세계의 AaaS(Analytics-as-a-Service) 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2033년)

Global Analytics As A Service Market size is anticipated to grow from USD 8.98 Billion in 2024 to USD 23.81 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 11.44% during the forecast period of 2026 to 2033.

The global analytics as a service (AaaS) market is set to experience substantial growth, driven by the increasing demand for data-driven insights across various industries. AaaS provides organizations with access to advanced analytics tools and capabilities without the need for significant upfront investments in infrastructure and software. As businesses seek to leverage data to enhance decision-making, improve operational efficiency, and gain a competitive edge, the adoption of AaaS solutions is expected to rise significantly, fostering innovation and investment in this dynamic market.

Moreover, advancements in cloud computing and big data technologies are anticipated to further boost the AaaS market. The integration of machine learning, artificial intelligence, and real-time data processing capabilities is enhancing the functionality and accessibility of analytics services, allowing organizations to derive actionable insights from vast amounts of data. Additionally, the growing emphasis on data security and compliance is driving the demand for AaaS solutions that offer robust security features and adhere to regulatory standards. As industries increasingly recognize the value of data analytics in driving business outcomes, the market for AaaS is likely to witness a surge in demand for innovative solutions that cater to diverse analytical needs.

In addition, the increasing focus on personalized customer experiences and the need for real-time insights are expected to shape the future of the AaaS market. As organizations strive to understand customer behavior and preferences, the demand for analytics solutions that provide timely and relevant insights will continue to grow. Collaborative efforts between analytics service providers, technology developers, and end-users will be essential in driving these advancements, ensuring that the AaaS market remains agile and responsive to the evolving needs of businesses across various sectors.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Component

• Software
• Services

By Deployment Mode

• Public Cloud
• Private Cloud
• Hybrid Cloud

By Organization Size

• Small and Medium Enterprises
• Large Enterprises

By Industry Vertical

• BFSI
• Healthcare
• Retail
• IT and Telecommunications
• Manufacturing
• Others
• COMPANIES PROFILED
• IBM Corporation
• Microsoft Corporation
• Google LLC
• Amazon Web Services Inc.
• SAP SE
• Oracle Corporation
• SAS Institute Inc.
• Salesforce.com Inc.
• Teradata Corporation
• Hewlett Packard Enterprise Development LP
• TIBCO Software Inc.
• Qlik Technologies Inc.
• MicroStrategy Incorporated
• Alteryx Inc.
• Domo Inc.
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. ANALYTICS AS A SERVICE INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Component
  • 3.7.2 Market Attractiveness Analysis By Deployment Mode
  • 3.7.3 Market Attractiveness Analysis By Organization Size
  • 3.7.4 Market Attractiveness Analysis By Industry Vertical
  • 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL ANALYTICS AS A SERVICE MARKET ANALYSIS BY COMPONENT

• 5.1. Overview By Component
• 5.2. Historical and Forecast Data Analysis By Component
• 5.3. Software Historic and Forecast Sales By Regions
• 5.4. Services Historic and Forecast Sales By Regions

6. GLOBAL ANALYTICS AS A SERVICE MARKET ANALYSIS BY DEPLOYMENT MODE

• 6.1. Overview By Deployment Mode
• 6.2. Historical and Forecast Data Analysis By Deployment Mode
• 6.3. Public Cloud Historic and Forecast Sales By Regions
• 6.4. Private Cloud Historic and Forecast Sales By Regions
• 6.5. Hybrid Cloud Historic and Forecast Sales By Regions

7. GLOBAL ANALYTICS AS A SERVICE MARKET ANALYSIS BY ORGANIZATION SIZE

• 7.1. Overview By Organization Size
• 7.2. Historical and Forecast Data Analysis By Organization Size
• 7.3. Small and Medium Enterprises Historic and Forecast Sales By Regions
• 7.4. Large Enterprises Historic and Forecast Sales By Regions

8. GLOBAL ANALYTICS AS A SERVICE MARKET ANALYSIS BY INDUSTRY VERTICAL

• 8.1. Overview By Industry Vertical
• 8.2. Historical and Forecast Data Analysis By Industry Vertical
• 8.3. BFSI Historic and Forecast Sales By Regions
• 8.4. Healthcare Historic and Forecast Sales By Regions
• 8.5. Retail Historic and Forecast Sales By Regions
• 8.6. IT and Telecommunications Historic and Forecast Sales By Regions
• 8.7. Manufacturing Historic and Forecast Sales By Regions
• 8.8. Others Historic and Forecast Sales By Regions

9. GLOBAL ANALYTICS AS A SERVICE MARKET ANALYSIS BY GEOGRAPHY

• 9.1. Regional Outlook
• 9.2. Introduction
• 9.3. North America Sales Analysis
  • 9.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.3.2 North America By Segment Sales Analysis
  • 9.3.3 North America By Country Sales Analysis
  • 9.3.4 United States Sales Analysis
  • 9.3.5 Canada Sales Analysis
  • 9.3.6 Mexico Sales Analysis
• 9.4. Europe Sales Analysis
  • 9.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.4.2 Europe By Segment Sales Analysis
  • 9.4.3 Europe By Country Sales Analysis
  • 9.4.4 United Kingdom Sales Analysis
  • 9.4.5 France Sales Analysis
  • 9.4.6 Germany Sales Analysis
  • 9.4.7 Italy Sales Analysis
  • 9.4.8 Russia Sales Analysis
  • 9.4.9 Rest Of Europe Sales Analysis
• 9.5. Asia Pacific Sales Analysis
  • 9.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.5.2 Asia Pacific By Segment Sales Analysis
  • 9.5.3 Asia Pacific By Country Sales Analysis
  • 9.5.4 China Sales Analysis
  • 9.5.5 India Sales Analysis
  • 9.5.6 Japan Sales Analysis
  • 9.5.7 South Korea Sales Analysis
  • 9.5.8 Australia Sales Analysis
  • 9.5.9 South East Asia Sales Analysis
  • 9.5.10 Rest Of Asia Pacific Sales Analysis
• 9.6. Latin America Sales Analysis
  • 9.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.6.2 Latin America By Segment Sales Analysis
  • 9.6.3 Latin America By Country Sales Analysis
  • 9.6.4 Brazil Sales Analysis
  • 9.6.5 Argentina Sales Analysis
  • 9.6.6 Peru Sales Analysis
  • 9.6.7 Chile Sales Analysis
  • 9.6.8 Rest of Latin America Sales Analysis
• 9.7. Middle East & Africa Sales Analysis
  • 9.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.7.2 Middle East & Africa By Segment Sales Analysis
  • 9.7.3 Middle East & Africa By Country Sales Analysis
  • 9.7.4 Saudi Arabia Sales Analysis
  • 9.7.5 UAE Sales Analysis
  • 9.7.6 Israel Sales Analysis
  • 9.7.7 South Africa Sales Analysis
  • 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE ANALYTICS AS A SERVICE COMPANIES

• 10.1. Analytics As A Service Market Competition
• 10.2. Partnership/Collaboration/Agreement
• 10.3. Merger And Acquisitions
• 10.4. New Product Launch
• 10.5. Other Developments

11. COMPANY PROFILES OF ANALYTICS AS A SERVICE INDUSTRY

• 11.1. Top Companies Market Share Analysis
• 11.2. Market Concentration Rate
• 11.3. IBM Corporation
  • 11.3.1 Company Overview
  • 11.3.2 Company Revenue
  • 11.3.3 Products
  • 11.3.4 Recent Developments
• 11.4. Microsoft Corporation
  • 11.4.1 Company Overview
  • 11.4.2 Company Revenue
  • 11.4.3 Products
  • 11.4.4 Recent Developments
• 11.5. Google LLC
  • 11.5.1 Company Overview
  • 11.5.2 Company Revenue
  • 11.5.3 Products
  • 11.5.4 Recent Developments
• 11.6. Amazon Web Services Inc.
  • 11.6.1 Company Overview
  • 11.6.2 Company Revenue
  • 11.6.3 Products
  • 11.6.4 Recent Developments
• 11.7. SAP SE
  • 11.7.1 Company Overview
  • 11.7.2 Company Revenue
  • 11.7.3 Products
  • 11.7.4 Recent Developments
• 11.8. Oracle Corporation
  • 11.8.1 Company Overview
  • 11.8.2 Company Revenue
  • 11.8.3 Products
  • 11.8.4 Recent Developments
• 11.9. SAS Institute Inc.
  • 11.9.1 Company Overview
  • 11.9.2 Company Revenue
  • 11.9.3 Products
  • 11.9.4 Recent Developments
• 11.10. Salesforce.Com Inc.
  • 11.10.1 Company Overview
  • 11.10.2 Company Revenue
  • 11.10.3 Products
  • 11.10.4 Recent Developments
• 11.11. Teradata Corporation
  • 11.11.1 Company Overview
  • 11.11.2 Company Revenue
  • 11.11.3 Products
  • 11.11.4 Recent Developments
• 11.12. Hewlett Packard Enterprise Development LP
  • 11.12.1 Company Overview
  • 11.12.2 Company Revenue
  • 11.12.3 Products
  • 11.12.4 Recent Developments
• 11.13. TIBCO Software Inc.
  • 11.13.1 Company Overview
  • 11.13.2 Company Revenue
  • 11.13.3 Products
  • 11.13.4 Recent Developments
• 11.14. Qlik Technologies Inc.
  • 11.14.1 Company Overview
  • 11.14.2 Company Revenue
  • 11.14.3 Products
  • 11.14.4 Recent Developments
• 11.15. MicroStrategy Incorporated
  • 11.15.1 Company Overview
  • 11.15.2 Company Revenue
  • 11.15.3 Products
  • 11.15.4 Recent Developments
• 11.16. Alteryx Inc.
  • 11.16.1 Company Overview
  • 11.16.2 Company Revenue
  • 11.16.3 Products
  • 11.16.4 Recent Developments
• 11.17. Domo Inc
  • 11.17.1 Company Overview
  • 11.17.2 Company Revenue
  • 11.17.3 Products
  • 11.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies