세계 AVOD 서비스 시장 : 컨텐츠 유형별, 플랫폼 유형별, 장르별, 디바이스별, 광고 포맷별, 지역별

Global AVOD Services Market size is estimated to be valued at US$ 28.09 Billion in 2023, and is expected to reach US$ 71.16 Billion by 2030, exhibiting a compound annual growth rate (CAGR) of 14.2% from 2023 to 2030.

Figure 1. Global AVOD Services Market Share (%), By Region, 2023

Ad-supported video-on-demand (AVOD) services are online platforms that provide a wide range of professionally produced content to viewers. Examples of these platforms include Netflix and Hulu. Unlike subscription-based video-on-demand (SVOD) services, where users pay a regular fee to access content without ads, AVOD services are free for users. Instead, they rely on advertising to generate revenue, making them accessible to a broader audience.

One of the key advantages of AVOD is its lower barrier to entry. It's an excellent option for viewers who don't want to pay for subscriptions, and it allows content creators to reach a vast audience without requiring viewers to open their wallets. However, the reliance on ad revenue can be somewhat unpredictable for creators, as it can fluctuate depending on factors like viewership and ad demand.

In recent years, AVOD has gained popularity among sports teams and leagues. They leverage these platforms to produce and distribute behind-the-scenes content, exclusive interviews, and live event streaming. This not only offers fans a more immersive experience but also presents an opportunity to generate additional revenue through targeted advertisements during sports events, further monetizing their content. As AVOD platforms continue to grow, they provide a valuable avenue for sports organizations to engage with their fan base and boost their financial resources.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators are anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the global AVOD services market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2023-2030), considering 2022 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market

Detailed Segmentation:

• By Content Type:
  • Movies
  • TV Shows
  • Original Series
  • News
  • Sports
  • User-Generated Content (UGC)
• By Platform Type:
  • Standalone AVOD platforms
  • AVOD offerings within broader streaming services
  • AVOD-supported social media platforms
• By Genre:
  • Drama
  • Comedy
  • Action/Adventure
  • Horror/Thriller
  • Romance
  • Sci-Fi/Fantasy
  • Documentary
  • Animation
• By Device:
  • Mobile devices (smartphones, tablets)
  • Desktop and laptops
  • Smart TVs
  • Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
• By Advertising Format:
  • Pre-roll ads
  • Mid-roll ads
  • Post-roll ads
  • Banner ads
  • Interactive ads
  • Native ads
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • YouTube (Google)
  • Hulu (Disney)
  • Peacock (NBCUniversal)
  • Tubi (Fox Corporation)
  • Pluto TV (ViacomCBS)
  • IMDb TV (Amazon)
  • Roku Channel (Roku)
  • Crackle (Chicken Soup for the Soul Entertainment)
  • Xumo (Comcast)
  • Vudu (Walmart)
  • The Roku Channel (Roku)
  • Popcornflix (Screen Media Ventures)
  • MX Player (Times Internet)
  • Voot (ViacomCBS)

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Content Type
  • Market Snippet, By Platform Type
  • Market Snippet, By Genre
  • Market Snippet, By Device
  • Market Snippet, By Advertising Format
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing Digital Video Consumption
• Shift in Advertising Spending
• Content Monetization for Creators
• Competitive Landscape and Original Content
  • Restraints
• Ad Fatigue and Viewer Disruption
• Ad Blocking and Ad Avoidance
• Privacy Concerns and Regulation
  • Opportunities
• Global Reach and Localization
• Mobile and Smart TV Integration
• Partnerships and Content Agreements
• Ad Tech Advancements
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global AVOD Services Market, By Content Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Movies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• TV Shows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Original Series
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• News
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• User-Generated Content (UGC)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

6. Global AVOD Services Market, By Platform Type, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Standalone AVOD platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• AVOD offerings within broader streaming services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• AVOD-supported social media platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

7. Global AVOD Services Market, By Genre, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Drama
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Comedy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Action/Adventure
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Horror/Thriller
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Romance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Sci-Fi/Fantasy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Documentary
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Animation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

8. Global AVOD Services Market, By Device, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Mobile devices (smartphones, tablets)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Desktop and laptops
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Smart TVs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

9. Global AVOD Services Market, By Advertising Format, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, 2018 - 2030
  • Segment Trends
• Pre-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Mid-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Post-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Banner ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Interactive ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)
• Native ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2023-2030, (US$ Bn)

10. Global AVOD Services Market, By Region, 2018-2030, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2023 and 2030 (%)
  • Y-o-Y Growth Analysis, For Region, 2018 -2030
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• US
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2023-2030, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2023-2030, (US$ Bn)
• GCC Countries
• South Africa
• Rest of Middle East and Africa

11. Competitive Landscape

• YouTube (Google)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hulu (Disney)
• Peacock (NBCUniversal)
• Tubi (Fox Corporation)
• Pluto TV (ViacomCBS)
• IMDb TV (Amazon)
• Roku Channel (Roku)
• Crackle (Chicken Soup for the Soul Entertainment)
• Xumo (Comcast)
• Vudu (Walmart)
• The Roku Channel (Roku)
• Popcornflix (Screen Media Ventures)
• MX Player (Times Internet)
• Voot (ViacomCBS)
• Analyst Views

12. Section

• Research Methodology
• About us