¡Ø º» »óǰÀº ¿µ¹® ÀÚ·á·Î Çѱ۰ú ¿µ¹® ¸ñÂ÷¿¡ ºÒÀÏÄ¡ÇÏ´Â ³»¿ëÀÌ ÀÖÀ» °æ¿ì ¿µ¹®À» ¿ì¼±ÇÕ´Ï´Ù. Á¤È®ÇÑ °ËÅ並 À§ÇØ ¿µ¹® ¸ñÂ÷¸¦ Âü°íÇØÁֽñ⠹ٶø´Ï´Ù.
"¼À¯·´¿¡¼ À¯·á TV¿Í ½ºÆ®¸®¹Ö ¿µ»óÀÇ ÃÑÁöÃâ¾×Àº 2022³â 564¾ï À¯·Î¿¡¼ 2028³â¿¡´Â 758¾ï À¯·Î·Î Áõ°¡ÇÒ Àü¸ÁÀÔ´Ï´Ù."
¼À¯·´ ±¹°¡ÀÇ À¯·á TV ¼ºñ½º ¹× ½ºÆ®¸®¹Ö ¿µ»ó ¼ºñ½ºÀÇ º¸±Þ »óȲ ¹× ÇâÈÄ 5³â°£ÀÇ µ¿Çâ Àü¸ÁÀ» »ó¼¼È÷ ¿¹ÃøÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ ÁÖ¿ä ÁöÇ¥¿¡ °üÇÑ µ¥ÀÌÅÍ, ½ÃÀåÀÇ ÁÖ¿ä µ¿Çâ, »ç¾÷ÀÚÀÇ Àü·« ºÐ¼®µµ °ÔÀçµÇ¾î ÀÖ½À´Ï´Ù.
ÀÌ º¸°í¼¿Í ºÎ¼Ó µ¥ÀÌÅÍ¿¡¼´Â ´ÙÀ½ ³»¿ëÀ» Á¦°øÇÕ´Ï´Ù. :
- RGU(¸ÅÃâ ȹµæ ´ÜÀ§¼ö), ¼Ò¸Å ¸ÅÃâ(ÁöÃâ), ASPU(»ç¿ëÀÚ 1ÀÎ´ç Æò±Õ ÁöÃâ)ÀÇ ¿¹Ãø
- 16°³±¹ ¹× ¼À¯·´ ÀüüÀÇ ¿¹Ãø
Á¶»ç ´ë»ó Áö¿ª°ú ÁÖ¿ä ÁöÇ¥
´ë»ó Áö¿ª |
ÁÖ¿ä ÁöÇ¥ |
¸ðµ¨ Áö¿ª
- ¿À½ºÆ®¸®¾Æ
- º§±â¿¡
- µ§¸¶Å©
- Çɶõµå
- ÇÁ¶û½º
- µ¶ÀÏ
- ±×¸®½º
- ¾ÆÀÏ·£µå
- ÀÌÅ»¸®¾Æ
- ³×´ú¶õµå
- ³ë¸£¿þÀÌ
- Æ÷¸£Åõ°¥
- ½ºÆäÀÎ
- ½º¿þµ§
- ½ºÀ§½º
- ¿µ±¹
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- RGU(¸ÅÃâ ȹµæ ´ÜÀ§¼ö)
- ¼Ò¸Å ¸ÅÃâ(ÁöÃâ)
- ASPU(1»ç¿ëÀÚ´ç Æò±Õ ÁöÃâ)
- À¯·á TV´Â ´ÙÀ½ ¾×¼¼½º ±â¼ú¿¡ ÀÇÇØ ºÐ·ùµË´Ï´Ù. :
- ÄÉÀ̺í TV(CATV)
- À¯·á Áö»ó µðÁöÅÐ TV(DTT)
- À§¼º¹æ¼Û(DTH)
- »ç¾÷ÀÚ ½ºÆ®¸®¹Ö ¿µ»ó
- ¼µåÆÄƼ ½ºÆ®¸®¹Ö
- ½ºÆ®¸®¹Ö ¿µ»ó ³»¿ª :
- ¸ÅÃâ âÃâ À¯´Ö(RGU) ¼ö, ¼¼´ë
- ¼Ò¸Å ¸ÅÃâ
- ¿ÀÆÛ·¹ÀÌÅÍ D2C(direct to consumer)
- ¼µåÆÄƼ »ç¾÷ÀÚ °æÀ¯ ÆÇ¸Åä³Îº°
- ¼µåÆÄƼ D2C
- ±¤°í º¸Á¶ ¶Ç´Â Ç®ÇÁ¶óÀ̽ºÃþ
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KSA 24.06.26
"Total pay-TV and streaming video spend in Western Europe will increase from EUR56.4 billion in 2022 to EUR75.8 billion in 2028."
This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Western Europe. It includes data on key metrics, describes key market developments and analyses operators' strategies.
This report and data provide:
- forecasts for the number of revenue-generating units (RGUs), retail revenue (spend) and average spend per user (ASPU)
- forecasts for 16 individual countries and Western Europe as a whole.
Geographical coverage and key metrics:
Geographical coverage | Key metrics |
Regions modelled
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- UK
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- Revenue-generating units (RGUs)
- Retail revenue (spend)
- Average spend per user (ASPU)
- Pay TV is split by the following access technologies:
- cable (CATV)
- pay digital terrestrial TV (DTT)
- satellite (DTH)
- operator streaming video
- third-party streaming
- Streaming video is split as follows:
- RGUs and households
- retail revenue
- operator direct to consumer (D2C)
- third-party via operator sales channels
- third-party D2C
- advertising-subsidised or full-price tiers
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