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시장보고서
상품코드
1623008
세계의 바이크 셰어링 시장 : 바이크 유형별, 쉐어링 시스템별, 용도별, 지역별(2024-2031년)Global Bike Sharing Market By Bike Type (Traditional Bike, E-bike), Sharing System (Docked, Dockless), Application (Short Term, Long Term), & Region for 2024-2031 |
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라이드 헤일링과 라이드 쉐어링 서비스(자전거 및 자동차 쉐어링 포함)가 단거리 이동에서도 크게 증가하고 있는 것은 바이크 셰어링 분야의 성장을 가속하고 있습니다. 비용 대비 효과가 높고 친환경적인 교통수단으로서 전기자전거에 대한 소비자의 기호가 높아지고 있는 것이 바이크 셰어링 분야의 성장에 기여하고 있으며, 2024년의 평가액은 37억 4,000만 달러를 넘어섰고, 2031년에는 약 165억 1,000만 달러에 달할 것으로 예측됩니다.
이 외에도 주행파관(TWT) 기술을 바이크 셰어링 용도에 통합하고 인지형 바이크 셰어링 기술이 등장하여 시스템의 신뢰성, 효율성, 유효성을 대폭 향상시켜 틈새 시장을 2024년부터 2031년까지 CAGR 22.50%에서 성장시킬 전망입니다.
세계의 바이크 셰어링 시장 정의 및 개요
바이크 셰어링 시스템은 편리하고 지속 가능한 교통 수단을 제공하고 개인이 단기간 이용하기 위해 바이크를 빌릴 수 있도록 지원합니다. 이러한 시스템에는 일반적으로 도킹 스테이션이 있어 스마트폰 앱이나 회원 카드를 사용하여 바이크를 빌리거나 돌려받을 수 있습니다.
바이크 셰어링는 특히 교통 체증과 주차 공간의 제한된 도시 지역에서 자동차 소유를 대체하는 옵션으로 인기를 끌고 있습니다. 바이크 셰어링은 지속 가능하고 환경 친화적인 통근 수단으로 도시를 탐색하고 이산화탄소 배출량을 줄입니다. 바이크 셰어링은 레크리에이션 목적으로도 이용되어 건강하고 즐거운 운동이나 아웃도어의 즐거움을 제공하고 있습니다.
도시가 혼잡하고 지속가능성에 대한 주목이 높아짐에 따라 바이크 셰어링의 인기가 더욱 높아질 것으로 보입니다. 성 보다 향상될 것으로 보입니다. 전동 자전거나 스마트 잠금 시스템과 같은 기술의 진보는, 바이크 셰어링 서비스의 효율성과 편리성을 한층 더 높일 것이라고 생각됩니다. 게다가 대중교통과 라이드 헤일링 서비스 등 다른 교통수단과 바이크 셰어링가 통합됨으로써 보다 원활하고 이용하기 쉬운 도시 모빌리티 솔루션이 탄생할 것으로 보입니다.
환경 의식 증가와 도시의 지속가능성에 대한 노력이 세계의 바이크 셰어링 시장을 크게 확대하고 있습니다. 미국 환경보호청은 2024년 2월 바이크 셰어링 프로그램이 주요 도시의 도시교통 배출량 3.2% 감축에 기여했다고 보고했습니다. 라임이 2024년 3월 유럽 도시에 새로 10만대의 e-bike를 배치해 연간 2만5,000톤의 CO2 배출을 방지하겠다고 발표하면서 이 환경에 대한 영향이 부각됐다.
연료비 상승과 대도시 지역의 교통 체증 증가가 바이크 셰어링 서비스의 도입을 가속화하고 있습니다. 유럽위원회가 2024년 1월 발표한 '도시 모빌리티 보고서'에 따르면 바이크 셰어링 시스템이 확립된 도시에서는 피크 시 도심 교통 체증이 28% 감소했습니다. 예를 들어 2024년 2월 우버 JUMP 부문은 아시아 15개 신시장에서 통합 모빌리티 플랫폼을 시작했다.
IoT와 모바일 애플리케이션의 기술적 진보는 바이크 셰어링 서비스의 접근성과 사용자 경험에 혁명을 가져왔습니다. 중국 교통운수부의 2024년 3월 데이터에 따르면 QR코드 지원 자전거 대여는 전년 대비 45% 증가했고 등록 사용자는 3억 명을 넘었습니다. 이 디지털 트랜스포메이션은 2024년 1월 헬로비케가 AI를 활용한 스마트 파킹 시스템을 중국 50개 도시에 도입하면서 자전거 이용률과 이용자 만족도가 60% 향상되면서 더욱 실증되었습니다.
세계의 바이크 셰어링 시장은 특히 급속히 도시화가 진행되는 지역으로, 사이클링 전용 레인이나 도킹 스테이션의 정비를 고민하는 등, 인프라면에서 큰 과제에 직면하고 있습니다. 미국 교통부가 2024년 2월 발표한 도시 모빌리티 보고서에 따르면 대규모 바이크 셰어링 사업을 지원하기에 충분한 사이클링 인프라가 정비된 주요 도시는 23%에 불과합니다. 이 인프라 격차는 2024년 3월 라임이 3억 달러를 투입했음에도 불구하고 자전거 전용 레인망이 미흡해 유럽 15개 도시에서의 전개를 연기한다고 발표했을 때도 불거졌습니다.
파괴 행위와 도난은 바이크 셰어링 사업을 계속 괴롭히고 운영 비용과 서비스의 신뢰성에 큰 영향을 미치고 있습니다. 중국 교통운수부는 2024년 1월 2023년 바이크 셰어링 사업자가 파괴 행위와 도난으로 약 8,900만 달러의 손실을 입었다고 보고했습니다. 디디바이크가 2024년 2월 AI를 활용한 '스마트락' 보안 시스템을 아시아 시장 전체에 도입한 것은 이러한 과제에 대한 대응에 업계가 점점 주력하고 있음을 보여줍니다.
날씨에 좌우되는 것과 계절 변동은 운영상의 큰 과제가 되어, 사용자 도입이나 수익의 안정성에 영향을 줍니다. 런던 교통국(Transport for London)의 2023년 12월 분석에서는 악천후 시에는 바이크 셰어링의 이용률이 65% 저하되어 서비스의 실행 가능성에 큰 영향을 주는 것으로 밝혀졌다. 이에 우버 JUMP 부문은 2024년 3월 혁신적인 가격 책정 모델 'Weather Flex'를 발표했습니다. 이 모델은 세계 20개 도시에서 도입돼 날씨 변화에 따라 차량 관리를 최적화하는 것으로, 그 결과 비수기 차량 이용률이 25% 개선됐습니다.
The significant rise in ride-hailing and ride-sharing services, including bike and auto sharing, even for short-distance travel, is driving the growth of the bike-sharing sector. The growing consumer preference for electric bikes as a cost-effective and environment friendly form of transportation is contributing to the growth of the bike sharing sector, surpassing USD 3.74 Billion valued in 2024 to reach a valuation of aroundUSD 16.51 Billion by 2031.
In addition to this, the integration of traveling-wave tube (TWT) technology into bike sharing applications, coupled with the advent of cognitive bike sharing technology, has significantly enhanced system reliability, efficiency, and effectiveness, thus enabling the niche market grow at aCAGR of 22.50% from 2024 to 2031.
Global Bike Sharing Market: Definition/ Overview
Bike sharing systems provide a convenient and sustainable mode of transportation, allowing individuals to rent bicycles for short-term use. These systems typically involve docking stations where bikes can be rented and returned, often using a smartphone app or membership card.
Bike sharing has become a popular alternative to car ownership, particularly in urban areas with congested traffic and limited parking spaces. It offers a sustainable and environmentally friendly way to commute to work, explore cities, and reduce carbon emissions. Bike sharing is also used for recreational purposes, providing a healthy and enjoyable way to exercise and enjoy the outdoors.
As cities become more congested and the focus on sustainability increases, bike sharing will likely become even more popular. Advancements in technology, such as electric bikes and smart locking systems, will further enhance the efficiency and convenience of bike sharing services. Additionally, the integration of bike sharing with other transportation modes, such as public transit and ride-hailing services, will create more seamless and accessible urban mobility solutions.
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Growing environmental consciousness and urban sustainability initiatives are driving significant expansion in the global bike-sharing market. The U.S. Environmental Protection Agency reported in February 2024 that bike-sharing programs contributed to a 3.2% reduction in urban transportation emissions across major cities. This environmental impact was highlighted when Lime announced in March 2024 their commitment to deploy 100,000 new e-bikes across European cities, projecting to prevent 25,000 metric tons of CO2 emissions annually.
Rising fuel costs and increasing traffic congestion in metropolitan areas are accelerating the adoption of bike-sharing services. According to the European Commission's January 2024 Urban Mobility Report, cities with established bike-sharing systems experienced a 28% reduction in inner-city traffic congestion during peak hours. For instance, in February 2024, Uber's JUMP division launched an integrated mobility platform in 15 new Asian markets, combining bike-sharing with public transit options to provide seamless first-and-last-mile connectivity.
Technological advancements in IoT and mobile applications have revolutionized the accessibility and user experience of bike-sharing services. The Chinese Ministry of Transport's March 2024 data showed that QR code-enabled bike rentals increased by 45% year-over-year, with over 300 million registered users. This digital transformation was further exemplified by Hellobike's January 2024 introduction of their AI-powered smart parking system across 50 Chinese cities, resulting in a 60% improvement in bike utilization rates and user satisfaction.
The global bike-sharing market faces significant infrastructure challenges, particularly in rapidly urbanizing areas struggling to accommodate dedicated cycling lanes and docking stations. According to the U.S. Department of Transportation's February 2024 urban mobility report, only 23% of major cities have adequate cycling infrastructure to support large-scale bike-sharing operations. This infrastructure gap was highlighted when, in March 2024, Lime announced their delayed expansion in 15 European cities due to insufficient bike lane networks, despite a $300 million investment commitment.
Vandalism and theft continue to plague bike-sharing operations, significantly impacting operational costs and service reliability. China's Ministry of Transport reported in January 2024 that bike-sharing operators experienced losses of approximately $89 million due to vandalism and theft in 2023, representing a 32% increase from the previous year. Didi Bike's recent February 2024 implementation of their AI-powered "SmartLock" security system across Asian markets demonstrates the industry's growing focus on addressing these challenges.
Weather dependency and seasonal fluctuations pose substantial operational challenges, affecting user adoption and revenue stability. Transport for London's December 2023 analysis revealed that bike-sharing usage drops by 65% during adverse weather conditions, significantly impacting service viability. In response, Uber's JUMP division announced in March 2024 their innovative "WeatherFlex" pricing model, which has been implemented in 20 cities globally to optimize fleet management during varying weather conditions, resulting in a 25% improvement in fleet utilization during off-peak seasons.
The traditional bikes segment continues to dominate the global bike-sharing market, driven by their cost-effectiveness, ease of maintenance, and widespread user familiarity. According to the European Union's Urban Mobility Report from February 2024, traditional bikes account for 73% of all shared bicycle trips across EU member states, with a 28% increase in ridership compared to 2023.
The segment's growth is particularly strong in emerging markets, where infrastructure limitations and cost considerations favor traditional bikes. India's Ministry of Urban Development reported in January 2024 that traditional bike-sharing systems experienced a 45% growth in user adoption across tier-2 cities, with average daily rides exceeding 2.5 million.
The docked segment continues to dominate the bike sharing market, particularly in European and North American cities, driven by its reliable infrastructure and organized systems. According to the European Commission's Urban Mobility Report from February 2024, docked systems demonstrate 45% higher reliability rates and 60% lower theft rates compared to dockless solutions. This trend was reinforced when JCDecaux, in March 2024, announced a €200 million expansion of their docked bike-sharing infrastructure across 30 European cities, featuring advanced electric charging capabilities at all stations.
Municipal support and integration with public transit systems have further strengthened the docked segment's position. The U.S. Federal Transit Administration's January 2024 survey revealed that cities with integrated docked bike-sharing systems experienced a 38% increase in first/last mile connectivity to public transport. This success prompted Lyft's Citi Bike to announce in February 2024 their $150 million investment in expanding their docked network in major U.S. cities, including the installation of 300 new solar-powered stations featuring enhanced security and predictive maintenance capabilities.
The Asia Pacific region maintains its dominance in the global bike-sharing market, led by China's massive urban mobility transformation and rapid adoption across emerging economies. According to China's Ministry of Transport's March 2024 report, bike-sharing trips in major Chinese cities exceeded 47 million daily rides, representing a 35% increase from 2023. This growth trajectory was further amplified when Meituan Bike announced in February 2024 their $600 million expansion plan across Southeast Asian markets, introducing 500,000 new smart bikes equipped with AI-powered navigation systems.
The region's leadership is strengthened by strong government support and innovative technological integration in countries like Singapore and South Korea. The Singapore Land Transport Authority reported in January 2024 that bike-sharing usage increased by 58% year-over-year, with 72% of users integrating it into their daily commute. HelloBike's March 2024 launch of their advanced hydrogen-powered bikes in Japan and South Korea, backed by a $400 million investment, has already captured 25% of the premium bike-sharing segment, demonstrating the region's appetite for sustainable mobility solutions.
The North America region is poised for rapid CAGR growth in the global bike sharing market, driven by the increasing urban mobility initiatives and environmental consciousness. The U.S. Department of Transportation reported in February 2024 that bike-sharing trips increased by 43% across major metropolitan areas compared to 2023, with New York City alone recording over 28 million rides.
The region's market is further strengthened by innovative technology integration and supportive government policies. Transport Canada's January 2024 Urban Mobility Report revealed that cities with integrated bike-sharing programs saw a 35% reduction in short-distance car trips, prompting a $150 million federal investment in cycling infrastructure. This government support coincided with Bird's February 2024 launch of their "SmartBike+" program in 30 Canadian cities, featuring AI-powered demand prediction and automated rebalancing systems that have improved fleet efficiency by 40%.
The global bike sharing market is a dynamic and competitive landscape, with a mix of established players and emerging challengers vying for market share. These players are actively working to strengthen their presence by implementing strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are dedicated to continuously improving their product line to meet the needs of a wide range of customers in different regions.
Some of the key players operating in the global bike sharing market include:
Beijing Xiaoju Technology Co. Ltd.
Bird Rides Inc.
BIXI Montreal
CycleHop LLC
Donkeyrepublic Admin Aps
JCDecaux Group
Lime
Lyft Inc.
Nextbike GmbH (TIER Mobility AG)
SG Bike Pte. Ltd. (ISOTeam Ltd.)
Smoove
Uber Technologies Inc.
In October 2024, with the addition of 24 docks in six new stations and 37 new electric bikes, the Regional Transportation Commission of Southern Nevada (RTC) Bike Share announced its entry into the East Las Vegas market.
In October 2024, as part of their development plan centered on environmentally friendly transportation, bike share operator Beryl announced the opening of 15 new e-bikes and new bays in Croxley Green in collaboration with Three Rivers District Council and Watford Borough Council.