유럽의 서비스형 비디오 시장 : 지역별 분석 - 전개 모드별, 업계별 예측(-2030년)

The Europe video as a service market was valued at US$ 1,141.44 million in 2022 and is expected to reach US$ 4,529.47 million by 2030; it is estimated to record a CAGR of 18.8% from 2022 to 2030.

Increasing Adoption of Remote Working Model Drives Europe Video as a Service Market

Remote work is becoming the new normal for many organizations and has become a phenomenon in the recent years, especially after the coronavirus pandemic. Remote work is continuously perceived as positive, with almost 65% of full-time employees ready to work remotely, according to Gallup, Inc. report of June 2022. To maintain flexibility in working conditions, organizations implement a remote working model. Adoption of the remote working model increases the demand for cloud-based video communication services among consumers. These services provide an interactive engagement between superiors and subordinates to schedule meetings, conferences, and webinars to achieve business goals and effectively increase operational productivity. Adobe Inc, Deutsche Bank, Google LLC., LinkedIn, Microsoft Corp, SAP SE, Verizon Communications Inc, and numerous companies have already adopted remote working model in their business, which increases the demand for cloud-based video solutions to maintain employee engagement. Video as a service allows organizations to deploy collaboration tools for enhancing their business communication and customer experience by minimizing additional travel costs, which drives the video as a service market. Remote working helps employees to reduce their traveling and maintain a work-life balance. A study conducted by the National Bureau of Economic Research in January 2023 represented that, remote working saved an average of 72 minutes spent by employees on their daily travel to and from their on-site jobs during 2021-2022. Employees prefer a video as a service to conduct work-related meetings at home. Thus, the increasing adoption of remote working models fuels the video as a service market growth.

Europe Video as a Service Market Overview

Germany, France, the UK, and Italy are among the major countries contributing to the growth of the Europe video as a service market. The cloud-based video as a service is in high demand in the region, as the cloud-based system is easier to use and can be accessed 24/7 from anywhere. Moreover, the total cost of cloud-based video as a service is lower than the on-premise video solutions. The cost-benefit of cloud-based solutions makes it popular among small and medium enterprises, which is would boost the market growth in Europe during the forecast period. Moreover, increasing funding and significant initiatives taken by the government toward the development of advanced technologies would create opportunities for the video as a service market in Europe in the coming years. In August 2023, the European Commission announced its plan to invest US$ 189.4 million in cutting-edge digital technologies and research. The region also established a Horizon Europe Program to boost collaborative research in artificial intelligence, robotics, and new materials. The evolution of AI-based video as a service solution supports SMEs and large enterprises to enhance efficiency and customer experience. AI is used to analyze data and predict trends and customers' buying patterns that help enterprises to make better decisions. AI-based video as a service solution offers features such as auto-caption, real-time language translation, and content recommendations that support enterprises to improve overall customer's experience. These features also make video content widely accessible and engaging to diverse audiences at the global level. In Europe, end users of video as a service are specific about vendor selection. A few of the key factors considered by end users before selecting suitable video as a service are brand name, customization level the vendor offers, training services, technical support, and after-sale services. Therefore, any vendor entering the Europe video as a service market needs to strengthen and streamline their business on these parameters to gain profits.

Europe Video as a Service Market Revenue and Forecast to 2030 (US$ Million)

Europe Video as a Service Market Segmentation

The Europe video as a service market is segmented based on deployment mode, industry vertical, and country. Based on deployment mode, the Europe video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held the largest market share in 2022.

In terms of industry vertical, the Europe video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held the largest market share in 2022.

Based on country, the Europe video as a service market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the Europe video as a service market share in 2022.

Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans are some of the leading companies operating in the Europe video as a service market.

Table Of Contents

1. Introduction

• 1.1 The Insight Partners Research Report Guidance
• 1.2 Market Segmentation

2. Executive Summary

• 2.1 Key Insights
• 2.2 Market Attractiveness

3. Research Methodology

• 3.1 Coverage
• 3.2 Secondary Research
• 3.3 Primary Research

4. Europe Video as a Service Market Landscape

• 4.1 Overview
• 4.2 PEST Analysis
• 4.3 Ecosystem Analysis
  • 4.3.1 List of Vendors in Value Chain:

5. Europe Video as a Service Market - Key Industry Dynamics

• 5.1 Drivers
  • 5.1.1 Growing Demand for Video-Based Communications Among Consumers
  • 5.1.2 Increasing Adoption of Remote Working Model
  • 5.1.3 Rising Use of Video Conferencing Services in Healthcare Industry
• 5.2 Market Restraints
  • 5.2.1 Growing Data Privacy and Security Concerns
• 5.3 Market Opportunities
  • 5.3.1 Technological Advancements to Revolutionize Video as a Service Market
• 5.4 Future Trends
  • 5.4.1 Growing Video Marketing and Selling Trends
• 5.5 Impact of Drivers and Restraints:

6. Video as a Service Market - Europe Market Analysis

• 6.1 Video as a Service Market Revenue (US$ Million), 2022 - 2030
• 6.2 Video as a Service Market Forecast and Analysis

7. Europe Video as a Service Market Analysis - Deployment Mode

• 7.1 Public Cloud
  • 7.1.1 Overview
  • 7.1.2 Public Cloud Market Revenue and Forecasts to 2030 (US$ Million)
• 7.2 Private Cloud
  • 7.2.1 Overview
  • 7.2.2 Private Cloud Market Revenue and Forecasts to 2030 (US$ Million)
• 7.3 Hybrid Cloud
  • 7.3.1 Overview
  • 7.3.2 Hybrid Cloud Market Revenue and Forecasts to 2030 (US$ Million)

8. Europe Video as a Service Market Analysis - Industry Vertical

• 8.1 IT & Telecom
  • 8.1.1 Overview
  • 8.1.2 IT & Telecom Market Revenue and Forecasts to 2030 (US$ Million)
• 8.2 Healthcare & Life Sciences
  • 8.2.1 Overview
  • 8.2.2 Healthcare & Life Sciences Market Revenue and Forecasts to 2030 (US$ Million)
• 8.3 Retail & E-Commerce
  • 8.3.1 Overview
  • 8.3.2 Retail & E-Commerce Market Revenue and Forecasts to 2030 (US$ Million)
• 8.4 BFSI
  • 8.4.1 Overview
  • 8.4.2 BFSI Market Revenue and Forecasts to 2030 (US$ Million)
• 8.5 Education
  • 8.5.1 Overview
  • 8.5.2 Education Market Revenue and Forecasts to 2030 (US$ Million)
• 8.6 Media & Entertainment
  • 8.6.1 Overview
  • 8.6.2 Media & Entertainment Market Revenue and Forecasts to 2030 (US$ Million)
• 8.7 Government & Public Sector
  • 8.7.1 Overview
  • 8.7.2 Government & Public Sector Market Revenue and Forecasts to 2030 (US$ Million)
• 8.8 Others
  • 8.8.1 Overview
  • 8.8.2 Others Market Revenue and Forecasts to 2030 (US$ Million)

9. Europe Video as a Service Market - Country Analysis

• 9.1 Europe
  • 9.1.1 Europe Video as a Service Market Overview
  • 9.1.2 Europe Video as a Service Market Revenue and Forecasts and Analysis - By Countries
    • 9.1.2.1 Germany Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
      • 9.1.2.1.1 Germany Video as a Service Market Breakdown by Deployment Mode
      • 9.1.2.1.2 Germany Video as a Service Market Breakdown by Industry Vertical
    • 9.1.2.2 France Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
      • 9.1.2.2.1 France Video as a Service Market Breakdown by Deployment Mode
      • 9.1.2.2.2 France Video as a Service Market Breakdown by Industry Vertical
    • 9.1.2.3 Italy Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
      • 9.1.2.3.1 Italy Video as a Service Market Breakdown by Deployment Mode
      • 9.1.2.3.2 Italy Video as a Service Market Breakdown by Industry Vertical
    • 9.1.2.4 UK Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
      • 9.1.2.4.1 UK Video as a Service Market Breakdown by Deployment Mode
      • 9.1.2.4.2 UK Video as a Service Market Breakdown by Industry Vertical
    • 9.1.2.5 Russia Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
      • 9.1.2.5.1 Russia Video as a Service Market Breakdown by Deployment Mode
      • 9.1.2.5.2 Russia Video as a Service Market Breakdown by Industry Vertical
    • 9.1.2.6 Rest of Europe Video as a Service Market Revenue and Forecasts to 2030 (US$ Mn)
      • 9.1.2.6.1 Rest of Europe Video as a Service Market Breakdown by Deployment Mode
      • 9.1.2.6.2 Rest of Europe Video as a Service Market Breakdown by Industry Vertical

10. Competitive Landscape

• 10.1 Heat Map Analysis By Key Players

11. Industry Landscape

• 11.1 Overview
• 11.2 Market Initiative
• 11.3 New Product Development

12. Company Profile

• 12.1 Cisco Systems Inc
  • 12.1.1 Key Facts
  • 12.1.2 Business Description
  • 12.1.3 Products and Services
  • 12.1.4 Financial Overview
  • 12.1.5 SWOT Analysis
  • 12.1.6 Key Developments
• 12.2 Zoom Video Communications Inc
  • 12.2.1 Key Facts
  • 12.2.2 Business Description
  • 12.2.3 Products and Services
  • 12.2.4 Financial Overview
  • 12.2.5 SWOT Analysis
  • 12.2.6 Key Developments
• 12.3 Microsoft Corp
  • 12.3.1 Key Facts
  • 12.3.2 Business Description
  • 12.3.3 Products and Services
  • 12.3.4 Financial Overview
  • 12.3.5 SWOT Analysis
  • 12.3.6 Key Developments
• 12.4 Amazon Web Services Inc
  • 12.4.1 Key Facts
  • 12.4.2 Business Description
  • 12.4.3 Products and Services
  • 12.4.4 Financial Overview
  • 12.4.5 SWOT Analysis
  • 12.4.6 Key Developments
• 12.5 Avaya Holdings Corp
  • 12.5.1 Key Facts
  • 12.5.2 Business Description
  • 12.5.3 Products and Services
  • 12.5.4 Financial Overview
  • 12.5.5 SWOT Analysis
  • 12.5.6 Key Developments
• 12.6 Google LLC
  • 12.6.1 Key Facts
  • 12.6.2 Business Description
  • 12.6.3 Products and Services
  • 12.6.4 Financial Overview
  • 12.6.5 SWOT Analysis
  • 12.6.6 Key Developments
• 12.7 Adobe Inc
  • 12.7.1 Key Facts
  • 12.7.2 Business Description
  • 12.7.3 Products and Services
  • 12.7.4 Financial Overview
  • 12.7.5 SWOT Analysis
  • 12.7.6 Key Developments
• 12.8 RingCentral Inc
  • 12.8.1 Key Facts
  • 12.8.2 Business Description
  • 12.8.3 Products and Services
  • 12.8.4 Financial Overview
  • 12.8.5 SWOT Analysis
  • 12.8.6 Key Developments
• 12.9 Dekom AG
  • 12.9.1 Key Facts
  • 12.9.2 Business Description
  • 12.9.3 Products and Services
  • 12.9.4 Financial Overview
  • 12.9.5 SWOT Analysis
  • 12.9.6 Key Developments
• 12.10 BlueJeans
  • 12.10.1 Key Facts
  • 12.10.2 Business Description
  • 12.10.3 Products and Services
  • 12.10.4 Financial Overview
  • 12.10.5 SWOT Analysis
  • 12.10.6 Key Developments

13. Appendix

• 13.1 Word Index