세계의 모바일 헬스(mHealth) 서비스 시장 규모 조사 및 예측 : 서비스 유형별, 시장 진출기업별, 용도별, 최종 사용자별, 지역별 분석(2023-2030년)

Global MHealth Services Market is valued at approximately USD 50.06 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 14.7% over the forecast period 2023-2030. MHealth, or mobile health, is the application of public health and medical practices using mobile devices such as mobile phones, personal digital assistants, tablets, and wireless networks. Under the broader umbrella of digital health, mHealth incorporates the utilization of multimedia and telecommunications technologies for the dissemination of health-related information. Its applications span a variety of areas, including education and awareness, diagnostic and treatment support, healthcare supply chain management, remote monitoring, chronic disease management, and more. MHealth services involve integrating the capabilities of mobile devices such as smartphones and tablets to provide healthcare services and information. This integration of mobile technology aims to improve the accessibility, efficiency, and effectiveness of healthcare delivery. It encompasses a diverse array of applications and services tailored to support different facets of healthcare, ranging from facilitating patient communication and education to enabling remote monitoring and diagnostics. The market is poised for growth due to several factors, including an increased emphasis on leveraging smart devices and wearables for enhancing personal health and fitness. The strong penetration of 4G and 5G networks and the imperative of cost containment in healthcare delivery, coupled with the growing acceptance of mHealth technology by both healthcare providers and patients are the most prominent factors that are propelling the market demand across the globe.

Additionally, the widespread use of smartphones and other mobile platforms is anticipated to further fuel market expansion. According to Statista, the number of users of smartphones in the year 2019 was 287.76 million and the number of users is likely to reach 301.65 million by 2022. Also, as per the same source, in 2020, the shipments of a 5G-enabled smartphone were estimated to record 20% globally, which is anticipated to constantly rise and is likely to reach 69% by the year 2023. Therefore, the escalating demand for the 5G-enabled smartphone is exhibiting a positive influence on the growth of the market. Moreover, the growing investment and rising penetration of digital health services, as well as the rising global burden of chronic disease presents various lucrative opportunities over the forecast years. However, the lack of standardization and the risk of cyberattacks are hindering the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global MHealth Services Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the escalating healthcare expenditure, a surge in chronic diseases, a growing aging population, and a well-established network infrastructure, the demand for mHealth services in the region is on the rise. Furthermore, favorable government initiatives, an increase in FDA approvals for wearable devices, and the widespread adoption of mobile healthcare applications are further propelling the demand for mHealth services in the region. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The growing affordability of smartphones is driving increased adoption, enabling access to diverse applications for mHealth services. Factors such as the rise in healthcare expenditure, a surge in chronic and infectious diseases, inefficiencies in hospital service management, and an aging population are compelling governments and healthcare providers to innovate new healthcare delivery models are significantly propelling the market demand across the region.

Major market players included in this report are:

• Apple Inc.
• Google LLC
• AirStrip Technologies, Inc.
• Samsung Electronics Co. Ltd.
• Veradigm LLC (Allscripts Healthcare Solutions)
• Qualcomm Technologies, Inc.
• Vodafone Group Plc.
• AT&T
• Telefonica S.A.
• SoftServe Inc.

Recent Developments in the Market:

• In March 2023, Apple Inc. announced its plan to enhance digital health by revealing its intention to enhance AirPods with advanced health tracking capabilities. These upgrades are expected to include temperature monitors, motion detectors, and biometric sensors capable of detecting perspiration and heart rate, to implement these features by the year 2025.
• In January 2023, Garmin Ltd. launched the Instinct Crossover Series in India, featuring a comprehensive set of wellness functionalities, such as health monitoring activities, sleep score assessment, and advanced sleep monitoring capabilities.

Global MHealth Services Market Report Scope:

• Historical Data: 2020 - 2021
• Base Year for Estimation: 2022
• Forecast period: 2023-2030
• Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Segments Covered: Type of Services, Participants, Application, End-user, Region
• Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Type of Services:

• Monitoring services
• Diagnosis services
• Healthcare systems strengthening services
• Others

By Participants:

• Mobile operators
• Device vendors
• Content players
• Healthcare providers

By Application:

• General healthcare & fitness
• Medication information
• Healthcare management
• Others

By End-user:

• Healthcare providers
• Patients
• Others

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
  • 1.2.1. MHealth Services Market, by Region, 2020-2030 (USD Billion)
  • 1.2.2. MHealth Services Market, by Type of Services, 2020-2030 (USD Billion)
  • 1.2.3. MHealth Services Market, by Participants, 2020-2030 (USD Billion)
  • 1.2.4. MHealth Services Market, by Application, 2020-2030 (USD Billion)
  • 1.2.5. MHealth Services Market, by End-user, 2020-2030 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global MHealth Services Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Industry Evolution
  • 2.2.2. Scope of the Study
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global MHealth Services Market Dynamics

• 3.1. MHealth Services Market Impact Analysis (2020-2030)
  • 3.1.1. Market Drivers
    • 3.1.1.1. Increased emphasis on leveraging smart devices and wearables
    • 3.1.1.2. Rising use of smartphones and other mobile platforms
  • 3.1.2. Market Challenges
    • 3.1.2.1. Lack of standardization
    • 3.1.2.2. Risk of cyberattacks
  • 3.1.3. Market Opportunities
    • 3.1.3.1. Growing investment and rising penetration of digital health services
    • 3.1.3.2. Rising global burden of chronic disease

Chapter 4. Global MHealth Services Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
• 4.2. Porter's 5 Force Impact Analysis
• 4.3. PEST Analysis
  • 4.3.1. Political
  • 4.3.2. Economical
  • 4.3.3. Social
  • 4.3.4. Technological
  • 4.3.5. Environmental
  • 4.3.6. Legal
• 4.4. Top investment opportunity
• 4.5. Top winning strategies
• 4.6. COVID-19 Impact Analysis
• 4.7. Disruptive Trends
• 4.8. Industry Expert Perspective
• 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global MHealth Services Market, by Type of Services

• 5.1. Market Snapshot
• 5.2. Global MHealth Services Market by Type of Services, Performance - Potential Analysis
• 5.3. Global MHealth Services Market Estimates & Forecasts by Type of Services 2020-2030 (USD Billion)
• 5.4. MHealth Services Market, Sub Segment Analysis
  • 5.4.1. Monitoring services
  • 5.4.2. Diagnosis services
  • 5.4.3. Healthcare systems strengthening services
  • 5.4.4. Others

Chapter 6. Global MHealth Services Market, by Participants

• 6.1. Market Snapshot
• 6.2. Global MHealth Services Market by Participants, Performance - Potential Analysis
• 6.3. Global MHealth Services Market Estimates & Forecasts by Participants 2020-2030 (USD Billion)
• 6.4. MHealth Services Market, Sub Segment Analysis
  • 6.4.1. Mobile operators
  • 6.4.2. Device vendors
  • 6.4.3. Content players
  • 6.4.4. Healthcare providers

Chapter 7. Global MHealth Services Market, by Application

• 7.1. Market Snapshot
• 7.2. Global MHealth Services Market by Application, Performance - Potential Analysis
• 7.3. Global MHealth Services Market Estimates & Forecasts by Application 2020-2030 (USD Billion)
• 7.4. MHealth Services Market, Sub Segment Analysis
  • 7.4.1. General healthcare & fitness
  • 7.4.2. Medication information
  • 7.4.3. Healthcare management
  • 7.4.4. Others

Chapter 8. MHealth Services Market, by End-user

• 8.1. Market Snapshot
• 8.2. Global MHealth Services Market by End-user, Performance - Potential Analysis
• 8.3. Global MHealth Services Market Estimates & Forecasts by End-user 2020-2030 (USD Billion)
• 8.4. MHealth Services Market, Sub Segment Analysis
  • 8.4.1. Healthcare providers
  • 8.4.2. Patients
  • 8.4.3. Others

Chapter 9. Global MHealth Services Market, Regional Analysis

• 9.1. Top Leading Countries
• 9.2. Top Emerging Countries
• 9.3. MHealth Services Market, Regional Market Snapshot
• 9.4. North America MHealth Services Market
  • 9.4.1. U.S. MHealth Services Market
    • 9.4.1.1. Type of Services breakdown estimates & forecasts, 2020-2030
    • 9.4.1.2. Participants breakdown estimates & forecasts, 2020-2030
    • 9.4.1.3. Application breakdown estimates & forecasts, 2020-2030
    • 9.4.1.4. End-user breakdown estimates & forecasts, 2020-2030
  • 9.4.2. Canada MHealth Services Market
• 9.5. Europe MHealth Services Market Snapshot
  • 9.5.1. U.K. MHealth Services Market
  • 9.5.2. Germany MHealth Services Market
  • 9.5.3. France MHealth Services Market
  • 9.5.4. Spain MHealth Services Market
  • 9.5.5. Italy MHealth Services Market
  • 9.5.6. Rest of Europe MHealth Services Market
• 9.6. Asia-Pacific MHealth Services Market Snapshot
  • 9.6.1. China MHealth Services Market
  • 9.6.2. India MHealth Services Market
  • 9.6.3. Japan MHealth Services Market
  • 9.6.4. Australia MHealth Services Market
  • 9.6.5. South Korea MHealth Services Market
  • 9.6.6. Rest of Asia Pacific MHealth Services Market
• 9.7. Latin America MHealth Services Market Snapshot
  • 9.7.1. Brazil MHealth Services Market
  • 9.7.2. Mexico MHealth Services Market
• 9.8. Middle East & Africa MHealth Services Market
  • 9.8.1. Saudi Arabia MHealth Services Market
  • 9.8.2. South Africa MHealth Services Market
  • 9.8.3. Rest of Middle East & Africa MHealth Services Market

Chapter 10. Competitive Intelligence

• 10.1. Key Company SWOT Analysis
  • 10.1.1. Company 1
  • 10.1.2. Company 2
  • 10.1.3. Company 3
• 10.2. Top Market Strategies
• 10.3. Company Profiles
  • 10.3.1. Apple Inc.
    • 10.3.1.1. Key Information
    • 10.3.1.2. Overview
    • 10.3.1.3. Financial (Subject to Data Availability)
    • 10.3.1.4. Product Summary
    • 10.3.1.5. Recent Developments
  • 10.3.2. Google LLC
  • 10.3.3. AirStrip Technologies, Inc.
  • 10.3.4. Samsung Electronics Co. Ltd.
  • 10.3.5. Veradigm LLC (Allscripts Healthcare Solutions)
  • 10.3.6. Qualcomm Technologies, Inc.
  • 10.3.7. Vodafone Group Plc.
  • 10.3.8. AT&T
  • 10.3.9. Telefonica S.A.
  • 10.3.10. SoftServe Inc.

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes
• 11.3. Research Assumption