세계의 디지털 프로덕션 프린터 시장 규모 : 기술별, 피드별, 용도별, 지역별, 범위 및 예측

Digital Production Printer Market Size And Forecast

Digital Production Printer Market size was valued at USD 4.88 Billion in 2024 and is projected to reach USD 11.19 Billion by 2032, growing at a CAGR of 12.07% from 2026 to 2032.

• A digital production printer is a high-speed, high-volume printer that employs digital technology to print images directly onto a variety of media substrates, eliminating the need for printing plates. Unlike traditional offset printing, digital production printers enable on-demand printing, quick turnaround times, and variable data printing.
• Furthermore, they are widely used for commercial printing of business cards, brochures, flyers, and direct mail, as well as photo printing, package printing, and custom product printing such as clothes and promotional goods.

Global Digital Production Printer Market Dynamics

The key market dynamics that are shaping the digital production printer market include:

Key Market Drivers

• Increasing Demand for Customized and Personalized Printing: The emergence of personalized marketing and custom-printed products is propelling the digital production printer market. According to a Smithers report, the global market for personalized packaging is estimated to reach USD 31.9 Billion by 2025, expanding at a 5.1% CAGR from 2020-2025. This trend is driving the popularity of digital production printers that can handle variable data printing and short-run, bespoke tasks.
• Increasing Focus on Sustainability and Eco-friendly Printing: Environmental concerns are forcing the printing sector to adopt more sustainable techniques, which benefits digital production printers. According to Two Sides North America's survey, 65% of customers believe that printing on paper is more environmentally friendly than technological communication. Digital production printers reduce waste, consume less energy, and can utilize eco-friendly inks, all of which coincide with the sustainability trend.
• Growing Adoption of Digital Printing in the Packaging Industry: The packaging sector is increasingly relying on digital printing for its versatility and cost-effectiveness in short to medium print runs. According to Verified Market Research, the digital printing packaging market will reach USD 109.62 Billion by 2032, increasing at a 17.7% CAGR between 2024 and 2032. The move to digital printing in packaging is increasing demand for high-speed, high-quality digital production printers.

Key Challenges:

• High Initial Investment: The considerable initial investment necessary to obtain advanced printing equipment is one of the key barriers to entry into the digital production printer market. High-quality digital printers, particularly those meant for large-scale manufacturing, are prohibitively expensive for small and medium-sized businesses (SMEs). This initial expense deters potential consumers, limiting market expansion because many enterprises prefer less expensive alternatives or remain with traditional printing methods.
• Operating Costs: Beyond the initial purchase price, the continuing operational costs of digital output printers are significant. These expenses include consumables like ink, toner, and specialist media, as well as maintenance fees. For many organizations, these ongoing costs add up quickly, making digital production printers less appealing. This financial barrier impedes wider adoption, particularly among small businesses with limited resources.

Key Trends:

• Increasing Demand for On-Demand Printing: The advent of e-commerce and tailored marketing has resulted in increased demand for on-demand printing services. Businesses are increasingly looking for digital production printers that can efficiently handle short runs and changeable data printing. This trend enables businesses to swiftly develop customized goods, meeting unique consumer needs while minimizing waste and inventory costs, thus improving overall operating efficiency.
• Technological Advancements: Continuous improvements in printing technology have a substantial impact on the digital production printer market. High-speed inkjet and laser printing technologies are examples of innovations that improve print quality, speed, and substrate compatibility. These improvements allow printers to generate high-resolution prints at cheaper costs, making digital printing more accessible and appealing to a broader range of industries, such as packaging, textiles, and commercial printing.
• Focus on Sustainability: Environmentally friendly printing processes are becoming increasingly important in the digital production printer market. Manufacturers are increasingly using sustainable materials, like as eco-friendly inks and recyclable substrates, to suit consumer demand for greener goods. This trend not only helps to decrease the environmental impact of printing but also corresponds with many firms' corporate social responsibility aims, encouraging the use of digital production printers that promote sustainability.

Digital Production Printer Market, By Technology

• Inkjet
• Electrophotography

Based on Technology, the market is segmented into Inkjet and Electrophotography. The inkjet segment is estimated to dominate the digital production printer market owing to improvements in inkjet print head technology that provide quicker printing rates and lower operating costs. High-speed inkjet printing technology is changing color printing, opening up new possibilities for applications such as direct mail, marketing collateral, and book publishing.

Digital Production Printer Market, By Feed

• Cut Sheet
• Continuous Feed

Based on Feed, the market is segmented into Cut Sheet and Continuous Feed. The continuous feed segment is estimated to dominate the digital production printer market during the forecast period. Continuous feed inkjet print heads provide higher printing rates, lower operating costs, and the capacity to create offset-quality printing on short-run jobs, making a broader range of products more accessible to clients. The digital process and seamless connection with prepress software enable quick turnaround on job delivery, making even ultra-short production runs cost-effective when the newest digital print technologies are applied.

Digital Production Printer Market, By Application

• Transactional
• Advertising
• Others

Based on the Application, the Digital Production Printer Market is divided into Transactional, Advertising, and Others. The advertising segment is estimated to dominate the market over the forecast period. This dominance is fueled by a growing desire for high-quality, visually appealing marketing materials that can be created fast and efficiently. Advertising apps use digital production printers to manufacture personalized promotional materials like brochures, posters, and banners, which are critical for successful marketing campaigns. The capacity to produce individualized information at scale increases digital printing's appeal in the advertising sector, strengthening its market leadership.

Digital Production Printer Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Digital Production Printer Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is estimated to dominate the market during the forecasted period. This region's growth is being driven by the increased adoption of innovative digital technology in a variety of industries, particularly in the United States. The convergence of print and digital technologies, combined with increased per capita income, is likely to contribute to North America's dominance in the digital production printer market over the forecast period.

Key Players

• The "Digital Production Printer Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Canon, Xerox, Ricoh, Hewlett Packard (HP), and Konica Minolta.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• In October 2024, ARC Document Solutions announced a deal with Canon Solutions to expand its digital color printing capabilities. This collaboration seeks to fulfill the rising demand for high-quality printing services by leveraging Canon's superior printing technology to enhance operational efficiency and service offerings in the digital production printer market.
• In February 2024, Canon launched a highly automated water-based polymer ink manufacturing facility in Venlo, Netherlands. This facility aims to reduce waste while maintaining a steady supply of high-quality inks, demonstrating Canon's commitment to sustainability and innovation in the digital printing market.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Digital Production Printer Market, By Technology

• Inkjet
• Electrophotography

5. Digital Production Printer Market, By Feed

• Cut Sheet
• Continuous Feed

6. Digital Production Printer Market, By Application

• Transactional
• Advertising
• Others

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Canon
• Xerox
• Ricoh
• Hewlett Packard (HP)
• Konica Minolta

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References"