광고 지원 주문형비디오 시장 : 세계 산업 분석, 규모, 점유율, 성장, 동향, 예측(2024-2033년)

Persistence Market Research has recently published an in-depth report on the global ad-supported video on demand (AVOD) market, offering detailed insights into market dynamics, including drivers, trends, opportunities, and challenges. This report aims to provide a comprehensive understanding of the market structure and future outlook, particularly for stakeholders in the broadcasting and OTT (Over-The-Top) platforms.

Key Insights:

• Global Market Revenue (2022): US$ 3.9 Billion
• Estimated Market Value (2033): US$ 132.0 Billion
• Global Market Growth Rate (CAGR 2022-2033):13.4%

Global AVOD Market - Report Scope:

The AVOD market focuses on the production and distribution of video content that is monetized through advertisements. With the rise of OTT platforms, AVOD has become a popular model, offering free access to video content in exchange for viewing ads. This model has gained traction as viewers increasingly prefer on-demand content, including original and live streaming videos, over traditional TV broadcasts.

Market Growth Drivers:

Increase in Demand for Original Video Content

The broadcasting industry and OTT platforms are experiencing a surge in demand for original video content. Key players in the AVOD market are investing heavily in the production of original content to attract new audiences and retain existing viewers. This trend is driven by the need to differentiate their services in a highly competitive market and to create strong brand awareness among viewers.

Broadcasters are accelerating the growth of their AVOD services by focusing on original content development. This strategic move is aimed at enhancing viewer engagement and building a loyal audience base. As a result, the production and availability of original content on AVOD platforms are expected to increase significantly, driving market expansion.

Growing Shift to Live Streaming Platforms

The quality and availability of premium live content on various devices continue to grow, although live video streaming is still in its early stages. Viewers who traditionally watched live sports and events on TV are increasingly shifting to AVOD platforms due to the convenience and flexibility of live streaming. This shift is fueling demand for live video content on AVOD services.

The number of live events and sports deals available on AVOD platforms is also rising, driven by audience demand for live and original content. As more viewers seek out live streaming options, the AVOD market is expected to see substantial growth, particularly in the live sports and events segment.

Market Challenges:

Competition and Content Costs

While the demand for original and live content is driving growth, the AVOD market faces challenges related to competition and content production costs. The high investment required for producing high-quality original content can be a barrier for smaller players in the market. Additionally, competition from subscription-based video on demand (SVOD) services and other OTT platforms could impact market share for AVOD providers.

Ad Revenue and Monetization

The success of the AVOD model depends heavily on ad revenue, which can fluctuate based on factors such as viewer engagement and ad rates. Monetizing content effectively while maintaining a positive user experience is a challenge that AVOD platforms must navigate to ensure sustainable growth.

Key Questions Answered in the Report:

• What are the primary factors driving the growth of the global AVOD market?
• How are broadcasters and OTT platforms adapting to the increasing demand for original and live streaming content?
• What strategies are key players in the AVOD market employing to maintain their competitive edge?
• How is the shift from traditional TV to OTT platforms impacting the AVOD market?
• What are the emerging trends and future prospects in the global AVOD market?

Competitive Intelligence and Business Strategy:

Leading players in the global AVOD market, such as YouTube, Hulu, and Pluto TV, are focusing on expanding their content libraries with original and live streaming content. These companies are investing in partnerships with content creators and broadcasters to deliver high-quality, ad-supported video content to a global audience. Additionally, they are exploring new monetization strategies, such as targeted advertising and premium ad formats, to maximize revenue potential.

Key Companies Profiled:

• Tubi, Inc.
• Muvi LLC
• PopcornFlix
• Hulu
• Roku
• Amazon.com, Inc.
• iQIYI
• Disney+ Hotstar
• MX Player
• Youku Tudou Inc.

Key Segments Covered in Metallic Glass Industry Research

By Content:

• Media & Entertainment
• Travel & Tourism
• Sports
• Others

By Streaming Device:

• Smart TVs
• Laptops & Desktops
• Smartphones & Tablets
• Other OTT Devices

By Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East & Africa

Table of Contents

1. Executive Summary

• 1.1. Global Market Outlook
• 1.2. Demand Side Trends
• 1.3. Supply Side Trends
• 1.4. Analysis and Recommendations

2. Market Overview

• 2.1. Market Coverage / Taxonomy
• 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

• 3.1. Key Trends Impacting the Market
• 3.2. Product Innovation / Development Trends
• 3.3. Key Success Factors

4. Impact Analysis of Pandemic Crisis & Economic Slowdown

• 4.1. Impact of crisis (such as SARs/ 2008 Recession/COVID-19) on Streaming Services
• 4.2. Future Market Impact Trends
• 4.3. Current Economic Projections and Probable Impact on GDP
• 4.4. Growth Analysis of Ad-Supported Video on Demand

5. Market Structure Analysis

• 5.1. Market Analysis by Tier of Companies
• 5.2. Market Concentration
• 5.3. Market Share Analysis of Top Players
• 5.4. Market Presence Analysis
  • 5.4.1. Regional Footprint by Players
  • 5.4.2. Product Footprint by Players
  • 5.4.3. Channel Footprint by Players

6. Global Ad-Supported Video on Demand Market Demand (in Value or Size in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

• 6.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
• 6.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
  • 6.2.1. Y-o-Y Growth Trend Analysis
  • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

• 7.1. Macro-Economic Factors
  • 7.1.1. Region Wise GDP Growth Outlook
  • 7.1.2. Worldwide ICT Spending
  • 7.1.3. Global Telecom Market
• 7.2. Forecast Factors - Relevance & Impact
  • 7.2.1. Economic growth of developing countries such as India and China
  • 7.2.2. Increasing adoption of smartphones and smart TVs
  • 7.2.3. Improved cloud infrastructure
  • 7.2.4. Product Innovations
• 7.3. Value Chain
• 7.4. Market Dynamics
  • 7.4.1. Drivers
  • 7.4.2. Restraints
  • 7.4.3. Opportunity Analysis

8. Global Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033, By Content

• 8.1. Introduction / Key Findings
• 8.2. Historical Market Size (US$ Bn) Analysis By Content, 2019-2023
• 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Content, 2024-2033
  • 8.3.1. Media & Entertainment
  • 8.3.2. Travel & Tourism
  • 8.3.3. Sports
  • 8.3.4. Others
• 8.4. Market Attractiveness Analysis By Content

9. Global Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033, By Streaming Device

• 9.1. Introduction / Key Findings
• 9.2. Historical Market Size (US$ Bn) Analysis By Streaming Device, 2019-2023
• 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Streaming Device, 2024-2033
  • 9.3.1. Smart TVs
  • 9.3.2. Laptops & Desktops
  • 9.3.3. Smartphones & Tablets
  • 9.3.4. Other OTT Devices
• 9.4. Market Attractiveness Analysis By Streaming Device

10. Global Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033, by Region

• 10.1. Introduction / Key Findings
• 10.2. Historical Market Size (US$ Bn) Analysis By Region, 2019-2023
• 10.3. Current Market Size (US$ Bn) Analysis and Forecast By Region, 2024-2033
  • 10.3.1. North America
  • 10.3.2. Latin America
  • 10.3.3. Europe
  • 10.3.4. East Asia
  • 10.3.5. South Asia and Pacific
  • 10.3.6. Middle East and Africa (MEA)
• 10.4. Market Attractiveness Analysis By Region

11. North America Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

• 11.1. Introduction / Key Findings
• 11.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
• 11.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 11.3.1. By Country
    • 11.3.1.1. U.S.
    • 11.3.1.2. Canada
  • 11.3.2. By Content
  • 11.3.3. By Streaming Device
• 11.4. Market Attractiveness Analysis
  • 11.4.1. By Country
  • 11.4.2. By Content
  • 11.4.3. By Streaming Device
• 11.5. Market Trends
• 11.6. Key Market Participants - Intensity Mapping
• 11.7. Drivers and Restraints - Impact Analysis

12. Latin America Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

• 12.1. Introduction / Key Findings
• 12.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
• 12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 12.3.1. By Country
    • 12.3.1.1. Brazil
    • 12.3.1.2. Mexico
    • 12.3.1.3. Rest of Latin America
  • 12.3.2. By Content
  • 12.3.3. By Streaming Device
• 12.4. Market Attractiveness Analysis
  • 12.4.1. By Country
  • 12.4.2. By Content
  • 12.4.3. By Streaming Device
• 12.5. Market Trends
• 12.6. Key Market Participants - Intensity Mapping
• 12.7. Drivers and Restraints - Impact Analysis

13. Europe Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

• 13.1. Introduction / Key Findings
• 13.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
• 13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 13.3.1. By Country
    • 13.3.1.1. UK
    • 13.3.1.2. France
    • 13.3.1.3. Germany
    • 13.3.1.4. Italy
    • 13.3.1.5. Spain
    • 13.3.1.6. BENELUX
    • 13.3.1.7. Russia
    • 13.3.1.8. Rest of Europe
  • 13.3.2. By Content
  • 13.3.3. By Streaming Device
• 13.4. Market Attractiveness Analysis
  • 13.4.1. By Country
  • 13.4.2. By Content
  • 13.4.3. By Streaming Device
• 13.5. Market Trends
• 13.6. Key Market Participants - Intensity Mapping
• 13.7. Drivers and Restraints - Impact Analysis

14. East Asia Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

• 14.1. Introduction / Key Findings
• 14.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
• 14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 14.3.1. By Country
    • 14.3.1.1. China
    • 14.3.1.2. Japan
    • 14.3.1.3. South Korea
  • 14.3.2. By Content
  • 14.3.3. By Streaming Device
• 14.4. Market Attractiveness Analysis
  • 14.4.1. By Country
  • 14.4.2. By Content
  • 14.4.3. By Streaming Device
• 14.5. Market Trends
• 14.6. Key Market Participants - Intensity Mapping
• 14.7. Drivers and Restraints - Impact Analysis

15. South Asia and Pacific Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

• 15.1. Introduction / Key Findings
• 15.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
• 15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 15.3.1. By Country
    • 15.3.1.1. India
    • 15.3.1.2. Thailand
    • 15.3.1.3. Indonesia
    • 15.3.1.4. Malaysia
    • 15.3.1.5. Oceania
    • 15.3.1.6. Rest of South Asia
  • 15.3.2. By Content
  • 15.3.3. By Streaming Device
• 15.4. Market Attractiveness Analysis
  • 15.4.1. By Country
  • 15.4.2. By Content
  • 15.4.3. By Streaming Device
• 15.5. Market Trends
• 15.6. Key Market Participants - Intensity Mapping
• 15.7. Drivers and Restraints - Impact Analysis

16. Middle East and Africa Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

• 16.1. Introduction / Key Findings
• 16.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
• 16.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
  • 16.3.1. By Country
    • 16.3.1.1. GCC Countries
    • 16.3.1.2. Turkey
    • 16.3.1.3. Northern Africa
    • 16.3.1.4. South Africa
    • 16.3.1.5. Rest of Middle East and Africa
  • 16.3.2. By Content
  • 16.3.3. By Streaming Device
• 16.4. Market Attractiveness Analysis
  • 16.4.1. By Country
  • 16.4.2. By Content
  • 16.4.3. By Streaming Device
• 16.5. Market Trends
• 16.6. Key Market Participants - Intensity Mapping
• 16.7. Drivers and Restraints - Impact Analysis

17. Key Country Analysis- Ad-Supported Video on Demand Market Analysis 2019-2023 and Forecast 2024-2033

• 17.1. U.S. Market
  • 17.1.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.1.1.1. By Content
    • 17.1.1.2. By Streaming Device
• 17.2. Canada Market
  • 17.2.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.2.1.1. By Content
    • 17.2.1.2. By Streaming Device
• 17.3. Brazil Market
  • 17.3.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.3.1.1. By Content
    • 17.3.1.2. By Streaming Device
• 17.4. Mexico Market
  • 17.4.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.4.1.1. By Content
    • 17.4.1.2. By Streaming Device
• 17.5. UK Market
  • 17.5.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.5.1.1. By Content
    • 17.5.1.2. By Streaming Device
• 17.6. Germany Market
  • 17.6.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.6.1.1. By Content
    • 17.6.1.2. By Streaming Device
• 17.7. France Market
  • 17.7.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.7.1.1. By Content
    • 17.7.1.2. By Streaming Device
• 17.8. Spain Market
  • 17.8.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.8.1.1. By Content
    • 17.8.1.2. By Streaming Device
• 17.9. Italy Market
  • 17.9.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.9.1.1. By Content
    • 17.9.1.2. By Streaming Device
• 17.10. BENELUX Market
  • 17.10.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.10.1.1. By Content
    • 17.10.1.2. By Streaming Device
• 17.11. Russia Market
  • 17.11.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.11.1.1. By Content
    • 17.11.1.2. By Streaming Device
• 17.12. China Market
  • 17.12.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.12.1.1. By Content
    • 17.12.1.2. By Streaming Device
• 17.13. Japan Market
  • 17.13.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.13.1.1. By Content
    • 17.13.1.2. By Streaming Device
• 17.14. South Korea Market
  • 17.14.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.14.1.1. By Content
    • 17.14.1.2. By Streaming Device
• 17.15. India Market
  • 17.15.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.15.1.1. By Content
    • 17.15.1.2. By Streaming Device
• 17.16. Thailand Market
  • 17.16.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.16.1.1. By Content
    • 17.16.1.2. By Streaming Device
• 17.17. Indonesia Market
  • 17.17.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.17.1.1. By Content
    • 17.17.1.2. By Streaming Device
• 17.18. Malaysia Market
  • 17.18.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.18.1.1. By Content
    • 17.18.1.2. By Streaming Device
• 17.19. Australia Market
  • 17.19.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.19.1.1. By Content
    • 17.19.1.2. By Streaming Device
• 17.20. New Zealand Market
  • 17.20.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.20.1.1. By Content
    • 17.20.1.2. By Streaming Device
• 17.21. GCC Countries Market
  • 17.21.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.21.1.1. By Content
    • 17.21.1.2. By Streaming Device
• 17.22. Turkey Market
  • 17.22.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.22.1.1. By Content
    • 17.22.1.2. By Streaming Device
• 17.23. South Africa Market
  • 17.23.1. Market Size (US$ Bn) Trend Analysis & Forecast By Market Taxonomy
    • 17.23.1.1. By Content
    • 17.23.1.2. By Streaming Device

18. Competition Analysis

• 18.1. Competition Dashboard
• 18.2. Competition Benchmarking
• 18.3. Pricing Analysis, by Competition
• 18.4. Competition Deep Dive
  • 18.4.1. Tubi, Inc.
    • 18.4.1.1. Overview
    • 18.4.1.2. Product/Service Portfolio
    • 18.4.1.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.1.4. Sales Footprint
    • 18.4.1.5. Strategy Overview
      • 18.4.1.5.1. Marketing Strategy
      • 18.4.1.5.2. Product Strategy
      • 18.4.1.5.3. Channel Strategy
  • 18.4.2. Muvi LLC
    • 18.4.2.1. Overview
    • 18.4.2.2. Product/Service Portfolio
    • 18.4.2.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.2.4. Sales Footprint
    • 18.4.2.5. Strategy Overview
      • 18.4.2.5.1. Marketing Strategy
      • 18.4.2.5.2. Product Strategy
      • 18.4.2.5.3. Channel Strategy
  • 18.4.3. PopcornFlix
    • 18.4.3.1. Overview
    • 18.4.3.2. Product/Service Portfolio
    • 18.4.3.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.3.4. Sales Footprint
    • 18.4.3.5. Strategy Overview
      • 18.4.3.5.1. Marketing Strategy
      • 18.4.3.5.2. Product Strategy
      • 18.4.3.5.3. Channel Strategy
  • 18.4.4. Hulu
    • 18.4.4.1. Overview
    • 18.4.4.2. Product/Service Portfolio
    • 18.4.4.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.4.4. Sales Footprint
    • 18.4.4.5. Strategy Overview
      • 18.4.4.5.1. Marketing Strategy
      • 18.4.4.5.2. Product Strategy
      • 18.4.4.5.3. Channel Strategy
  • 18.4.5. Roku
    • 18.4.5.1. Overview
    • 18.4.5.2. Product/Service Portfolio
    • 18.4.5.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.5.4. Sales Footprint
    • 18.4.5.5. Strategy Overview
      • 18.4.5.5.1. Marketing Strategy
      • 18.4.5.5.2. Product Strategy
      • 18.4.5.5.3. Channel Strategy
  • 18.4.6. Amazon.com, Inc.
    • 18.4.6.1. Overview
    • 18.4.6.2. Product/Service Portfolio
    • 18.4.6.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.6.4. Sales Footprint
    • 18.4.6.5. Strategy Overview
      • 18.4.6.5.1. Marketing Strategy
      • 18.4.6.5.2. Product Strategy
      • 18.4.6.5.3. Channel Strategy
  • 18.4.7. iQIYI
    • 18.4.7.1. Overview
    • 18.4.7.2. Product/Service Portfolio
    • 18.4.7.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.7.4. Sales Footprint
    • 18.4.7.5. Strategy Overview
      • 18.4.7.5.1. Marketing Strategy
      • 18.4.7.5.2. Product Strategy
      • 18.4.7.5.3. Channel Strategy
  • 18.4.8. Disney+ Hotstar
    • 18.4.8.1. Overview
    • 18.4.8.2. Product/Service Portfolio
    • 18.4.8.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.8.4. Sales Footprint
    • 18.4.8.5. Strategy Overview
      • 18.4.8.5.1. Marketing Strategy
      • 18.4.8.5.2. Product Strategy
      • 18.4.8.5.3. Channel Strategy
  • 18.4.9. MX Player
    • 18.4.9.1. Overview
    • 18.4.9.2. Product/Service Portfolio
    • 18.4.9.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.9.4. Sales Footprint
    • 18.4.9.5. Strategy Overview
      • 18.4.9.5.1. Marketing Strategy
      • 18.4.9.5.2. Product Strategy
      • 18.4.9.5.3. Channel Strategy
  • 18.4.10. Youku Tudou Inc.
    • 18.4.10.1. Overview
    • 18.4.10.2. Product/Service Portfolio
    • 18.4.10.3. Profitability by Market Segments (Product/Channel/Region)
    • 18.4.10.4. Sales Footprint
    • 18.4.10.5. Strategy Overview
      • 18.4.10.5.1. Marketing Strategy
      • 18.4.10.5.2. Product Strategy
      • 18.4.10.5.3. Channel Strategy

19. Assumptions and Acronyms Used

20. Research Methodology