라이브 스트리밍 시장 - 세계 산업 규모, 점유율, 동향, 기회, 예측 : 스트리밍 유형별, 용도별, 지역별, 경쟁(2021-2031년)

The global live streaming market is poised for significant growth, projected to expand from USD 92.23 billion in 2025 to USD 307.26 billion by 2031, exhibiting a robust compound annual growth rate of 22.21%. Live streaming facilitates the real-time transmission of video or audio content over the internet, enabling broadcasters to share experiences and interact instantly with audiences worldwide. This market expansion is fundamentally supported by the widespread availability of high-speed internet connectivity and the extensive adoption of mobile devices, which collectively ensure seamless access. A critical driver is the increasing consumer preference for accessible content models, highlighted by the fact that 90% of streaming adults engaged with ad-supported platforms in 2025, according to the Video Advertising Bureau. This widespread embrace underscores a structural shift towards flexible consumption habits, rather than merely temporary viral trends.

Market Driver

A primary catalyst for the live streaming market is the escalating global penetration of smartphones coupled with high-speed 5G connectivity, which democratizes access to high-definition broadcasts. This technological ubiquity allows users to consume content effortlessly from any location, effectively shifting the dominant viewership medium from desktop to mobile devices. Enhanced bandwidth and reduced latency offered by modern networks have made real-time interaction increasingly feasible, thereby encouraging spontaneous content creation and consumption. This mobile-first engagement trend is reflected in broader digital behaviors, with mobile devices accounting for 54.5% of all online sales during the 2024 holiday season, as reported by Adobe in January 2025, directly correlating to the infrastructure supporting mobile live streaming. Concurrently, the esports and video game streaming sector continues its exponential growth, propelling the industry forward by fostering highly engaged communities through interactive features. Platforms are aggressively competing for market share by offering superior monetization tools and video quality to retain both creators and viewers. This competitive landscape has resulted in significant viewership surges for emerging platforms; for instance, the Kick platform experienced a year-over-year increase of over 121% in total hours watched by February 2025, according to Streamlabs. Despite this diversification, the overall market volume remains immense, with Twitch alone generating over 5.1 billion hours watched in the fourth quarter of 2025, underscoring the massive scale of the gaming streaming sector.

Market Challenge

A significant impediment to the global live streaming market's scalability lies in technical infrastructure limitations, specifically concerning latency and bandwidth constraints. The industry's core value proposition relies heavily on immediacy and real-time user interaction, yet inconsistent network quality in developing regions frequently compromises this experience. When high-definition video encounters bandwidth bottlenecks, it results in buffering and substantial delays that disrupt the connection between broadcaster and viewer. This degradation in service quality not only diminishes user engagement but also discourages content providers from aggressively expanding into territories where the digital foundation cannot support reliable delivery. This infrastructure gap effectively limits the total addressable market for platforms aiming for global ubiquity. According to the International Telecommunication Union (ITU), approximately 2.6 billion people worldwide remained offline in 2024, with a concentrated majority in rural and lower-income regions where broadband architecture is often underdeveloped. This statistical reality highlights a rigid ceiling on market penetration; until these vast geographical areas acquire the robust connectivity necessary for data-intensive live streaming, the industry will struggle to convert these potential demographics into active, monetizable audiences.

Market Trends

The mainstream adoption of live commerce and shoppable video integrations is fundamentally reshaping the market by converting passive viewership into direct transactional activity. Platforms are increasingly embedding seamless checkout capabilities directly into broadcast interfaces, enabling creators to monetize real-time engagement without redirecting traffic to external sites. This evolution transforms live streaming from mere entertainment into a core sales channel for retail brands, effectively making video feeds point-of-sale terminals. The commercial impact of this convergence is evident in recent seasonal performance metrics, with retailers leveraging social commerce strategies generating 20% of their global holiday sales through platforms like TikTok Shop and Instagram in January 2025, as reported by Salesforce. Simultaneously, the implementation of AI-driven real-time content personalization and analytics is becoming crucial for maintaining platform integrity and optimizing viewer experiences. As user-generated content volumes rapidly increase, streaming services are deploying advanced machine learning models to analyze video and chat feeds instantaneously. This ensures brand safety and reduces toxicity, which is vital for advertiser confidence. These automated systems facilitate scalable moderation beyond human team capabilities, directly enhancing community retention by filtering harmful interactions in real-time. This reliance on algorithmic oversight is expanding rapidly; Twitch's H2 2024 Transparency Report, released in February 2025, indicated a 134% increase in enforcements based on proactive machine detection measures compared to the first half of the year, demonstrating the industry's aggressive pivot toward AI-centric operational frameworks.

Key Market Players

• Dacast, Inc.
• Empire Video Productions LLC
• Flux Broadcast Ltd.
• Huya Inc.
• International Business Machines Corporation
• Meta Platform, Inc.
• Pluto Inc.
• TikTok Inc.
• Twitch Interactive, Inc.
• Vimeo, Inc.

Report Scope

In this report, the Global Live Streaming Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Live Streaming Market, By Streaming Type

• Audio
• Video

Live Streaming Market, By Application

• Media & Entertainment
• E-sports
• Events
• Education

Live Streaming Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Live Streaming Market.

Available Customizations:

Global Live Streaming Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Live Streaming Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Streaming Type (Audio, Video)
  • 5.2.2. By Application (Media & Entertainment, E-sports, Events, Education)
  • 5.2.3. By Region
  • 5.2.4. By Company (2025)
• 5.3. Market Map

6. North America Live Streaming Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Streaming Type
  • 6.2.2. By Application
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Live Streaming Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Streaming Type
      • 6.3.1.2.2. By Application
  • 6.3.2. Canada Live Streaming Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Streaming Type
      • 6.3.2.2.2. By Application
  • 6.3.3. Mexico Live Streaming Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Streaming Type
      • 6.3.3.2.2. By Application

7. Europe Live Streaming Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Streaming Type
  • 7.2.2. By Application
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Live Streaming Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Streaming Type
      • 7.3.1.2.2. By Application
  • 7.3.2. France Live Streaming Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Streaming Type
      • 7.3.2.2.2. By Application
  • 7.3.3. United Kingdom Live Streaming Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Streaming Type
      • 7.3.3.2.2. By Application
  • 7.3.4. Italy Live Streaming Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Streaming Type
      • 7.3.4.2.2. By Application
  • 7.3.5. Spain Live Streaming Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Streaming Type
      • 7.3.5.2.2. By Application

8. Asia Pacific Live Streaming Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Streaming Type
  • 8.2.2. By Application
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Live Streaming Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Streaming Type
      • 8.3.1.2.2. By Application
  • 8.3.2. India Live Streaming Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Streaming Type
      • 8.3.2.2.2. By Application
  • 8.3.3. Japan Live Streaming Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Streaming Type
      • 8.3.3.2.2. By Application
  • 8.3.4. South Korea Live Streaming Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Streaming Type
      • 8.3.4.2.2. By Application
  • 8.3.5. Australia Live Streaming Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Streaming Type
      • 8.3.5.2.2. By Application

9. Middle East & Africa Live Streaming Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Streaming Type
  • 9.2.2. By Application
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Live Streaming Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Streaming Type
      • 9.3.1.2.2. By Application
  • 9.3.2. UAE Live Streaming Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Streaming Type
      • 9.3.2.2.2. By Application
  • 9.3.3. South Africa Live Streaming Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Streaming Type
      • 9.3.3.2.2. By Application

10. South America Live Streaming Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Streaming Type
  • 10.2.2. By Application
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Live Streaming Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Streaming Type
      • 10.3.1.2.2. By Application
  • 10.3.2. Colombia Live Streaming Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Streaming Type
      • 10.3.2.2.2. By Application
  • 10.3.3. Argentina Live Streaming Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Streaming Type
      • 10.3.3.2.2. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Live Streaming Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Dacast, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Empire Video Productions LLC
• 15.3. Flux Broadcast Ltd.
• 15.4. Huya Inc.
• 15.5. International Business Machines Corporation
• 15.6. Meta Platform, Inc.
• 15.7. Pluto Inc.
• 15.8. TikTok Inc.
• 15.9. Twitch Interactive, Inc.
• 15.10. Vimeo, Inc.

16. Strategic Recommendations

17. About Us & Disclaimer