세계의 이벤트 관리 툴 시장 규모 : 기능별, 전개 방식별, 최종사용자 산업별, 지역별, 범위 및 예측

Event Management Tools Market Size And Forecast

Event Management Tools Market size was valued at USD 6.2 Billion in 2023 and is projected to reach USD 13.1 Billion By 2030 , growing at a CAGR of 14.8% during the forecast period 2024 to 2030. Global Event Management Tools Market Drivers The market drivers for the Event Management Tools Market can be influenced by various factors. These may include: Digital Transformation: As industries become more digitally oriented, there is a growing need for event management solutions that provide automated and streamlined procedures. Companies are using these tools to increase productivity, decrease manual labor, and enhance attendees' overall event experiences.

Remote Work and Virtual Events:

The COVID-19 epidemic has prompted a shift in work practices toward remote work and a surge in virtual events, which has sped up the use of event management software. With the aid of these technologies, hosts may effortlessly create, publicize, and conduct virtual events that appeal to a worldwide audience.

Data Analytics and Insights:

Robust data analytics capabilities are often sought after in event management software. In order to better their event strategy and future events, organizers look for insights into attendee behavior, engagement metrics, and return on investment.

Integration Capabilities:

For smooth event management workflows, integration with other company tools and platforms, such as CRM systems, marketing automation software, and collaboration tools, is essential. A competitive advantage is gained by tools that facilitate simple integration with current systems.

Personalization & Customization:

People are looking for event management solutions that allow them to customize agendas, communications, and content because they demand individualized experiences. Attendee happiness and engagement are increased through personalization.

Mobile Accessibility:

As smartphones and other mobile devices become more widely used, there is an increasing need for event management software that is mobile accessible. Convenient access to event details and mobile material engagement is valued by both organizers and attendees.

The Rise of Hybrid Events:

It's critical to have event management technologies that support both virtual and in-person components as hybrid events grow more common. These tools make it easier to integrate online and offline experiences and to coordinate smoothly between participants who are physically present and those who are not.

Sustainability Issues:

As environmental sustainability gains more attention, event planners are looking for solutions to lower their events' carbon footprints. Functions like virtual attendance choices, digital ticketing, and environmentally friendly event planning modules are becoming more and more popular.

Security and Compliance:

Event management systems that put security and compliance first are in great demand as data privacy laws get stricter. Tools that provide strong data protection protections and adhere to pertinent laws, including GDPR, are given priority by organizers.

Emerging Technologies:

Innovation in event management solutions is being propelled by developments in fields like augmented reality, machine learning, and artificial intelligence. Event participation and efficacy are increased by features like AI-powered matchmaking, real-time language translation, and immersive augmented reality experiences.

Global Event Management Tools Market Restraints

Several factors can act as restraints or challenges for the Event Management Tools Market. These may include:

Cost constraints:

For smaller companies or event planners with tighter budgets, the upfront investment and recurring subscription fees linked with event management solutions may be unaffordable. Potential users can be discouraged from implementing these solutions by the cost barrier.

Complexity of Implementation:

Especially for larger events or businesses with complicated requirements, implementing event management software frequently requires time, resources, and technical knowledge. Users may encounter difficulties due to the intricacy of customizing to unique requirements and integrating with pre-existing systems.

Data Security and Privacy Issues:

Managing private attendee data presents security and privacy issues. Regulations pertaining to data privacy, such as the CCPA and GDPR, must be complied with by event management solutions. This may require extra expenses and work to ensure compliance.

Opposition to Change:

Some firms may have firmly rooted traditional event planning procedures and workflows, which makes them resistant to using new technologies. It might be difficult to persuade stakeholders of the advantages of event management technologies and to overcome reluctance to change.

Limited Customization Possibilities:

Although the adoption of event management solutions is mostly driven by customization, many platforms may only provide a restricted number of customization possibilities. It could be difficult for organizations with particular event requirements to modify the tools to meet their needs.

Technical Problems and Reliability:

Users may become frustrated when procedures related to event preparation and execution are disrupted by technical problems, downtime, or reliability difficulties. Maintaining user satisfaction and confidence requires making sure that event management tools are stable and reliable.

Fragmented Market Landscape:

There are many manufacturers offering a wide range of solutions with different features and capabilities, resulting in a highly fragmented market for event management software. Users may find it difficult to explore and choose the best tool for their needs as a result of this fragmentation.

Challenges with Scalability:

Scalability is an important factor to take into account, particularly for businesses that are expanding quickly or organizing large-scale events. Certain event management software could find it difficult to grow with the size of the event or the number of attendees.

User Adoption and Training:

In order for users to become proficient with the features and functionalities of the platform, training and assistance are necessary for the effective use of event management solutions. For enterprises, ensuring broad user acceptance and offering sufficient training can require a significant investment of resources.

Competitive Pressure:

Vendor price wars, feature commoditization, and shrinking profit margins can result from fierce rivalry in the event management tools market. To keep ahead of the competition, vendors need to consistently develop and differentiate their offerings.

Global Event Management Tools Market Segmentation Analysis

Global Event Management Tools Market is segmented based on Functionality, Deployment Mode, End-User Industry And Geography.

Event Management Tools Market, By Functionality

• Event Registration and Ticketing:
• Tools focused on managing attendee registration, ticket sales, and communication for events.
• Venue Management:
• Platforms for booking, organizing, and managing event venues, including logistics and scheduling.
• Event Marketing and Promotion:
• Solutions designed to promote events through various channels, including email marketing, social media, and digital advertising.
• Agenda and Schedule Management:
• Tools for creating, managing, and communicating event agendas, schedules, and session planning.

Event Management Tools Market, By Deployment Mode

• On-Premises:
• Software installed and operated from an organization's physical location, offering full control over data and infrastructure.
• Cloud-based:
• Software hosted and accessed over the internet, providing scalability, accessibility, and ease of updates without the need for on-site infrastructure.
• Hybrid:
• A combination of on-premises and cloud-based deployment models, offering flexibility and customization options to suit different organizational requirements.

Event Management Tools Market, By End-User Industry

• Corporate Events:
• Solutions tailored for businesses to organize conferences, trade shows, seminars, product launches, and corporate meetings.
• Education:
• Tools designed for educational institutions to manage academic conferences, workshops, seminars, student events, and administrative functions.
• Government:
• Platforms customized for government agencies to plan and host conferences, summits, public events, and official meetings.
• Non-profit and Associations:
• Solutions for non-profit organizations, charities, and industry associations to manage fundraising events, community gatherings, and advocacy campaigns.

Event Management Tools Market, By Geography

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.
• Europe:
• Analysis of the Event Management Tools Market in European countries.
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Event Management Tools Market are:
• Cvent
• Whova
• Webex Events (formerly Socio)
• vFairs
• Eventbrite
• Airmeet
• BigMarker
• RingCentral Events
• Bizzabo

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Event Management Tools Market, By Functionality

• Event Registration and Ticketing
• Venue Management
• Event Marketing and Promotion
• Agenda and Schedule Management

5. Event Management Tools Market, By Deployment Mode

• On-Premises
• Cloud-based
• Hybrid

6. Event Management Tools Market, By End-User Industry

• Corporate Events
• Education
• Government
• Non-profit and Associations

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Cvent
• Whova
• Webex Events (formerly Socio)
• vFairs
• Eventbrite
• Airmeet
• BigMarker
• RingCentral Events
• Bizzabo

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References