온라인 식료품 시장 : 세계 산업 규모, 점유율, 동향, 기회, 예측 - 제품 유형별, 배달 유형별, 지역별, 경쟁(2021-2031년)

The Global Online Grocery Market is anticipated to expand from USD 66.15 Billion in 2025 to USD 211.34 Billion by 2031, achieving a Compound Annual Growth Rate (CAGR) of 21.36%. This market is defined as the digital commercial ecosystem in which consumers buy food, beverages, and household essentials via web-based platforms for delivery or pickup. The sector's growth is primarily propelled by the widespread adoption of smartphones and the rising demand for convenience among urban populations, factors that fundamentally broaden the addressable market. These structural elements foster long-term adoption and are distinct from temporary fluctuations in consumer purchasing habits.

However, the industry faces significant hurdles regarding profitability, largely due to the high operational costs associated with final-mile logistics and complex inventory management. These challenges severely squeeze retail margins and impede traditional retailers from rapidly scaling their operations geographically. According to the Institute of Grocery Distribution, the global online grocery channel was projected in 2024 to grow at a CAGR of 6.0% through 2029. This trajectory indicates that, despite persistent operational difficulties, the sector retains strong investment potential.

Market Driver

The rise of quick commerce and instant delivery services is fundamentally reshaping consumer expectations by compressing fulfillment windows from days into minutes. This shift forces traditional retailers to upgrade their logistics infrastructure, incorporating dark stores and micro-fulfillment centers to enable rapid dispatch. Such adoption highlights a structural move toward immediate gratification in urban areas, compelling companies to compete based on speed rather than just price or product variety. As noted in Zomato's 'Shareholder Letter' from May 2024, their quick commerce division, Blinkit, achieved a 97% year-over-year growth in Gross Order Value, confirming the intense demand for these rapid fulfillment models.

A growing consumer preference for convenience and time-saving solutions acts as the second crucial engine for market stability and customer retention. As working professionals seek to streamline their schedules, features such as recurring grocery subscriptions and seamless reordering interfaces have become essential, elevating online grocery from a supplementary option to a primary sourcing channel. According to the FMI The Food Industry Association's 'U.S. Grocery Shopper Trends 2024' report released in May 2024, online grocery penetration remained strong, with 68% of consumers buying groceries online at least occasionally. This consistent usage drives substantial platform activity, evidenced by Instacart generating a Gross Transaction Value of $8.32 billion in the first quarter of 2024 alone.

Market Challenge

The most substantial operational obstacle hindering the Global Online Grocery Market's expansion is the severe pressure on profitability caused by the prohibitive costs of final-mile logistics and complex inventory management. Unlike traditional retail models where consumers handle the time and cost of product retrieval, the online model transfers the expensive burden of picking, packing, and transporting goods to the retailer. This shift results in a distorted cost structure that is difficult to align with the grocery sector's inherently low margins, often leaving retailers unable to absorb fulfillment expenses without imposing fees that might dampen the convenience-driven demand fueling the market.

This financial fragility directly impedes retailers' ability to scale operations or aggressively enter new geographic territories. According to FMI - The Food Industry Association, the average net profit for food retailers in 2024 was only 1.7%. This extremely narrow margin implies that the additional costs associated with digital fulfillment can easily negate profitability, transforming high-volume online sales into financial liabilities rather than assets. Consequently, established grocers frequently limit their digital investments to protect their bottom line, effectively capping the overall growth potential of the online channel.

Market Trends

The expansion of Retail Media Networks and digital advertising on grocery platforms is rapidly emerging as a vital mechanism for ensuring financial sustainability within the Global Online Grocery Market. Facing persistent margin compression from fulfillment costs, digital retailers are increasingly monetizing their high-traffic platforms by selling targeted advertising space to CPG brands. This structural evolution converts grocery interfaces into high-margin media ecosystems, enabling companies to offset operational expenses while providing brands with valuable closed-loop performance data that links ad spend directly to transactions. For instance, Instacart's 'Q2 2025 Shareholder Letter' from August 2025 reported a 12% year-over-year increase in advertising and other revenue to $255 million, validating the sector's reliance on high-margin ad streams to strengthen platform economics.

Simultaneously, the implementation of sustainable and green last-mile logistics solutions is reshaping distribution networks to meet environmental mandates and efficiency targets. Retailers are moving beyond simple speed metrics to prioritize carbon reduction through the deployment of electric vehicle fleets and sophisticated route optimization algorithms. This trend allows grocers to lower fuel consumption and achieve strict corporate sustainability goals, appealing directly to the growing segment of eco-conscious consumers. According to Tesco PLC's 'Interim Results 2025/26' announcement in October 2025, the integration of AI-driven transport planning tools successfully removed approximately 100,000 delivery miles per week from its network, demonstrating the significant operational and environmental efficiencies achievable through green logistics technologies.

Key Market Players

• Target Corporation
• The Kroger Co.
• J Sainsbury plc.
• Amazon.com, Inc.
• Rakuten Group, Inc.
• Albertsons Companies, Inc.
• Woolworths Group Limited
• Reliance Retail Limited
• Walmart Inc.
• Tesco PLC

Report Scope

In this report, the Global Online Grocery Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Online Grocery Market, By Product Type

• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Staples & Cooking Essentials
• Others

Online Grocery Market, By Delivery Type

• Instant Delivery
• Schedule Delivery

Online Grocery Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Online Grocery Market.

Available Customizations:

Global Online Grocery Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Online Grocery Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Staples & Cooking Essentials, Others)
  • 5.2.2. By Delivery Type (Instant Delivery, Schedule Delivery)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Online Grocery Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Delivery Type
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Online Grocery Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Delivery Type
  • 6.3.2. Canada Online Grocery Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Delivery Type
  • 6.3.3. Mexico Online Grocery Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Delivery Type

7. Europe Online Grocery Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Delivery Type
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Online Grocery Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Delivery Type
  • 7.3.2. France Online Grocery Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Delivery Type
  • 7.3.3. United Kingdom Online Grocery Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Delivery Type
  • 7.3.4. Italy Online Grocery Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Delivery Type
  • 7.3.5. Spain Online Grocery Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Delivery Type

8. Asia Pacific Online Grocery Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Delivery Type
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Online Grocery Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Delivery Type
  • 8.3.2. India Online Grocery Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Delivery Type
  • 8.3.3. Japan Online Grocery Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Delivery Type
  • 8.3.4. South Korea Online Grocery Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Delivery Type
  • 8.3.5. Australia Online Grocery Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Delivery Type

9. Middle East & Africa Online Grocery Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Delivery Type
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Online Grocery Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Delivery Type
  • 9.3.2. UAE Online Grocery Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Delivery Type
  • 9.3.3. South Africa Online Grocery Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Delivery Type

10. South America Online Grocery Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Delivery Type
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Online Grocery Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Delivery Type
  • 10.3.2. Colombia Online Grocery Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Delivery Type
  • 10.3.3. Argentina Online Grocery Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Delivery Type

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Online Grocery Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Target Corporation
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. The Kroger Co.
• 15.3. J Sainsbury plc.
• 15.4. Amazon.com, Inc.
• 15.5. Rakuten Group, Inc.
• 15.6. Albertsons Companies, Inc.
• 15.7. Woolworths Group Limited
• 15.8. Reliance Retail Limited
• 15.9. Walmart Inc.
• 15.10. Tesco PLC

16. Strategic Recommendations

17. About Us & Disclaimer