헤드 마운트 디스플레이 시장 : 현황 분석 및 예측(2024-2032년)

Devices worn on the head, or fit into helmets, offering users an immersive experience in virtual reality (VR), augmented reality (AR), or mixed reality (MR) are included in the Head Mounted Display (HMD) market. Applications range across gaming, healthcare, education, enterprise, military, and entertainment sectors for these devices. The main driver of such a market is the increasing demand for immersive gaming experiences, quick adoption of AR/VR technologies in enterprise-based applications, new display technologies such as OLED and Micro LED, and the growing deployment of 5G networks that facilitate AR/VR experience connectivity. Government initiatives and private sector investments in AR/VR are accelerating the HMD adoption in industrial training, virtual collaboration, remote healthcare , and others.

The Head Mounted Display Market is expected to grow at a robust CAGR of 24.7% during the forecast period, owing to the rising demand for immersive AR/VR experiences across gaming, enterprise, and healthcare applications. Recently, the strategic activities in the HMD market have been tremendous. In March 2022, Snap Inc. bought neurotech company NextMind to put augmented reality to the test via brain-computer interface capabilities. In a similar vein, Apple's acquisition of Spaces in 2020 aside from its AR/VR for its ecosystem was significant. Additionally, the sector is seeing a surge in investments, with all sorts of startups pioneering the development of lightweight AR headsets, in Magic Leap and Nreal for instance, which promise AR for consumers and enterprises. In addition, startups such as Varjo and MindMaze are established, leveraging cutting-edge technologies to bring enterprise-grade HMDs as well as healthcare applications to the market. The market consolidation responds to the growing rigor in developing advanced and inexpensive devices to respond to escalating consumer and enterprise demand.

Among the fastest-growing markets for HMDs are countries such as China, India, and South Korea. Its strong manufacturing ecosystem fueled by its strong manufacturing ecosystem, government support for AR/VR innovation, and adoption in gaming and industrial training drives its growth. It's on record that India is emerging as a key market for us given its blossoming tech-savvy people, affordable smartphone penetration, and growing adoption of AR/VR for education and remote training. The stand out is its development including 5G infrastructure, enabling a very seamless VR experience and the leadership in technology innovation, especially gaming. Due to the rapid enrichment of the AR/VR ecosystems from these countries and their consequent growth rate of the global HMD market in years to come.

Based on Technology, the Head Mounted Display Market is segmented into Augmented Reality and Virtual Reality. The Virtual Reality segment acquired a majority share in the Head Mounted Display Market and is expected to showcase a substantial growth rate during the forecast period. The main reason for the growth of Virtual Reality (VR) is the demand for immersive experiences in the games, entertainment as well as training segments. The gaming industry has had a revolution thanks to VR (virtual reality): players have the chance to play in highly interactive, lifelike environments using top-end headsets like Meta Quest, PlayStation VR, or HTC Vive. However, VR is being used beyond gaming: Educators and healthcare professionals alike are using VR for simulation-based training through which medical students and professionals can practice procedures in a virtual environment. Enterprise also gives growth from the use of VR for remote collaboration, product prototyping, and employee training. Additionally, more advancements in VR technology including higher resolution displays, better motion tracking as well as less latency on 5G networks are broadening the adoption of VR while improving user experience. The VR segment continues to progress with this combination of consumer and enterprise applications.

Based on Application, the Head head-mounted display market is divided into Consumer, Aerospace & Defense, Healthcare, Enterprise & Industry, Commercial, and Others. The Consumer segment is expected to showcase a substantial growth rate during the forecast period. The surge in demand for immersive gaming and entertainment experiences is the main force responsible for the growth of the consumer segment in the Head Mounted Display (HMD) market. Virtual reality (VR) and augmented reality (AR) have changed how consumers play with digital content: immersive environments with fractal graphical designs that allow users to interact with fully lifelike, interactive worlds. Popular devices include Meta Quest, PlayStation VR, and HTC Vive which are commonly popular because of their advanced feature, price, and moving content library. Furthermore, the increasing incorporation of HMDs with streaming services, fitness apps, and social platforms has expanded the target market beyond gaming, as well as demographics across each of these demographic verticals. The development of device technology, including advances in display resolution, motion tracking, and standalone capabilities, has made these devices increasingly attainable and attractive, resulting in strong growth in the consumer market.

Based on Component, the Head Mounted Display market is divided into Display, Processors & Memory, Sensors, Lenses, Controllers, and Others. The display is currently the largest segment in the Head Mounted Display Market. The continuous taking place advancements in display technologies, such as OLED, Micro-LED, and AMOLED are the main drivers behind the display segment in the Head Mounted Display (HMD) market. The combination of these technologies allows for a higher resolution, more accurate colors, a faster refresh rate, and less latency, which improves the visual experience in VR and AR cases. In response, the market for super compact, lightweight, highly bright, and power-efficient displays has necessitated microdisplay technology innovations and they are now utilized in consumer and enterprise-grade HMDs. Moreover, the advancement in HMDs adoption in gaming and simulation businesses for providing ultra-realistic visualizations with the use of 4K and 8K resolutions further adds to the growth of the display segment. Advances in display technologies are coming, albeit more slowly, as a result of consumer demand for better visual performance and falling manufacturing costs to shrink the size, increase the resolution, and improve the image quality of the screen.

For a better understanding of the market adoption of the Head Mounted Display industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S.A., Canada, and Rest of North America), Europe (Germany, United Kingdom, France, Spain, Italy, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and Rest of Asia-Pacific), Rest of World. Significant growth is observed in the Head Mounted Displays (HMD) by the Asia Pacific (APAC) region due to the robust manufacturing ecosystem, rising adoption of AR/VR technologies, and stimulating investments in innovation. However, these changes are leading countries such as China, Japan, South Korea, and India to the forefront. With large-scale production capability, government-supportive AR/VR initiatives, and growing adoption of gaming, education, and industrial AR/VR, China is the leader. The need for immersive experiences in gaming, healthcare, and enterprise training is fuelled through advanced technologies and 5G infrastructure in Japan and South Korea. Ahead, India's explosive tech-savvy public, affordable device penetration, and rising use of AR/VR in education and remote training continue to fuel the market. With global consumption of HMDs expected to grow at a compound annual growth rate of 13.7 percent, APAC's diverse applications along with its focus on technology and innovation make it an important driver of growth in the Global HMD market.

Some of the major players operating in the market include Meta Platforms, Microsoft Corporation, Sony Group Corporation, Magic Leap, Inc., Seiko Epson Corporation, Samsung Electronics Co., Ltd., HTC Corporation, Pico Technology Co., Ltd., DPVR, and Vuzix Corporation.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Head Mounted Display Market
• 2.2. Research Methodology of the Head Mounted Display Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Investment Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.Pricing Analysis

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL HEAD MOUNTED DISPLAY MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY TECHNOLOGY

• 7.1. Augmented Reality
• 7.2. Virtual Reality

8.MARKET INSIGHTS BY APPLICATION

• 8.1. Consumer
• 8.2. Aerospace & Defense
• 8.3. Healthcare
• 8.4. Enterprise & Industry
• 8.5. Commercial
• 8.6. Others

9.MARKET INSIGHTS BY COMPONENT

• 9.1. Display
• 9.2. Processors & Memory
• 9.3. Sensors
• 9.4. Lenses
• 9.5. Controllers
• 9.6. Others

10.MARKET INSIGHTS BY REGION

• 10.1. North America
  • 10.1.1. USA
  • 10.1.2. Canada
  • 10.1.3. Rest of NA
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. United Kingdom
  • 10.2.3. Spain
  • 10.2.4. France
  • 10.2.5. Italy
  • 10.2.6. Rest of Europe
• 10.3. Asia Pacific
  • 10.3.1. China
  • 10.3.2. India
  • 10.3.3. Japan
  • 10.3.4. South Korea
  • 10.3.5. Rest of APAC
• 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

• 13.1. Meta Platforms
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. Microsoft Corporation
• 13.3. Sony Group Corporation
• 13.4. Magic Leap, Inc.
• 13.5. Seiko Epson Corporation
• 13.6. Samsung Electronics Co., Ltd.
• 13.7. HTC Corporation
• 13.8. Pico Technology Co., Ltd.
• 13.9. DPVR
• 13.10. Vuzix Corporation

14.ACRONYMS & ASSUMPTION

15.ANNEXURE