조류인플루엔자 치료 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 유형별, 최종 사용자별, 지역별, 경쟁(2021-2031년)

The Global Bird Flu Treatment Market is projected to expand from a valuation of USD 26.15 Billion in 2025 to USD 43.09 Billion by 2031, reflecting a compound annual growth rate of 8.68%. This market encompasses a range of antiviral medications and vaccines aimed at preventing and managing avian influenza infections in both humans and avian species. The primary catalysts for this growth include the rising incidence of high-pathogenicity viral outbreaks and the urgent necessity to protect global food security against mass poultry mortality. Additionally, government strategies focused on stockpiling medical countermeasures to prepare for potential zoonotic transmission offer robust support for market development, independent of temporary industry fluctuations.

However, the rapid mutation rate of influenza viruses poses a major obstacle that could hinder market scalability by necessitating frequent, expensive product reformulations to maintain efficacy. This volatility is highlighted by the disease's severe impact on animal populations despite current interventions. As reported by the World Organisation for Animal Health, approximately 3.76 million poultry birds died or were culled worldwide in April 2025 due to outbreaks of high pathogenicity avian influenza. Such persistent losses emphasize the significant challenge of maintaining effective control measures against constantly evolving viral strains.

Market Driver

National health authorities are actively enhancing biodefense strategies by acquiring large stockpiles of advanced vaccines to mitigate the potential impact of pandemic scenarios. This strategic shift towards preemptive procurement is generating significant revenue for pharmaceutical companies, as governments seek to secure manufacturing capabilities for both conventional and next-generation vaccine platforms. Financial resources are being swiftly allocated to expedite the licensure of mRNA candidates, which offer better scalability than traditional egg-based production. For example, Moderna received a $176 million award from BARDA in July 2024 to further the clinical development of its mRNA pandemic influenza vaccine, providing the capital needed to focus resources on avian flu solutions and ensure supply chain resilience against demand surges.

The rising frequency of high-pathogenicity outbreaks, particularly those involving cross-species transmission, has created an urgent need to control viral reservoirs within mammalian populations. The virus's expansion into livestock creates a complex challenge, establishing a persistent threat of zoonotic spillover that requires strong antiviral measures and continuous monitoring. Underscoring this agricultural risk, CBS News reported in October 2024 that the virus had infected over 250 dairy herds in 14 U.S. states, increasing exposure risks for farm workers. To address this, international organizations are executing targeted purchasing agreements; notably, the European Commission signed a framework contract with CSL in 2024 for the supply of 665,000 pre-pandemic vaccine doses to safeguard veterinarians and at-risk personnel.

Market Challenge

The high mutation rate of influenza viruses acts as a significant hurdle to the sustainable growth of the Global Bird Flu Treatment Market. Because viral strains are in a state of constant evolution, current antiviral drugs and vaccines are at risk of losing their potency, forcing pharmaceutical manufacturers into continuous, resource-intensive research and development cycles. The requirement for frequent product updates drives up operational expenses and delays the market launch of stable therapeutic options, ultimately squeezing profit margins and hampering the industry's capacity to scale production efficiently.

Moreover, the virus's persistent evolution threatens market stability by outpacing the deployment of effective countermeasures. The failure of static treatments to halt the disease is demonstrated by its ongoing global spread despite available interventions. Data from the World Organisation for Animal Health indicates that high pathogenicity avian influenza impacted 82 countries and territories worldwide in 2024. This widespread geographic reach highlights the immense operational difficulty involved in sustaining consistent market growth when the fundamental efficacy of treatments is continually compromised by viral adaptation.

Market Trends

The deployment of AI-powered genomic surveillance is revolutionizing the detection of avian influenza by facilitating predictive modeling that surpasses conventional monitoring techniques. This technological advancement allows health officials to analyze massive datasets from electronic medical records and environmental samples to identify potential zoonotic spillover events before they escalate into widespread outbreaks. By combining machine learning algorithms with genomic sequencing, researchers can detect high-risk transmission pathways that might otherwise go unnoticed. In August 2025, the University of Maryland School of Medicine reported that a generative AI model successfully flagged 76 emergency department patients with potential high-risk viral exposure who had been missed by standard clinical screening protocols.

Simultaneously, the integration of One Health strategic frameworks is reshaping the market by fostering interagency collaboration that bridges the gap between animal, human, and environmental health sectors. This holistic approach moves beyond reactive measures to establish synchronized response mechanisms capable of addressing the complex interface of viral transmission among diverse species. Governments are committing financial resources to this collaborative model to enhance infrastructure for rapid information sharing and coordinated intervention strategies at local and state levels. For instance, the Centers for Disease Control and Prevention allocated more than $200 million in January 2025 to assist health departments in implementing a targeted One Health approach for farm-based surveillance and investigation.

Key Market Players

• GSK PLC
• Hoffmann-La Roche Inc
• Forest Pharmaceuticals Inc
• BioCryst Pharmaceuticals, Inc.

Report Scope

In this report, the Global Bird Flu Treatment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Bird Flu Treatment Market, By Type

• Antivirals
• Combination Treatment
• Prophylactic Antibiotics
• Ribavirin

Bird Flu Treatment Market, By End-User

• Clinics
• Hospitals
• Institutional Health Centers
• Others

Bird Flu Treatment Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Bird Flu Treatment Market.

Available Customizations:

Global Bird Flu Treatment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Bird Flu Treatment Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Antivirals, Combination Treatment, Prophylactic Antibiotics, Ribavirin)
  • 5.2.2. By End-User (Clinics, Hospitals, Institutional Health Centers, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Bird Flu Treatment Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By End-User
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Bird Flu Treatment Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By End-User
  • 6.3.2. Canada Bird Flu Treatment Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By End-User
  • 6.3.3. Mexico Bird Flu Treatment Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By End-User

7. Europe Bird Flu Treatment Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By End-User
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Bird Flu Treatment Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By End-User
  • 7.3.2. France Bird Flu Treatment Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By End-User
  • 7.3.3. United Kingdom Bird Flu Treatment Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By End-User
  • 7.3.4. Italy Bird Flu Treatment Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By End-User
  • 7.3.5. Spain Bird Flu Treatment Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By End-User

8. Asia Pacific Bird Flu Treatment Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By End-User
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Bird Flu Treatment Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By End-User
  • 8.3.2. India Bird Flu Treatment Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By End-User
  • 8.3.3. Japan Bird Flu Treatment Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By End-User
  • 8.3.4. South Korea Bird Flu Treatment Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By End-User
  • 8.3.5. Australia Bird Flu Treatment Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By End-User

9. Middle East & Africa Bird Flu Treatment Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By End-User
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Bird Flu Treatment Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By End-User
  • 9.3.2. UAE Bird Flu Treatment Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By End-User
  • 9.3.3. South Africa Bird Flu Treatment Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By End-User

10. South America Bird Flu Treatment Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By End-User
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Bird Flu Treatment Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By End-User
  • 10.3.2. Colombia Bird Flu Treatment Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By End-User
  • 10.3.3. Argentina Bird Flu Treatment Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Bird Flu Treatment Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. GSK PLC
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Hoffmann-La Roche Inc
• 15.3. Forest Pharmaceuticals Inc
• 15.4. BioCryst Pharmaceuticals, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer