플러그인 하이브리드 전기자동차 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 차종, 동력 계통, 항속거리, 배터리 용량, 지역별 및 경쟁(2021-2031년)

The Global Plug-in Hybrid Electric Vehicle Market is projected to expand from a valuation of USD 145.26 Billion in 2025 to USD 262.15 Billion by 2031, progressing at a CAGR of 10.34%. A Plug-in Hybrid Electric Vehicle (PHEV) is defined as an automotive platform combining an internal combustion engine, an electric motor, and a rechargeable battery, allowing the car to drive on electric power for a specific distance before the traditional engine activates. This market growth is fundamentally underpinned by rigorous government emission mandates requiring lower fleet carbon footprints, alongside a distinct consumer preference for versatile mobility that resolves the range anxiety typically associated with battery-electric models. These drivers sustain adoption by merging the environmental benefits of electrification with the long-range dependability of conventional fuel.

Regional performance metrics highlight significant market momentum, particularly within China. Data from the China Association of Automobile Manufacturers indicates that the segment maintained exceptional strength in 2024, with December sales of plug-in hybrid electric vehicles reaching 622,000 units, representing a substantial 70.9% year-on-year increase. However, despite this upward trajectory, the global landscape faces a formidable challenge regarding the gradual reduction or total elimination of financial subsidies in major economies. This policy shift increases the total cost of ownership for consumers, creating a significant barrier that could hinder the continued breadth of market expansion.

Market Driver

Stringent government emission regulations and carbon reduction targets serve as primary catalysts for market expansion. Regulatory bodies worldwide are enforcing aggressive fleet-wide CO2 mandates, compelling automotive manufacturers to broaden their electrified portfolios to escape substantial non-compliance penalties. This legislative pressure drives the strategic production of plug-in hybrids, which act as critical compliance tools by lowering average fleet emissions while utilizing existing internal combustion manufacturing architectures. For example, Volkswagen Group reported in its 'Annual Report 2024', released in January 2025, that deliveries of its plug-in hybrid models grew to 269,622 units, a 5.0% increase year-on-year, demonstrating the sustained manufacturer effort to meet these evolving environmental standards.

The mitigation of range anxiety through dual-powertrain versatility significantly bolsters consumer adoption, distinguishing plug-in hybrids from fully electric alternatives. By integrating a gasoline engine with an electric motor, these vehicles offer the environmental advantages of zero-emission commuting alongside the long-distance reliability of traditional fuel, effectively eliminating concerns regarding charging infrastructure gaps. This value proposition has driven massive demand in high-volume markets; according to BYD Company Limited's 'December 2024 Production and Sales Volume' report from January 2025, the company sold 2,485,378 plug-in hybrid passenger vehicles in 2024, a remarkable 72.8% surge compared to the previous year. This trend is mirrored globally by premium automakers, as evidenced by Volvo Cars' 'Full Year 2024 Sales Report' in January 2025, which noted a 16% increase in global sales of plug-in hybrid models to 177,593 cars.

Market Challenge

The progressive reduction or elimination of financial subsidies constitutes a substantial barrier to the Global Plug-in Hybrid Electric Vehicle Market by immediately altering the cost-benefit analysis for prospective buyers. Fiscal incentives have historically functioned as a necessary mechanism to offset the higher upfront acquisition costs of plug-in hybrid technology compared to conventional internal combustion engine counterparts. When these monetary benefits are withdrawn, the Total Cost of Ownership (TCO) rises significantly, diminishing the financial appeal of PHEVs for cost-sensitive fleet operators and private consumers. This policy shift exposes the vehicle segment to intensified price competition, often causing demand to stagnate or regress in regions where government support was previously a primary purchase catalyst.

The direct correlation between incentive withdrawal and market contraction is evident in recent performance metrics from major economies that have implemented such austerity measures. According to the European Automobile Manufacturers' Association (ACEA), in 2024, new registrations of plug-in hybrid electric vehicles across the European Union declined by 3.9% to approximately 952,058 units compared to the previous year. This downturn highlights the market's continued sensitivity to fiscal interventions, demonstrating that without the buffer of public funding, the organic demand for plug-in hybrids struggles to maintain momentum against less expensive alternative powertrains.

Market Trends

The Increasing Dominance of SUV and Crossover Body Styles is driving market penetration as manufacturers prioritize electrifying high-utility platforms to meet consumer preferences for versatile mobility. This trend enables automakers to integrate plug-in powertrains into larger chassis configurations without compromising cabin space, successfully expanding the technology's appeal beyond compact sedans to family-oriented vehicles. Illustrating this segment's strength, according to FCA US LLC in its 'FCA US Reports Fourth-quarter and Full-year 2024 Sales Results' released in January 2025, the Jeep Wrangler 4xe retained its position as the best-selling plug-in hybrid in the United States with sales of 55,554 units in 2024, confirming the enduring demand for electrified utility models.

The Shift Toward Extended-Range Electric Vehicle Architectures is gaining momentum by utilizing internal combustion engines primarily as onboard generators to recharge batteries rather than driving wheels directly. This configuration optimizes thermal efficiency and maximizes electric-only driving duration, effectively bridging the gap between conventional hybrids and fully electric platforms for users requiring extended autonomy. The commercial viability of this approach is evident; according to Li Auto Inc.'s 'December 2024 Delivery Update' from January 2025, the company delivered 500,508 vehicles in 2024, a performance driven by its specialized extended-range portfolio that validates the significant mass-market acceptance of this transitional drivetrain technology.

Key Market Players

• Renault SA
• Nissan Motor Corporation Ltd.
• Volkswagen AG
• Honda Motor Company Ltd.
• General Motors
• Ford Motor Company
• Daimler AG
• Bayerische Motoren Werke AG
• Mitsubishi Heavy Industries Ltd.
• Toyota Motor Corporation

Report Scope

In this report, the Global Plug-in Hybrid Electric Vehicle Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Plug-in Hybrid Electric Vehicle Market, By Vehicle Type

• Passenger Car
• Light Commercial Vehicle
• Medium & Heavy Commercial Vehicle

Plug-in Hybrid Electric Vehicle Market, By Powertrain

• Series Hybrid
• Parallel Hybrid
• Combined Hybrid

Plug-in Hybrid Electric Vehicle Market, By Range

• Up to 40 km
• 40 to 60 km
• Above 60 km

Plug-in Hybrid Electric Vehicle Market, By Battery Capacity

• Less than 10 kWh
• 10 to 20 kWh
• More than 20 kWh

Plug-in Hybrid Electric Vehicle Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Plug-in Hybrid Electric Vehicle Market.

Available Customizations:

Global Plug-in Hybrid Electric Vehicle Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Plug-in Hybrid Electric Vehicle Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Vehicle Type (Passenger Car, Light Commercial Vehicle, Medium & Heavy Commercial Vehicle)
  • 5.2.2. By Powertrain (Series Hybrid, Parallel Hybrid, Combined Hybrid)
  • 5.2.3. By Range (Up to 40 km, 40 to 60 km, Above 60 km)
  • 5.2.4. By Battery Capacity (Less than 10 kWh, 10 to 20 kWh, More than 20 kWh)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Plug-in Hybrid Electric Vehicle Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Vehicle Type
  • 6.2.2. By Powertrain
  • 6.2.3. By Range
  • 6.2.4. By Battery Capacity
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Plug-in Hybrid Electric Vehicle Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Vehicle Type
      • 6.3.1.2.2. By Powertrain
      • 6.3.1.2.3. By Range
      • 6.3.1.2.4. By Battery Capacity
  • 6.3.2. Canada Plug-in Hybrid Electric Vehicle Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Vehicle Type
      • 6.3.2.2.2. By Powertrain
      • 6.3.2.2.3. By Range
      • 6.3.2.2.4. By Battery Capacity
  • 6.3.3. Mexico Plug-in Hybrid Electric Vehicle Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Vehicle Type
      • 6.3.3.2.2. By Powertrain
      • 6.3.3.2.3. By Range
      • 6.3.3.2.4. By Battery Capacity

7. Europe Plug-in Hybrid Electric Vehicle Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Vehicle Type
  • 7.2.2. By Powertrain
  • 7.2.3. By Range
  • 7.2.4. By Battery Capacity
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Plug-in Hybrid Electric Vehicle Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Vehicle Type
      • 7.3.1.2.2. By Powertrain
      • 7.3.1.2.3. By Range
      • 7.3.1.2.4. By Battery Capacity
  • 7.3.2. France Plug-in Hybrid Electric Vehicle Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Vehicle Type
      • 7.3.2.2.2. By Powertrain
      • 7.3.2.2.3. By Range
      • 7.3.2.2.4. By Battery Capacity
  • 7.3.3. United Kingdom Plug-in Hybrid Electric Vehicle Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Vehicle Type
      • 7.3.3.2.2. By Powertrain
      • 7.3.3.2.3. By Range
      • 7.3.3.2.4. By Battery Capacity
  • 7.3.4. Italy Plug-in Hybrid Electric Vehicle Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Vehicle Type
      • 7.3.4.2.2. By Powertrain
      • 7.3.4.2.3. By Range
      • 7.3.4.2.4. By Battery Capacity
  • 7.3.5. Spain Plug-in Hybrid Electric Vehicle Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Vehicle Type
      • 7.3.5.2.2. By Powertrain
      • 7.3.5.2.3. By Range
      • 7.3.5.2.4. By Battery Capacity

8. Asia Pacific Plug-in Hybrid Electric Vehicle Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Vehicle Type
  • 8.2.2. By Powertrain
  • 8.2.3. By Range
  • 8.2.4. By Battery Capacity
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Plug-in Hybrid Electric Vehicle Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Vehicle Type
      • 8.3.1.2.2. By Powertrain
      • 8.3.1.2.3. By Range
      • 8.3.1.2.4. By Battery Capacity
  • 8.3.2. India Plug-in Hybrid Electric Vehicle Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Vehicle Type
      • 8.3.2.2.2. By Powertrain
      • 8.3.2.2.3. By Range
      • 8.3.2.2.4. By Battery Capacity
  • 8.3.3. Japan Plug-in Hybrid Electric Vehicle Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Vehicle Type
      • 8.3.3.2.2. By Powertrain
      • 8.3.3.2.3. By Range
      • 8.3.3.2.4. By Battery Capacity
  • 8.3.4. South Korea Plug-in Hybrid Electric Vehicle Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Vehicle Type
      • 8.3.4.2.2. By Powertrain
      • 8.3.4.2.3. By Range
      • 8.3.4.2.4. By Battery Capacity
  • 8.3.5. Australia Plug-in Hybrid Electric Vehicle Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Vehicle Type
      • 8.3.5.2.2. By Powertrain
      • 8.3.5.2.3. By Range
      • 8.3.5.2.4. By Battery Capacity

9. Middle East & Africa Plug-in Hybrid Electric Vehicle Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Vehicle Type
  • 9.2.2. By Powertrain
  • 9.2.3. By Range
  • 9.2.4. By Battery Capacity
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Plug-in Hybrid Electric Vehicle Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Vehicle Type
      • 9.3.1.2.2. By Powertrain
      • 9.3.1.2.3. By Range
      • 9.3.1.2.4. By Battery Capacity
  • 9.3.2. UAE Plug-in Hybrid Electric Vehicle Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Vehicle Type
      • 9.3.2.2.2. By Powertrain
      • 9.3.2.2.3. By Range
      • 9.3.2.2.4. By Battery Capacity
  • 9.3.3. South Africa Plug-in Hybrid Electric Vehicle Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Vehicle Type
      • 9.3.3.2.2. By Powertrain
      • 9.3.3.2.3. By Range
      • 9.3.3.2.4. By Battery Capacity

10. South America Plug-in Hybrid Electric Vehicle Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Vehicle Type
  • 10.2.2. By Powertrain
  • 10.2.3. By Range
  • 10.2.4. By Battery Capacity
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Plug-in Hybrid Electric Vehicle Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Vehicle Type
      • 10.3.1.2.2. By Powertrain
      • 10.3.1.2.3. By Range
      • 10.3.1.2.4. By Battery Capacity
  • 10.3.2. Colombia Plug-in Hybrid Electric Vehicle Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Vehicle Type
      • 10.3.2.2.2. By Powertrain
      • 10.3.2.2.3. By Range
      • 10.3.2.2.4. By Battery Capacity
  • 10.3.3. Argentina Plug-in Hybrid Electric Vehicle Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Vehicle Type
      • 10.3.3.2.2. By Powertrain
      • 10.3.3.2.3. By Range
      • 10.3.3.2.4. By Battery Capacity

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Plug-in Hybrid Electric Vehicle Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Renault SA
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Nissan Motor Corporation Ltd.
• 15.3. Volkswagen AG
• 15.4. Honda Motor Company Ltd.
• 15.5. General Motors
• 15.6. Ford Motor Company
• 15.7. Daimler AG
• 15.8. Bayerische Motoren Werke AG
• 15.9. Mitsubishi Heavy Industries Ltd.
• 15.10. Toyota Motor Corporation

16. Strategic Recommendations

17. About Us & Disclaimer