패션 테크 시장 : 기술별, 지역별

Global Fashion Tech Market is estimated to be valued at US$ 255.99 Bn in 2025 and is expected to reach US$ 393.65 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2032.

Figure. Fashion Tech Market Share (%), By Region 2025

The global fashion tech market has been witnessing tremendous growth in recent times. Fueled by rising digitization and advancing technologies, fashion brands and retailers are increasingly incorporating innovative solutions to offer enhanced shopping experiences. From virtual and augmented reality to artificial intelligence and 3D design tools, various technologies are enabling fashion companies to streamline processes, personalize offerings, and engage customers in novel ways. As online shopping gains prominence, fashion tech solutions assist brands in areas such as virtual try-on, size recommendation engines, automated product tagging, and personalized homepage feeds. Furthermore, Blockchain integration is seen to boost supply chain transparency and traceability. With smartphone penetration rising exponentially worldwide, augmented fashion apps and virtual influencers are also emerging as key market trends. As tech-savvy millennials and Gen Z continue driving consumer shifts, the incorporation of cutting-edge technologies in the global fashion tech industry is poised to accelerate in the upcoming years.

Market Dynamics:

The global fashion tech market growth is driven by numerous factors such as growing e-commerce sales, rising smartphone adoption, increasing focus of brands on digital transformation, and customer experience enhancement. Additionally, the proliferation of social media and live streaming platforms has been boosting the sales of fashion products online to a significant extent. However, high costs associated with the deployment of advanced technologies, such as virtual reality and artificial intelligence, remain a key challenge for market players. Moreover, privacy and security issues arising from data collection pose restraints. On the positive side, Blockchain integration promises to unlock lucrative opportunities by facilitating traceability, transparency, and collaboration across complex international supply chains. Emergence of virtual influencers and metaverse commerce are expected to present new avenues for market expansion in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global fashion tech market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global fashion tech market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Adidas AG, Nike, Inc., Under Armour, Inc., Fitbit, Inc., Levi Strauss & Co., Google LLC (Project Jacquard), Apple Inc., Samsung Electronics Co., Ltd., Sony Corporation, Microsoft Corporation, Vuzix Corporation, Hexoskin, Myant Inc., Ralph Lauren Corporation, and Sensoria Inc.

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global fashion tech market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Market Segmentation

• Technology Insights (Revenue, USD Bn, 2020 - 2032)
  • Smart Clothing and Wearables
  • E-Textiles
  • Fashion Software Solutions
  • 3D Printing in Fashion
  • AR and VR in Fashion
  • AI in Fashion
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Company Profiles:
  • Adidas AG
  • Nike, Inc.
  • Under Armour, Inc.
  • Fitbit, Inc.
  • Levi Strauss & Co.
  • Google LLC (Project Jacquard)
  • Apple Inc.
  • Samsung Electronics Co., Ltd.
  • Sony Corporation
  • Microsoft Corporation
  • Vuzix Corporation
  • Hexoskin
  • Myant Inc.
  • Ralph Lauren Corporation
  • Sensoria Inc.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Fashion Tech Market, By Technology
  • Global Fashion Tech Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Fashion Tech Market, By Technology, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Smart Clothing and Wearables
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• E-Textiles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Fashion Software Solutions
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• 3D Printing in Fashion
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• AR and VR in Fashion
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• AI in Fashion
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Fashion Tech Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Technology, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

6. Competitive Landscape

• Adidas AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nike, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Under Armour, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fitbit, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Levi Strauss & Co.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Google LLC (Project Jacquard)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Samsung Electronics Co., Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sony Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Microsoft Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Vuzix Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hexoskin
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Myant Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ralph Lauren Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Sensoria Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

7. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

8. References and Research Methodology

• References
• Research Methodology
• About us