세계의 AaaS(Analytics as a Service) 시장 예측(-2032년) : 데이터 유형, 서비스 유형, 기술, 용도, 최종 사용자, 지역별 분석

According to Stratistics MRC, the Global Analytics as a Service Market is accounted for $14.3 billion in 2025 and is expected to reach $74.5 billion by 2032 growing at a CAGR of 26.6% during the forecast period. Analytics as a Service (AaaS) is a cloud-based solution that delivers data analytics tools and capabilities via the internet. It enables organizations to analyze large volumes of data without investing in expensive hardware, software, or specialized personnel. AaaS provides services like data mining, predictive analytics, and data visualization, helping businesses uncover trends, make informed decisions, and optimize performance. It offers scalability, flexibility, and cost-efficiency, making advanced analytics accessible to companies of all sizes.

According to the Sprout Social Index, 71% of consumers spend more time on Facebook. With Facebook analytics data, brands can track the consumer journey and find ways to reach their viewers more efficiently.

Market Dynamics:

Driver:

Increasing adoption of cloud computing

The increasing adoption of cloud computing is significantly driving growth in the market. Organizations are leveraging cloud platforms for their scalability, cost-efficiency, and ability to deliver real-time insights without heavy infrastructure investments. Cloud-based analytics solutions enable businesses to access advanced tools and data processing capabilities on demand, fostering better decision-making. This shift is particularly appealing to small and medium enterprises, which benefit from the flexibility and reduced operational complexity that cloud-based AaaS solutions offer.

Restraint:

Skepticism regarding data handling and compliance

Skepticism regarding data handling and compliance poses a significant challenge to the growth of the market. Concerns over data privacy, security breaches, and regulatory compliance-especially with stringent laws like GDPR and CCPA-make organizations hesitant to fully embrace cloud-based analytics solutions. Fear of losing control over sensitive data and potential legal repercussions can deter adoption, particularly in highly regulated industries. This lack of trust can slow market expansion and hinder the realization of AaaS benefits.

Opportunity:

Proliferation of IoT devices and digital transformation

The proliferation of IoT devices and the push for digital transformation are fueling the expansion of the market. IoT generates massive volumes of real-time data, which requires advanced analytics to extract actionable insights. AaaS platforms offer scalable, cloud-based solutions that can handle this data influx efficiently. As businesses undergo digital transformation, they increasingly rely on AaaS to enhance operational efficiency, customer experiences, and strategic decision-making, making analytics an integral part of their digital ecosystems.

Threat:

Limited control over infrastructure

Limited control over infrastructure is a key concern negatively impacting the market. Since AaaS solutions are typically hosted on third-party cloud platforms, organizations often lack direct control over the underlying hardware and software environments. This can lead to issues with customization, performance optimization, and integration with existing systems. Such limitations may deter enterprises with complex IT needs or strict compliance requirements, ultimately reducing their confidence in fully transitioning to AaaS solutions for critical analytics tasks.

Covid-19 Impact

The COVID-19 pandemic had a mixed impact on the market. On one hand, it accelerated digital transformation as businesses sought agile, data-driven solutions to adapt to rapidly changing conditions. Demand for real-time analytics surged, driving AaaS adoption across sectors like healthcare, retail, and logistics. On the other hand, budget constraints and economic uncertainty led some organizations to delay analytics investments. Despite initial setbacks, the long-term effect has been positive, with AaaS playing a crucial role in post-pandemic recovery strategies.

The data management services segment is expected to be the largest during the forecast period

The data management services segment is expected to account for the largest market share during the forecast period. These services encompass data integration, governance, quality assurance, and analytics, all delivered through a cloud-based model. By consolidating disparate data sources into a centralized platform, businesses can ensure real-time access, enhance data security, and maintain compliance with regulatory standards. This approach not only reduces operational costs but also accelerates data-driven decision-making, making it a cornerstone for modern analytics strategies.

The customer analytics segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the customer analytics segment is predicted to witness the highest growth rate, By using cloud-based tools, businesses can access real-time insights to personalize marketing strategies, improve customer retention, and enhance decision-making. AaaS platforms simplify complex analytics, making it accessible to companies of all sizes. This data-driven approach enables companies to tailor products, services, and communications to meet specific customer needs, driving growth and competitive advantage.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing demand for data-driven insights across industries such as retail, healthcare, and finance. The region's expanding digital transformation initiatives, coupled with a rise in cloud adoption, are driving this growth. Businesses are leveraging AaaS for scalable, cost-effective solutions to analyze vast amounts of data, enhance decision-making, and improve operational efficiency, making it a key enabler of business innovation and competitiveness in the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. Cloud-based solutions, advanced analytics, and machine learning capabilities are enabling businesses to derive valuable insights while reducing operational costs. The market benefits from high technological adoption, a strong presence of key players, and a favorable business environment. As organizations continue to prioritize data analytics, the AaaS market in North America is poised for significant expansion in the coming years.

Key players in the market

Some of the key players profiled in the Analytics as a Service Market include IBM, Cloudera, Microsoft, Salesforce, Oracle, TIBCO Software, SAP, ScienceSoft, Hewlett-Packard Enterprise, MicroStrategy, SAS Institute, Altair, Accenture, Qlik, Google Cloud, Teradata and Amazon Web Services (AWS).

Key Developments:

In September 2024, SAS Institute announced a two-year partnership with Duke Health that would allow the latter to leverage AI, machine learning, and operational analytics capabilities of SAS to advance patient care and healthcare operations.

In August 2024, Palantir Technologies Inc. and Microsoft Corporation announced a significant advancement in their partnership to bring some of the most sophisticated and secure cloud, AI and analytics capabilities to the U.S. Defense and Intelligence Community. This is a first-of-its-kind, integrated suite of technology that will allow critical national security missions to operationalize Microsoft's best-in-class large language models (LLMs) via Azure OpenAI Service within Palantir's AI Platforms (AIP) in Microsoft's government and classified cloud environments.

Data Types Covered:

• Structured Data
• Unstructured Data
• Semi-Structured Data

Service Types Covered:

• Data Management Services
• Data Integration Services
• Consulting Services
• Support and Maintenance Services

Technologies Covered:

• Artificial Intelligence and Machine Learning
• Big Data Analytics
• Predictive Analytics
• Prescriptive Analytics
• Descriptive Analytics

Applications Covered:

• Customer Analytics
• Operational Analytics
• Marketing Analytics
• Risk and Compliance Analytics
• Financial Analytics
• Other Applications

End Users Covered:

• Healthcare
• Retail
• Manufacturing
• Telecommunications
• Energy and Utilities
• Banking, Financial Services, and Insurance (BFSI)
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Technology Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Analytics as a Service Market, By Data Type

• 5.1 Introduction
• 5.2 Structured Data
• 5.3 Unstructured Data
• 5.4 Semi-Structured Data

6 Global Analytics as a Service Market, By Service Type

• 6.1 Introduction
• 6.2 Data Management Services
• 6.3 Data Integration Services
• 6.4 Consulting Services
• 6.5 Support and Maintenance Services

7 Global Analytics as a Service Market, By Technology

• 7.1 Introduction
• 7.2 Artificial Intelligence and Machine Learning
• 7.3 Big Data Analytics
• 7.4 Predictive Analytics
• 7.5 Prescriptive Analytics
• 7.6 Descriptive Analytics

8 Global Analytics as a Service Market, By Application

• 8.1 Introduction
• 8.2 Customer Analytics
• 8.3 Operational Analytics
• 8.4 Marketing Analytics
• 8.5 Risk and Compliance Analytics
• 8.6 Financial Analytics
• 8.7 Other Applications

9 Global Analytics as a Service Market, By End User

• 9.1 Introduction
• 9.2 Healthcare
• 9.3 Retail
• 9.4 Manufacturing
• 9.5 Telecommunications
• 9.6 Energy and Utilities
• 9.7 Banking, Financial Services, and Insurance (BFSI)
• 9.8 Other End Users

10 Global Analytics as a Service Market, By Geography

• 10.1 Introduction
• 10.2 North America
  • 10.2.1 US
  • 10.2.2 Canada
  • 10.2.3 Mexico
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 Italy
  • 10.3.4 France
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 Japan
  • 10.4.2 China
  • 10.4.3 India
  • 10.4.4 Australia
  • 10.4.5 New Zealand
  • 10.4.6 South Korea
  • 10.4.7 Rest of Asia Pacific
• 10.5 South America
  • 10.5.1 Argentina
  • 10.5.2 Brazil
  • 10.5.3 Chile
  • 10.5.4 Rest of South America
• 10.6 Middle East & Africa
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 Qatar
  • 10.6.4 South Africa
  • 10.6.5 Rest of Middle East & Africa

11 Key Developments

• 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 11.2 Acquisitions & Mergers
• 11.3 New Product Launch
• 11.4 Expansions
• 11.5 Other Key Strategies

12 Company Profiling

• 12.1 IBM
• 12.2 Cloudera
• 12.3 Microsoft
• 12.4 Salesforce
• 12.5 Oracle
• 12.6 TIBCO Software
• 12.7 SAP
• 12.8 ScienceSoft
• 12.9 Hewlett-Packard Enterprise
• 12.10 MicroStrategy
• 12.11 SAS Institute
• 12.12 Altair
• 12.13 Accenture
• 12.14 Qlik
• 12.15 Google Cloud
• 12.16 Teradata
• 12.17 Amazon Web Services (AWS)