E-Commerce용 메타버스 시장 규모, 점유율, 성장 분석 : 플랫폼별, 테크놀러지별, 지역별 - 산업별 예측(2024-2031년)

Global Metaverse in E-Commerce Market size was valued at USD 10.9 billion in 2022 and is poised to grow from USD 16.13 billion in 2023 to USD 371.35 billion by 2031, growing at a CAGR of 48.0% during the forecast period (2024-2031).

The metaverse is emerging as a transformative frontier in e-commerce, merging social interaction with virtual shopping experiences. As retailers explore virtual environments for showcasing products, the potential for immersive experiences-such as personalized avatars, virtual try-ons, and the use of virtual currencies-highlights a shift from traditional online storefronts. Several trends fuel this evolution, including heightened consumer demand for engaging shopping experiences, the surge in popularity of augmented and virtual reality, and the rise of social commerce. Nonetheless, challenges persist, such as the costs associated with developing metaverse technologies, concerns over data privacy, and the need for innovative, engaging content. As the metaverse continues to evolve, it promises exciting opportunities for brands willing to adapt and innovate within this competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Metaverse In E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Metaverse In E-Commerce Market Segmental Analysis

Global Metaverse in E-Commerce Market is segmented by platform, technology, application and region. Based on platform, the market is segmented into desktop, mobile/tablets and AR/VR headset. Based on technology, the market is segmented into blockchain, virtual reality (VR) & augmented reality (AR), edge computing and others. Based on application, the market is segmented into virtual stores and virtual events. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Metaverse In E-Commerce Market

The rising integration of virtual and augmented reality technologies is significantly enhancing the creation of immersive environments for e-commerce, propelling the metaverse market forward. As these technologies become more widely adopted, they facilitate the development of platforms that offer users engaging and interactive shopping experiences. This shift towards more immersive shopping avenues is driving consumer interest and engagement, ultimately increasing demand for metaverse solutions tailored for e-commerce. With enhanced virtual realities, retailers are empowered to create unique online experiences that cater to customer preferences, making the metaverse a pivotal driver in transforming the landscape of digital commerce.

Restraints in the Global Metaverse In E-Commerce Market

The Global Metaverse in E-Commerce market faces several restraints primarily due to technological limitations. Although there have been notable advancements in virtual and augmented reality, certain constraints persist, which may hinder the growth trajectory of the metaverse. Key challenges include inadequate bandwidth, insufficient processing power, and suboptimal user experience, which could deter businesses and consumers from fully engaging with metaverse platforms. These technological hurdles can impact the overall functionality and appeal of the metaverse, making it crucial for stakeholders to address these issues to foster a more immersive and seamless online shopping experience.

Market Trends of the Global Metaverse In E-Commerce Market

The global metaverse in e-commerce market is experiencing a notable trend towards immersive virtual shopping experiences, fueled by the lasting impacts of the COVID-19 pandemic. Consumers are increasingly seeking interactive environments that blend digital and physical shopping, allowing them to engage with products more meaningfully. As brands innovate with augmented and virtual reality technologies, they create personalized, gamified experiences that enhance customer engagement and drive sales. This shift not only caters to the growing preference for online shopping but also positions retailers to capitalize on a new frontier of consumer behavior, significantly shaping the future landscape of e-commerce.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement

Global Metaverse in E-Commerce Market Size by Platform & CAGR (2024-2031)

• Market Overview
• Desktop
• Mobile/Tablets
• AR/VR Headset

Global Metaverse in E-Commerce Market Size by Technology & CAGR (2024-2031)

• Market Overview
• Blockchain
• Virtual Reality (VR) & Augmented Reality (AR)
• Edge Computing
• Others

Global Metaverse in E-Commerce Market Size by Application & CAGR (2024-2031)

• Market Overview
• Virtual Stores
• Virtual Events

Global Metaverse in E-Commerce Market Size & CAGR (2024-2031)

• North America (Platform, Technology, Application)
  • USA
  • Canada
• Europe (Platform, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Unity Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decentraland
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Sandbox
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roblox Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infinite Reality (iR)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NVIDIA (Omniverse)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DressX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRChat
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somnium Space
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blockchainx
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARuVR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ShapesXR
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eXp Realty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Epic Games (Fortnite)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spatial
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voxels Metaverse
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepeto
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Fidelity
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ready Player Me
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations