소매 및 E-Commerce용 메타버스 시장 : 세계 규모, 점유율, 동향 분석, 기회 및 예측 보고서(2019-2030년)

Global Metaverse in Retail and E-commerce Market Size Zooming at Robust CAGR to Surpass Whopping USD 893.5 Billion by 2030

Global Metaverse in Retail and E-commerce Market is flourishing due to an increasing adoption of advancements in technology, deepening internet penetration and user base, evolving consumer preferences, and an increasing demand for virtual goods and services.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Global Metaverse in Retail and E-commerce Market size at USD 585.19 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Global Metaverse in Retail and E-commerce Market size to expand at a CAGR of 22.86% reaching a value of USD 893.53 billion by 2030. The Metaverse in Retail and E-commerce Market is propelled by the increasing adoption of blockchain technology. By facilitating secure and transparent transactions within virtual environments, blockchain addresses issues surrounding trust and security in online retail. Also, the metaverse offers businesses opportunities to expand their customer base globally and gather real-time feedback on new products, facilitating informed decision-making and future improvements. By bridging the gap between physical and virtual worlds, the metaverse merges online and offline commerce, providing users with a unique shopping experience that transcends geographical boundaries. This accessibility enables users to engage in buying, selling, and trading goods and services worldwide, unlocking revenue opportunities for companies and content creators. Notably, industry adoption is evident as major e-commerce players and brands increasingly embrace the metaverse, paving the way for a personalized shopping experience driven by technological advancements and growth potential.

Impact of Escalating Geopolitical Tensions on Global Metaverse in Retail and E-commerce Market

Escalating geopolitical tensions pose significant challenges to the Global Metaverse in Retail and E-commerce Market. Political instabilities and trade disputes may lead to regulatory uncertainties, hampering cross-border transactions and investments in metaverse technologies. Heightened geopolitical risks could also result in supply chain disruptions, impacting the availability of hardware components essential for virtual experiences. Furthermore, trade barriers and sanctions may limit market access for businesses operating within the metaverse. Navigating these challenges requires agile adaptation strategies, robust risk management frameworks, and proactive engagement with policymakers to mitigate geopolitical risks and ensure the continued growth of the metaverse in retail and e-commerce.

Global Metaverse in Retail and E-commerce Market

Segmental Information

Global Metaverse in Retail and E-commerce Market - By Application

Based on application, the Global Metaverse in Retail and E-commerce Market is divided into Fashion & Apparel, Luxury Goods, Electronics & Appliances, Beauty & Cosmetics, and Home & Furniture segments. The fashion & apparel segment holds the highest share in the Global Metaverse in Retail and E-commerce Market by application. With the pandemic hastening the uptake of e-commerce, coupled with the rapid evolution of augmented reality (AR) and virtual reality (VR) technologies, the concept of fashion meta-commerce has surged forward. Unlike conventional e-commerce platforms, the metaverse offers dynamic 3D environments, effectively addressing the persistent challenge of virtually trying on clothes. Furthermore, there's a global uptick in VR adoption, particularly among younger demographics, with VR users demonstrating a penchant for purchasing various products, including luxury goods. Fashion meta-commerce facilitates broader market access, immersive shopping experiences, personalized interactions, and inclusivity, all of which culminate in elevated customer satisfaction and a revolutionary transformation of the fashion retail landscape.

Global Metaverse in Retail and E-commerce Market - By Region

The in-depth research report on the Global Metaverse in Retail and E-commerce Market covers the market in a number of major countries across five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America holds the highest share in the Global Metaverse in Retail and E-commerce Market and is expected to maintain its dominance in the Global Metaverse in Retail and E-commerce Market. It is attributed to the presence of industry giants like Amazon, Walmart, and Microsoft. Retailers are strategically leveraging metaverse technologies to enhance their offerings and tap into the expansive and well-established e-commerce market of the region. The burgeoning opportunities within the metaverse landscape promise significant prospects for businesses to extend their outreach and enhance customer engagement. With a surge in interest surrounding augmented reality, virtual reality, and related technologies, both in-store and online shopping experiences are undergoing transformative shifts. This trend is expected to boost sustained growth in the metaverse-driven retail and e-commerce market during the period in analysis.

Competitive Landscape

The Global Metaverse in Retail and E-commerce Market is fragmented, with numerous players serving the market. The key players dominating the Global Metaverse in Retail and E-commerce Market include Facebook (Meta), Tencent, Roblox, Unity Technologies, Epic Games, Amazon, Google, Microsoft, Snap Inc., Apple, NVIDIA, Magic Leap, HTC, Samsung, Sony, Shopify, Niantic, Matterport, Adobe, and Autodesk. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and the Global Metaverse in Retail and E-commerce Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Global Metaverse in Retail and E-commerce Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

• 1.1. Research Objective
• 1.2. Product Overview
• 1.3. Market Segmentation

2. Executive Summary

3. Global Metaverse in Retail and E-commerce Market Insights

• 3.1. Industry Value Chain Analysis
• 3.2. DROC Analysis
  • 3.2.1. Growth Drivers
    • 3.2.1.1. Increasing Advancements in Technology
    • 3.2.1.2. Growing Internet Penetration and User Base
    • 3.2.1.3. Evolving Consumer Preferences
    • 3.2.1.4. Increasing Demand for Virtual Goods and Services
  • 3.2.2. Restrains
    • 3.2.2.1. Privacy Concerns
    • 3.2.2.2. Regulation and Legal Issues
  • 3.2.3. Opportunities
    • 3.2.3.1. Increasing Personalized Shopping
    • 3.2.3.2. Enhanced Customer Experience
  • 3.2.4. Challenges
    • 3.2.4.1. Limited awareness & expertise
    • 3.2.4.2. Environmental concerns
• 3.3. Technological Advancements/Recent Developments
• 3.4. Regulatory Framework
• 3.5. Porter's Five Forces Analysis
  • 3.5.1. Bargaining Power of Suppliers
  • 3.5.2. Bargaining Power of Buyers
  • 3.5.3. Threat of New Entrants
  • 3.5.4. Threat of Substitutes
  • 3.5.5. Intensity of Rivalry

4. Global Metaverse in Retail and E-commerce Market: Marketing Strategies

5. Global Metaverse in Retail and E-commerce Market Overview

• 5.1. Market Size & Forecast, 2019-2030
  • 5.1.1. By Value (USD Billion)
• 5.2. Market Share and Forecast
  • 5.2.1. By Technology
    • 5.2.1.1. Augmented Reality (AR)
    • 5.2.1.2. Virtual Reality (VR)
    • 5.2.1.3. Mixed Reality (MR)
    • 5.2.1.4. Blockchain
  • 5.2.2. By Platform
    • 5.2.2.1. Desktop
    • 5.2.2.2. Mobile/Tablets
    • 5.2.2.3. AR/VR Headset
  • 5.2.3. By Application
    • 5.2.3.1. Fashion & Apparel
    • 5.2.3.2. Luxury Goods
    • 5.2.3.3. Electronics & Appliances
    • 5.2.3.4. Beauty & Cosmetics
    • 5.2.3.5. Home & Furniture
  • 5.2.4. By Region
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia Pacific (APAC)
    • 5.2.4.4. Latin America (LATAM)
    • 5.2.4.5. Middle East and Africa (MEA)

6. North America Metaverse in Retail and E-commerce Market

• 6.1. Market Size & Forecast, 2019-2030
  • 6.1.1. By Value (USD Billion)
• 6.2. Market Share & Forecast
  • 6.2.1. By Technology
  • 6.2.2. By Platform
  • 6.2.3. By Application
  • 6.2.4. By Country
    • 6.2.4.1. United States
    • 6.2.4.1.1. By Technology
    • 6.2.4.1.2. By Platform
    • 6.2.4.1.3. By Application
    • 6.2.4.2. Canada
    • 6.2.4.2.1. By Technology
    • 6.2.4.2.2. By Platform
    • 6.2.4.2.3. By Application

7. Europe Metaverse in Retail and E-commerce Market

• 7.1. Market Size & Forecast, 2019-2030
  • 7.1.1. By Value (USD Billion)
• 7.2. Market Share & Forecast
  • 7.2.1. By Technology
  • 7.2.2. By Platform
  • 7.2.3. By Application
  • 7.2.4. By Country
    • 7.2.4.1. Germany
    • 7.2.4.1.1. By Technology
    • 7.2.4.1.2. By Platform
    • 7.2.4.1.3. By Application
    • 7.2.4.2. United Kingdom
    • 7.2.4.2.1. By Technology
    • 7.2.4.2.2. By Platform
    • 7.2.4.2.3. By Application
    • 7.2.4.3. Italy
    • 7.2.4.3.1. By Technology
    • 7.2.4.3.2. By Platform
    • 7.2.4.3.3. By Application
    • 7.2.4.4. France
    • 7.2.4.4.1. By Technology
    • 7.2.4.4.2. By Platform
    • 7.2.4.4.3. By Application
    • 7.2.4.5. Spain
    • 7.2.4.5.1. By Technology
    • 7.2.4.5.2. By Platform
    • 7.2.4.5.3. By Application
    • 7.2.4.6. Belgium
    • 7.2.4.6.1. By Technology
    • 7.2.4.6.2. By Platform
    • 7.2.4.6.3. By Application
    • 7.2.4.7. Russia
    • 7.2.4.7.1. By Technology
    • 7.2.4.7.2. By Platform
    • 7.2.4.7.3. By Application
    • 7.2.4.8. The Netherlands
    • 7.2.4.8.1. By Technology
    • 7.2.4.8.2. By Platform
    • 7.2.4.8.3. By Application
    • 7.2.4.9. Rest of Europe
    • 7.2.4.9.1. By Technology
    • 7.2.4.9.2. By Platform
    • 7.2.4.9.3. By Application

8. Asia Pacific Metaverse in Retail and E-commerce Market

• 8.1. Market Size & Forecast, 2019-2030
  • 8.1.1. By Value (USD Billion)
• 8.2. Market Share & Forecast
  • 8.2.1. By Technology
  • 8.2.2. By Platform
  • 8.2.3. By Application
  • 8.2.4. By Country
    • 8.2.4.1. China
    • 8.2.4.1.1. By Technology
    • 8.2.4.1.2. By Platform
    • 8.2.4.1.3. By Application
    • 8.2.4.2. India
    • 8.2.4.2.1. By Technology
    • 8.2.4.2.2. By Platform
    • 8.2.4.2.3. By Application
    • 8.2.4.3. Japan
    • 8.2.4.3.1. By Technology
    • 8.2.4.3.2. By Platform
    • 8.2.4.3.3. By Application
    • 8.2.4.4. South Korea
    • 8.2.4.4.1. By Technology
    • 8.2.4.4.2. By Platform
    • 8.2.4.4.3. By Application
    • 8.2.4.5. Australia & New Zealand
    • 8.2.4.5.1. By Technology
    • 8.2.4.5.2. By Platform
    • 8.2.4.5.3. By Application
    • 8.2.4.6. Indonesia
    • 8.2.4.6.1. By Technology
    • 8.2.4.6.2. By Platform
    • 8.2.4.6.3. By Application
    • 8.2.4.7. Malaysia
    • 8.2.4.7.1. By Technology
    • 8.2.4.7.2. By Platform
    • 8.2.4.7.3. By Application
    • 8.2.4.8. Singapore
    • 8.2.4.8.1. By Technology
    • 8.2.4.8.2. By Platform
    • 8.2.4.8.3. By Application
    • 8.2.4.9. Vietnam
    • 8.2.4.9.1. By Technology
    • 8.2.4.9.2. By Platform
    • 8.2.4.9.3. By Application
    • 8.2.4.10. Rest of APAC
    • 8.2.4.10.1. By Technology
    • 8.2.4.10.2. By Platform
    • 8.2.4.10.3. By Application

9. Latin America Metaverse in Retail and E-commerce Market

• 9.1. Market Size & Forecast, 2019-2030
  • 9.1.1. By Value (USD Billion)
• 9.2. Market Share & Forecast
  • 9.2.1. By Technology
  • 9.2.2. By Platform
  • 9.2.3. By Application
  • 9.2.4. By Country
    • 9.2.4.1. Brazil
    • 9.2.4.1.1. By Technology
    • 9.2.4.1.2. By Platform
    • 9.2.4.1.3. By Application
    • 9.2.4.2. Mexico
    • 9.2.4.2.1. By Technology
    • 9.2.4.2.2. By Platform
    • 9.2.4.2.3. By Application
    • 9.2.4.3. Argentina
    • 9.2.4.3.1. By Technology
    • 9.2.4.3.2. By Platform
    • 9.2.4.3.3. By Application
    • 9.2.4.4. Peru
    • 9.2.4.4.1. By Technology
    • 9.2.4.4.2. By Platform
    • 9.2.4.4.3. By Application
    • 9.2.4.5. Rest of LATAM
    • 9.2.4.5.1. By Technology
    • 9.2.4.5.2. By Platform
    • 9.2.4.5.3. By Application

10. Middle East & Africa Metaverse in Retail and E-commerce Market

• 10.1. Market Size & Forecast, 2019-2030
  • 10.1.1. By Value (USD Billion)
• 10.2. Market Share & Forecast
  • 10.2.1. By Technology
  • 10.2.2. By Platform
  • 10.2.3. By Application
  • 10.2.4. By Country
    • 10.2.4.1. Saudi Arabia
    • 10.2.4.1.1. By Technology
    • 10.2.4.1.2. By Platform
    • 10.2.4.1.3. By Application
    • 10.2.4.2. UAE
    • 10.2.4.2.1. By Technology
    • 10.2.4.2.2. By Platform
    • 10.2.4.2.3. By Application
    • 10.2.4.3. Qatar
    • 10.2.4.3.1. By Technology
    • 10.2.4.3.2. By Platform
    • 10.2.4.3.3. By Application
    • 10.2.4.4. Kuwait
    • 10.2.4.4.1. By Technology
    • 10.2.4.4.2. By Platform
    • 10.2.4.4.3. By Application
    • 10.2.4.5. South Africa
    • 10.2.4.5.1. By Technology
    • 10.2.4.5.2. By Platform
    • 10.2.4.5.3. By Application
    • 10.2.4.6. Nigeria
    • 10.2.4.6.1. By Technology
    • 10.2.4.6.2. By Platform
    • 10.2.4.6.3. By Application
    • 10.2.4.7. Algeria
    • 10.2.4.7.1. By Technology
    • 10.2.4.7.2. By Platform
    • 10.2.4.7.3. By Application
    • 10.2.4.8. Rest of MEA
    • 10.2.4.8.1. By Technology
    • 10.2.4.8.2. By Platform
    • 10.2.4.8.3. By Application

11. Competitive Landscape

• 11.1. List of Key Players and Their Offerings
• 11.2. Global Metaverse in Retail and E-commerce Market Share Analysis, 2023
• 11.3. Competitive Benchmarking, By Operating Parameters
• 11.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

12. Impact of Escalating Geopolitical Tensions on Global Metaverse in Retail and E-commerce Market

13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)

• 13.1. Facebook (Meta)
• 13.2. Tencent
• 13.3. Roblox
• 13.4. Unity Technologies
• 13.5. Epic Games
• 13.6. Amazon
• 13.7. Google
• 13.8. Microsoft
• 13.9. Snap Inc.
• 13.10. Apple
• 13.11. NVIDIA
• 13.12. Magic Leap
• 13.13. HTC
• 13.14. Samsung
• 13.15. Sony
• 13.16. Shopify
• 13.17. Niantic
• 13.18. Matterport
• 13.19. Adobe
• 13.20. Autodesk
• 13.21. Other Prominent Players

14. Key Strategic Recommendations

15. Research Methodology

• 15.1. Qualitative Research
  • 15.1.1. Primary & Secondary Research
• 15.2. Quantitative Research
• 15.3. Market Breakdown & Data Triangulation
  • 15.3.1. Secondary Research
  • 15.3.2. Primary Research
• 15.4. Breakdown of Primary Research Respondents, By Region
• 15.5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable