이메일 마케팅 소프트웨어 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 채널별, 기업 규모별, 용도별, 업계별, 지역별 및 경쟁 상황(2021-2031년)

The Global Email Marketing Software Market is projected to expand from USD 2.85 Billion in 2025 to USD 5.82 Billion by 2031, reflecting a compound annual growth rate of 12.64%. This software category encompasses digital tools designed to help businesses create, automate, and monitor bulk email campaigns aimed at lead nurturing and customer retention. The market is primarily driven by the superior return on investment these tools offer compared to other channels, alongside a strong demand for data-backed personalization strategies that boost engagement. Companies leverage these platforms to segment their audiences and distribute content tailored to specific consumer behaviors, a strategy supported by the Data & Marketing Association's 2025 finding that average email open rates reached 35.9%, indicating high consumer responsiveness.

However, market growth faces significant obstacles due to increasing complexities in data privacy regulations and spam filtering protocols, which directly affect message deliverability. With governments implementing stricter user consent standards, vendors encounter substantial technical challenges in guaranteeing that messages reach the intended inboxes. This regulatory environment necessitates continuous adaptation to prevent reputational harm and legal consequences, thereby complicating the deployment and management of these solutions for enterprises that operate across multiple legal jurisdictions.

Market Driver

The integration of artificial intelligence for hyper-personalization is transforming the Global Email Marketing Software Market, empowering vendors to deliver advanced capabilities that surpass simple segmentation. Contemporary platforms utilize generative AI to autonomously generate subject lines, determine optimal send times, and customize body content for individual recipients, resulting in notably higher engagement rates. This technological advancement satisfies the demand for scalable efficiency and relevance, enabling marketers to execute highly personalized campaigns without a corresponding rise in manual workload. Intuit Mailchimp's December 2024 update highlights this trend, noting that customers utilizing generative AI for Black Friday Cyber Monday campaigns increased by 345% from 2023 to 2024, demonstrating the rapid adoption of these tools to enhance performance.

Concurrently, the market is driven by a heightened focus on data-centric behavioral targeting and analytics, as organizations strive to consolidate various customer signals into coherent marketing strategies. Email software is increasingly prized for its capacity to ingest data from multiple touchpoints, though technical challenges related to data integration remain a key development priority. According to Salesforce data from 2024, only 31% of marketers felt fully satisfied with their ability to unify customer data sources, highlighting a critical need for platforms that can smoothly integrate and activate consumer insights. This push for precision is reinforced by evolving consumer demands; a November 2024 report from Litmus revealed that 57% of Gen Z consumers consider personalization in email communications extremely important, compelling providers to prioritize sophisticated analytics and targeting features.

Market Challenge

The growing complexity of data privacy regulations and spam filtering protocols serves as a major barrier to the expansion of the Global Email Marketing Software Market. As nations impose tighter compliance mandates, both software vendors and users encounter significant technical and operational obstacles in maintaining message deliverability while satisfying diverse legal requirements. This pressure forces organizations to dedicate substantial resources to continuous compliance management and risk mitigation, thereby diverting funds away from platform growth and feature utilization. The constant necessity to adjust to changing protocols introduces friction into software deployment, as companies are forced to prioritize legal security over aggressive marketing scaling, effectively slowing down the launch of new campaigns.

The scale of this operational difficulty is evident in the increasing load placed on corporate governance teams. In 2024, the International Association of Privacy Professionals reported that 80% of privacy teams had to take on additional responsibilities outside their primary roles to handle the expanding scope of regulatory demands. This elevated workload underscores the severe strain on organizational resources, which retards the implementation of sophisticated email marketing strategies and hinders the market's overall momentum as businesses struggle with the complexities of sustaining compliant and deliverable communication channels.

Market Trends

The adoption of BIMI standards is emerging as a significant trend aimed at strengthening brand verification and countering email spoofing. By enabling organizations to present verified logos directly in the inbox, this protocol confirms the sender's identity while enhancing visibility and engagement within crowded user interfaces. This uptake is gathering speed as mailbox providers implement stricter authentication rules, requiring businesses to establish robust security measures that essentially function as marketing assets. A January 2025 report by URIports noted a 28% increase in domains with active BIMI DNS records between May 2024 and January 2025, illustrating the rising importance of maintaining an authenticated brand presence.

At the same time, the market is experiencing a definitive shift toward omnichannel capabilities, with email software increasingly integrating with SMS channels to facilitate unified customer journeys. This evolution allows marketers to coordinate synchronized campaigns that engage consumers on their preferred devices, yielding higher retention and conversion rates compared to single-channel methods. Platforms are developing to centrally manage these cross-channel interactions, supporting automated workflows that send complementary text messages based on email engagement. According to the '2024 Ecommerce Marketing Study' by Omnisend in January 2025, brands raised their SMS volume by 43% year-over-year, highlighting the rapid integration of text messaging to boost the effectiveness of traditional email strategies.

Key Market Players

• Salesforce, Inc.
• Adobe Inc.
• HubSpot, Inc.
• Oracle Corporation
• Intuit Inc.
• ActiveCampaign, LLC
• GetResponse Sp. z o.o.
• AWeber Communications, Inc.
• Constant Contact, Inc.

Report Scope

In this report, the Global Email Marketing Software Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Email Marketing Software Market, By Channel

• B2B
• B2C

Email Marketing Software Market, By Enterprise Size

• SME
• Large Enterprises

Email Marketing Software Market, By Application

• Reporting and Analytics
• Template management
• Customer management
• Sales reporting
• Email lead generation
• Push notifications
• Event-triggered mail
• Web forms
• Others

Email Marketing Software Market, By Industry

• travel and transportation
• consumer goods
• healthcare
• information technology-enabled service (ITeS)
• retail
• IT and telecommunications
• finance
• banking
• security
• insurance (BFSI)
• government
• education
• entertainment and media
• others

Email Marketing Software Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Email Marketing Software Market.

Available Customizations:

Global Email Marketing Software Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Email Marketing Software Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Channel (B2B, B2C)
  • 5.2.2. By Enterprise Size (SME, Large Enterprises)
  • 5.2.3. By Application (Reporting and Analytics, Template management, Customer management, Sales reporting, Email lead generation, Push notifications, Event-triggered mail, Web forms, Others)
  • 5.2.4. By Industry (travel and transportation, consumer goods, healthcare, information technology-enabled service (ITeS), retail, IT and telecommunications, finance, banking, security, insurance (BFSI), government, education, entertainment and media, others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Email Marketing Software Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Channel
  • 6.2.2. By Enterprise Size
  • 6.2.3. By Application
  • 6.2.4. By Industry
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Email Marketing Software Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Channel
      • 6.3.1.2.2. By Enterprise Size
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By Industry
  • 6.3.2. Canada Email Marketing Software Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Channel
      • 6.3.2.2.2. By Enterprise Size
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By Industry
  • 6.3.3. Mexico Email Marketing Software Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Channel
      • 6.3.3.2.2. By Enterprise Size
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By Industry

7. Europe Email Marketing Software Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Channel
  • 7.2.2. By Enterprise Size
  • 7.2.3. By Application
  • 7.2.4. By Industry
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Email Marketing Software Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Channel
      • 7.3.1.2.2. By Enterprise Size
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By Industry
  • 7.3.2. France Email Marketing Software Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Channel
      • 7.3.2.2.2. By Enterprise Size
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By Industry
  • 7.3.3. United Kingdom Email Marketing Software Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Channel
      • 7.3.3.2.2. By Enterprise Size
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By Industry
  • 7.3.4. Italy Email Marketing Software Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Channel
      • 7.3.4.2.2. By Enterprise Size
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By Industry
  • 7.3.5. Spain Email Marketing Software Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Channel
      • 7.3.5.2.2. By Enterprise Size
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By Industry

8. Asia Pacific Email Marketing Software Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Channel
  • 8.2.2. By Enterprise Size
  • 8.2.3. By Application
  • 8.2.4. By Industry
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Email Marketing Software Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Channel
      • 8.3.1.2.2. By Enterprise Size
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By Industry
  • 8.3.2. India Email Marketing Software Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Channel
      • 8.3.2.2.2. By Enterprise Size
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By Industry
  • 8.3.3. Japan Email Marketing Software Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Channel
      • 8.3.3.2.2. By Enterprise Size
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By Industry
  • 8.3.4. South Korea Email Marketing Software Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Channel
      • 8.3.4.2.2. By Enterprise Size
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By Industry
  • 8.3.5. Australia Email Marketing Software Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Channel
      • 8.3.5.2.2. By Enterprise Size
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By Industry

9. Middle East & Africa Email Marketing Software Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Channel
  • 9.2.2. By Enterprise Size
  • 9.2.3. By Application
  • 9.2.4. By Industry
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Email Marketing Software Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Channel
      • 9.3.1.2.2. By Enterprise Size
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By Industry
  • 9.3.2. UAE Email Marketing Software Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Channel
      • 9.3.2.2.2. By Enterprise Size
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By Industry
  • 9.3.3. South Africa Email Marketing Software Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Channel
      • 9.3.3.2.2. By Enterprise Size
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By Industry

10. South America Email Marketing Software Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Channel
  • 10.2.2. By Enterprise Size
  • 10.2.3. By Application
  • 10.2.4. By Industry
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Email Marketing Software Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Channel
      • 10.3.1.2.2. By Enterprise Size
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By Industry
  • 10.3.2. Colombia Email Marketing Software Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Channel
      • 10.3.2.2.2. By Enterprise Size
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By Industry
  • 10.3.3. Argentina Email Marketing Software Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Channel
      • 10.3.3.2.2. By Enterprise Size
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By Industry

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Email Marketing Software Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Salesforce, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Adobe Inc.
• 15.3. HubSpot, Inc.
• 15.4. Oracle Corporation
• 15.5. Intuit Inc.
• 15.6. ActiveCampaign, LLC
• 15.7. GetResponse Sp. z o.o.
• 15.8. AWeber Communications, Inc.
• 15.9. Constant Contact, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer