비디오 스트리밍 인프라 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 스트리밍 유형별, 스트리밍 모델별, 배포별, 최종사용자별, 지역별, 경쟁(2021-2031년)

The Global Video Streaming Infrastructure Market is projected to expand from USD 30.28 Billion in 2025 to USD 77.08 Billion by 2031, achieving a compound annual growth rate of 16.85%. This market encompasses the fundamental hardware, software, and services necessary to encode, manage, and transmit digital video content via the internet. Key components of this sector include transcoding solutions, content delivery networks, and media management platforms that facilitate smooth viewing experiences across a variety of devices. The central force driving this market growth is the worldwide transition toward on-demand entertainment, facilitated by the increasing availability of high-speed internet. As reported by the Consumer Technology Association, consumer expenditure on video streaming services in the United States was anticipated to hit 48 billion dollars in 2024, creating a strong economic imperative for service providers and broadcasters to continually invest in scalable delivery capabilities.

Despite this growth trajectory, the market faces a major hurdle regarding the rising costs associated with bandwidth and network modernization. Delivering data-heavy formats such as 4K video while maintaining low latency demands substantial capital investment and advanced technical capabilities. This financial burden, combined with the complexity of ensuring reliable transmission during periods of peak traffic, presents a significant challenge to the ongoing expansion of global streaming infrastructure. Consequently, the industry must navigate the difficulty of balancing high-quality delivery requirements with the immense costs required to support sophisticated network capabilities.

Market Driver

The widespread growth of Over-the-Top (OTT) platforms acts as a primary catalyst for investment within the video streaming infrastructure sector. As direct-to-consumer services aggressively enlarge their libraries with high-quality original content, the demand for powerful backend technologies, such as scalable content delivery networks and advanced transcoding, rises proportionally. This increase in viewership requires specific software and hardware upgrades to preserve service quality during times of high concurrency, compelling infrastructure providers to continuously optimize bandwidth allocation and data center capacity. According to Netflix's "Third Quarter 2024 Letter to Shareholders" from October 2024, the company gained 5.1 million paid memberships in that quarter alone, a volume that necessitates the development of denser storage solutions and more efficient encoding algorithms to handle the increasing load.

Simultaneously, the rapid rollout of 5G networks and high-speed broadband is driving the technical evolution of streaming architecture. Improved connectivity standards allow users to consume data-intensive formats, such as live broadcasts and 4K video, on mobile devices, which prompts a shift of computational tasks closer to the network edge to reduce latency. This transition requires the broad deployment of edge computing nodes and adaptive bitrate streaming technologies designed to handle variable network conditions. As noted in the "Ericsson Mobility Report" from June 2024, mobile network data traffic increased by 25 percent between the first quarter of 2023 and the first quarter of 2024. Furthermore, NBCUniversal reported streaming 23.5 billion minutes of Paris Olympics coverage on Peacock in 2024, highlighting the critical need for infrastructure capable of sustaining massive, fluctuating data throughput without degradation.

Market Challenge

The central obstacle hindering the Global Video Streaming Infrastructure Market is the escalating cost associated with bandwidth consumption and necessary network upgrades. As viewer preferences shift toward data-rich formats like 4K video, the technical specifications required for delivery become increasingly expensive. This financial pressure forces companies to allocate a disproportionate amount of capital toward maintaining basic operational capacity rather than investing in market expansion or innovation. High infrastructure expenses reduce overall profitability and establish significant barriers to entry for smaller technology vendors, effectively consolidating the market and suppressing the competitive diversity needed for rapid industry growth.

This economic strain is quantitatively evident in the massive capital expenditures required to uphold service quality. According to the NCTA, cable broadband providers invested 25.1 billion dollars in 2024 specifically for network expansion and infrastructure support. This substantial financial commitment highlights the difficulty of managing reliable transmission during peak loads without incurring prohibitive costs. Consequently, the Global Video Streaming Infrastructure Market struggles to sustain its expansion rate as the revenue generated from services is increasingly absorbed by the sheer cost of the physical and digital machinery required to deliver the content.

Market Trends

The development of energy-efficient and sustainable green streaming technologies is emerging as a top priority to address the environmental impact of massive data consumption. With video traffic dominating global networks, infrastructure providers are redesigning encoding workflows and data centers to optimize energy usage per delivered bit, moving beyond simple cost reduction to focus on carbon accountability. This environmental awareness is transforming procurement strategies, with a specific emphasis on hardware and codecs that minimize power drain during intensive transcoding tasks. According to the "Spotlight on Sustainability: Towards a greener TV and video value chain" report by InterDigital in January 2025, the video streaming industry is responsible for 4 percent of total global emissions, underscoring the urgent market shift toward eco-conscious delivery mechanisms that align with regulatory pressures and corporate sustainability mandates.

In parallel, the utilization of low-latency protocols like WebRTC and SRT is rapidly becoming the standard for ensuring transport reliability across unpredictable public networks. While edge computing addresses physical proximity, the integration of Secure Reliable Transport (SRT) ensures packet recovery and security without the buffering delays associated with legacy HTTP-based delivery. This protocol layer is essential for live sports and interactive applications where real-time synchronization is critical, effectively replacing older fiber and satellite contribution links with agile internet-based transport. According to Haivision's "2025 Broadcast Transformation Report" from February 2025, the usage of the SRT protocol among broadcasters has grown to 77 percent, compelling infrastructure vendors to natively embed these protocols into their ingest and playback solutions to support high-fidelity, real-time experiences.

Key Market Players

• Amazon Web Services, Inc.
• Akamai Technologies, Inc.
• Microsoft Corporation
• Google LLC
• IBM Corporation
• Cisco Systems, Inc.
• Wowza Media Systems, LLC
• Broadpeak SA
• Edgio, Inc.
• Kaltura, Inc.

Report Scope

In this report, the Global Video Streaming Infrastructure Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Video Streaming Infrastructure Market, By Streaming Type

• Live Video
• On-demVideo

Video Streaming Infrastructure Market, By Streaming Model

• Advertising
• Rental
• Subscription

Video Streaming Infrastructure Market, By Deployment

• On-Premise
• Cloud-Based

Video Streaming Infrastructure Market, By End User

• Commercial
• Residential
• Others

Video Streaming Infrastructure Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Video Streaming Infrastructure Market.

Available Customizations:

Global Video Streaming Infrastructure Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Video Streaming Infrastructure Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Streaming Type (Live Video, On-demVideo)
  • 5.2.2. By Streaming Model (Advertising, Rental, Subscription)
  • 5.2.3. By Deployment (On-Premise, Cloud-Based)
  • 5.2.4. By End User (Commercial, Residential, Others)
  • 5.2.5. By Region
  • 5.2.6. By Company (2025)
• 5.3. Market Map

6. North America Video Streaming Infrastructure Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Streaming Type
  • 6.2.2. By Streaming Model
  • 6.2.3. By Deployment
  • 6.2.4. By End User
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Video Streaming Infrastructure Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Streaming Type
      • 6.3.1.2.2. By Streaming Model
      • 6.3.1.2.3. By Deployment
      • 6.3.1.2.4. By End User
  • 6.3.2. Canada Video Streaming Infrastructure Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Streaming Type
      • 6.3.2.2.2. By Streaming Model
      • 6.3.2.2.3. By Deployment
      • 6.3.2.2.4. By End User
  • 6.3.3. Mexico Video Streaming Infrastructure Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Streaming Type
      • 6.3.3.2.2. By Streaming Model
      • 6.3.3.2.3. By Deployment
      • 6.3.3.2.4. By End User

7. Europe Video Streaming Infrastructure Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Streaming Type
  • 7.2.2. By Streaming Model
  • 7.2.3. By Deployment
  • 7.2.4. By End User
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Video Streaming Infrastructure Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Streaming Type
      • 7.3.1.2.2. By Streaming Model
      • 7.3.1.2.3. By Deployment
      • 7.3.1.2.4. By End User
  • 7.3.2. France Video Streaming Infrastructure Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Streaming Type
      • 7.3.2.2.2. By Streaming Model
      • 7.3.2.2.3. By Deployment
      • 7.3.2.2.4. By End User
  • 7.3.3. United Kingdom Video Streaming Infrastructure Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Streaming Type
      • 7.3.3.2.2. By Streaming Model
      • 7.3.3.2.3. By Deployment
      • 7.3.3.2.4. By End User
  • 7.3.4. Italy Video Streaming Infrastructure Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Streaming Type
      • 7.3.4.2.2. By Streaming Model
      • 7.3.4.2.3. By Deployment
      • 7.3.4.2.4. By End User
  • 7.3.5. Spain Video Streaming Infrastructure Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Streaming Type
      • 7.3.5.2.2. By Streaming Model
      • 7.3.5.2.3. By Deployment
      • 7.3.5.2.4. By End User

8. Asia Pacific Video Streaming Infrastructure Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Streaming Type
  • 8.2.2. By Streaming Model
  • 8.2.3. By Deployment
  • 8.2.4. By End User
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Video Streaming Infrastructure Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Streaming Type
      • 8.3.1.2.2. By Streaming Model
      • 8.3.1.2.3. By Deployment
      • 8.3.1.2.4. By End User
  • 8.3.2. India Video Streaming Infrastructure Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Streaming Type
      • 8.3.2.2.2. By Streaming Model
      • 8.3.2.2.3. By Deployment
      • 8.3.2.2.4. By End User
  • 8.3.3. Japan Video Streaming Infrastructure Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Streaming Type
      • 8.3.3.2.2. By Streaming Model
      • 8.3.3.2.3. By Deployment
      • 8.3.3.2.4. By End User
  • 8.3.4. South Korea Video Streaming Infrastructure Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Streaming Type
      • 8.3.4.2.2. By Streaming Model
      • 8.3.4.2.3. By Deployment
      • 8.3.4.2.4. By End User
  • 8.3.5. Australia Video Streaming Infrastructure Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Streaming Type
      • 8.3.5.2.2. By Streaming Model
      • 8.3.5.2.3. By Deployment
      • 8.3.5.2.4. By End User

9. Middle East & Africa Video Streaming Infrastructure Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Streaming Type
  • 9.2.2. By Streaming Model
  • 9.2.3. By Deployment
  • 9.2.4. By End User
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Video Streaming Infrastructure Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Streaming Type
      • 9.3.1.2.2. By Streaming Model
      • 9.3.1.2.3. By Deployment
      • 9.3.1.2.4. By End User
  • 9.3.2. UAE Video Streaming Infrastructure Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Streaming Type
      • 9.3.2.2.2. By Streaming Model
      • 9.3.2.2.3. By Deployment
      • 9.3.2.2.4. By End User
  • 9.3.3. South Africa Video Streaming Infrastructure Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Streaming Type
      • 9.3.3.2.2. By Streaming Model
      • 9.3.3.2.3. By Deployment
      • 9.3.3.2.4. By End User

10. South America Video Streaming Infrastructure Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Streaming Type
  • 10.2.2. By Streaming Model
  • 10.2.3. By Deployment
  • 10.2.4. By End User
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Video Streaming Infrastructure Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Streaming Type
      • 10.3.1.2.2. By Streaming Model
      • 10.3.1.2.3. By Deployment
      • 10.3.1.2.4. By End User
  • 10.3.2. Colombia Video Streaming Infrastructure Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Streaming Type
      • 10.3.2.2.2. By Streaming Model
      • 10.3.2.2.3. By Deployment
      • 10.3.2.2.4. By End User
  • 10.3.3. Argentina Video Streaming Infrastructure Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Streaming Type
      • 10.3.3.2.2. By Streaming Model
      • 10.3.3.2.3. By Deployment
      • 10.3.3.2.4. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Video Streaming Infrastructure Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Amazon Web Services, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Akamai Technologies, Inc.
• 15.3. Microsoft Corporation
• 15.4. Google LLC
• 15.5. IBM Corporation
• 15.6. Cisco Systems, Inc.
• 15.7. Wowza Media Systems, LLC
• 15.8. Broadpeak SA
• 15.9. Edgio, Inc.
• 15.10. Kaltura, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer