패션 테크놀러지 시장 규모, 점유율, 동향 분석 보고서 : 제품 종류별, 기술 종류별, 최종 용도별, 지역별, 부문별 예측(2025-2030년)

Fashion Technology Market Size & Trends:

The global fashion technology market size was valued at USD 239.65 billion in 2024 and is anticipated to grow at a CAGR of 6.3% from 2025 to 2030.The growth of the market is driven by the rapid adoption of AI-powered design and virtual try-on solutions and the growing popularity of sustainable and smart fabrics. AI and machine learning algorithms are transforming fashion design, trend forecasting, and personalized shopping experiences, enhancing customer engagement and operational efficiency. In addition, the demand for eco-friendly fashion has accelerated innovations in smart fabrics embedded with sensors and sustainable materials, supporting brands in meeting environmental goals.

The rise of e-commerce platforms and digital transformation has significantly accelerated the growth of the fashion technology industry. Online retailers leverage advanced technologies such as augmented reality (AR), virtual reality (VR), and AI-powered recommendation systems to enhance the customer shopping experience. Virtual fitting rooms, personalized style suggestions, and real-time product visualization enable consumers to make informed purchasing decisions, driving sales and customer satisfaction.

Consumers increasingly seek personalized shopping experiences, driving the adoption of fashion technology solutions that offer customization. AI algorithms analyze consumer preferences and past purchases to recommend personalized designs, colors, and sizes. For instance, in March 2025, Google introduced AI-powered shopping tools, including Virtual Try-On for makeup and AI Vision Search to help users find clothing based on uploaded images. The tools enhance the shopping experience by providing personalized recommendations and realistic visualizations. These innovations aim to make online shopping more interactive and user-friendly.

The rise of rental fashion, resale platforms, and clothing subscription services is also driving demand for technology-enabled solutions that facilitate product tracking, authentication, and seamless logistics. AI-driven inventory management and blockchain authentication for second-hand luxury goods are ensuring trust and convenience in the circular fashion economy. Moreover, 3D printing and on-demand manufacturing enable brands to offer custom-made garments, reducing excess inventory and promoting sustainable consumption.

Global Fashion Technology Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the fashion technology market report based on product type, technology type, end-use, and region:

• Product Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Smart Apparel
• Smart Footwear
• Smart Accessories
• Digital Fashion & NFTs
• Retail Tech & E-commerce Solutions
• Others
• Technology Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Wearable Technology
• Artificial Intelligence (AI)
• AR & VR
• Blockchain
• 3D Printing & Fashion Manufacturing Tech
• IoT
• Big Data & Analytics
• Others
• End-use Outlook (Revenue, USD Billion, 2018 - 2030)
• Retail & E-commerce
• Luxury & High Fashion Brands
• Sports & Fitness Wear
• Medical & Healthcare Apparel
• Entertainment & Gaming (Virtual Fashion)
• Corporate & Uniform Wearables
• Others
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Methodology segmentation & scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Fashion Technology Variables, Trends & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Fashion Technology Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Fashion Technology Market: Product Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Fashion Technology: Product Type Movement Analysis, 2024 & 2030 (USD Billion)
  • 4.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.3. Smart Apparel
  • 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Smart Footwear
  • 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Smart Accessories
  • 4.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Digital Fashion & NFTs
  • 4.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.7. Retail Tech & E-commerce Solutions
  • 4.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.8. Others
  • 4.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Fashion Technology Market: Technology Type Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Fashion Technology: Technology Type Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Wearable Technology
  • 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Artificial Intelligence (AI)
  • 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. AR & VR
  • 5.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.6. Blockchain
  • 5.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.7. 3D Printing & Fashion Manufacturing Tech
  • 5.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.8. IoT
  • 5.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.9. Big Data & Analytics
  • 5.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.10. Others
  • 5.10.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Fashion Technology Market: End Use Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Fashion Technology: End Use Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. Retail & E-commerce
  • 6.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Luxury & High Fashion Brands
  • 6.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Sports & Fitness Wear
  • 6.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.6. Medical & Healthcare Apparel
  • 6.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.7. Entertainment & Gaming (Virtual Fashion)
  • 6.7.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.8. Corporate & Uniform Wearables
  • 6.8.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.9. Others
  • 6.9.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Fashion Technology Market: Regional Estimates & Trend Analysis

• 7.1. Fashion Technology Share, By Region, 2024 & 2030, USD Billion
• 7.2. North America
  • 7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.2.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.5. U.S.
    • 7.2.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.5.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.6. Canada
    • 7.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.6.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.7. Mexico
    • 7.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.7.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 7.3. Europe
  • 7.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.5. France
    • 7.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 7.4. Asia Pacific
  • 7.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.5. China
    • 7.4.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.6. India
    • 7.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.7. Japan
    • 7.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.7.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.8. Australia
    • 7.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.8.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.9. South Korea
    • 7.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.9.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 7.5. Latin America
  • 7.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.5. Brazil
    • 7.5.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.5.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
• 7.6. Middle East & Africa
  • 7.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.5. Saudi Arabia
    • 7.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.5.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.6. UAE
    • 7.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.6.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.7. South Africa
    • 7.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.7.2. Market estimates and forecast by product type, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.3. Market estimates and forecast by technology type, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Billion)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Share Analysis
• 8.4. Company Heat Map Analysis
• 8.5. Strategy Mapping
  • 8.5.1. Expansion
  • 8.5.2. Mergers & Acquisition
  • 8.5.3. Partnerships & Collaborations
  • 8.5.4. New Product Launches
  • 8.5.5. Research And Development
• 8.6. Company Profiles
  • 8.6.1. Adobe
    • 8.6.1.1. Participant's Overview
    • 8.6.1.2. Financial Performance
    • 8.6.1.3. Product Benchmarking
    • 8.6.1.4. Recent Developments
  • 8.6.2. Amazon Web Services, Inc
    • 8.6.2.1. Participant's Overview
    • 8.6.2.2. Financial Performance
    • 8.6.2.3. Product Benchmarking
    • 8.6.2.4. Recent Developments
  • 8.6.3. Catchoom
    • 8.6.3.1. Participant's Overview
    • 8.6.3.2. Financial Performance
    • 8.6.3.3. Product Benchmarking
    • 8.6.3.4. Recent Developments
  • 8.6.4. Facebook
    • 8.6.4.1. Participant's Overview
    • 8.6.4.2. Financial Performance
    • 8.6.4.3. Product Benchmarking
    • 8.6.4.4. Recent Developments
  • 8.6.5. Google
    • 8.6.5.1. Participant's Overview
    • 8.6.5.2. Financial Performance
    • 8.6.5.3. Product Benchmarking
    • 8.6.5.4. Recent Developments
  • 8.6.6. Heuritech
    • 8.6.6.1. Participant's Overview
    • 8.6.6.2. Financial Performance
    • 8.6.6.3. Product Benchmarking
    • 8.6.6.4. Recent Developments
  • 8.6.7. Huawei Device Co., Ltd.
    • 8.6.7.1. Participant's Overview
    • 8.6.7.2. Financial Performance
    • 8.6.7.3. Product Benchmarking
    • 8.6.7.4. Recent Developments
  • 8.6.8. IBM Corporation
    • 8.6.8.1. Participant's Overview
    • 8.6.8.2. Financial Performance
    • 8.6.8.3. Product Benchmarking
    • 8.6.8.4. Recent Developments
  • 8.6.9. Microsoft
    • 8.6.9.1. Participant's Overview
    • 8.6.9.2. Financial Performance
    • 8.6.9.3. Product Benchmarking
    • 8.6.9.4. Recent Developments
  • 8.6.10. Oracle
    • 8.6.10.1. Participant's Overview
    • 8.6.10.2. Financial Performance
    • 8.6.10.3. Product Benchmarking
    • 8.6.10.4. Recent Developments
  • 8.6.11. SAP
    • 8.6.11.1. Participant's Overview
    • 8.6.11.2. Financial Performance
    • 8.6.11.3. Product Benchmarking
    • 8.6.11.4. Recent Developments
  • 8.6.12. Vue.ai
    • 8.6.12.1. Participant's Overview
    • 8.6.12.2. Financial Performance
    • 8.6.12.3. Product Benchmarking
    • 8.6.12.4. Recent Developments