세계의 Vehicle-to-Grid(V2G) 시장 : 차량 유형, 솔루션, 용도, 지역별 - 시장 규모, 산업 동향, 기회 분석 및 예측(2025-2033년)

The global Vehicle-to-Grid (V2G) market is undergoing rapid expansion, reflecting the growing importance of integrating electric vehicles (EVs) with energy systems. Valued at approximately US$ 385.0 million in 2024, the market is projected to surge dramatically, reaching an estimated valuation of US$ 4,526.8 million by 2033. This impressive growth corresponds to a compound annual growth rate (CAGR) of 31.5% over the forecast period from 2025 to 2033, signaling strong momentum and widespread adoption of V2G technologies worldwide.

Several critical factors are driving this rapid market growth. Foremost among these is the accelerating adoption of electric vehicles, which serve as the foundational assets for V2G systems. As EV ownership expands globally, the potential to utilize their batteries as distributed energy resources becomes increasingly attractive to utilities and grid operators. This trend is further supported by proactive government policies and incentives designed to promote clean energy technologies, reduce carbon emissions, and encourage smart energy solutions.

Noteworthy Market Developments

The competitive landscape within the Vehicle-to-Grid (V2G) market is increasingly shaped by key industry players forming strategic partnerships and making substantial investments in research and development to advance bidirectional charging technologies and establish a comprehensive V2G ecosystem. Leading automotive manufacturers, such as Nissan, Honda, and Toyota, are actively involved in various Vehicle-to-Grid (V2G) initiatives.

A landmark development occurred in October 2025 with the launch of the United States' first residential V2G pilot program in Maryland. This initiative is a partnership between Sunrun, Ford, and Baltimore Gas and Electric, and it enables owners of the Ford F-150 Lightning to supply stored energy from their vehicles back to the grid. By turning these vehicles into mobile batteries, the program helps balance fluctuations in renewable energy generation, enhancing grid stability and supporting the integration of clean power sources.

In Europe, a notable advancement took place in September 2025 when BMW Group and E.ON, building on their long-standing strategic partnership, launched Germany's first commercial V2G solution targeted at private customers. This initiative marks a critical milestone by bringing V2G services to a wider consumer base, allowing private EV owners to actively participate in energy markets and contribute to grid management.

Core Growth Drivers

Demand in the Vehicle-to-Grid (V2G) market is experiencing rapid acceleration driven largely by the commercial fleet sector, where operators are increasingly recognizing the untapped potential of their electric vehicle assets as revenue-generating mobile batteries. Rather than viewing EVs solely as transportation tools, fleet managers are leveraging their batteries' capacity to discharge energy back to the grid, creating new income streams and enhancing overall asset utilization. A compelling example of this trend emerged in 2024 when a leading logistics company conducted a pilot program that successfully discharged a total of 500 megawatt-hours of electricity back into the grid. This milestone not only demonstrated the technical feasibility of large-scale V2G deployment within commercial fleets but also underscored the significant financial and operational opportunities available.

Emerging Opportunity Trends

The integration of Vehicle-to-Grid (V2G) technology with smart Home Energy Management Systems (HEMS) is opening up a significant new frontier in residential energy innovation. In 2024, several leading V2G technology companies forged strategic partnerships with HEMS providers to develop unified home energy ecosystems that seamlessly connect electric vehicles, rooftop solar panels, and household energy systems. This integration empowers homeowners to actively engage in grid services while simultaneously optimizing their energy consumption patterns. By combining V2G capabilities with smart energy management, users can maximize self-consumption of solar energy generated on-site, reduce reliance on the grid, and improve overall energy efficiency.

Barriers to Optimization

The growth of the Vehicle-to-Grid (V2G) market faces significant challenges due to the lack of standardized communication protocols between the various components involved, including electric vehicles (EVs), charging stations, and utility grids. This fragmentation creates a complex environment where different manufacturers and operators use incompatible systems, making it difficult to ensure seamless interaction and interoperability across the entire V2G ecosystem. Without common communication standards, EVs and chargers may not effectively exchange vital information required for coordinating energy flows, managing grid demands, and optimizing charging and discharging cycles.

Detailed Market Segmentation

By Vehicle Type, Battery Electric Vehicles (BEVs) have firmly established themselves as the dominant force in the Vehicle-to-Grid (V2G) market, capturing an impressive 73.3% share of the market. This commanding position is largely attributable to the fundamental design characteristics of BEVs, which are equipped with large-capacity batteries that function as mobile energy storage units. Unlike hybrid or fuel cell vehicles, BEVs rely exclusively on battery power, providing substantial energy reserves that can be harnessed not only to power the vehicle but also to supply electricity back to the grid when needed.

By Solution, hardware stands as the critical enabler in the Vehicle-to-Grid (V2G) market, commanding over 62.2% of the market share due to its essential role in facilitating the physical exchange of energy between electric vehicles (EVs) and the power grid. At the heart of this hardware segment are bidirectional chargers, also known as Electric Vehicle Supply Equipment (EVSE), along with sophisticated energy management systems. These advanced chargers are indispensable because they allow electricity to flow both to and from the vehicle, transforming EVs from simple energy consumers into active assets that can supply power back to the grid when needed.

By Charging Type, bidirectional charging technology serves as the fundamental pillar of the Vehicle-to-Grid (V2G) market, commanding a dominant 60.1% share due to its unique ability to facilitate a two-way flow of energy. Unlike traditional charging systems that only allow electric vehicles (EVs) to draw power from the grid, bidirectional chargers enable EVs to both receive energy and supply it back to the grid or other external loads. This dual functionality is critical for the full spectrum of V2G applications, ranging from providing backup power to homes (Vehicle-to-Home, V2H) to enabling EV owners to sell stored energy back to the grid for financial gain.

By Application, peak power sales have emerged as the dominant application, commanding a substantial 59.3% share of total revenue. This leading position is largely driven by the compelling financial benefits that peak power sales offer to both electric vehicle (EV) owners and grid operators. During periods of peak electricity demand, utilities often face significantly higher costs to generate or purchase additional power to meet the surge in consumption. These peak times can strain the grid and lead to increased energy prices, creating a critical need for efficient and cost-effective solutions.

Segment Breakdown

By Vehicle Type

• Battery Electric Vehicles (BEVs)
• Plug-In Hybrid Electric Vehicles (PHEVs)
• Fuel Cell Vehicles (FCVs)

By Solution Type

• Hardware
• Electric Vehicle Supply
• Equipment (EVSE)
• Smart Meters
• V2G chargers
• Software
• V2G program administration
• Dynamic load management system
• Services

By Charging Type

• Unidirectional
• Bidirectional

By Application

• Peak Power Sales
• Spinning Reserves
• Base Load Power
• Others

By Region

• North America
• The U.S.
• Canada
• Mexico
• Europe
• Western Europe
• U.K.
• Germany
• France
• Spain
• Italy
• Rest of Western Europe
• Eastern Europe
• Poland
• Russia
• Rest of Eastern Europe
• Asia Pacific
• China
• India
• Japan
• Australia & New Zealand
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa (MEA)
• UAE
• Saudi Arabia
• South Africa
• Rest of MEA
• South America
• Argentina
• Brazil
• Rest of South America

Geography Breakdown

• Europe is rapidly establishing itself as the global frontrunner in the Vehicle-to-Grid (V2G) market, propelled by decisive government policies, significant expansion of infrastructure, and pioneering commercial deployments. This leadership is exemplified by France's innovative approach, where in 2024, a groundbreaking commercial V2G service was introduced specifically for Renault 5 owners. This initiative marked a milestone by creating one of the first consumer-facing business models in the V2G space, demonstrating how electric vehicle owners can actively participate in energy markets and grid services.
• Germany is also playing a pivotal role in advancing the V2G market through active engagement by its utilities and grid operators. In early 2025, a major transmission system operator took a significant step by contracting an additional 60 megawatts of V2G-based control reserve, signaling strong confidence in the technology's ability to contribute to grid stability and flexibility. German utilities are increasingly procuring V2G services as part of their energy management strategies, recognizing the value of electric vehicles as distributed energy resources that can help balance supply and demand.

Leading Market Participants

• Nissan Motor Corporation
• Mitsubishi Motors Corporation
• NUVVE Corporation
• ENGIE Group
• OVO Energy Ltd.
• Groupe Renault
• Honda Motor Co., Ltd.
• Hyundai Motor Company
• Edison International.
• DENSO Co.
• Boulder Electric Vehicle
• EV Grid
• Hitachi
• Next Energy
• NRG Energy
• OVO Energy Ltd.
• Other Prominent Players

Table of Content

Chapter 1. Research Framework

• 1.1 Research Objective
• 1.2 Product Overview
• 1.3 Market Segmentation

Chapter 2. Research Methodology

• 2.1 Qualitative Research
  • 2.1.1 Primary & Secondary Sources
• 2.2 Quantitative Research
  • 2.2.1 Primary & Secondary Sources
• 2.3 Breakdown of Primary Research Respondents, By Region
• 2.4 Assumption for the Study
• 2.5 Market Size Estimation
• 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Vehicle-to-Grid (V2G) Market

Chapter 4. Global Vehicle-to-Grid (V2G) Market Overview

• 4.1. Industry Value Chain Analysis
  • 4.1.1. Production
  • 4.1.2. Storage
  • 4.1.3. Distribution
  • 4.1.4. End users
• 4.2. Industry Outlook
• 4.3. PESTLE Analysis
• 4.4. Porter's Five Forces Analysis
  • 4.4.1. Bargaining Power of Suppliers
  • 4.4.2. Bargaining Power of Buyers
  • 4.4.3. Threat of Substitutes
  • 4.4.4. Threat of New Entrants
  • 4.4.5. Degree of Competition
• 4.5. Market Dynamics and Trends
  • 4.5.1. Growth Drivers
  • 4.5.2. Restraints
  • 4.5.3. Challenges
  • 4.5.4. Key Trends
• 4.6. Covid-19 Impact Assessment on Market Growth Trend
• 4.7. Market Growth and Outlook
• 4.8. Competition Dashboard
  • 4.8.1. Market Concentration Rate
  • 4.8.2. Company Market Share Analysis (Value %), 2024
  • 4.8.3. Competitor Mapping

Chapter 5. Vehicle-to-Grid (V2G) Market Analysis, By Vehicle Type

• 5.1. Key Insights
• 5.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 5.2.1. Battery Electric Vehicles (BEVs)
  • 5.2.2. Plug-In Hybrid Electric Vehicles (PHEVs)
  • 5.2.3. Fuel Cell Vehicles (FCVs)

Chapter 6. Vehicle-to-Grid (V2G) Market Analysis, By Solution Type

• 6.1. Key Insights
• 6.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 6.2.1. Hardware
    • 6.2.1.1. Electric Vehicle Supply Equipment (EVSE)
    • 6.2.1.2. Smart Meters
    • 6.2.1.3. V2G Chargers
  • 6.2.2. Software
    • 6.2.2.1. V2G program administration
    • 6.2.2.2. Dynamic load management system
  • 6.2.3. Services

Chapter 7. Vehicle-to-Grid (V2G) Market Analysis, By Charging Type

• 7.1. Key Insights
• 7.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 7.2.1. Unidirectional
  • 7.2.2. Bidirectional

Chapter 8. Vehicle-to-Grid (V2G) Market Analysis, By Application

• 8.1. Key Insights
• 8.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 8.2.1. Peak Power Sales
  • 8.2.2. Spinning Reserves
  • 8.2.3. Base Load Power
  • 8.2.4. Others

Chapter 9. Vehicle-to-Grid (V2G) Market Analysis, By Region

• 9.1. Key Insights
• 9.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 9.2.1. North America
    • 9.2.1.1. The U.S.
    • 9.2.1.2. Canada
    • 9.2.1.3. Mexico
  • 9.2.2. Europe
    • 9.2.2.1.1. The UK
    • 9.2.2.1.2. France
    • 9.2.2.1.3. Netherland
    • 9.2.2.1.4. Spain
    • 9.2.2.1.5. Germany
    • 9.2.2.1.6. Italy
    • 9.2.2.1.7. Denmark
    • 9.2.2.1.8. Rest of Europe
  • 9.2.3. Asia Pacific
    • 9.2.3.1. China
    • 9.2.3.2. India
    • 9.2.3.3. Japan
    • 9.2.3.4. South Korea
    • 9.2.3.5. Australia & New Zealand
    • 9.2.3.6. Rest of APAC
  • 9.2.4. Middle East & Africa
    • 9.2.4.1. UAE
    • 9.2.4.2. Saudi Arabia
    • 9.2.4.3. South Africa
    • 9.2.4.4. Rest of MEA
  • 9.2.5. South America
    • 9.2.5.1. Argentina
    • 9.2.5.2. Brazil
    • 9.2.5.3. Rest of South America

Chapter 10. North America Vehicle-to-Grid (V2G) Market Analysis

• 10.1. Key Insights
• 10.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 10.2.1. By Vehicle
  • 10.2.2. By Solution Type
  • 10.2.3. By Charging Type
  • 10.2.4. By Application
  • 10.2.5. By Country

Chapter 11. Europe Vehicle-to-Grid (V2G) Market Analysis

• 11.1. Key Insights
• 11.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 11.2.1. By Vehicle
  • 11.2.2. By Solution Type
  • 11.2.3. By Charging Type
  • 11.2.4. By Application
  • 11.2.5. By Country

Chapter 12. Asia Pacific Vehicle-to-Grid (V2G) Market Analysis

• 12.1. Key Insights
• 12.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 12.2.1. By Vehicle
  • 12.2.2. By Solution Type
  • 12.2.3. By Charging Type
  • 12.2.4. By Application
  • 12.2.5. By Country

Chapter 13. Middle East and Africa Vehicle-to-Grid (V2G) Market Analysis

• 13.1. Key Insights
• 13.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 13.2.1. By Vehicle
  • 13.2.2. By Solution Type
  • 13.2.3. By Charging Type
  • 13.2.4. By Application
  • 13.2.5. By Country

Chapter 14. South America Vehicle-to-Grid (V2G) Market Analysis

• 14.1. Key Insights
• 14.2. Market Size and Forecast, 2020 - 2033 (US$ Mn)
  • 14.2.1. By Vehicle
  • 14.2.2. By Solution Type
  • 14.2.3. By Charging Type
  • 14.2.4. By Application
  • 14.2.5. By Country

Chapter 15. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

• 15.1. Nissan Motor Corporation
• 15.2. Mitsubishi Motors Corporation
• 15.3. NUVVE Corporation
• 15.4. ENGIE Group
• 15.5. OVO Energy Ltd.
• 15.6. Groupe Renault
• 15.7. Honda Motor Co., Ltd.
• 15.8. Hyundai Motor Company
• 15.9. C Propulsion,
• 15.10. Edison International.
• 15.11. DENSO Co.
• 15.12. Boulder Electric Vehicle
• 15.13. EV Grid
• 15.14. Hitachi
• 15.15. Next Energy
• 15.16. NRG Energy
• 15.17. OVO Energy Ltd.
• 15.18. Other Prominent Players