세계의 아이트래킹 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향 및 예측(2025-2033년)

Global Eye Tracking Market size is anticipated to grow from USD 1.96 Billion in 2024 to USD 14.53 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 24.92% during the forecast period of 2026 to 2033.

The Eye Tracking Market is witnessing significant advancement as sophisticated hardware and software innovations unlock new applications across healthcare, marketing, virtual reality, and automotive industries. Enhanced sensor accuracy, combined with AI-driven analytics, is enabling precise monitoring of ocular movements, gaze patterns, and cognitive responses, providing invaluable behavioral insights. These technologies enhance user experience personalization, facilitate neurological and psychological diagnostics, and optimize human-machine interfaces. As eye tracking devices become more compact, affordable, and integrated into consumer electronics, their utility is poised to expand dramatically.

Furthermore, eye tracking is revolutionizing immersive technologies such as virtual and augmented reality by enabling foveated rendering-optimizing graphical processing based on where a user is looking-thereby enhancing performance and reducing latency. This capability is essential for delivering more natural and engaging experiences. In marketing and advertising, eye tracking data enables granular understanding of consumer attention and preferences, allowing for the design of more effective content and product placements. Combined with real-time data processing, these applications are shifting the paradigm of how user engagement and behavior are understood.

In addition, the healthcare sector benefits from eye tracking as a non-invasive diagnostic tool to detect and monitor neurological disorders, cognitive impairment, and concussion-related symptoms. Integration with artificial intelligence further refines data interpretation, supporting earlier detection and personalized treatment plans. As eye tracking technologies continue to evolve towards wireless, wearable, and embedded forms, their adoption is likely to proliferate across diverse sectors. This growth will be characterized by greater accuracy, integration with other biometric modalities, and expanding predictive capabilities, shaping a future where eye tracking becomes a pivotal element of human-centered technology solutions.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Offering

• Hardware
• Software
• Research & Consulting Services

By Tracking Type

• Remote Tracking
• Mobile Tracking

By Application

• Assistive Communication
• Human Behavior & Market Research
• Others

By Vertical

• Retail & Advertisement
• Consumer Electronics
• Healthcare & Research Labs
• Government, Defense, And Aerospace
• Automotive & Transportation
• Others
• COMPANIES PROFILED
• Tobii
• SR Research
• Seeing Machines
• PRS IN VIVO
• Smart Eye
• Ergoneers
• iMotions
• Lumen Research
• EyeTracking
• EyeTech Digital Systems
• Eyegaze
• ISCAN
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. EYE TRACKING INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Poerter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Offering
  • 3.7.2 Market Attractiveness Analysis By Tracking Type
  • 3.7.3 Market Attractiveness Analysis By Application
  • 3.7.4 Market Attractiveness Analysis By Vertical
  • 3.7.5 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL EYE TRACKING MARKET ANALYSIS BY OFFERING

• 5.1. Overview By Offering
• 5.2. Historical and Forecast Data Analysis By Offering
• 5.3. Hardware Historic and Forecast Sales By Regions
• 5.4. Software Historic and Forecast Sales By Regions
• 5.5. Research & Consulting Services Historic and Forecast Sales By Regions

6. GLOBAL EYE TRACKING MARKET ANALYSIS BY TRACKING TYPE

• 6.1. Overview By Tracking Type
• 6.2. Historical and Forecast Data Analysis By Tracking Type
• 6.3. Remote Tracking Historic and Forecast Sales By Regions
• 6.4. Mobile Tracking Historic and Forecast Sales By Regions

7. GLOBAL EYE TRACKING MARKET ANALYSIS BY APPLICATION

• 7.1. Overview By Application
• 7.2. Historical and Forecast Data Analysis By Application
• 7.3. Assistive Communication Historic and Forecast Sales By Regions
• 7.4. Human Behavior & Market Research Historic and Forecast Sales By Regions
• 7.5. Others Historic and Forecast Sales By Regions

8. GLOBAL EYE TRACKING MARKET ANALYSIS BY VERTICAL

• 8.1. Overview By Vertical
• 8.2. Historical and Forecast Data Analysis By Vertical
• 8.3. Retail & Advertisement Historic and Forecast Sales By Regions
• 8.4. Consumer Electronics Historic and Forecast Sales By Regions
• 8.5. Healthcare & Research Labs Historic and Forecast Sales By Regions
• 8.6. Government, Defense, And Aerospace Historic and Forecast Sales By Regions
• 8.7. Automotive & Transportation Historic and Forecast Sales By Regions
• 8.8. Others Historic and Forecast Sales By Regions

9. GLOBAL EYE TRACKING MARKET ANALYSIS BY GEOGRAPHY

• 9.1. Regional Outlook
• 9.2. Introduction
• 9.3. North America Sales Analysis
  • 9.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.3.2 North America By Segment Sales Analysis
  • 9.3.3 North America By Country Sales Analysis
  • 9.3.4 United States Sales Analysis
  • 9.3.5 Canada Sales Analysis
  • 9.3.6 Mexico Sales Analysis
• 9.4. Europe Sales Analysis
  • 9.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.4.2 Europe By Segment Sales Analysis
  • 9.4.3 Europe By Country Sales Analysis
  • 9.4.4 United Kingdom Sales Analysis
  • 9.4.5 France Sales Analysis
  • 9.4.6 Germany Sales Analysis
  • 9.4.7 Italy Sales Analysis
  • 9.4.8 Russia Sales Analysis
  • 9.4.9 Rest Of Europe Sales Analysis
• 9.5. Asia Pacific Sales Analysis
  • 9.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.5.2 Asia Pacific By Segment Sales Analysis
  • 9.5.3 Asia Pacific By Country Sales Analysis
  • 9.5.4 China Sales Analysis
  • 9.5.5 India Sales Analysis
  • 9.5.6 Japan Sales Analysis
  • 9.5.7 South Korea Sales Analysis
  • 9.5.8 Australia Sales Analysis
  • 9.5.9 South East Asia Sales Analysis
  • 9.5.10 Rest Of Asia Pacific Sales Analysis
• 9.6. Latin America Sales Analysis
  • 9.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.6.2 Latin America By Segment Sales Analysis
  • 9.6.3 Latin America By Country Sales Analysis
  • 9.6.4 Brazil Sales Analysis
  • 9.6.5 Argentina Sales Analysis
  • 9.6.6 Peru Sales Analysis
  • 9.6.7 Chile Sales Analysis
  • 9.6.8 Rest of Latin America Sales Analysis
• 9.7. Middle East & Africa Sales Analysis
  • 9.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 9.7.2 Middle East & Africa By Segment Sales Analysis
  • 9.7.3 Middle East & Africa By Country Sales Analysis
  • 9.7.4 Saudi Arabia Sales Analysis
  • 9.7.5 UAE Sales Analysis
  • 9.7.6 Israel Sales Analysis
  • 9.7.7 South Africa Sales Analysis
  • 9.7.8 Rest Of Middle East And Africa Sales Analysis

10. COMPETITIVE LANDSCAPE OF THE EYE TRACKING COMPANIES

• 10.1. Eye Tracking Market Competition
• 10.2. Partnership/Collaboration/Agreement
• 10.3. Merger And Acquisitions
• 10.4. New Product Launch
• 10.5. Other Developments

11. COMPANY PROFILES OF EYE TRACKING INDUSTRY

• 11.1. Top Companies Market Share Analysis
• 11.2. Market Concentration Rate
• 11.3. Tobii
  • 11.3.1 Company Overview
  • 11.3.2 Company Revenue
  • 11.3.3 Products
  • 11.3.4 Recent Developments
• 11.4. SR Research
  • 11.4.1 Company Overview
  • 11.4.2 Company Revenue
  • 11.4.3 Products
  • 11.4.4 Recent Developments
• 11.5. Seeing Machines
  • 11.5.1 Company Overview
  • 11.5.2 Company Revenue
  • 11.5.3 Products
  • 11.5.4 Recent Developments
• 11.6. PRS IN VIVO
  • 11.6.1 Company Overview
  • 11.6.2 Company Revenue
  • 11.6.3 Products
  • 11.6.4 Recent Developments
• 11.7. Smart Eye
  • 11.7.1 Company Overview
  • 11.7.2 Company Revenue
  • 11.7.3 Products
  • 11.7.4 Recent Developments
• 11.8. Ergoneers
  • 11.8.1 Company Overview
  • 11.8.2 Company Revenue
  • 11.8.3 Products
  • 11.8.4 Recent Developments
• 11.9. IMotions
  • 11.9.1 Company Overview
  • 11.9.2 Company Revenue
  • 11.9.3 Products
  • 11.9.4 Recent Developments
• 11.10. Lumen Research
  • 11.10.1 Company Overview
  • 11.10.2 Company Revenue
  • 11.10.3 Products
  • 11.10.4 Recent Developments
• 11.11. EyeTracking
  • 11.11.1 Company Overview
  • 11.11.2 Company Revenue
  • 11.11.3 Products
  • 11.11.4 Recent Developments
• 11.12. EyeTech Digital Systems
  • 11.12.1 Company Overview
  • 11.12.2 Company Revenue
  • 11.12.3 Products
  • 11.12.4 Recent Developments
• 11.13. Eyegaze
  • 11.13.1 Company Overview
  • 11.13.2 Company Revenue
  • 11.13.3 Products
  • 11.13.4 Recent Developments
• 11.14. ISCAN
  • 11.14.1 Company Overview
  • 11.14.2 Company Revenue
  • 11.14.3 Products
  • 11.14.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies