셋톱박스 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 제품 유형별, 컨텐츠 품질별, 서비스별, 최종사용자별, 지역별, 경쟁별(2020-2030년)

The Global Set Top Box Market, valued at USD 26.71 Billion in 2024, is projected to experience a CAGR of 4.9% to reach USD 35.59 Billion by 2030. A set-top box is an electronic device designed to receive, decode, and display digital television signals from external sources such as cable, satellite, or internet on a television screen. The global Set Top Box market is primarily driven by the increasing penetration of internet and broadband services worldwide, alongside the growing consumer demand for high-definition and ultra-high-definition content. Further impetus comes from the ongoing global transition from analog to digital broadcasting.

Key Market Drivers

The proliferation of Over-the-Top (OTT) streaming services significantly drives the global set-top box market. Consumers' increasing shift to on-demand content necessitates set-top boxes that seamlessly integrate multiple streaming platforms, offering a unified access point. These devices are crucial for aggregating fragmented entertainment options and delivering a consistent user experience. According to Cloudwards. net, in quarter four 2024, Netflix had over 301.6 million worldwide subscribers, underscoring the vast content consumption via compatible devices.

Key Market Challenges

The global Set Top Box market faces a significant challenge from the increasing proliferation of smart televisions and alternative streaming devices that directly integrate over-the-top (OTT) content services. These advanced televisions and devices allow consumers to access a wide array of digital content, including streaming applications and on-demand video, without the need for additional hardware. This direct access to entertainment platforms diminishes the traditional role of a standalone set-top box.

Key Market Trends

The global set-top box market is significantly influenced by key evolutionary trends that redefine device functionality and user engagement. One notable development is the enhanced integration of Artificial Intelligence and Machine Learning. These technologies are enabling sophisticated content recommendations, personalized user interfaces, and advanced operational efficiencies for service providers. According to NAGRAVISION, in September 2024, the company launched an AI Customer Care Agent on AWS Marketplace, leveraging generative AI to reduce call center costs for telco operators, specifically addressing billing explanations that constitute over 60 percent of call center traffic. This demonstrates a direct application of AI to optimize the subscriber experience and operational overhead associated with set-top box deployments.

Key Market Players

• EchoStar Corporation
• Shenzhen Skyworth Digital Technology Co. Ltd
• Sagemcom Broadband SAS
• ZTE Corporation
• Amino Communications Ltd.
• Broadcom Inc.
• Cisco Systems, Inc.
• Apple Inc.
• Huawei Technologies Co., Ltd.
• Samsung Electronics Co., Ltd.

Report Scope:

In this report, the Global Set Top Box Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Set Top Box Market, By Product Type:

• Internet Protocol TV
• Digital Terrestrial Television
• Satellite
• Cable
• Over-The-Top Content
• Others

Set Top Box Market, By Content Quality:

• High Definition
• Standard Definition
• 4K

Set Top Box Market, By Service:

• Managed Services
• Interaction Services

Set Top Box Market, By End-User:

• Commercial
• Residential

Set Top Box Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Set Top Box Market.

Available Customizations:

Global Set Top Box Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Set Top Box Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Internet Protocol TV, Digital Terrestrial Television, Satellite, Cable, Over-The-Top Content, Others)
  • 5.2.2. By Content Quality (High Definition, Standard Definition, 4K)
  • 5.2.3. By Service (Managed Services, Interaction Services)
  • 5.2.4. By End-User (Commercial, Residential)
  • 5.2.5. By Region
  • 5.2.6. By Company (2024)
• 5.3. Market Map

6. North America Set Top Box Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Content Quality
  • 6.2.3. By Service
  • 6.2.4. By End-User
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Set Top Box Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Content Quality
      • 6.3.1.2.3. By Service
      • 6.3.1.2.4. By End-User
  • 6.3.2. Canada Set Top Box Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Content Quality
      • 6.3.2.2.3. By Service
      • 6.3.2.2.4. By End-User
  • 6.3.3. Mexico Set Top Box Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Content Quality
      • 6.3.3.2.3. By Service
      • 6.3.3.2.4. By End-User

7. Europe Set Top Box Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Content Quality
  • 7.2.3. By Service
  • 7.2.4. By End-User
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Set Top Box Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Content Quality
      • 7.3.1.2.3. By Service
      • 7.3.1.2.4. By End-User
  • 7.3.2. France Set Top Box Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Content Quality
      • 7.3.2.2.3. By Service
      • 7.3.2.2.4. By End-User
  • 7.3.3. United Kingdom Set Top Box Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Content Quality
      • 7.3.3.2.3. By Service
      • 7.3.3.2.4. By End-User
  • 7.3.4. Italy Set Top Box Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Content Quality
      • 7.3.4.2.3. By Service
      • 7.3.4.2.4. By End-User
  • 7.3.5. Spain Set Top Box Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Content Quality
      • 7.3.5.2.3. By Service
      • 7.3.5.2.4. By End-User

8. Asia Pacific Set Top Box Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Content Quality
  • 8.2.3. By Service
  • 8.2.4. By End-User
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Set Top Box Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Content Quality
      • 8.3.1.2.3. By Service
      • 8.3.1.2.4. By End-User
  • 8.3.2. India Set Top Box Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Content Quality
      • 8.3.2.2.3. By Service
      • 8.3.2.2.4. By End-User
  • 8.3.3. Japan Set Top Box Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Content Quality
      • 8.3.3.2.3. By Service
      • 8.3.3.2.4. By End-User
  • 8.3.4. South Korea Set Top Box Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Content Quality
      • 8.3.4.2.3. By Service
      • 8.3.4.2.4. By End-User
  • 8.3.5. Australia Set Top Box Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Content Quality
      • 8.3.5.2.3. By Service
      • 8.3.5.2.4. By End-User

9. Middle East & Africa Set Top Box Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Content Quality
  • 9.2.3. By Service
  • 9.2.4. By End-User
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Set Top Box Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Content Quality
      • 9.3.1.2.3. By Service
      • 9.3.1.2.4. By End-User
  • 9.3.2. UAE Set Top Box Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Content Quality
      • 9.3.2.2.3. By Service
      • 9.3.2.2.4. By End-User
  • 9.3.3. South Africa Set Top Box Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Content Quality
      • 9.3.3.2.3. By Service
      • 9.3.3.2.4. By End-User

10. South America Set Top Box Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Content Quality
  • 10.2.3. By Service
  • 10.2.4. By End-User
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Set Top Box Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Content Quality
      • 10.3.1.2.3. By Service
      • 10.3.1.2.4. By End-User
  • 10.3.2. Colombia Set Top Box Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Content Quality
      • 10.3.2.2.3. By Service
      • 10.3.2.2.4. By End-User
  • 10.3.3. Argentina Set Top Box Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Content Quality
      • 10.3.3.2.3. By Service
      • 10.3.3.2.4. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Set Top Box Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. EchoStar Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Shenzhen Skyworth Digital Technology Co. Ltd
• 15.3. Sagemcom Broadband SAS
• 15.4. ZTE Corporation
• 15.5. Amino Communications Ltd.
• 15.6. Broadcom Inc.
• 15.7. Cisco Systems, Inc.
• 15.8. Apple Inc.
• 15.9. Huawei Technologies Co., Ltd.
• 15.10. Samsung Electronics Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer