세계의 모바일 부가가치서비스 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2024-2032년)

The global demand for Mobile Value Added Services Market is presumed to reach the market size of nearly USD 2230.89 Billion by 2032 from USD 897.26 Billion in 2023 with a CAGR of 10.65% under the study period 2024-2032.

Mobile value-added services are those services that are non-core that offer by telecom service providers. All the services except voice calls, SMS, and data are considered as mobile value added services. These services act as an additional service for the mobile subscribers to use their mobile phones to allow the operator to improve their average revenue per user. There are different groups of mobile value added services, including video search, utility VAS, social networking, infotainment, and m-Education. These services are something extra services offered by an operator to their customer either at free or at an additional charge. Operators consider it as a possible source of extra revenue generation or features intended to create a strong bond with the customer.

MARKET DYNAMICS

The market is mainly driven by the growing penetration of smartphones, high internet penetration across the globe. Rising disposable income, a swiftly increasing number of internet users, and competition among the telecom operators and handset manufacturers to acquire a competitive edge are other factors expected to drive the mobile value added services market. Also, the growing demand for mobile devices coupled with increasing dependability on the Internet is estimated to drive the growth of the market. Further, the increasing demand for entertainment services and the introduction of 4G and 5G network services are some significant factors expected to boost the growth of the market. However, the growth of the mobile Internet and smartphones made it feasible for customers to get better these services from the Internet either with a cost or at no cost, which may restrict the growth of the market. Thus, falling the mobile value added services revenues.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Mobile Value Added Services. The growth and trends of Mobile Value Added Services industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Mobile Value Added Services market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Service

• Mobile Infotainment
• Mobile Business (Enterprise)
• Mobile Commerce
• Mobile Health
• Mobile Education
• Others (Mobile Governance, Mobile Advertisement, etc.)

By End-user

• Individual
• Enterprise
• Small and Medium Enterprises (SMEs)
• Large Enterprises

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Mobile Value Added Services market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Mobile Value Added Services market include Apple Inc., Vodafone Group Plc, Bharti Airtel Limited, AT&T Inc., OnMobile, Spice Digital Limited, Comverse Technology Inc., One97 Communications, Google LLC, Kongzhong Corp, InMobi, China Mobile Ltd., Telkom SA SOC Limited, ZTE Corporation, Verizon Communications Inc., Teligent Telecom, TelefoNica, S.A., Comviva Technologies Limited, Etisalat, Deutsche Telekom AG, Others. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MOBILE VALUE ADDED SERVICES - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Service
  • 3.7.2 Market Attractiveness Analysis By End-user
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MOBILE VALUE ADDED SERVICES MARKET ANALYSIS BY SERVICE

• 5.1. Overview By Service
• 5.2. Historical and Forecast Data Analysis By Service
• 5.3. Mobile Infotainment Historic and Forecast Sales By Regions
• 5.4. Mobile Business (Enterprise) Historic and Forecast Sales By Regions
• 5.5. Mobile Commerce Historic and Forecast Sales By Regions
• 5.6. Mobile Health Historic and Forecast Sales By Regions
• 5.7. Mobile Education Historic and Forecast Sales By Regions
• 5.8. Others (Mobile Governance, Mobile Advertisement, etc.) Historic and Forecast Sales By Regions

6. GLOBAL MOBILE VALUE ADDED SERVICES MARKET ANALYSIS BY END-USER

• 6.1. Overview By End-user
• 6.2. Historical and Forecast Data Analysis By End-user
• 6.3. Individual Historic and Forecast Sales By Regions
• 6.4. Enterprise Historic and Forecast Sales By Regions
• 6.5. Small and Medium Enterprises (SMEs) Historic and Forecast Sales By Regions
• 6.6. Large Enterprises Historic and Forecast Sales By Regions

7. GLOBAL MOBILE VALUE ADDED SERVICES MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East & Africa By Segment Sales Analysis
  • 7.7.3 Middle East & Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE MOBILE VALUE ADDED SERVICES COMPANIES

• 8.1. Mobile Value Added Services Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF MOBILE VALUE ADDED SERVICES INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Apple Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. Vodafone Group Plc
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. Bharti Airtel Limited
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. AT&T Inc.
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. OnMobile
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. Spice Digital Limited
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Comverse Technology Inc.
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments
• 9.10. One97 Communications
  • 9.10.1 Company Overview
  • 9.10.2 Company Revenue
  • 9.10.3 Products
  • 9.10.4 Recent Developments
• 9.11. Google LLC
  • 9.11.1 Company Overview
  • 9.11.2 Company Revenue
  • 9.11.3 Products
  • 9.11.4 Recent Developments
• 9.12. Kongzhong Corp
  • 9.12.1 Company Overview
  • 9.12.2 Company Revenue
  • 9.12.3 Products
  • 9.12.4 Recent Developments
• 9.13. InMobi
  • 9.13.1 Company Overview
  • 9.13.2 Company Revenue
  • 9.13.3 Products
  • 9.13.4 Recent Developments
• 9.14. China Mobile Ltd.
  • 9.14.1 Company Overview
  • 9.14.2 Company Revenue
  • 9.14.3 Products
  • 9.14.4 Recent Developments
• 9.15. Telkom SA SOC Limited
  • 9.15.1 Company Overview
  • 9.15.2 Company Revenue
  • 9.15.3 Products
  • 9.15.4 Recent Developments
• 9.16. ZTE Corporation
  • 9.16.1 Company Overview
  • 9.16.2 Company Revenue
  • 9.16.3 Products
  • 9.16.4 Recent Developments
• 9.17. Verizon Communications Inc.
  • 9.17.1 Company Overview
  • 9.17.2 Company Revenue
  • 9.17.3 Products
  • 9.17.4 Recent Developments
• 9.18. Teligent Telecom
  • 9.18.1 Company Overview
  • 9.18.2 Company Revenue
  • 9.18.3 Products
  • 9.18.4 Recent Developments
• 9.19. TelefoNica
  • 9.19.1 Company Overview
  • 9.19.2 Company Revenue
  • 9.19.3 Products
  • 9.19.4 Recent Developments
• 9.20. S.A.
  • 9.20.1 Company Overview
  • 9.20.2 Company Revenue
  • 9.20.3 Products
  • 9.20.4 Recent Developments
• 9.21. Comviva Technologies Limited
  • 9.21.1 Company Overview
  • 9.21.2 Company Revenue
  • 9.21.3 Products
  • 9.21.4 Recent Developments
• 9.22. Etisalat
  • 9.22.1 Company Overview
  • 9.22.2 Company Revenue
  • 9.22.3 Products
  • 9.22.4 Recent Developments
• 9.23. Deutsche Telekom AG
  • 9.23.1 Company Overview
  • 9.23.2 Company Revenue
  • 9.23.3 Products
  • 9.23.4 Recent Developments
• 9.24. Others
  • 9.24.1 Company Overview
  • 9.24.2 Company Revenue
  • 9.24.3 Products
  • 9.24.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies