세계의 카누 및 카약 시장 규모 : 유형별, 소재별, 디자인 및 목적별, 지역별 범위 및 예측

Canoe & Kayak Market Size And Forecast

Canoe & Kayak Market size was valued at USD 747.79 Million in 2024 and is projected to reach USD 932.66 Million by 2031, growing at a CAGR of 2.8% from 2024 to 2031.

Canoes and kayaks are small, narrow watercraft designed for paddling on rivers, lakes, and other bodies of water. Canoes are typically open-top with a bench or seat and are paddled with a single-bladed paddle, while kayaks have a closed cockpit and are paddled with a double-bladed paddle. Both types of watercraft are used for recreational activities, sport, and transportation.

Canoes and kayaks serve various applications, including recreational paddling, competitive sports, and wilderness exploration. Canoes are often used for family outings, fishing, and camping trips due to their stability and capacity for carrying gear. Kayaks, with their maneuverability and speed, are popular for whitewater rafting, sea kayaking, and long-distance touring. Both are also employed in environmental monitoring and rescue operations due to their versatility in accessing remote or shallow areas.

Additionally, the integration of technology, such as GPS tracking and smart navigation systems, may further expand their applications. As outdoor recreation continues to grow in popularity, eco-friendly designs and increased accessibility for diverse user groups will likely shape the development of these watercraft.

Global Canoe & Kayak Market Dynamics

The key market dynamics that are shaping the global Canoe & Kayak market include:

Key Market Drivers

Increased Outdoor Recreation: The rising popularity of outdoor and adventure activities drives demand for canoes and kayaks, as more individuals and families seek engaging water-based experiences and nature exploration. The U.S. Bureau of Economic Analysis reported that outdoor recreation accounted for 2.2% of GDP in 2023, growing by 5.1% from the previous year. Water-based activities, including canoeing and kayaking, contributed significantly to this growth.

Health and Fitness Trends: Growing awareness of health and fitness benefits associated with paddling boosts interest in canoes and kayaks, which offer a full-body workout and promote physical well-being. For instance, Hobie, a major kayak manufacturer, launched a new line of pedal-driven kayaks in January 2024, targeting the fitness-conscious consumer with features designed to enhance the workout experience.

Technological Advancements: Innovations in materials and design, such as lightweight composites and enhanced stability features, are making canoes and kayaks more appealing and accessible to a broader range of users. Pelican International introduced a new line of thermoformed kayaks in April 2024, featuring advanced hull designs for improved stability and performance.

Environmental Awareness: Increased environmental consciousness encourages the use of non-motorized watercraft like canoes and kayaks, which have a minimal ecological footprint compared to powered boats. For instance, in February 2024, Perception Kayaks announced a partnership with ocean conservation nonprofit Oceana, pledging to donate a portion of sales to support marine ecosystem protection.

Tourism and Adventure Sports: The expanding tourism industry and the rise of adventure sports are driving demand for canoes and kayaks, as destinations promote water-based activities and experiences for tourists and thrill-seekers. The U.S. Travel Association reported that adventure tourism, including water-based activities, grew by 16% in 2023, outpacing overall tourism growth.

Key Challenges:

Seasonal Demand: The market for canoes and kayaks can be affected by seasonal variations, with lower sales during colder months or in regions with harsh winter climates, impacting overall year-round demand.

High Initial Costs: The upfront cost of high-quality canoes and kayaks, along with necessary accessories, can be a barrier for some consumers, limiting accessibility for budget-conscious buyers.

Maintenance and Storage: Canoes and kayaks require regular maintenance and adequate storage space, which can deter potential buyers who lack the resources or commitment to properly care for the equipment.

Safety Concerns: Perceived safety risks associated with water activities, such as capsizing or drowning, may discourage potential users from participating in canoeing or kayaking, impacting market growth.

Limited Awareness and Accessibility: In some regions, a lack of awareness about the benefits of canoes and kayaks, combined with limited access to rental or purchase options, can restrict market expansion and consumer adoption.

Key Trends

Eco-Friendly Materials: There is a growing trend towards using sustainable and environmentally friendly materials in the production of canoes and kayaks, such as recycled plastics and bio-composites, to reduce ecological impact and appeal to eco-conscious consumers. The Environmental Protection Agency (EPA) reported in January 2024 that the use of recycled materials in outdoor recreation products, including canoes and kayaks, increased by 28% in 2023 compared to the previous year.

Technological Integration: The incorporation of advanced technology, including GPS tracking, integrated fishing gear, and improved navigation systems, is enhancing the functionality and appeal of canoes and kayaks, catering to tech-savvy and adventure-seeking users. The U.S. Coast Guard reported a 15% decrease in kayaking-related incidents in 2023, partially attributing this improvement to the increased adoption of GPS tracking and navigation systems in recreational watercraft.

Customization and Personalization: Increasing demand for personalized experiences is leading to a rise in customizable options for canoes and kayaks, allowing users to tailor their watercraft to specific needs and preferences, from color choices to additional features and accessories. Wilderness Systems launched an online "Kayak Configurator" tool in April 2024, allowing customers to design their own kayaks with customizable features, colors, and accessories before purchase.

Global Canoe & Kayak Market Regional Analysis

Here is a more detailed regional analysis of the global Canoe & Kayak market:

North America

North America is a dominating in the canoe and kayak market, driven by its robust outdoor recreational culture and extensive waterway networks. The region's diverse landscapes, from lakes and rivers to coastal areas, provide ample opportunities for paddling activities, making it a prominent market for these watercraft.

Several factors contribute to North America's dominance in the canoe and kayak market. The strong emphasis on outdoor recreation and adventure sports, coupled with a high level of consumer disposable income, supports robust demand for canoes and kayaks. Additionally, an established network of retailers and rental services, along with an active community of enthusiasts and sports clubs, further fuels market growth in the region.

Key trends in North America's canoe and kayak market include the growing emphasis on eco-friendly and innovative materials, such as recycled plastics and lightweight composites, which appeal to environmentally conscious consumers. Technological advancements, like integrated GPS systems and smart accessories, are also enhancing user experience. Furthermore, the trend towards personalized and customizable watercraft is gaining traction, allowing enthusiasts to tailor their equipment to individual preferences and needs.

Asia Pacific

The Asia-Pacific region is experiencing rapid growth in the Canoe and Kayak market, fueled by its expanding outdoor recreation sector and increasing interest in water sports. With a diverse range of waterways and a growing middle class eager to explore recreational activities, Asia-Pacific is becoming a significant player in the global market for these watercraft.

Several factors are driving the swift expansion of the canoe and kayak market in Asia-Pacific. The rising popularity of adventure tourism and outdoor activities, coupled with increasing disposable incomes, is encouraging more consumers to invest in water sports equipment. Additionally, government initiatives promoting healthy lifestyles and investments in infrastructure for recreational activities are further boosting market growth in the region.

Key trends in Asia-Pacific's canoe and kayak market include a growing focus on affordable and entry-level watercraft, catering to the rising number of first-time buyers. Innovations in design, such as improved stability and ease of use, are making these activities more accessible. Additionally, there is a notable increase in local manufacturing and distribution, which is driving down costs and making canoes and kayaks more widely available throughout the region.

Global Canoe & Kayak Market: Segmentation Analysis

The Global Canoe And Kayak Market is Segmented on the basis of Type, Material, Design and Purpose, and Geography.

Canoe & Kayak Market, By Type

Canoe

Recreational Canoes

Touring Canoes

Whitewater Canoes

Kayak

Recreational Kayaks

Touring Kayaks

Sit-on-Top Kayaks

Whitewater Kayaks

Based on Type, the Global Canoe & Kayak Market is bifurcated into Canoe (Recreational Canoes, Touring Canoes, Whitewater Canoes), Kayak (Recreational Kayaks, Touring Kayaks, Sit-on-Top Kayaks, Whitewater Kayaks). Recreational Kayaks are currently the dominant segment in the canoe and kayak market due to their widespread appeal, ease of use, and versatility for casual paddling and family outings. However, Sit-on-Top Kayaks are the fastest-growing segment, driven by their user-friendly design, stability, and suitability for various water conditions, including warm-weather environments. The convenience of entry and exit, along with their increasing popularity for activities like fishing and recreational paddling, is propelling the rapid growth of this segment.

Canoe & Kayak Market, By Material

Plastic

Composite

Inflatable

Based on Material, the Global Canoe & Kayak Market is bifurcated into Plastic, Composite, and Inflatable. Plastic is currently the dominant material in the canoe and kayak market due to its durability, affordability, and ease of manufacturing, making it a popular choice for both recreational and entry-level watercraft. However, Inflatable canoes and kayaks are the fastest-growing segment, driven by their portability, ease of storage, and advancements in materials that enhance durability and performance. The growing appeal of inflatable designs is fueling their rapid expansion, particularly among consumers seeking convenient and space-saving options for various water activities.

Canoe & Kayak Market, By Design and Purpose

Flatwater/Recreational

Touring/Sea Kayaks

Whitewater

Fishing Kayaks

Tandem (Double) Canoes/Kayaks

Solo Canoes/Kayaks

Based on Design and Purpose, the Global Canoe & Kayak Market is bifurcated into Design and Purpose, Flatwater/Recreational, Touring/Sea Kayaks, Whitewater, Fishing Kayaks, Tandem (Double) Canoes/Kayaks, Solo Canoes/Kayaks. Flatwater/Recreational kayaks and canoes are currently the dominant segment in the market due to their versatility and appeal for casual paddling, family outings, and ease of use on lakes and calm rivers. However, Fishing Kayaks are the fastest-growing segment, driven by the increasing popularity of recreational fishing and the demand for specialized equipment that enhances the fishing experience. The growth in this segment is fueled by innovations such as integrated rod holders, storage solutions, and improved stability features designed specifically for anglers.

Canoe & Kayak Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Canoe & Kayak Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is currently the dominant segment in the Canoe and Kayak market due to its strong outdoor recreational culture, extensive waterway networks, and high consumer spending on leisure activities. However, Asia-Pacific is the fastest-growing segment, driven by increasing interest in water sports, rising disposable incomes, and expanding recreational infrastructure. The region's rapid growth is fueled by a burgeoning middle class and a heightened focus on outdoor and adventure tourism.

Key Players

The "Global Canoe & Kayak Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Perception Kayaks, Dagger Kayaks, Lifetime Products, Old Town Canoes, Mad River Canoes, Advanced Elements, Sea Eagle, Oru Kayak, AIRE, Jackson Kayaks, Werner Paddles, NRS.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Canoe & Kayak Market Key Developments

• In March 2023, Wilderness Systems unveiled a new line of high-performance kayaks designed for both recreational and professional use. The new models feature enhanced stability and durability, incorporating advanced composite materials for better performance on water.
• In June 2023, Old Town Canoes and Kayaks introduced an innovative canoe made with eco-friendly materials. The new design focuses on reducing environmental impact while providing superior strength and lightweight properties.
• In August 2023, Pelican International launched a new range of inflatable kayaks aimed at beginners and casual paddlers. The new models offer easy setup and transport, with improved durability and stability for a better on-water experience.
• In November 2023, Perception Kayaks announced a partnership with a major outdoor retailer to expand their distribution network. This collaboration aims to increase market reach and provide more accessible options for consumers interested in high-quality kayaks.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Canoe And Kayak Market, By Type

• Canoe
• Kayak

5. Canoe And Kayak Market, By Material

• Plastic
• Composite
• Inflatable

6. Canoe And Kayak Market, By Design and Purpose

• Flatwater/Recreational
• Touring/Sea Kayaks
• Whitewater
• Fishing Kayaks
• Tandem (Double) Canoes/Kayaks
• Solo Canoes/Kayaks

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Perception Kayaks
• Dagger Kayaks
• Lifetime Products
• Old Town Canoes
• Mad River Canoes
• Advanced Elements
• Sea Eagle
• Oru Kayak
• AIRE
• Jackson Kayaks
• Werner Paddles
• NRS

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References