)
  • 7.4. Global Mobile Value Added Services Forecast Market Size and Growth, 2025 - 2030, 2035F, Value ($ Billion)

8. Global Mobile Value Added Services Total Addressable Market (TAM) Analysis for the Market

  • 8.1. Definition and Scope of Total Addressable Market (TAM)
  • 8.2. Methodology and Assumptions
  • 8.3. Global Total Addressable Market (TAM) Estimation
  • 8.4. TAM vs. Current Market Size Analysis
  • 8.5. Strategic Insights and Growth Opportunities from TAM Analysis

9. Mobile Value Added Services Market Segmentation

  • 9.1. Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email And IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions
  • 9.2. Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Google Play, App Store (iOS), Other Stores
  • 9.3. Global Mobile Value Added Services Market, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Individual, Enterprise
  • 9.4. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Advertising, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • In-App Advertising, Mobile Search Advertising, SMS And MMS Advertising, Mobile Video Advertising
  • 9.5. Global Mobile Value Added Services Market, Sub-Segmentation Of Location-Based Services, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Navigation And Mapping Services, Geofencing Services, Location-Based Promotions, Asset Tracking Services
  • 9.6. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Infotainment, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Mobile Gaming, Streaming Services (Video And Music), News And Information Apps, Social Media Integration
  • 9.7. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Email And IM, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Mobile Email Clients, Instant Messaging Apps, Group Messaging Services, Push Notifications
  • 9.8. Global Mobile Value Added Services Market, Sub-Segmentation Of Short Messaging Service (SMS), By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Promotional SMS, Transactional SMS, SMS Marketing, Alert And Notification Services
  • 9.9. Global Mobile Value Added Services Market, Sub-Segmentation Of Multimedia Messaging Service (MMS), By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Picture Messaging, Video Messaging, Group MMS, Promotional MMS Campaigns
  • 9.10. Global Mobile Value Added Services Market, Sub-Segmentation Of Mobile Money, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Mobile Wallets, Mobile Payment Solutions, Peer-To-Peer Payment Services, Mobile Banking Services
  • 9.11. Global Mobile Value Added Services Market, Sub-Segmentation Of Other Solutions, By Type, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • Mobile Health Services (mHealth), Mobile Learning (mLearning), Mobile Customer Support, Mobile Security Services

10. Mobile Value Added Services Market, Industry Metrics By Country

  • 10.1. Global Mobile Value Added Services Market, Average Selling Price By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $
  • 10.2. Global Mobile Value Added Services Market, Average Spending Per Capita (Employed) By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $

11. Mobile Value Added Services Market Regional And Country Analysis

  • 11.1. Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion
  • 11.2. Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

12. Asia-Pacific Mobile Value Added Services Market

  • 12.1. Asia-Pacific Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 12.2. Asia-Pacific Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

13. China Mobile Value Added Services Market

  • 13.1. China Mobile Value Added Services Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 13.2. China Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

14. India Mobile Value Added Services Market

  • 14.1. India Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

15. Japan Mobile Value Added Services Market

  • 15.1. Japan Mobile Value Added Services Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 15.2. Japan Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

16. Australia Mobile Value Added Services Market

  • 16.1. Australia Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

17. Indonesia Mobile Value Added Services Market

  • 17.1. Indonesia Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

18. South Korea Mobile Value Added Services Market

  • 18.1. South Korea Mobile Value Added Services Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 18.2. South Korea Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

19. Taiwan Mobile Value Added Services Market

  • 19.1. Taiwan Mobile Value Added Services Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 19.2. Taiwan Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

20. South East Asia Mobile Value Added Services Market

  • 20.1. South East Asia Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 20.2. South East Asia Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

21. Western Europe Mobile Value Added Services Market

  • 21.1. Western Europe Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 21.2. Western Europe Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

22. UK Mobile Value Added Services Market

  • 22.1. UK Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

23. Germany Mobile Value Added Services Market

  • 23.1. Germany Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

24. France Mobile Value Added Services Market

  • 24.1. France Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

25. Italy Mobile Value Added Services Market

  • 25.1. Italy Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

26. Spain Mobile Value Added Services Market

  • 26.1. Spain Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

27. Eastern Europe Mobile Value Added Services Market

  • 27.1. Eastern Europe Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 27.2. Eastern Europe Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

28. Russia Mobile Value Added Services Market

  • 28.1. Russia Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

29. North America Mobile Value Added Services Market

  • 29.1. North America Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 29.2. North America Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

30. USA Mobile Value Added Services Market

  • 30.1. USA Mobile Value Added Services Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 30.2. USA Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

31. Canada Mobile Value Added Services Market

  • 31.1. Canada Mobile Value Added Services Market Overview
  • Country Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 31.2. Canada Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

32. South America Mobile Value Added Services Market

  • 32.1. South America Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 32.2. South America Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

33. Brazil Mobile Value Added Services Market

  • 33.1. Brazil Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

34. Middle East Mobile Value Added Services Market

  • 34.1. Middle East Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 34.2. Middle East Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

35. Africa Mobile Value Added Services Market

  • 35.1. Africa Mobile Value Added Services Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 35.2. Africa Mobile Value Added Services Market, Segmentation By Solution, Segmentation By Store, Segmentation By End-user, Historic and Forecast, 2020-2025, 2025-2030F, 2035F, $ Billion

36. Mobile Value Added Services Market Regulatory and Investment Landscape

37. Mobile Value Added Services Market Competitive Landscape And Company Profiles

  • 37.1. Mobile Value Added Services Market Competitive Landscape And Market Share 2024
    • 37.1.1. Top 10 Companies (Ranked by revenue/share)
  • 37.2. Mobile Value Added Services Market - Company Scoring Matrix
    • 37.2.1. Market Revenues
    • 37.2.2. Product Innovation Score
    • 37.2.3. Brand Recognition
  • 37.3. Mobile Value Added Services Market Company Profiles
    • 37.3.1. Apple Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 37.3.2. OnMobile Global Limited Overview, Products and Services, Strategy and Financial Analysis
    • 37.3.3. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 37.3.4. AT&T Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 37.3.5. Vodafone Idea Limited Overview, Products and Services, Strategy and Financial Analysis

38. Mobile Value Added Services Market Other Major And Innovative Companies

  • Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited

39. Global Mobile Value Added Services Market Competitive Benchmarking And Dashboard

40. Key Mergers And Acquisitions In The Mobile Value Added Services Market

41. Mobile Value Added Services Market High Potential Countries, Segments and Strategies

  • 41.1. Mobile Value Added Services Market In 2030 - Countries Offering Most New Opportunities
  • 41.2. Mobile Value Added Services Market In 2030 - Segments Offering Most New Opportunities
  • 41.3. Mobile Value Added Services Market In 2030 - Growth Strategies
    • 41.3.1. Market Trend Based Strategies
    • 41.3.2. Competitor Strategies

42. Appendix

  • 42.1. Abbreviations
  • 42.2. Currencies
  • 42.3. Historic And Forecast Inflation Rates
  • 42.4. Research Inquiries
  • 42.5. The Business Research Company
  • 42.6. Copyright And Disclaimer
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