세계의 스포츠 미디어 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2032년)

The global demand for Sports Media Market is presumed to reach the market size of nearly USD 551.45 Million by 2032 from USD 418.6 Million in 2023 with a CAGR of 3.11% under the study period 2024-2032.

Sports media encompasses the coverage and dissemination of sports-related content through various media channels, including television, radio, print, and digital platforms. It is vital in connecting fans with their favorite sports, athletes, and events. It includes live broadcasts, commentary, analysis, interviews, and highlights, catering to a diverse audience with varied interests. The industry has evolved with technology, incorporating social media, streaming services, and interactive platforms to enhance viewer engagement. It provides entertainment and drives commercial opportunities through advertising, sponsorships, and partnerships, significantly impacting the economics of sports and expanding its global reach.

MARKET DYNAMICS

The growing popularity of sports events and leagues across the globe has created a vast audience base eager for access to sports content through various media channels. Sports media companies capitalize on this demand by offering comprehensive coverage, including live broadcasts, highlights, analysis, and commentary across traditional television, digital platforms, and social media channels. Additionally, technological advancements have revolutionized sports media delivery, with innovations such as live streaming, virtual reality, and interactive experiences enhancing the fan viewing experience and driving engagement. Furthermore, the globalization of sports has expanded the reach of these media companies, enabling them to cater to diverse audiences worldwide and capitalize on international market opportunities. Moreover, integrating advertising and sponsorship deals within sports media content has become a significant revenue stream for broadcasters and publishers, driving investment in premium content production and distribution strategies. However, changing consumer preferences and piracy issues may challenge the market growth in the coming years.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Sports Media. The growth and trends of Sports Media industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Sports Media market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Format

• Audio
• Video
• Audio & Video
• Print
• Others

By Scale

• Domestic Channels
• International Channels

By Type

• Sports Photojournalism
• Live Coverage
• Investigative Reports
• Special Programs

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Sports Media market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Sports Media market include NBC Sports, ESPN, BBC Sport, Sports Illustrated, Fox Sports, Sky Sports, Turner Sports, CBS Sports, The Athletic, ESPN+, Yahoo Sports, Bleacher Report, Eurosport, Barstool Sports, DAZN. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. SPORTS MEDIA - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Format
  • 3.7.2 Market Attractiveness Analysis By Scale
  • 3.7.3 Market Attractiveness Analysis By Type
  • 3.7.4 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL SPORTS MEDIA MARKET ANALYSIS BY FORMAT

• 5.1. Overview By Format
• 5.2. Historical and Forecast Data Analysis By Format
• 5.3. Audio Historic and Forecast Sales By Regions
• 5.4. Video Historic and Forecast Sales By Regions
• 5.5. Audio & Video Historic and Forecast Sales By Regions
• 5.6. Print Historic and Forecast Sales By Regions
• 5.7. Others Historic and Forecast Sales By Regions

6. GLOBAL SPORTS MEDIA MARKET ANALYSIS BY SCALE

• 6.1. Overview By Scale
• 6.2. Historical and Forecast Data Analysis By Scale
• 6.3. Domestic Channels Historic and Forecast Sales By Regions
• 6.4. International Channels Historic and Forecast Sales By Regions

7. GLOBAL SPORTS MEDIA MARKET ANALYSIS BY TYPE

• 7.1. Overview By Type
• 7.2. Historical and Forecast Data Analysis By Type
• 7.3. Sports Photojournalism Historic and Forecast Sales By Regions
• 7.4. Live Coverage Historic and Forecast Sales By Regions
• 7.5. Investigative Reports Historic and Forecast Sales By Regions
• 7.6. Special Programs Historic and Forecast Sales By Regions

8. GLOBAL SPORTS MEDIA MARKET ANALYSIS BY GEOGRAPHY

• 8.1. Regional Outlook
• 8.2. Introduction
• 8.3. North America Sales Analysis
  • 8.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.3.2 North America By Segment Sales Analysis
  • 8.3.3 North America By Country Sales Analysis
  • 8.3.4 United States Sales Analysis
  • 8.3.5 Canada Sales Analysis
  • 8.3.6 Mexico Sales Analysis
• 8.4. Europe Sales Analysis
  • 8.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.4.2 Europe By Segment Sales Analysis
  • 8.4.3 Europe By Country Sales Analysis
  • 8.4.4 United Kingdom Sales Analysis
  • 8.4.5 France Sales Analysis
  • 8.4.6 Germany Sales Analysis
  • 8.4.7 Italy Sales Analysis
  • 8.4.8 Russia Sales Analysis
  • 8.4.9 Rest Of Europe Sales Analysis
• 8.5. Asia Pacific Sales Analysis
  • 8.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.5.2 Asia Pacific By Segment Sales Analysis
  • 8.5.3 Asia Pacific By Country Sales Analysis
  • 8.5.4 China Sales Analysis
  • 8.5.5 India Sales Analysis
  • 8.5.6 Japan Sales Analysis
  • 8.5.7 South Korea Sales Analysis
  • 8.5.8 Australia Sales Analysis
  • 8.5.9 South East Asia Sales Analysis
  • 8.5.10 Rest Of Asia Pacific Sales Analysis
• 8.6. Latin America Sales Analysis
  • 8.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.6.2 Latin America By Segment Sales Analysis
  • 8.6.3 Latin America By Country Sales Analysis
  • 8.6.4 Brazil Sales Analysis
  • 8.6.5 Argentina Sales Analysis
  • 8.6.6 Peru Sales Analysis
  • 8.6.7 Chile Sales Analysis
  • 8.6.8 Rest of Latin America Sales Analysis
• 8.7. Middle East & Africa Sales Analysis
  • 8.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 8.7.2 Middle East & Africa By Segment Sales Analysis
  • 8.7.3 Middle East & Africa By Country Sales Analysis
  • 8.7.4 Saudi Arabia Sales Analysis
  • 8.7.5 UAE Sales Analysis
  • 8.7.6 Israel Sales Analysis
  • 8.7.7 South Africa Sales Analysis
  • 8.7.8 Rest Of Middle East And Africa Sales Analysis

9. COMPETITIVE LANDSCAPE OF THE SPORTS MEDIA COMPANIES

• 9.1. Sports Media Market Competition
• 9.2. Partnership/Collaboration/Agreement
• 9.3. Merger And Acquisitions
• 9.4. New Product Launch
• 9.5. Other Developments

10. COMPANY PROFILES OF SPORTS MEDIA INDUSTRY

• 10.1. Top Companies Market Share Analysis
• 10.2. Market Concentration Rate
• 10.3. NBC Sports
  • 10.3.1 Company Overview
  • 10.3.2 Company Revenue
  • 10.3.3 Products
  • 10.3.4 Recent Developments
• 10.4. ESPN
  • 10.4.1 Company Overview
  • 10.4.2 Company Revenue
  • 10.4.3 Products
  • 10.4.4 Recent Developments
• 10.5. BBC Sport
  • 10.5.1 Company Overview
  • 10.5.2 Company Revenue
  • 10.5.3 Products
  • 10.5.4 Recent Developments
• 10.6. Sports Illustrated
  • 10.6.1 Company Overview
  • 10.6.2 Company Revenue
  • 10.6.3 Products
  • 10.6.4 Recent Developments
• 10.7. Fox Sports
  • 10.7.1 Company Overview
  • 10.7.2 Company Revenue
  • 10.7.3 Products
  • 10.7.4 Recent Developments
• 10.8. Sky Sports
  • 10.8.1 Company Overview
  • 10.8.2 Company Revenue
  • 10.8.3 Products
  • 10.8.4 Recent Developments
• 10.9. Turner Sports
  • 10.9.1 Company Overview
  • 10.9.2 Company Revenue
  • 10.9.3 Products
  • 10.9.4 Recent Developments
• 10.10. CBS Sports
  • 10.10.1 Company Overview
  • 10.10.2 Company Revenue
  • 10.10.3 Products
  • 10.10.4 Recent Developments
• 10.11. The Athletic
  • 10.11.1 Company Overview
  • 10.11.2 Company Revenue
  • 10.11.3 Products
  • 10.11.4 Recent Developments
• 10.12. ESPN+
  • 10.12.1 Company Overview
  • 10.12.2 Company Revenue
  • 10.12.3 Products
  • 10.12.4 Recent Developments
• 10.13. Yahoo Sports
  • 10.13.1 Company Overview
  • 10.13.2 Company Revenue
  • 10.13.3 Products
  • 10.13.4 Recent Developments
• 10.14. Bleacher Report
  • 10.14.1 Company Overview
  • 10.14.2 Company Revenue
  • 10.14.3 Products
  • 10.14.4 Recent Developments
• 10.15. Eurosport
  • 10.15.1 Company Overview
  • 10.15.2 Company Revenue
  • 10.15.3 Products
  • 10.15.4 Recent Developments
• 10.16. Barstool Sports
  • 10.16.1 Company Overview
  • 10.16.2 Company Revenue
  • 10.16.3 Products
  • 10.16.4 Recent Developments
• 10.17. DAZN
  • 10.17.1 Company Overview
  • 10.17.2 Company Revenue
  • 10.17.3 Products
  • 10.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies