세계의 컨텐츠 큐레이션 소프트웨어 시장 : 현황 분석과 예측(2024-2032년)

Content curation software within the global market demonstrates robust growth because organizations demand machine-generated personalization methods combined with marketing automation software. The combination of content curation software serves businesses that need to gather and organize content from various sources to create effective audience engagement. The market shows continuous expansion because of AI and machine learning developments and the escalating use of cloud solutions and data-based marketing methods. These tools enable enterprises along with media houses and digital agencies to optimize content operations as they improve the way customers interact with their business.

The content curation software market is set to show a growth rate of about 11.53%. This is due to the integration with marketing automation. Also, increasing R&D, investment, product advancements, and collaborations in this industry drive this market. For example, in February 2024, Curata launched an AI-powered content curation platform that helps companies streamline their business content marketing operations. This platform uses advanced algorithms to analyze content while it selects appropriate items that deliver enhanced engagement alongside marketing performance to users.

Based on type, the market is bifurcated into cloud-based and on-premises. Among the categories, the most significant market share is dominated by the cloud-based category. Because it provides flexible and inexpensive digital content management solutions. Cloud-based curation tools connect smoothly to CRM systems as well as marketing automation and social media networks which help businesses increase efficiency and teamwork between departments. AI automation coupled with machine learning boosts content recommendation systems for better audience engagement by businesses. The rise of remote work along with enhanced cybersecurity measures and GDPR and CCPA regulations alongside other market factors work together to speed up the adoption of content curation software.

Based on the organization size, the market is bifurcated into SMEs and large enterprises. The content curation software market experiences growth from small and medium enterprises (SMEs) through their implementation of these solutions to achieve effective marketing optimization with reduced resources. SMEs need inexpensive tools that provide an intuitive interface for automated content search and organization functions as well as distribution capabilities. AI-powered cloud platforms help small and medium enterprises battle larger market competitors through their ability to personalize large-volume content while improving customer relations and generating leads. The expanding digital transformation creates a growing demand for curation software by businesses that see increasing benefits from content marketing with automation.

Based on the end-users, the market is segmented into marketing & advertising, education, media & publishing, e-commerce, and others. Among these, the marketing & advertising category is the largest contributor to the content curation software industry because brands and advertising agencies use curated content both for storytelling and increased audience connection. The combination of artificial intelligence with curational tools makes content discovery more efficient for marketing professionals who want also to retain relevance while maintaining standard brand communication throughout diverse media platforms. The evolution of personalized marketing standards omnichannel strategies and influencer-based strategies demands the fundamental need for automated content curation solutions. The rising trend of digital content usage alongside social media marketing practices drives organizations in this sector to adopt curation software.

For a better understanding of the market adoption of Content Curation Software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Among these, the North American content curation software market is growing rapidly because more companies implement digital marketing techniques AI-powered content management tools, and cloud platform solutions. Automated content curation maintains high demand throughout the technology industry digital media sector and marketing agency landscape because they seek better audience engagement and improved brand exposure. The market develops because AI technologies and machine learning contribute to content personalization and because companies must follow CCPA and GDPR data privacy standards. The U.S. leads the market because it invests heavily in marketing tech solutions.

Some major players running in the market include ContentStudio; UpContent; Curata, Inc.; DrumUp; Tagbox Inc.; Quuu Limited; MavSocial; Broadridge Financial Solutions, Inc.; Khoros, LLC (Vista Equity Partners); Meltwater.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

• 2.1. Research Process of the Global Content Curation Software Market
• 2.2. Research Methodology of the Global Content Curation Software Market
• 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

• 3.1. Industry Synopsis
• 3.2. Segmental Outlook
  • 3.2.1. Market Growth Intensity
• 3.3. Regional Outlook

4.MARKET DYNAMICS

• 4.1. Drivers
• 4.2. Opportunity
• 4.3. Restraints
• 4.4. Trends
• 4.5. PESTEL Analysis
• 4.6. Demand Side Analysis
• 4.7. Supply Side Analysis
  • 4.7.1. Merger & Acquisition
  • 4.7.2. Collaboration & Investment and Scenario
  • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

• 5.1. Regional Pricing Analysis
• 5.2. Price Influencing Factors

6.GLOBAL CONTENT CURATION SOFTWARE MARKET REVENUE (USD MN), 2022-2032F

7.MARKET INSIGHTS BY TYPE

• 7.1. Cloud-Based
• 7.2. On-Premises

8.MARKET INSIGHTS BY ORGANIZATION SIZE

• 8.1. SMEs
• 8.2. Large Enterprises

9.MARKET INSIGHTS BY END-USERS

• 9.1. Marketing & Advertising
• 9.2. Education
• 9.3. Media & Publishing
• 9.4. E-commerce
• 9.5. Others

10.MARKET INSIGHTS BY REGION

• 10.1. North America
  • 10.1.1. U.S.
  • 10.1.2. Canada
  • 10.1.3. Rest of North America
• 10.2. Europe
  • 10.2.1. Germany
  • 10.2.2. U.K.
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3. Asia-Pacific
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Rest of Asia-Pacific
• 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

• 11.1. Marginal Analysis
• 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

• 12.1. Competition Dashboard
• 12.2. Competitor Market Positioning Analysis
• 12.3. Porter Five Forces Analysis

13.COMPANY PROFILED

• 13.1. ContentStudio
  • 13.1.1. Company Overview
  • 13.1.2. Key Financials
  • 13.1.3. SWOT Analysis
  • 13.1.4. Product Portfolio
  • 13.1.5. Recent Developments
• 13.2. UpContent
• 13.3. Curata, Inc.
• 13.4. DrumUp
• 13.5. Tagbox Inc.
• 13.6. Quuu Limited
• 13.7. MavSocial
• 13.8. Broadridge Financial Solutions, Inc.
• 13.9. Khoros, LLC (Vista Equity Partners)
• 13.10. Meltwater

14.ACRONYMS & ASSUMPTION

15.ANNEXURE