광고 포함 비디오 온 디맨드 시장 - 업계 분석, 규모, 점유율, 성장, 동향, 예측(2031년) - 컨텐츠별, 스트리밍 디바이스별, 지역별

At present, the broadcasting industry and OTT (Over-The-Top) platforms are experiencing a surge in demand for original video content. Major players in the ad-supported video on demand market are investing heavily in the production of original content to attract new audiences and retain existing viewers. Consequently, many broadcasters are accelerating the growth of their ad-supported video on demand services by developing fresh and unique content to enhance brand awareness among audiences.

The quality and availability of premium live content across various devices continue to improve, with live video streaming still in its early stages. Viewers who previously watched live sports and events on traditional TV are shifting to such platforms due to the convenience of accessing live video content as per their schedule. Additionally, the number of live events or sports deals is on the rise, driven by the increasing demand for video on demand content. This growing audience preference for live and original streaming content is expected to significantly expand the ad-supported video on demand market in the coming years.

Ad-Supported Video on Demand Market Trends

Advancements in Video Formats & Devices to Create New Opportunities for Operators: For home videos, UHD or 4K video on demand content is becoming mainstream, a trend likely to continue with the growing availability of smartphones and tablets that support these formats. Although much mobile video content is still delivered in non-HD resolutions, the demand for 4K content can be two to four times greater than HD, presenting a substantial impact on networks. Therefore, with the demand for increased bandwidth, streaming higher resolution videos presents an opportunity for operators to leverage their network expertise, providing superior quality of service by transitioning to more advanced 4G networks. Consequently, improvements in video formats are expected to boost subscriptions to ad-supported video on demand (AVOD) services.

Rising Subscriber Base Due to High-Speed Internet Services Fuelling Market Growth: The launch of 5G networks in many developed countries is anticipated to enhance the video streaming experience for users. Continuous developments in Internet services are expected to drive market growth, with ongoing research on next-generation networks providing ultra-high speeds, supporting the widespread adoption of video on demand services. Moreover, the high-speed video streaming in developed countries leads to longer average session lengths of video data usage compared to other regions.

Regional Outlook of Ad-Supported Video on Demand Market

In terms of value, East Asia accounted for the largest share of the ad-supported video on demand market recently, owing to the increased growth of video streaming on smartphones in the region. Additionally, South Asia and Pacific, along with East Asia, are expected to hold a significant portion of the global ad-supported video on demand market. The AVOD market in Europe is also expected to grow at a substantial rate, driven by increasing Internet penetration and the rising demand for video on demand services to provide training and education through satellite connectivity.

Ad-Supported Video on Demand Market to Surge under Impact of COVID-19 Pandemic

Among all subscription-based services, ad-supported video on demand has gained popularity among cash-strapped consumers affected by the rising unemployment brought on by the coronavirus pandemic. Streaming consumption across different platforms has increased significantly, accelerated by the COVID-19 outbreak. Lockdowns have altered daily routines, leading people to seek new and engaging ways to pass the time. As a result, video on demand services have been positively impacted by the pandemic, with bans on public gatherings prompting a shift to video streaming services for media and entertainment.

Increasing numbers of viewers are opting for platforms such as ad-supported video on demand, subscription video on demand, and transaction video on demand to watch movies and TV shows. This shift in consumer preference is driving the growth of the ad-supported video on demand market at a significant rate. For example, in recent months, Amazon.com, Inc. reported that its monthly ad-supported video on demand streaming audience doubled, showcasing the competitive nature of the market as it vies with other ad-supported OTT services like Pluto TV, Hulu, Tubi, and others.

Analysts' Viewpoint

A comprehensive view of the ad-supported video on demand market reveals significant growth potential. The smart TVs sub-segment holds a major share of the market, while the smartphones and tablets streaming devices sub-segment is expanding rapidly and is expected to dominate the market in the near future. Various ad-supported video on demand platforms are signing deals with other media companies to expand their content libraries and cater to audiences worldwide. Partnerships and collaborations with other AVOD platforms and media companies are strategies being adopted by key players to fuel their sales growth.

Competitive Analysis

Several key companies are shaping the ad-supported video on demand market, including:

• Tubi, Inc.
• Muvi LLC
• PopcornFlix
• Hulu
• Roku
• Amazon.com, Inc.
• iQIYI
• Disney+ Hotstar
• MX Player
• Youku Tudou Inc.

Ad-Supported Video on Demand Market: Segmentation

Fairfield Market Research's research study on the global ad-supported video on demand market offers a detailed market taxonomy, wherein key segments have been discussed in detail. The segmentation of the ad-supported video on demand market is offered on the basis of content, streaming device, and region. Each segment has been analyzed in detail, with data pertaining to the growth of each segment included in the study.

Content:

• Media & Entertainment
• Travel & Tourism
• Sports
• Others

Streaming Device:

• Smart TVs
• Laptops & Desktops
• Smartphones & Tablets
• Other OTT Devices

Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa

Table of Contents

1. Executive Summary

• 1.1. Global Ad-Supported Video on Demand Market Snapshot
• 1.2. Future Projections
• 1.3. Key Market Trends
• 1.4. Regional Snapshot, by Value, 2024
• 1.5. Analyst Recommendations

2. Market Overview

• 2.1. Market Definitions and Segmentations
• 2.2. Market Dynamics
  • 2.2.1. Drivers
  • 2.2.2. Restraints
  • 2.2.3. Opportunities
• 2.3. Value Chain Analysis
• 2.4. Porter's Five Forces Analysis
• 2.5. Regulatory Landscape
• 2.6. COVID-19 Impact Analysis
  • 2.6.1. Supply
  • 2.6.2. Demand
• 2.7. Economic Overview
  • 2.7.1. World Economic Projections
• 2.8. PESTLE Analysis

3. Price Trend Analysis

• 3.1. Key Highlights
• 3.2. Prominent Factors Affecting Ad-Supported Video on Demand Prices
• 3.3. Pricing Analysis
  • 3.3.1. Subscription Analysis

4. Global Ad-Supported Video on Demand Market Outlook, 2019 - 2031

• 4.1. Global Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
  • 4.1.1. Key Highlights
    • 4.1.1.1. Media & Entertainment
    • 4.1.1.2. Travel & Tourism
    • 4.1.1.3. Sports
    • 4.1.1.4. Others
• 4.2. Global Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 4.2.1. Key Highlights
    • 4.2.1.1. Smart TVs
    • 4.2.1.2. Laptops & Desktops
    • 4.2.1.3. Smartphones & Tablets
    • 4.2.1.4. Other OTT Devices
• 4.3. Global Ad-Supported Video on Demand Market Outlook, by Region, Value (US$ Bn), 2019 - 2031
  • 4.3.1. Key Highlights
    • 4.3.1.1. North America
    • 4.3.1.2. Europe
    • 4.3.1.3. Asia Pacific
    • 4.3.1.4. Latin America
    • 4.3.1.5. Middle East & Africa
  • 4.3.2. BPS Analysis/Market Attractiveness Analysis

5. North America Ad-Supported Video on Demand Market Outlook, 2019 - 2031

• 5.1. North America Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
  • 5.1.1. Key Highlights
    • 5.1.1.1. Media & Entertainment
    • 5.1.1.2. Travel & Tourism
    • 5.1.1.3. Sports
    • 5.1.1.4. Others
• 5.2. North America Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 5.2.1. Key Highlights
    • 5.2.1.1. Smart TVs
    • 5.2.1.2. Laptops & Desktops
    • 5.2.1.3. Smartphones & Tablets
    • 5.2.1.4. Other OTT Devices
• 5.3. North America Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 5.3.1. Key Highlights
    • 5.3.1.1. U.S. Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 5.3.1.2. U.S. Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 5.3.1.3. Canada Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 5.3.1.4. Canada Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 5.3.2. BPS Analysis/Market Attractiveness Analysis

6. Europe Ad-Supported Video on Demand Market Outlook, 2019 - 2031

• 6.1. Europe Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
  • 6.1.1. Key Highlights
    • 6.1.1.1. Media & Entertainment
    • 6.1.1.2. Travel & Tourism
    • 6.1.1.3. Sports
    • 6.1.1.4. Others
• 6.2. Europe Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 6.2.1. Key Highlights
    • 6.2.1.1. Smart TVs
    • 6.2.1.2. Laptops & Desktops
    • 6.2.1.3. Smartphones & Tablets
    • 6.2.1.4. Other OTT Devices
  • 6.2.2. BPS Analysis/Market Attractiveness Analysis
• 6.3. Europe Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 6.3.1. Key Highlights
    • 6.3.1.1. Germany Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 6.3.1.2. Germany Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.3.1.3. U.K. Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 6.3.1.4. U.K. Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.3.1.5. France Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 6.3.1.6. France Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.3.1.7. Italy Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 6.3.1.8. Italy Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.3.1.9. Turkey Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 6.3.1.10. Turkey Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.3.1.11. Russia Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 6.3.1.12. Russia Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 6.3.1.13. Rest of Europe Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 6.3.1.14. Rest of Europe Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 6.3.2. BPS Analysis/Market Attractiveness Analysis

7. Asia Pacific Ad-Supported Video on Demand Market Outlook, 2019 - 2031

• 7.1. Asia Pacific Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
  • 7.1.1. Key Highlights
    • 7.1.1.1. Media & Entertainment
    • 7.1.1.2. Travel & Tourism
    • 7.1.1.3. Sports
    • 7.1.1.4. Others
• 7.2. Asia Pacific Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 7.2.1. Key Highlights
    • 7.2.1.1. Smart TVs
    • 7.2.1.2. Laptops & Desktops
    • 7.2.1.3. Smartphones & Tablets
    • 7.2.1.4. Other OTT Devices
  • 7.2.2. BPS Analysis/Market Attractiveness Analysis
• 7.3. Asia Pacific Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 7.3.1. Key Highlights
    • 7.3.1.1. China Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 7.3.1.2. China Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 7.3.1.3. Japan Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 7.3.1.4. Japan Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 7.3.1.5. South Korea Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 7.3.1.6. South Korea Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 7.3.1.7. India Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 7.3.1.8. India Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 7.3.1.9. Southeast Asia Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 7.3.1.10. Southeast Asia Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 7.3.1.11. Rest of Asia Pacific Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 7.3.1.12. Rest of Asia Pacific Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 7.3.2. BPS Analysis/Market Attractiveness Analysis

8. Latin America Ad-Supported Video on Demand Market Outlook, 2019 - 2031

• 8.1. Latin America Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
  • 8.1.1. Key Highlights
    • 8.1.1.1. Media & Entertainment
    • 8.1.1.2. Travel & Tourism
    • 8.1.1.3. Sports
    • 8.1.1.4. Others
• 8.2. Latin America Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 8.2.1. Key Highlights
    • 8.2.1.1. Smart TVs
    • 8.2.1.2. Laptops & Desktops
    • 8.2.1.3. Smartphones & Tablets
    • 8.2.1.4. Other OTT Devices
  • 8.2.2. BPS Analysis/Market Attractiveness Analysis
• 8.3. Latin America Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 8.3.1. Key Highlights
    • 8.3.1.1. Brazil Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 8.3.1.2. Brazil Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 8.3.1.3. Mexico Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 8.3.1.4. Mexico Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 8.3.1.5. Argentina Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 8.3.1.6. Argentina Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 8.3.1.7. Rest of Latin America Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 8.3.1.8. Rest of Latin America Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 8.3.2. BPS Analysis/Market Attractiveness Analysis

9. Middle East & Africa Ad-Supported Video on Demand Market Outlook, 2019 - 2031

• 9.1. Middle East & Africa Ad-Supported Video on Demand Market Outlook, by Content, Value (US$ Bn), 2019 - 2031
  • 9.1.1. Key Highlights
    • 9.1.1.1. Media & Entertainment
    • 9.1.1.2. Travel & Tourism
    • 9.1.1.3. Sports
    • 9.1.1.4. Others
• 9.2. Middle East & Africa Ad-Supported Video on Demand Market Outlook, by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 9.2.1. Key Highlights
    • 9.2.1.1. Smart TVs
    • 9.2.1.2. Laptops & Desktops
    • 9.2.1.3. Smartphones & Tablets
    • 9.2.1.4. Other OTT Devices
  • 9.2.2. BPS Analysis/Market Attractiveness Analysis
• 9.3. Middle East & Africa Ad-Supported Video on Demand Market Outlook, by Country, Value (US$ Bn), 2019 - 2031
  • 9.3.1. Key Highlights
    • 9.3.1.1. GCC Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 9.3.1.2. GCC Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 9.3.1.3. South Africa Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 9.3.1.4. South Africa Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 9.3.1.5. Egypt Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 9.3.1.6. Egypt Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 9.3.1.7. Nigeria Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 9.3.1.8. Nigeria Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
    • 9.3.1.9. Rest of Middle East & Africa Ad-Supported Video on Demand Market by Content, Value (US$ Bn), 2019 - 2031
    • 9.3.1.10. Rest of Middle East & Africa Ad-Supported Video on Demand Market by Streaming Device, Value (US$ Bn), 2019 - 2031
  • 9.3.2. BPS Analysis/Market Attractiveness Analysis

10. Competitive Landscape

• 10.1. Company Market Share Analysis, 2024
• 10.2. Competitive Dashboard
• 10.3. Company Profiles
  • 10.3.1. Tubi, Inc.
    • 10.3.1.1. Company Overview
    • 10.3.1.2. Content Portfolio
    • 10.3.1.3. Financial Overview
    • 10.3.1.4. Business Strategies and Development
  • 10.3.2. Muvi LLC
    • 10.3.2.1. Company Overview
    • 10.3.2.2. Content Portfolio
    • 10.3.2.3. Financial Overview
    • 10.3.2.4. Business Strategies and Development
  • 10.3.3. PopcornFlix
    • 10.3.3.1. Company Overview
    • 10.3.3.2. Content Portfolio
    • 10.3.3.3. Financial Overview
    • 10.3.3.4. Business Strategies and Development
  • 10.3.4. Hulu
    • 10.3.4.1. Company Overview
    • 10.3.4.2. Content Portfolio
    • 10.3.4.3. Financial Overview
    • 10.3.4.4. Business Strategies and Development
  • 10.3.5. Roku
    • 10.3.5.1. Company Overview
    • 10.3.5.2. Content Portfolio
    • 10.3.5.3. Financial Overview
    • 10.3.5.4. Business Strategies and Development
  • 10.3.6. Amazon.com, Inc.
    • 10.3.6.1. Company Overview
    • 10.3.6.2. Content Portfolio
    • 10.3.6.3. Financial Overview
    • 10.3.6.4. Business Strategies and Development
  • 10.3.7. iQIYI
    • 10.3.7.1. Company Overview
    • 10.3.7.2. Content Portfolio
    • 10.3.7.3. Financial Overview
    • 10.3.7.4. Business Strategies and Development
  • 10.3.8. Disney+ Hotstar
    • 10.3.8.1. Company Overview
    • 10.3.8.2. Content Portfolio
    • 10.3.8.3. Financial Overview
    • 10.3.8.4. Business Strategies and Development
  • 10.3.9. MX Player
    • 10.3.9.1. Company Overview
    • 10.3.9.2. Content Portfolio
    • 10.3.9.3. Financial Overview
    • 10.3.9.4. Business Strategies and Development
  • 10.3.10. Youku Tudou Inc.
    • 10.3.10.1. Company Overview
    • 10.3.10.2. Content Portfolio
    • 10.3.10.3. Financial Overview
    • 10.3.10.4. Business Strategies and Development

11. Appendix

• 11.1. Research Methodology
• 11.2. Report Assumptions
• 11.3. Acronyms and Abbreviations