기내 소매 및 광고 시장 규모 조사 : 최종 사용자별, 모드별, 좌석 클래스별, 오퍼레이션별, 지역별 예측(2022-2032년)

Global Inflight Retail and Advertising Market is valued approximately at USD 3.30 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 7.82% over the forecast period 2024-2032. Inflight Retail and Advertising comprises commercial activities aimed at generating revenue during flights through in-flight e-commerce and advertising. In-flight advertisements include commercials and promotional content displayed through various channels within the airplane cabin, such as seatback screens, overhead screens, and in-flight apps. Additionally, in-flight retail facilitates the sale of goods and services to airline passengers during their flight. This includes branded products, travel essentials, electronics, and more, which enhances brand visibility and recognition among an international customer base.

The Global Inflight Retail and Advertising Market is driven by increasing airline passenger traffic, which has been rising due to factors such as the demand for air travel, improved airport infrastructure, and better economic conditions. This consistent growth in global air passenger traffic is expected to continue, providing a solid foundation for the in-flight retail and advertising market. Moreover, offering exclusive deals and promotions available during the flight is driving immediate action and increasing advertisement effectiveness. These time bound offers create a sense of urgency, encouraging passengers to make on-the-spot purchases. Airlines can capture the attention of travelers by highlighting unique products or special discounts accessible solely during the flight, thereby enhancing value and convenience for passengers. However, the limited inflight connectivity poses a significant restraint for the effective implementation of in-flight retail and advertising services. The lack of universal high-speed, reliable internet access on all flights or in all regions hinders the functionality of real-time services. This limitation affects the ability to offer dynamic content, real-time inventory management, and up-to-date advertising, thereby impacting the overall efficiency of these services.

The key regions considered for the Global Inflight Retail and Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, the North America region is poised to claim the highest market share driven by the rapid expansion of its aviation sector, fueled by economic growth and a burgeoning middle class. Airlines in North America are leveraging advanced digital technologies to enhance inflight connectivity and entertainment, providing ample opportunities for retail and advertising. Additionally, competitive pressures are pushing airlines to explore new revenue streams, while cultural trends towards consumerism and strategic partnerships with e-commerce platforms are further boosting inflight sales and engagement. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

• EAM Advertising LLC
• MaXposure Media Group (I) Pvt. Ltd.
• INK
• Onboard Partners
• Atin OOH
• Zagoren Collective
• Blue Mushroom
• Panasonic Avionics Corporation
• Eagle
• IMM International

The detailed segments and sub-segment of the market are explained below:

By End-User:

• Commercial Aviation
• Business Aviation

By Mode:

• Advertising
• Retail

By Seat Class:

• First Class
• Business Class
• Economic Class
• Premium Economic Class

By Operation:

• Stored
• Streamed

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• ROE
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• RoAPAC
• Latin America
• Brazil
• Mexico
• RoLA
• Middle East & Africa
• Saudi Arabia
• South Africa
• RoMEA

Years considered for the study are as follows:

• Historical year - 2022
• Base year - 2023
• Forecast period - 2024 to 2032

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2022 to 2032.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Inflight Retail and Advertising Market Executive Summary

• 1.1. Global Inflight Retail and Advertising Market Size & Forecast (2022-2032)
• 1.2. Regional Summary
• 1.3. Segmental Summary
  • 1.3.1. By End-User
  • 1.3.2. By Mode
  • 1.3.3. By Seat Class
  • 1.3.4. By Operation
• 1.4. Key Trends
• 1.5. Recession Impact
• 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Inflight Retail and Advertising Market Definition and Research Assumptions

• 2.1. Research Objective
• 2.2. Market Definition
• 2.3. Research Assumptions
  • 2.3.1. Inclusion & Exclusion
  • 2.3.2. Limitations
  • 2.3.3. Supply Side Analysis
    • 2.3.3.1. Availability
    • 2.3.3.2. Infrastructure
    • 2.3.3.3. Regulatory Environment
    • 2.3.3.4. Market Competition
    • 2.3.3.5. Economic Viability (Consumer's Perspective)
  • 2.3.4. Demand Side Analysis
    • 2.3.4.1. Regulatory frameworks
    • 2.3.4.2. Technological Advancements
    • 2.3.4.3. Environmental Considerations
    • 2.3.4.4. Consumer Awareness & Acceptance
• 2.4. Estimation Methodology
• 2.5. Years Considered for the Study
• 2.6. Currency Conversion Rates

Chapter 3. Global Inflight Retail and Advertising Market Dynamics

• 3.1. Market Drivers
  • 3.1.1. Rising Airline Passenger Traffic
  • 3.1.2. Exclusive Inflight Promotions
  • 3.1.3. Enhanced Digital Technologies
• 3.2. Market Challenges
  • 3.2.1. Limited Inflight Connectivity
  • 3.2.2. Real-Time Service Limitations
• 3.3. Market Opportunities
  • 3.3.1. Advanced Connectivity Solutions
  • 3.3.2. Strategic E-Commerce Partnerships
  • 3.3.3. Cultural Trends Towards Consumerism

Chapter 4. Global Inflight Retail and Advertising Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.1.7. Porter's 5 Force Impact Analysis
• 4.2. PESTEL Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
  • 4.2.5. Environmental
  • 4.2.6. Legal
• 4.3. Top investment opportunity
• 4.4. Top winning strategies
• 4.5. Disruptive Trends
• 4.6. Industry Expert Perspective
• 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Inflight Retail and Advertising Market Size & Forecasts by End-User 2022-2032

• 5.1. Segment Dashboard
• 5.2. Global Inflight Retail and Advertising Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 5.2.1. Commercial Aviation
  • 5.2.2. Business Aviation

Chapter 6. Global Inflight Retail and Advertising Market Size & Forecasts by Mode 2022-2032

• 6.1. Segment Dashboard
• 6.2. Global Inflight Retail and Advertising Market: Mode Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 6.2.1. Advertising
  • 6.2.2. Retail

Chapter 7. Global Inflight Retail and Advertising Market Size & Forecasts by Seat Class 2022-2032

• 7.1. Segment Dashboard
• 7.2. Global Inflight Retail and Advertising Market: Seat Class Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 7.2.1. First Class
  • 7.2.2. Business Class
  • 7.2.3. Economic Class
  • 7.2.4. Premium Economic Class

Chapter 8. Global Inflight Retail and Advertising Market Size & Forecasts by Operation 2022-2032

• 8.1. Segment Dashboard
• 8.2. Global Inflight Retail and Advertising Market: Operation Revenue Trend Analysis, 2022 & 2032 (USD Billion)
  • 8.2.1. Stored
  • 8.2.2. Streamed

Chapter 9. Global Inflight Retail and Advertising Market Size & Forecasts by Region 2022-2032

• 9.1. North America Inflight Retail and Advertising Market
  • 9.1.1. U.S. Inflight Retail and Advertising Market
    • 9.1.1.1. End-User breakdown size & forecasts, 2022-2032
    • 9.1.1.2. Mode breakdown size & forecasts, 2022-2032
    • 9.1.1.3. Seat Class breakdown size & forecasts, 2022-2032
    • 9.1.1.4. Operation breakdown size & forecasts, 2022-2032
  • 9.1.2. Canada Inflight Retail and Advertising Market
• 9.2. Europe Inflight Retail and Advertising Market
  • 9.2.1. U.K. Inflight Retail and Advertising Market
  • 9.2.2. Germany Inflight Retail and Advertising Market
  • 9.2.3. France Inflight Retail and Advertising Market
  • 9.2.4. Spain Inflight Retail and Advertising Market
  • 9.2.5. Italy Inflight Retail and Advertising Market
  • 9.2.6. Rest of Europe Inflight Retail and Advertising Market
• 9.3. Asia-Pacific Inflight Retail and Advertising Market
  • 9.3.1. China Inflight Retail and Advertising Market
  • 9.3.2. India Inflight Retail and Advertising Market
  • 9.3.3. Japan Inflight Retail and Advertising Market
  • 9.3.4. Australia Inflight Retail and Advertising Market
  • 9.3.5. South Korea Inflight Retail and Advertising Market
  • 9.3.6. Rest of Asia Pacific Inflight Retail and Advertising Market
• 9.4. Latin America Inflight Retail and Advertising Market
  • 9.4.1. Brazil Inflight Retail and Advertising Market
  • 9.4.2. Mexico Inflight Retail and Advertising Market
  • 9.4.3. Rest of Latin America Inflight Retail and Advertising Market
• 9.5. Middle East & Africa Inflight Retail and Advertising Market
  • 9.5.1. Saudi Arabia Inflight Retail and Advertising Market
  • 9.5.2. South Africa Inflight Retail and Advertising Market
  • 9.5.3. Rest of Middle East & Africa Inflight Retail and Advertising Market

Chapter 10. Competitive Intelligence

• 10.1. Key Company SWOT Analysis
• 10.2. Top Market Strategies
• 10.3. Company Profiles
  • 10.3.1. EAM Advertising LLC
    • 10.3.1.1. Key Information
    • 10.3.1.2. Overview
    • 10.3.1.3. Financial (Subject to Data Availability)
    • 10.3.1.4. Product Summary
    • 10.3.1.5. Market Strategies
  • 10.3.2. MaXposure Media Group (I) Pvt. Ltd.
  • 10.3.3. INK
  • 10.3.4. Onboard Partners
  • 10.3.5. Atin OOH
  • 10.3.6. Zagoren Collective
  • 10.3.7. Blue Mushroom
  • 10.3.8. Panasonic Avionics Corporation
  • 10.3.9. Eagle
  • 10.3.10. IMM International

Chapter 11. Research Process

• 11.1. Research Process
  • 11.1.1. Data Mining
  • 11.1.2. Analysis
  • 11.1.3. Market Estimation
  • 11.1.4. Validation
  • 11.1.5. Publishing
• 11.2. Research Attributes