세계의 첨단운전자보조시스템(ADAS) 시장 : 지역별, 범위 및 예측

Global Advanced Driver Assistance Systems (ADAS) Market Size and Forecast

Global Advanced Driver Assistance Systems (ADAS) Market size was valued at USD 34.93 Billion in 2024 and is projected to reach USD 73.74 Billion by 2031 , growing at a CAGR of 10.80% from 2024 to 2031. Advanced Driver Assistance Systems (ADAS) are technologies that are integrated into vehicles to enhance driver safety and convenience by automating, adapting, or enhancing certain driving tasks. These systems include features like adaptive cruise control, lane-keeping assistance, automatic emergency braking, and parking assistance. ADAS is widely used in passenger vehicles, commercial trucks, and autonomous driving development to reduce accidents and improve road safety.

The future of ADAS looks optimistic, with advances in AI, sensor technology, and vehicle-to-everything (V2X) connectivity likely to accelerate the transition to fully autonomous vehicles and smarter, safer roadways.

Global Advanced Driver Assistance Systems (ADAS) Market Dynamics

The key market dynamics that are shaping the global advanced driver assistance systems (ADAS) market include:

Key Market Drivers:

Rising Concerns about Road Safety:

The growing incidence of traffic accidents globally is encouraging the use of ADAS technologies to improve vehicle safety. According to the World Health Organization's Global Status Report on Road Safety 2023, which was published in December 2023, road traffic crashes kill roughly 1.19 million people each year. According to the research, road traffic injuries are the main cause of death among children and young adults aged 5 to 29. In response to these terrible figures, many countries are legislating the use of ADAS technology in vehicles.

Advancements in AI and Machine Learning:

The rapid advancement of AI and ML technologies is improving the capabilities of ADAS, making them more efficient and dependable. According to a March 2024 paper from the Society of Automotive Engineers (SAE), the use of AI in ADAS has resulted in a 30% improvement in object identification accuracy and a 25% reduction in false positives over the last two years. The research also estimates that by 2026, more than 70% of new vehicles would have AI-powered ADAS features, up from 45% in 2023.

Government Regulations Require ADAS Features:

Stringent government rules mandating the incorporation of particular ADAS features in automobiles are propelling market expansion. In the United States, the National Highway Traffic Safety Administration (NHTSA) stated in January 2024 that all new passenger vehicles sold in the country must have automatic emergency braking systems by September 2025. The NHTSA predicts that this regulation will save 360,000 crashes and save at least 988 deaths by 2050.

Increasing Consumer Awareness and Demand:

Increasing customer knowledge about car safety features is increasing demand for ADAS-equipped vehicles. A global consumer poll done by J.D. Power in December 2023 indicated that 68% of car buyers now regard ADAS features to be an important component in their purchasing decisions, up from 54% in 2021. The survey also discovered that 79% of respondents were willing to pay more for vehicles with enhanced safety features. This increased consumer preference is driving automakers to include more ADAS technologies into their vehicles across all pricing points.

Key Challenges:

High Cost of ADAS Components:

The development and integration of ADAS technologies necessitate complex sensors, cameras, radars, and software, which considerably raises vehicle production costs. This makes ADAS capabilities more accessible in premium vehicles while limiting their acceptance in cheap and mid-range vehicles, preventing mass-market penetration.

Technological Complexity and Integration:

ADAS systems necessitate seamless coordination among several sensors, software, and vehicle control systems. Ensuring faultless communication between these components is difficult, and even minor faults can result in serious safety hazards, making it difficult for manufacturers to achieve system reliability and robustness.

Regulatory and Standardization Issues:

ADAS technology are susceptible to changing regulatory frameworks that differ by area. The absence of worldwide standardization presents issues for automakers because they must adhere with various safety standards and certification processes, slowing the development and general acceptance of ADAS technologies across several markets.

Consumer Awareness and Trust:

Many consumers remain unaware of the capabilities and limitations of ADAS, which can lead to misuse or over-reliance on these devices. Building consumer trust in partially autonomous systems and educating drivers on their proper use is a critical challenge that influences the adoption and safety of ADAS capabilities.

Key Trends:

Integration of Artificial Intelligence (AI) and Machine Learning (ML):

Artificial intelligence and machine learning are rapidly being used in ADAS to increase system accuracy and decision-making. These technologies enable vehicles to process data from sensors, cameras, and radars in real time, allowing for better object recognition, prediction of road conditions, and adaptive responses, hence improving features such as autonomous emergency braking and lane maintaining.

Growth of Semi-Autonomous and Autonomous Vehicles:

The advancement of Level 2 to Level 4 autonomous driving capabilities is driving the ADAS business. Automakers are steadily moving closer to completely autonomous vehicles by improving ADAS technologies like adaptive cruise control, automated lane changes, and traffic congestion help, paving the way for safer, hands-free driving experiences.

Increasing Use of Radar and LiDAR Technologies:

Radar and LiDAR are becoming vital components of ADAS, providing precise object identification, distance measurement, and improved performance in severe weather situations. As the cost of these sensors falls, their usage in mainstream automobiles grows, enhancing the potential of ADAS for greater safety and automation.

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Global Advanced Driver Assistance Systems (ADAS) Market Regional Analysis

Here is a more detailed regional analysis of the global advanced driver assistance systems (ADAS) market:

Europe:

Europe has established some of the world's most strict car safety rules, which has accelerated the adoption of ADAS technologies throughout the area. In March 2024, According to the European Commission's report on road safety, which was published, the EU wants to cut road deaths and serious injuries by 50% by 2030. To meet this aim, all new vehicles sold in the EU must include enhanced safety features, such as emergency braking and intelligent speed assistance, beginning in July 2024. According to the European Transport Safety Council (ETSC), these improvements could save up to 25,000 lives and at least 140,000 serious injuries by 2038, based on estimations from April 2024.

High Adoption Rate of Premium Vehicles are widely adopted in Europe, and they are typically come with enhanced ADAS features. In February 2024, The European Automobile Manufacturers' Association (ACEA) announced that premium vehicle sales in Europe increased to 25.3% of total passenger car registrations in 2023, up from 24.1% in 2022.

Asia Pacific:

The Asia-Pacific area is rapidly urbanizing, resulting in increasing traffic congestion and a higher risk of accidents. This condition is increasing the demand for ADAS technologies that improve road safety and traffic management. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), Asia Pacific's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. This reflects a rise from 55% to 68% of the total population residing in urban areas. The resulting traffic congestion is encouraging governments and consumers to adopt ADAS technologies for safer and more efficient mobility.

As disposable incomes rise and knowledge of vehicle safety grows, Asian Pacific customers are more likely to invest in cars with ADAS capabilities. A Deloitte survey done in 2021 in multiple Asian countries found that 73% of consumers in China, 70% in Japan, and 76% in South Korea choose sophisticated safety features when purchasing a new vehicle. This increased consumer preference is prompting automakers to include more ADAS technologies into their vehicles, boosting regional market growth.

Global Advanced Driver Assistance Systems (ADAS) Market: Segmentation Analysis

The Global Advanced Driver Assistance Systems (ADAS) Market is segmented on the basis of By Vehicle Type, By System Type, By Component Type and Geography.

Global Advanced Driver Assistance Systems (ADAS) Market, By Vehicle Type

• Light Commercial Vehicle
• Passenger Car
• Heavy Commercial Vehicle

Based on Vehicle Type, the Global Advanced Driver Assistance Systems (ADAS) Market is segmented into Light Commercial Vehicle, Passenger Car and Heavy Commercial Vehicle. The passenger car market dominates because to the widespread adoption of safety and automation technologies in personal vehicles, which is driven by rising customer demand for safer driving experiences. However, the light commercial vehicle category is expanding at the quickest rate, as fleet operators and logistics organizations invest in ADAS technologies to increase driver safety, minimize accidents, and maximize fuel efficiency.

Global Advanced Driver Assistance Systems (ADAS) Market, By System Type

• Blind Spot Detection
• Adaptive Cruise Control
• Park Assist
• Lane Departure Warning System
• Autonomous Emergency Braking
• Forward Collision Warning
• Head-Up Display
• E-Call System
• Intelligent Headlights
• Forward Collision Warning
• Tire Pressure Monitoring

Based on System Type, the Global Advanced Driver Assistance Systems (ADAS) Market is segmented into Blind Spot Detection, Adaptive Cruise Control, Park Assist, Lane Departure Warning System, Autonomous Emergency Braking, Forward Collision Warning, Head-Up Display, E-Call System, Intelligent Headlights, Forward Collision Warning, and Tire Pressure Monitoring. Adaptive cruise control is the most popular system type due to its broad use in both high-end and mid-range automobiles, providing convenience and safety by automatically reducing the vehicle's speed. However, autonomous emergency braking is the fastest-growing system, driven by regulatory obligations and rising consumer demand for increased safety features to prevent crashes and improve road safety across a wide range of vehicle classes.

Global Advanced Driver Assistance Systems (ADAS) Market, By Component Type

• Camera
• LIDAR
• Sensors
• Radar

Based on Component Type, the Global Advanced Driver Assistance Systems (ADAS) Market is segmented into Camera, LIDAR, Sensors, Radar. Radar is the most used component type because of its critical role in providing precise object recognition and distance measurement in a variety of weather situations, making it widely employed in adaptive cruise control and collision prevention systems. However, LiDAR is the fastest-growing component, driven by advances in autonomous driving technology and rising need for high-resolution 3D mapping to improve vehicle perception and safety.

Global Advanced Driver Assistance Systems (ADAS) Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Advanced Driver Assistance Systems (ADAS) Market are classified into North America, Europe, Asia Pacific, and Rest of World. Europe is the dominant region due to strict safety rules, widespread acceptance of modern safety features, and a well-established automotive sector that prioritizes innovation. However, Asia Pacific is the fastest-growing area, driven by increased vehicle production, rising disposable incomes, and rising demand for advanced safety technology in emerging economies such as China and India.

Key Players

• The "Global Advanced Driver Assistance Systems (ADAS) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Bosch, Continental AG, Mobileye (Intel), Aptiv Plc, Magna International, Valeo SA, NXP Semiconductors, ZF Friedrichshafen AG, Denso Corporation, and Hyundai Mobis.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Advanced Driver Assistance Systems (ADAS) Market: Recent Developments
• In April 2023, Magna International unveiled a revolutionary 360-degree camera system to improve parking and low-speed driving assistance for vehicles. This new technology aims to give drivers a clearer picture of their surroundings, reduce blind spots, and improve overall vehicle safety.
• In March 2023, ZF announced the launch of their ProAI supercomputer for ADAS, which is designed to process enormous volumes of data from vehicle sensors in real time, allowing for increased autonomous driving capabilities. This introduction represents ZF's foray into high-performance computer systems for ADAS and self-driving vehicles.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET, BY SYSTEM

• 5.1 Overview
• 5.2 Adaptive Cruise Control
• 5.3 Blind Spot Detection System
• 5.4 Park Assistance

6 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET, BY VEHICLE TYPE

• 6.1 Overview
• 6.2 Buses
• 6.3 Trucks
• 6.4 Light Commercial Vehicles (LCVs)
• 6.5 Passenger Cars (PCs)

7 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET, BY ELECTRIC VEHICLE TYPE

• 7.1 Overview
• 7.2 Battery Electric Vehicle
• 7.3 Fuel Cell Electric Vehicle
• 7.4 Hybrid Electric Vehicle
• 7.5 Plug-In Hybrid Electric Vehicle

8 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East and Africa

9 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS (ADAS) MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Bosch
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Continental AG
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Mobileye (Intel)
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Aptiv Plc
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Magna International
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Valeo SA
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 NXP Semiconductors
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 ZF Friedrichshafen AG
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Denso Corporation
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Hyundai Mobis
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 KEY DEVELOPMENTS

• 11.1 Product Launches/Developments
• 11.2 Mergers and Acquisitions
• 11.3 Business Expansions
• 11.4 Partnerships and Collaborations

12 Appendix

• 12.1 Related Research