산업용 코딩 및 마킹 : 포장 혁신이 차세대 하드웨어에 대한 투자를 촉진

Inside this Report

This report presents global market sizing and forecasting for coding and marking solutions, along with VDC’s perspective on vendors’ market and product development initiatives across the globe. It offers market size and growth segmentation across the following parameters – by geography, by underlying technology, and by industry. VDC discusses vendors’ competitive shares and positions across all key regional markets, and highlights new product announcements. The report underscores pricing trends by technology by region, while also sharing an in-depth analysis of key commercial, regulatory, and technical factors driving demand and potential shifts in investment spends.

In support of this research study, VDC interviewed various hardware vendors and software solution providers from across the globe that actively participate in the coding & marking market.

What Questions are Addressed?

• What are the primary coding and marking technologies and how do they align by use case?
• What are the regional variations in adoption of and investments in coding and marking solutions?
• How are leading vendors investing in and leveraging consumables, software, and services to development more complete solutions and differentiate competitively?
• Who are the leading hardware vendors across key regional markets and technology segments?
• What are the leading go-to-market models for coding and marking solutions?
• Where are product innovation efforts being directed?
• What impacts are Digital Product Passports (DPPs), GS1 Digital Link, and GS1 standardized 2D barcodes having on customer conversations and future investment priorities?

Who Should Read this Report?

VDC has designed this research program for senior decision-makers at coding and marking vendor organizations as well as their partners and customers, including those individuals with the following roles:

• CEO or other C-level executives
• Corporate development and M&A teams
• Marketing executives
• Business development and sales leaders
• Product development and product strategy leaders
• Channel management and channel strategy leaders

Organizations Listed in this Report

• Control Print
• Domino Printing Sciences (wholly-owned subsidiary of Brother Industries)
• Hitachi Industrial Equipment
• Keyence
• Kenig & Bauer
• Leibinger GmbH
• Loftware
• Markem-Imaje (wholly-owned subsidiary of Dover Corporation)
• Matthews Marking Systems
• REA JET (wholly-owned subsidiary of REA Elektronik GmbH)
• Seagull Software
• Linx Global and Videojet Technologies (wholly-owned subsidiaries of Veralto Corporation)
• Others

Table of Contents

Inside this Report

What Questions are Addressed?

Who Should Read this Report?

Organizations Listed in this Report

Executive Summary

• Key Findings

Coding and Marking – Global Market Overview

Regional Overview

By Industry

By Coding and Marking Technology

Coding and Marking Software

Go-to-Market Strategy

Competitive Landscape

Vendor Profiles

• Domino Printing Sciences
• Hitachi Industrial Equipment
• Koenig & Bauer Coding
• Leibinger
• Markem-Imaje (Wholly owned subsidiary of Dover Corporation)
• REA Elektronik
• Veralto Corporation

About the Authors

About VDC Strategy