스마트폰 시장 : 운영체제별, 유통 채널별, 지역별

Global Smartphone Market is estimated to be valued at USD 718.00 Bn in 2025 and is expected to reach USD 1,038.24 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.4% from 2025 to 2032.

Figure. Smartphone Market Share (%), By Region 2025

The global smartphone market has witnessed tremendous growth over the past decade driven by rising internet and social media penetration. Advancements in smartphone technology coupled with declining device prices have enabled smartphones to become one of the most widely used consumer electronic devices globally. Key players in the market continue to focus on innovations such as edge-to-edge displays, foldable screens, 5G connectivity, and multi-camera systems to attract new users as well as drive upgrades. At the same time, market saturation in developed markets has led players to increasingly target developing regions for future growth opportunities.

Market Dynamics:

The key drivers fueling the global smartphone market growth include rising disposable incomes in developing countries, improving network connectivity including the rollout of 5G networks, and emergence of dual-SIM smartphones. However, increasing saturation in major markets coupled with rising inflation globally poses a challenge. Additionally, supply chain disruptions amid the ongoing pandemic along with shortage of semiconductor chips continue to restrain the market. On the positive side, growing demand for mid-range and affordable smartphones as well as increasing preference for eco-friendly electronic devices present lucrative opportunities for market expansion.

Key features of the study:

• This report provides in-depth analysis of the global smartphone market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global smartphone market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Apple, Google, Honor, Huawei, Microsoft, OnePlus, Oppo, Realme, Samsung, Sony, TCL, Tecno, Transsion, Vivo, and Xiaomi
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global smartphone market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global smartphone market.

Detailed Segmentation:

• By Operating System
  • Android
  • iOS
• By Distribution Channel
  • OEM
  • Retailer
  • E-commerce
• By Regional
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Apple
  • Google
  • Honor
  • Huawei
  • Microsoft
  • OnePlus
  • Oppo
  • Realme
  • Samsung
  • Sony
  • TCL
  • Tecno
  • Transsion
  • Vivo
  • Xiaomi

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Operating System
  • Market Snippet, By Distribution Channel
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • Market Opportunities
• Regulatory Scenario
• Industry Trend
• Merger and Acquisitions
• New System Launches/Approvals
• Impact of COVID-19 Pandemic

4. Global Smartphone Market, By Operating System, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• Android
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• iOS
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Smartphone Market, By Distribution Channel, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, 2025, 2028 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020 - 2032
  • Segment Trends
• OEM
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• Retailer
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)
• E-commerce
  • Introduction
  • Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Smartphone Market, By Region, 2020-2032 (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2020-2032
• North America
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • U.S.
    • Canada
• Europe
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • U.K.
    • Germany
    • France
    • Russia
    • Rest of Europe
• Asia Pacific
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
• Latin America
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Regional Trends
  • Market Size and Forecast, By Operating System, 2020-2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020-2032 (US$ Bn)
  • Market Share Analysis, By Country, 2025 and 2032 (%)
    • South Africa
    • GCC Countries
    • Rest of the Middle East & Africa

7. Competitive Landscape

• Company Profiles
  • Apple
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Google
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Honor
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Huawei
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Microsoft
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • OnePlus
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Oppo
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Realme
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Samsung
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • Sony
    • Company Overview
    • Product Portfolio
    • Financial Performance
    • Key Strategies
    • Recent Developments/Updates
  • TCL
  • Tecno
  • Transsion
  • Vivo
  • Xiaomi

8. Wheel of Fortune

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. Reference and Research Methodology

• References
• Research Methodology
• About us and Sales Contact