포장 디자인 서비스 시장 : 서비스 유형별, 포장 유형별, 업계별, 설계 방법별, 타겟 시장별, 지역별

Packaging Design Services Market is estimated to be valued at USD 26.64 Bn in 2025 and is expected to reach USD 35.06 Bn by 2032, growing at a compound annual growth rate (CAGR) of 4% from 2025 to 2032.

Packaging design services help companies to build a strong brand identity and connect with customers in a unique way. The packaging design process involves connecting ancillary design elements with regulatory information, imagery, typography, materials, form, and structure. A well-designed package can help a product stand out on store shelves, provide important information to consumers, and create a memorable experience that encourages repeat purchases.

Packaging design services typically involve working with a team of designers and branding experts to create a package that reflects the company's values, mission, and personality. This can include everything from choosing the right colors and fonts to creating custom graphics and illustrations. The goal is to create a package that not only looks great, but also effectively communicates the product's benefits and unique selling points.

In addition to creating a strong brand identity, packaging design services can also help companies to stay competitive in a crowded marketplace. By investing in high-quality packaging, companies can differentiate themselves from their competitors and create a more memorable experience for consumers.

Market Dynamics:

A key driver of the global packaging design services market is increasing importance of sustainability and environmental concerns. Businesses are seeking packaging designs that align with their sustainability goals and resonate with environmentally conscious consumers. Many companies are also switching to eco-friendly, recyclable packaging materials and reducing waste. The growing demand for customized packaging solutions across different industries is also driving the growth of the global packaging design services market.

However, older packaging machines and new designs in packaging material are expected to hamper the growth of the market.

Key features of the study:

• This report provides in-depth analysis of the global packaging design services market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global packaging design services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Schawk, Inc. (SGK Inc.), Interbrand Corporation, Packaging Corporation of America (PCA), Tetra Pak International S.A., Amcor plc., Rieke Packaging Systems, Landaal Packaging Systems, Gerresheimer AG, TricorBraun Inc., Design Packaging, Inc.,
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• Global packaging design services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global packaging design services market

Detailed Segmentation:

• By Service Type:
  • Graphic Design Services
  • Structural Design Services
  • Packaging Material Selection Services
  • Branding and Identity Services
  • Prototype Development Services
  • Sustainability and Eco-friendly Design Services
• By Packaging Type:
  • Primary Packaging
  • Secondary Packaging
  • Tertiary Packaging
• By Industry Vertical:
  • Food and Beverage
  • Cosmetics and Personal Care
  • Pharmaceuticals and Healthcare
  • Consumer Electronics
  • Automotive
  • Homecare and Cleaning Products
  • E-commerce
  • Others
• By Design Approach:
  • Customized Packaging Design
  • Standard Packaging Design
  • Innovative and Creative Design
  • Sustainable Packaging Design
• By Target Market:
  • Small and Medium Enterprises (SMEs)
  • Large Enterprises
  • Startups
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profile:
  • Schawk, Inc. (SGK Inc.)
  • Interbrand Corporation
  • Packaging Corporation of America (PCA)
  • Tetra Pak International S.A.
  • Amcor plc
  • Rieke Packaging Systems
  • Landaal Packaging Systems
  • Gerresheimer AG
  • TricorBraun Inc.
  • Design Packaging, Inc

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Service Type
  • Market Snippet, By Packaging Type
  • Market Snippet, By Industry Vertical
  • Market Snippet, By Design Approach
  • Market Snippet, By Target Market
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing importance of sustainability and environmental concerns
• Growing demand for customized packaging solutions across different industries
  • Restraints
• Older packaging machines and new designs in packaging material
• Stringent regulation for packaging material
  • Opportunities
• Growing e-commerce industry
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Packaging Design Services Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global Packaging Design Services Market, By Service Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Graphic Design Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Structural Design Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Packaging Material Selection Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Branding and Identity Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Prototype Development Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Sustainability and Eco-friendly Design Services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)

6. Global Packaging Design Services Market, By Packaging Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021- 2032
  • Segment Trends
• Primary Packaging
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Secondary Packaging
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Tertiary Packaging
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)

7. Global Packaging Design Services Market, By Industry Vertical, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021- 2032
  • Segment Trends
• Food and Beverage
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Cosmetics and Personal Care
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Pharmaceuticals and Healthcare
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Consumer Electronics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Automotive
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Homecare and Cleaning Products
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• E-commerce
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)

8. Global Packaging Design Services Market, By Design Approach, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021- 2032
  • Segment Trends
• Customized Packaging Design
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Standard Packaging Design
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Innovative and Creative Design
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Sustainable Packaging Design
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)

9. Global Packaging Design Services Market, By Target Market, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021- 2032
  • Segment Trends
• Small and Medium Enterprises (SMEs)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Large Enterprises
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)
• Startups
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020 - 2032, (US$ Bn)

10. Global Packaging Design Services Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021-2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Design Approach, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Market, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020-2032,(US$ Bn)
    • U.S.
    • Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Design Approach, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Market, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • Germany
    • U.K
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Design Approach, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Market, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020 - 2032, (US$ Bn
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Design Approach, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Market, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Service Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Packaging Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Industry Vertical, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Design Approach, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Target Market, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Country, 2020 - 2032, (US$ Bn)
    • GCC Countries
    • Israel
    • South Africa
    • North Africa
    • Central Africa
    • Rest of Middle East

11. Competitive Landscape

• Schawk, Inc. (SGK Inc.)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Interbrand Corporation
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Packaging Corporation of America (PCA)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Tetra Pak International S.A.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Amcor plc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Rieke Packaging Systems
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Landaal Packaging Systems
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Gerresheimer AG
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• TricorBraun Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Design Packaging, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

12. Section

• Research Methodology
• About us