세계의 모바일 비즈니스 인텔리전스(BI) 시장 규모 : 전개 유형별, 용도별, 업계별, 지역별, 범위 및 예측

Mobile BI Market Size And Forecast

Mobile BI Market size was valued at USD 3.18 Billion in 2023 and is projected to reach USD 10.72 Billion by 2030, growing at a CAGR of 22.43% during the forecast period 2024-2030. The Mobile Business Intelligence (BI) Market encompasses a diverse range of software solutions, applications, and platforms specifically designed to facilitate the seamless access, analysis, and utilization of critical business data through mobile devices like smartphones and tablets. This market segment caters to the evolving needs of enterprises and organizations, offering them robust tools and capabilities to harness the power of data-driven insights in real-time, regardless of their location or device.

Global Mobile BI Market Drivers

The market drivers for the Mobile BI Market can be influenced by various factors. These may include:

Increasing Adoption of Mobile Devices:

As smartphones and tablets become more commonplace, there is an increasing need for BI solutions that are mobile-friendly. The mobile business intelligence (mobile BI) market is growing as more people access business intelligence while on the go.

Growing Culture of Remote Work:

The need for mobile BI solutions is driven by the rise in remote work worldwide and the requirement for employees to access corporate data when away from their workstations. Access to BI tools on a mobile device facilitates distant decision-making and collaboration.

Developments in Data Visualisation Technologies:

Users may more easily understand complicated data sets on smaller screens thanks to mobile BI applications' improved data visualization features. Visualisations that are interactive and intuitive help make Mobile BI more widely used.

Growing Significance of Self-Service BI:

The self-service trend With the help of BI, people may analyze data and produce reports on their own without significantly depending on IT departments. Self-service features are a common feature of mobile BI applications, which adds to their appeal.

Integration with Cloud Services:

Mobile BI solutions frequently allow for easy access to data stored in the cloud by integrating with cloud-based systems. The market is expanding due to cloud integration's scalability, flexibility, and collaborative features.

Emphasis on User Experience (UX):

In order to improve the user experience, mobile BI vendors are placing a strong emphasis on intuitive design and user-friendly interfaces. Better UX encourages user happiness and uptake of mobile BI apps.

Demand for Personalised and Customisable Dashboards:

Consumers want dashboards that they can customize to meet their own requirements. Personalized dashboards and reports provided by mobile BI tools encourage user adoption and engagement.

Big Data Analytics:

Advanced analytics technologies are needed to handle the increasing amount of big data. The necessity to analyze big and complicated data sets on mobile devices is met by mobile BI systems with extensive analytics features.

Security and Compliance Issues:

To address issues with data privacy and compliance, mobile BI systems are integrating strong security measures. Improved security protocols play a role in the corporate adoption of mobile business intelligence.

Global Mobile BI Market Restraints

Several factors can act as restraints or challenges for the Mobile BI Market. These may include:

Security Issues:

Since critical corporate data is accessed and transmitted via mobile devices, security is still a major issue for mobile BI applications. Adoption may be constrained by the possibility of data breaches and illegal access, particularly in sectors with stringent security regulations.

Device Fragmentation:

Creating and maintaining mobile BI applications that function flawlessly across several platforms can be difficult due to the variety of mobile devices and operating systems. There could be compatibility problems that affect the user experience.

Limited Screen Real Estate:

BI applications' user interface and data visualization capabilities may be impacted by the smaller screens that are common on mobile devices as opposed to desktop computers. It might be difficult to create user-friendly and efficient interfaces for tiny screens.

Data Integration Challenges:

It might be difficult to integrate mobile business intelligence with different data sources and backend systems. Seamless integration may be hampered by inconsistent data formats, multiple databases, and the requirement for real-time data access.

Bandwidth Restrictions:

In order to retrieve and update data, mobile BI applications need to be connected to the network. The real-time functionality of BI tools may be impacted by slower performance caused by limited bandwidth or unstable mobile networks.

User Resistance:

Due to worries about the learning curve, changes in workflow, or a preference for conventional desktop-based BI solutions, employees or users may be reluctant to use mobile BI products.

Regulatory Compliance:

Strict regulations governing compliance must be followed by sectors including banking and healthcare. One limitation may be making sure that mobile BI solutions adhere to these laws, particularly those pertaining to data security and privacy.

Cost of Implementation:

There may be hefty expenses associated with the creation of applications, infrastructure changes, and training for mobile BI solutions. If an organization believes the cost of mobile BI is too high, it might be reluctant to make the investment.

Data Quality Problems:

Accurate and current data is essential to mobile business intelligence apps. Issues with data quality, such as discrepancies or errors in the underlying data sources, can compromise the validity of the insights produced by mobile BI applications.

Customization Challenges:

Companies may need to modify BI applications in order to meet certain needs related to their own business procedures. It might be difficult to strike a balance between offering customization choices and upholding a consistent user experience.

Absence of Offline Functionality:

The inability of mobile BI applications to function offline might be a problem in scenarios where mobile devices do not have constant internet connectivity. Without a dependable internet connection, users could experience difficulties getting access to important business information.

IT Department Resistance:

Because of worries about data governance, security, and the extra labor involved in administering and supporting mobile devices, IT departments may be reluctant to use mobile BI.

Global Mobile BI Market Segmentation Analysis

The Global Mobile BI Market is Segmented on the basis of Deployment Type, Application, Industry Vertical, and Geography.

Mobile BI Market, By Deployment Type

• Cloud-Based Mobile BI:
• Solutions that are hosted in the cloud, providing flexibility, scalability, and accessibility from various devices.
• On-Premises Mobile BI:
• Solutions installed and operated from an organization's in-house servers and computing infrastructure.

Mobile BI Market, By Application

• Data Visualization:
• Mobile BI applications focused on presenting data in graphical and visual formats for easy interpretation.
• Reporting:
• Mobile BI tools emphasizing the generation and delivery of reports for business insights.
• Dashboards:
• Applications that provide interactive dashboards for real-time monitoring and analysis of key performance indicators (KPIs).
• Query and Reporting Tools:
• Tools enabling users to query databases and generate custom reports on the go.
• Alerts and Notifications:
• Mobile BI solutions that deliver alerts and notifications based on predefined thresholds or events.

Mobile BI Market, By Industry Vertical

• Retail:
• Mobile BI applications tailored for retail businesses to analyze sales data, track inventory, and monitor customer trends.
• Healthcare:
• Solutions for healthcare organizations to access and analyze patient data, operational metrics, and clinical outcomes.
• Financial Services:
• Mobile BI tools designed for financial institutions to analyze financial data, monitor market trends, and manage portfolios.
• Manufacturing:
• Applications for analyzing production data, supply chain metrics, and quality control in the manufacturing sector.
• Telecommunications:
• Mobile BI solutions in the telecommunications industry for analyzing network performance, customer usage, and revenue metrics.
• Government:
• Tools for government agencies to monitor and analyze various metrics related to public services, resource allocation, and policy outcomes.
• Education:
• Mobile BI applications for educational institutions to analyze student performance, enrollment trends, and institutional metrics.

Mobile BI Market, By Geography*

• North America:
• Market conditions and demand in the United States, Canada, and Mexico.*
• Europe:
• Analysis of the Mobile BI Market in European countries.*
• Asia-Pacific:
• Focusing on countries like China, India, Japan, South Korea, and others.*
• Middle East and Africa:
• Examining market dynamics in the Middle East and African regions.*
• Latin America:
• Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Mobile BI Market are:
• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker (Google Cloud)
• Domo
• Sisense
• ThoughtSpot

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Mobile BI Market, By Deployment Type

• Cloud-Based Mobile BI
• On-Premises Mobile BI

5. Mobile BI Market, By Application

• Data Visualization
• Reporting
• Dashboards
• Query and Reporting Tools
• Alerts and Notifications

6. Mobile BI Market, By Industry Vertical

• Retail
• Healthcare
• Financial Services
• Manufacturing
• Telecommunications
• Government
• Education

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute
• MicroStrategy Incorporated
• Oracle Corporation
• Tableau Software
• Qlik Technologies
• Yellowfin International
• TIBCO Software
• Information Builders
• Looker (Google Cloud)
• Domo
• Sisense
• ThoughtSpot

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References