세계의 마케팅용 AI 시장 조사 보고서 : 산업 분석, 규모, 점유율, 성장, 동향, 예측(2025-2033년)

Global AI In Marketing Market size is anticipated to grow from USD 35.3 Billion in 2024 to USD 339.58 Billion by 2033, showcasing a robust Compound Annual Growth Rate (CAGR) of 28.6% during the forecast period of 2026 to 2033.

The AI in Marketing market is experiencing rapid expansion as businesses increasingly recognize the transformative potential of artificial intelligence in enhancing marketing strategies and customer engagement. The integration of AI technologies, such as machine learning, natural language processing, and predictive analytics, is enabling marketers to gain deeper insights into consumer behavior and preferences. This data-driven approach allows for more targeted and personalized marketing campaigns, resulting in improved customer experiences and higher conversion rates. As organizations seek to leverage AI to optimize their marketing efforts, the demand for AI-driven solutions is expected to grow significantly.

Technological advancements in AI algorithms and data processing capabilities are playing a crucial role in shaping the AI in Marketing market. The ability to analyze vast amounts of data in real-time enables marketers to identify trends, segment audiences, and tailor messaging accordingly. Additionally, AI-powered chatbots and virtual assistants are enhancing customer interactions by providing instant support and personalized recommendations. As businesses continue to embrace digital transformation, the demand for AI solutions that enhance marketing efficiency and effectiveness will likely increase, driving innovation and competition within the market.

Furthermore, the growing emphasis on customer-centric marketing is influencing the AI in Marketing market landscape. As consumers become more discerning and expect personalized experiences, businesses are compelled to adopt AI technologies that facilitate real-time engagement and feedback. The integration of AI into customer relationship management (CRM) systems and marketing automation platforms is enabling organizations to create seamless and cohesive customer journeys. As the market matures, the convergence of AI, customer experience, and data analytics will be key drivers of growth, positioning AI in marketing as an essential component of modern business strategies.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

SEGMENTATION COVERED IN THE REPORT

By Offering

• Software
• Hardware
• Services

By Deployment Mode

• Cloud-Based
• On-Premises

By Technology

• Machine Learning
• Natural Language Processing (NLP)
• Context-Aware Computing
• Computer Vision

By Application

• Social Media Advertising
• Search Advertising
• Dynamic Pricing
• Virtual Assistant
• Content Curation
• Sales and Marketing Automation
• Analytics Platform
• Others

By End User

• Banking, Financial Services, and Insurance (BFSI)
• Retail
• Consumer Goods
• Media and Entertainment
• Enterprise
• Others
• COMPANIES PROFILED
• International Business Machines Corporation (IBM)
• Alphabet Inc. (Google)
• Microsoft Corporation
• Salesforce Inc.
• Qualcomm Technologies Inc.
• NVIDIA Corporation
• Intel Corporation
• Samsung Electronics Co. Ltd.
• Micron Technology Inc.
• Amazon Web Services Inc.
• Apple Inc.
• Verint Systems Inc.
• Meta Platforms Inc.
• Siemens AG
• General Electric Company
• The above list can be customized.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. AI IN MARKETING INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Offering
  • 3.7.2 Market Attractiveness Analysis By Deployment Mode
  • 3.7.3 Market Attractiveness Analysis By Technology
  • 3.7.4 Market Attractiveness Analysis By Application
  • 3.7.5 Market Attractiveness Analysis By End User
  • 3.7.6 Market Attractiveness Analysis By Regions

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL AI IN MARKETING MARKET ANALYSIS BY OFFERING

• 5.1. Overview By Offering
• 5.2. Historical and Forecast Data Analysis By Offering
• 5.3. Software Historic and Forecast Sales By Regions
• 5.4. Hardware Historic and Forecast Sales By Regions
• 5.5. Services Historic and Forecast Sales By Regions

6. GLOBAL AI IN MARKETING MARKET ANALYSIS BY DEPLOYMENT MODE

• 6.1. Overview By Deployment Mode
• 6.2. Historical and Forecast Data Analysis By Deployment Mode
• 6.3. Cloud-Based Historic and Forecast Sales By Regions
• 6.4. On-Premises Historic and Forecast Sales By Regions

7. GLOBAL AI IN MARKETING MARKET ANALYSIS BY TECHNOLOGY

• 7.1. Overview By Technology
• 7.2. Historical and Forecast Data Analysis By Technology
• 7.3. Machine Learning Historic and Forecast Sales By Regions
• 7.4. Natural Language Processing (NLP) Historic and Forecast Sales By Regions
• 7.5. Context-Aware Computing Historic and Forecast Sales By Regions
• 7.6. Computer Vision Historic and Forecast Sales By Regions

8. GLOBAL AI IN MARKETING MARKET ANALYSIS BY APPLICATION

• 8.1. Overview By Application
• 8.2. Historical and Forecast Data Analysis By Application
• 8.3. Social Media Advertising Historic and Forecast Sales By Regions
• 8.4. Search Advertising Historic and Forecast Sales By Regions
• 8.5. Dynamic Pricing Historic and Forecast Sales By Regions
• 8.6. Virtual Assistant Historic and Forecast Sales By Regions
• 8.7. Content Curation Historic and Forecast Sales By Regions
• 8.8. Sales and Marketing Automation Historic and Forecast Sales By Regions
• 8.9. Analytics Platform Historic and Forecast Sales By Regions
• 8.10. Others Historic and Forecast Sales By Regions

9. GLOBAL AI IN MARKETING MARKET ANALYSIS BY END USER

• 9.1. Overview By End User
• 9.2. Historical and Forecast Data Analysis By End User
• 9.3. Banking, Financial Services, and Insurance (BFSI) Historic and Forecast Sales By Regions
• 9.4. Retail Historic and Forecast Sales By Regions
• 9.5. Consumer Goods Historic and Forecast Sales By Regions
• 9.6. Media and Entertainment Historic and Forecast Sales By Regions
• 9.7. Enterprise Historic and Forecast Sales By Regions
• 9.8. Others Historic and Forecast Sales By Regions

10. GLOBAL AI IN MARKETING MARKET ANALYSIS BY GEOGRAPHY

• 10.1. Regional Outlook
• 10.2. Introduction
• 10.3. North America Sales Analysis
  • 10.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.3.2 North America By Segment Sales Analysis
  • 10.3.3 North America By Country Sales Analysis
  • 10.3.4 United States Sales Analysis
  • 10.3.5 Canada Sales Analysis
  • 10.3.6 Mexico Sales Analysis
• 10.4. Europe Sales Analysis
  • 10.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.4.2 Europe By Segment Sales Analysis
  • 10.4.3 Europe By Country Sales Analysis
  • 10.4.4 United Kingdom Sales Analysis
  • 10.4.5 France Sales Analysis
  • 10.4.6 Germany Sales Analysis
  • 10.4.7 Italy Sales Analysis
  • 10.4.8 Russia Sales Analysis
  • 10.4.9 Rest Of Europe Sales Analysis
• 10.5. Asia Pacific Sales Analysis
  • 10.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.5.2 Asia Pacific By Segment Sales Analysis
  • 10.5.3 Asia Pacific By Country Sales Analysis
  • 10.5.4 China Sales Analysis
  • 10.5.5 India Sales Analysis
  • 10.5.6 Japan Sales Analysis
  • 10.5.7 South Korea Sales Analysis
  • 10.5.8 Australia Sales Analysis
  • 10.5.9 South East Asia Sales Analysis
  • 10.5.10 Rest Of Asia Pacific Sales Analysis
• 10.6. Latin America Sales Analysis
  • 10.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.6.2 Latin America By Segment Sales Analysis
  • 10.6.3 Latin America By Country Sales Analysis
  • 10.6.4 Brazil Sales Analysis
  • 10.6.5 Argentina Sales Analysis
  • 10.6.6 Peru Sales Analysis
  • 10.6.7 Chile Sales Analysis
  • 10.6.8 Rest of Latin America Sales Analysis
• 10.7. Middle East & Africa Sales Analysis
  • 10.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 10.7.2 Middle East & Africa By Segment Sales Analysis
  • 10.7.3 Middle East & Africa By Country Sales Analysis
  • 10.7.4 Saudi Arabia Sales Analysis
  • 10.7.5 UAE Sales Analysis
  • 10.7.6 Israel Sales Analysis
  • 10.7.7 South Africa Sales Analysis
  • 10.7.8 Rest Of Middle East And Africa Sales Analysis

11. COMPETITIVE LANDSCAPE OF THE AI IN MARKETING COMPANIES

• 11.1. AI In Marketing Market Competition
• 11.2. Partnership/Collaboration/Agreement
• 11.3. Merger And Acquisitions
• 11.4. New Product Launch
• 11.5. Other Developments

12. COMPANY PROFILES OF AI IN MARKETING INDUSTRY

• 12.1. Top Companies Market Share Analysis
• 12.2. Market Concentration Rate
• 12.3. International Business Machines Corporation (IBM)
  • 12.3.1 Company Overview
  • 12.3.2 Company Revenue
  • 12.3.3 Products
  • 12.3.4 Recent Developments
• 12.4. Alphabet Inc. (Google)
  • 12.4.1 Company Overview
  • 12.4.2 Company Revenue
  • 12.4.3 Products
  • 12.4.4 Recent Developments
• 12.5. Microsoft Corporation
  • 12.5.1 Company Overview
  • 12.5.2 Company Revenue
  • 12.5.3 Products
  • 12.5.4 Recent Developments
• 12.6. Salesforce Inc.
  • 12.6.1 Company Overview
  • 12.6.2 Company Revenue
  • 12.6.3 Products
  • 12.6.4 Recent Developments
• 12.7. Qualcomm Technologies Inc.
  • 12.7.1 Company Overview
  • 12.7.2 Company Revenue
  • 12.7.3 Products
  • 12.7.4 Recent Developments
• 12.8. NVIDIA Corporation
  • 12.8.1 Company Overview
  • 12.8.2 Company Revenue
  • 12.8.3 Products
  • 12.8.4 Recent Developments
• 12.9. Intel Corporation
  • 12.9.1 Company Overview
  • 12.9.2 Company Revenue
  • 12.9.3 Products
  • 12.9.4 Recent Developments
• 12.10. Samsung Electronics Co. Ltd.
  • 12.10.1 Company Overview
  • 12.10.2 Company Revenue
  • 12.10.3 Products
  • 12.10.4 Recent Developments
• 12.11. Micron Technology Inc.
  • 12.11.1 Company Overview
  • 12.11.2 Company Revenue
  • 12.11.3 Products
  • 12.11.4 Recent Developments
• 12.12. Amazon Web Services Inc.
  • 12.12.1 Company Overview
  • 12.12.2 Company Revenue
  • 12.12.3 Products
  • 12.12.4 Recent Developments
• 12.13. Apple Inc.
  • 12.13.1 Company Overview
  • 12.13.2 Company Revenue
  • 12.13.3 Products
  • 12.13.4 Recent Developments
• 12.14. Verint Systems Inc.
  • 12.14.1 Company Overview
  • 12.14.2 Company Revenue
  • 12.14.3 Products
  • 12.14.4 Recent Developments
• 12.15. Meta Platforms Inc.
  • 12.15.1 Company Overview
  • 12.15.2 Company Revenue
  • 12.15.3 Products
  • 12.15.4 Recent Developments
• 12.16. Siemens AG
  • 12.16.1 Company Overview
  • 12.16.2 Company Revenue
  • 12.16.3 Products
  • 12.16.4 Recent Developments
• 12.17. General Electric Company
  • 12.17.1 Company Overview
  • 12.17.2 Company Revenue
  • 12.17.3 Products
  • 12.17.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies