세계의 모터사이클용 첨단 라이더 지원 시스템(ARAS) 시장

Global Motorcycle Advanced Rider Assistance System (ARAS) Market to Reach US$2.6 Billion by 2030

The global market for Motorcycle Advanced Rider Assistance System (ARAS) estimated at US$1.6 Billion in the year 2024, is expected to reach US$2.6 Billion by 2030, growing at a CAGR of 8.4% over the analysis period 2024-2030. Anti-Lock Braking System (ABS) Technology, one of the segments analyzed in the report, is expected to record a 8.6% CAGR and reach US$1.3 Billion by the end of the analysis period. Growth in the Adaptive Cruise Control (ACC) Technology segment is estimated at 9.3% CAGR over the analysis period.

The U.S. Market is Estimated at US$432.5 Million While China is Forecast to Grow at 8.1% CAGR

The Motorcycle Advanced Rider Assistance System (ARAS) market in the U.S. is estimated at US$432.5 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$418.6 Million by the year 2030 trailing a CAGR of 8.1% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 7.8% and 7.1% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 6.7% CAGR.

Global Motorcycle Advanced Rider Assistance System (ARAS) Market - Key Trends & Drivers Summarized

What Is Motorcycle Advanced Rider Assistance System (ARAS) and How Does It Enhance Rider Safety?

Motorcycle Advanced Rider Assistance Systems (ARAS) are sophisticated technologies designed to enhance motorcycle safety by providing crucial assistance to riders. These systems utilize an array of sensors and electronic components to detect imminent risks and actively intervene to mitigate potential accidents. Key functionalities include adaptive cruise control, collision warning, lane-keeping support, and dynamic braking systems. By integrating ARAS, motorcycles gain similar safety features that have been commonplace in cars, tailored specifically to meet the unique dynamics and challenges of motorcycle riding. This technology not only contributes to preventing accidents but also plays a significant role in enhancing the overall riding experience, making motorcycling safer for both novice and experienced riders.

How Are Technological Innovations Propelling ARAS Capabilities?

Technological innovations in sensors, artificial intelligence, and connectivity are crucial in advancing the capabilities of Motorcycle ARAS. Modern motorcycles equipped with ARAS feature radar, lidar, and camera systems that provide comprehensive environmental feedback, allowing the system to make informed decisions and actions. These components are continually being refined for better accuracy, smaller size, and lower power consumption, enhancing their integration without compromising the motorcycle's design and performance. Furthermore, advancements in machine learning algorithms enable these systems to better predict and react to dynamic road situations, significantly reducing the likelihood of accidents due to human error.

What Market Trends Are Influencing the Adoption of Motorcycle ARAS?

The adoption of Motorcycle ARAS is being influenced by several key market trends, including increased consumer awareness of safety features and regulatory push towards safer motorcycling. As riders become more safety-conscious, the demand for motorcycles equipped with advanced safety features is growing. Regulatory bodies in many regions are also beginning to mandate the inclusion of certain safety technologies in new motorcycles, similar to the evolution seen in the automotive sector. Additionally, the rise of connected motorcycles and the broader IoT ecosystem is providing a platform for enhanced ARAS functionalities, which can leverage real-time data for better situational awareness and system responsiveness.

What Drives the Growth in the Motorcycle ARAS Market?

The growth in the motorcycle ARAS market is driven by several factors. The increasing demand for safer motorcycling solutions amidst rising traffic and accident rates is a primary driver. As motorcycles are generally perceived as riskier than cars, the integration of ARAS can significantly appeal to safety-minded consumers and expand the motorcycle market to new riders. Technological advancements that make ARAS more effective and affordable contribute to its wider adoption. Moreover, insurance incentives for motorcycles equipped with safety systems also encourage manufacturers to integrate these technologies. Lastly, the expanding regulatory requirements for vehicle safety are pressing manufacturers to adopt advanced systems, ensuring continued growth in the ARAS market as part of a global trend towards enhanced road safety.

SCOPE OF STUDY:

The report analyzes the Motorcycle Advanced Rider Assistance System (ARAS) market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Technology (Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology, Other Technologies)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 46 Featured) -

• Bertrandt AG
• Bosch Mobility Solutions
• Continental AG
• Continental Automotive Technologies GmbH
• Continental Engineering Services GmbH
• dSPACE GmbH
• Ducati Motor Holding SpA
• Hamanakodenso Company Limited
• Harley-Davidson, Inc.
• Honda Motor Co., Ltd.

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TARIFF IMPACT FACTOR

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TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • Tariff Impact on Global Supply Chain Patterns
  • Global Economic Update
  • Motorcycle Advanced Rider Assistance System (ARAS) - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
  • The Advancements in Sensor Technology Propel Developments in Advanced Rider Assistance Systems (ARAS) for Motorcycles
  • Global Focus on Reducing Motorcycle Accidents Amplifies Demand for Innovative Rider Assistance Technologies
  • The Growing Market for Connected Motorcycles Spurs Integration of Advanced Rider Assistance Systems
  • Increasing Popularity of Touring and Adventure Motorcycles Boosts Adoption of Sophisticated Safety Features Including ARAS
  • Convergence of Automotive and Motorcycle Safety Technologies Catalyzes Innovations in Motorcycle ARAS
  • Stringent Global Road Safety Regulations Drive Motorcycle Manufacturers to Innovate and Implement ARAS
  • Rise in Motorcycle Commuting and Urban Traffic Challenges Necessitate Enhanced Rider Assistance Features
  • Innovations in Machine Learning and Artificial Intelligence Enhance Responsiveness and Reliability of ARAS
  • Consumer Demand for State-of-the-Art Safety Features in Premium Motorcycle Segments Grows Market for ARAS
  • The Impact of Increasing Urban Traffic Congestion on the Evolution and Necessity of ARAS Technologies
  • Development of Integrated Systems That Combine ARAS with Navigation and Communication Functions for Enhanced Rider Safety
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Motorcycle Advanced Rider Assistance System (ARAS) Market Analysis of Annual Sales in US$ Thousand for Years 2015 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 3: World 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Anti-Lock Braking System (ABS) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 5: World 6-Year Perspective for Anti-Lock Braking System (ABS) Technology by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for Adaptive Cruise Control (ACC) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 7: World 6-Year Perspective for Adaptive Cruise Control (ACC) Technology by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Traction Control System (TCS) Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 9: World 6-Year Perspective for Traction Control System (TCS) Technology by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 11: World 6-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • TABLE 12: USA Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 13: USA 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• CANADA
  • TABLE 14: Canada Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 15: Canada 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• JAPAN
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • TABLE 16: Japan Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 17: Japan 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• CHINA
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • TABLE 18: China Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 19: China 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• EUROPE
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • TABLE 20: Europe Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Thousand for Years 2024 through 2030 and % CAGR
  • TABLE 21: Europe 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
  • TABLE 22: Europe Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 23: Europe 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• FRANCE
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • TABLE 24: France Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 25: France 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• GERMANY
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • TABLE 26: Germany Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 27: Germany 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• ITALY
  • TABLE 28: Italy Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 29: Italy 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• UNITED KINGDOM
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • TABLE 30: UK Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 31: UK 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• REST OF EUROPE
  • TABLE 32: Rest of Europe Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 33: Rest of Europe 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• ASIA-PACIFIC
  • Motorcycle Advanced Rider Assistance System (ARAS) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • TABLE 34: Asia-Pacific Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 35: Asia-Pacific 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030
• REST OF WORLD
  • TABLE 36: Rest of World Recent Past, Current & Future Analysis for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies - Independent Analysis of Annual Revenues in US$ Thousand for the Years 2024 through 2030 and % CAGR
  • TABLE 37: Rest of World 6-Year Perspective for Motorcycle Advanced Rider Assistance System (ARAS) by Technology - Percentage Breakdown of Value Revenues for Anti-Lock Braking System (ABS) Technology, Adaptive Cruise Control (ACC) Technology, Traction Control System (TCS) Technology and Other Technologies for the Years 2025 & 2030

IV. COMPETITION