세계의 어린이 디지털 광고 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2025-2033년)

Global Kids Digital Advertising Market size is anticipated to grow from USD 9.23 Billion in 2024 to USD 34.87 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 15.92% during the forecast period of 2026 to 2033.

The kids digital advertising market is poised for significant growth as brands increasingly recognize the importance of engaging younger audiences through digital channels. With children spending more time online and consuming content via smartphones, tablets, and streaming services, advertisers are adapting their strategies to reach this demographic effectively. The rise of social media platforms and interactive content is reshaping how brands connect with kids, leading to innovative advertising approaches that prioritize engagement and entertainment. As the demand for kid-friendly digital content continues to grow, the kids digital advertising market is expected to expand, driving investment and creativity in this sector.

Moreover, the integration of data analytics and targeting technologies is enhancing the effectiveness of kids digital advertising campaigns. Advertisers can leverage insights into children's preferences and behaviors to create personalized and relevant content that resonates with their target audience. Additionally, the growing emphasis on ethical advertising practices and compliance with regulations surrounding children's advertising is shaping the landscape, prompting brands to adopt responsible marketing strategies that prioritize transparency and trust. As the kids digital advertising market evolves, the focus on creating meaningful and engaging experiences for young audiences will be paramount.

As the kids digital advertising market continues to grow, the importance of collaboration between brands, content creators, and parents will be crucial. Ensuring that advertising aligns with children's values and interests while respecting parental concerns will foster positive relationships and brand loyalty. The future of the kids digital advertising market is characterized by continuous innovation, enhanced engagement strategies, and a commitment to responsible marketing practices that prioritize the well-being of young audiences.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Ad Format

• Display Ads
• Video Ads
• Social Media Ads
• In-App Ads
• Others

By Platform

• Mobile
• Desktop
• Tablet

By Age Group

• 0-5 Years
• 6-12 Years
• 13-17 Years

By End-User

• Education
• Entertainment
• Retail
• Others
• COMPANIES PROFILED
• The Walt Disney Company
• Google LLC
• Facebook Inc.
• Amazon.com Inc.
• Netflix Inc.
• Roku Inc.
• ViacomCBS Inc.
• WarnerMedia
• NBCUniversal Media LLC
• Hulu LLC
• YouTube Kids
• Nickelodeon
• Cartoon Network
• LEGO Group
• Mattel Inc.
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. KIDS DIGITAL ADVERTISING INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Poerter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Ad Format
  • 3.7.2 Market Attractiveness Analysis By Platform
  • 3.7.3 Market Attractiveness Analysis By Age Group
  • 3.7.4 Market Attractiveness Analysis By End-User
  • 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL KIDS DIGITAL ADVERTISING MARKET ANALYSIS BY AD FORMAT

• 5.1. Overview By Ad Format
• 5.2. Historical and Forecast Data Analysis By Ad Format
• 5.3. Display Ads Historic and Forecast Sales By Regions
• 5.4. Video Ads Historic and Forecast Sales By Regions
• 5.5. Social Media Ads Historic and Forecast Sales By Regions
• 5.6. In-App Ads Historic and Forecast Sales By Regions
• 5.7. Others Historic and Forecast Sales By Regions

6. GLOBAL KIDS DIGITAL ADVERTISING MARKET ANALYSIS BY PLATFORM

• 6.1. Overview By Platform
• 6.2. Historical and Forecast Data Analysis By Platform
• 6.3. Mobile Historic and Forecast Sales By Regions
• 6.4. Desktop Historic and Forecast Sales By Regions
• 6.5. Tablet Historic and Forecast Sales By Regions

7. GLOBAL KIDS DIGITAL ADVERTISING MARKET ANALYSIS BY AGE GROUP

• 7.1. Overview By Age Group
• 7.2. Historical and Forecast Data Analysis By Age Group
• 7.3. 0-5 Years Historic and Forecast Sales By Regions
• 7.4. 6-12 Years Historic and Forecast Sales By Regions
• 7.5. 13-17 Years Historic and Forecast Sales By Regions

8. GLOBAL KIDS DIGITAL ADVERTISING MARKET ANALYSIS BY END-USER

• 8.1. Overview By End-User
• 8.2. Historical and Forecast Data Analysis By End-User
• 8.3. Education Historic and Forecast Sales By Regions
• 8.4. Entertainment Historic and Forecast Sales By Regions
• 8.5. Retail Historic and Forecast Sales By Regions
• 8.6. Others Historic and Forecast Sales By Regions

9. GLOBAL KIDS DIGITAL ADVERTISING MARKET ANALYSIS BY GEOGRAPHY

• 9.1. Regional Outlook
• 9.2. Introduction
• 9.3. North America Sales Analysis
  • 9.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.3.2 North America By Segment Sales Analysis
  • 9.3.3 North America By Country Sales Analysis
  • 9.3.4 United States Sales Analysis
  • 9.3.5 Canada Sales Analysis
  • 9.3.6 Mexico Sales Analysis
• 9.4. Europe Sales Analysis
  • 9.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.4.2 Europe By Segment Sales Analysis
  • 9.4.3 Europe By Country Sales Analysis
  • 9.4.4 United Kingdom Sales Analysis
  • 9.4.5 France Sales Analysis
  • 9.4.6 Germany Sales Analysis
  • 9.4.7 Italy Sales Analysis
  • 9.4.8 Russia Sales Analysis
  • 9.4.9 Rest Of Europe Sales Analysis
• 9.5. Asia Pacific Sales Analysis
  • 9.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.5.2 Asia Pacific By Segment Sales Analysis
  • 9.5.3 Asia Pacific By Country Sales Analysis
  • 9.5.4 China Sales Analysis
  • 9.5.5 India Sales Analysis
  • 9.5.6 Japan Sales Analysis
  • 9.5.7 South Korea Sales Analysis
  • 9.5.8 Australia Sales Analysis
  • 9.5.9 South East Asia Sales Analysis
  • 9.5.10 Rest Of Asia Pacific Sales Analysis
• 9.6. Latin America Sales Analysis
  • 9.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.6.2 Latin America By Segment Sales Analysis
  • 9.6.3 Latin America By Country Sales Analysis
  • 9.6.4 Brazil Sales Analysis
  • 9.6.5 Argentina Sales Analysis
  • 9.6.6 Peru Sales Analysis
  • 9.6.7 Chile Sales Analysis
  • 9.6.8 Rest of Latin America Sales Analysis
• 9.7. Middle East & Africa Sales Analysis
  • 9.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.7.2 Middle East & Africa By Segment Sales Analysis
  • 9.7.3 Middle East & Africa By Country Sales Analysis
  • 9.7.4 Saudi Arabia Sales Analysis
  • 9.7.5 UAE Sales Analysis
  • 9.7.6 Israel Sales Analysis
  • 9.7.7 South Africa Sales Analysis
  • 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE KIDS DIGITAL ADVERTISING COMPANIES

• 10.1. Kids Digital Advertising Market Competition
• 10.2. Partnership/Collaboration/Agreement
• 10.3. Merger And Acquisitions
• 10.4. New Product Launch
• 10.5. Other Developments

11. COMPANY PROFILES OF KIDS DIGITAL ADVERTISING INDUSTRY

• 11.1. Top Companies Market Share Analysis
• 11.2. Market Concentration Rate
• 11.3. The Walt Disney Company
  • 11.3.1 Company Overview
  • 11.3.2 Company Revenue
  • 11.3.3 Products
  • 11.3.4 Recent Developments
• 11.4. Google LLCa
  • 11.4.1 Company Overview
  • 11.4.2 Company Revenue
  • 11.4.3 Products
  • 11.4.4 Recent Developments
• 11.5. Facebook Inc.
  • 11.5.1 Company Overview
  • 11.5.2 Company Revenue
  • 11.5.3 Products
  • 11.5.4 Recent Developments
• 11.6. Amazon.Com Inc.
  • 11.6.1 Company Overview
  • 11.6.2 Company Revenue
  • 11.6.3 Products
  • 11.6.4 Recent Developments
• 11.7. Netflix Inc.
  • 11.7.1 Company Overview
  • 11.7.2 Company Revenue
  • 11.7.3 Products
  • 11.7.4 Recent Developments
• 11.8. Roku Inc.
  • 11.8.1 Company Overview
  • 11.8.2 Company Revenue
  • 11.8.3 Products
  • 11.8.4 Recent Developments
• 11.9. ViacomCBS Inc.
  • 11.9.1 Company Overview
  • 11.9.2 Company Revenue
  • 11.9.3 Products
  • 11.9.4 Recent Developments
• 11.10. WarnerMedia
  • 11.10.1 Company Overview
  • 11.10.2 Company Revenue
  • 11.10.3 Products
  • 11.10.4 Recent Developments
• 11.11. NBCUniversal Media LLC
  • 11.11.1 Company Overview
  • 11.11.2 Company Revenue
  • 11.11.3 Products
  • 11.11.4 Recent Developments
• 11.12. Hulu LLC
  • 11.12.1 Company Overview
  • 11.12.2 Company Revenue
  • 11.12.3 Products
  • 11.12.4 Recent Developments
• 11.13. YouTube Kids
  • 11.13.1 Company Overview
  • 11.13.2 Company Revenue
  • 11.13.3 Products
  • 11.13.4 Recent Developments
• 11.14. Nickelodeon
  • 11.14.1 Company Overview
  • 11.14.2 Company Revenue
  • 11.14.3 Products
  • 11.14.4 Recent Developments
• 11.15. Cartoon Network
  • 11.15.1 Company Overview
  • 11.15.2 Company Revenue
  • 11.15.3 Products
  • 11.15.4 Recent Developments
• 11.16. LEGO Group
  • 11.16.1 Company Overview
  • 11.16.2 Company Revenue
  • 11.16.3 Products
  • 11.16.4 Recent Developments
• 11.17. Mattel Inc.
  • 11.17.1 Company Overview
  • 11.17.2 Company Revenue
  • 11.17.3 Products
  • 11.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies