세계의 제품 포장 디자인 시장 보고서 : 동향, 예측, 경쟁 분석(-2030년)

Product Packaging Design Trends and Forecast

The future of the global product packaging design market looks promising with opportunities in the wholesale markets, retail stores, online retailers, and specialty stores markets. The global product packaging design market is expected to reach an estimated $254.4 billion by 2030 with a CAGR of 3.8% from 2024 to 2030. The major drivers for this market are rising consumer expenditure on food and beverages, cosmetics, liquor, and tobacco products and global adoption of ecommerce platforms for online shopping.

• Lucintel forecasts that food & beverage is expected to witness the highest growth over the forecast period due to the diverse packaging needs and massive consumer base.
• Within this market, wholesale markets is expected to witness the highest growth due to its large volume of product packaging needs.
• North America is expected to witness the highest growth over the forecast period due to its expanding middle class and increasing demand for consumer goods.

Emerging Trends in the Product Packaging Design Market

The product packaging design market is evolving with several emerging trends that are reshaping the industry. These trends are driven by technological advancements, sustainability concerns, and changing consumer expectations.

• Sustainability and Eco-Friendly Materials: There is a growing shift towards using recyclable, biodegradable, and compostable materials. This trend is driven by increasing consumer demand for environmentally responsible products and regulatory pressures to reduce plastic waste.
• Smart Packaging Technologies: The integration of technologies such as QR codes, RFID, and IoT is enhancing packaging functionality. Smart packaging provides consumers with real-time information, improves supply chain efficiency, and offers interactive experiences.
• Personalization and Customization: Brands are focusing on personalized packaging to create a unique consumer experience. Custom designs, limited editions, and personalized messages help brands stand out and foster stronger customer connections.
• Minimalist and Functional Designs: There is a trend towards minimalist packaging that emphasizes functionality and simplicity. Clean, uncluttered designs are preferred for their aesthetic appeal and ease of use, reflecting a move away from excessive packaging.
• E-commerce-Driven Innovations: The rise of e-commerce is influencing packaging design, with an emphasis on durability and user experience. Packaging solutions are being developed to withstand shipping and handling while providing an enhanced unboxing experience.

Emerging trends such as sustainability, smart technologies, personalization, minimalist designs, and e-commerce innovations are reshaping the product packaging design market. These trends are driving advancements in materials, functionality, and consumer engagement.

Recent Developments in the Product Packaging Design Market

Recent developments in product packaging design reflect advancements in technology, sustainability, and consumer preferences. These changes are influencing how products are packaged, presented, and perceived in the market.

• Adoption of Sustainable Materials: Companies are increasingly using eco-friendly materials such as recycled paper, biodegradable plastics, and plant-based alternatives. This shift is driven by consumer demand for sustainability and regulatory pressures to reduce environmental impact.
• Integration of Smart Packaging Features: The use of smart technologies, including QR codes and RFID tags, is growing. These features enhance product traceability, provide interactive experiences, and improve supply chain management.
• Growth in Customization and Personalization: Brands are investing in customizable packaging options to appeal to individual consumer preferences. Personalized packaging helps build brand loyalty and provides a unique consumer experience.
• Advancements in Digital Printing Technology: Digital printing is allowing for more intricate and high-quality designs. This technology offers greater flexibility and efficiency in packaging production, enabling short runs and rapid prototyping.
• Focus on Enhanced User Experience: There is an increasing emphasis on designing packaging that improves functionality and convenience. Innovations include easy-open features, resealable closures, and ergonomic designs that enhance user interaction.

Recent developments in product packaging design include the adoption of sustainable materials, smart technologies, customization, advancements in digital printing, and improved user experiences. These changes are driving innovation and responding to evolving consumer and regulatory demands.

Strategic Growth Opportunities for Product Packaging Design Market

The product packaging design market offers various strategic growth opportunities driven by technological advancements, consumer preferences, and industry trends. Identifying these opportunities can help companies capitalize on emerging trends and meet evolving demands.

• Investment in Sustainable Packaging Solutions: Companies can capitalize on the growing demand for eco-friendly packaging by investing in sustainable materials and designs. This opportunity aligns with consumer preferences for environmentally responsible products and helps meet regulatory requirements.
• Development of Smart Packaging Technologies: Embracing smart packaging solutions, such as IoT-enabled features and interactive elements, can enhance product functionality and consumer engagement. This trend offers opportunities for differentiation and value-added services.
• Expansion of Personalized Packaging Options: Offering customizable and personalized packaging can attract consumers seeking unique and tailored products. This approach can enhance brand loyalty and create a competitive advantage in the market.
• Adoption of Advanced Printing Techniques: Investing in digital and flexographic printing technologies can improve design quality and production efficiency. These techniques enable high-resolution graphics, shorter production runs, and faster turnaround times.
• Focus on E-commerce-Optimized Packaging: Developing packaging solutions designed specifically for e-commerce can address the challenges of shipping and handling. Innovations in durability and user experience can enhance the online shopping experience and reduce product damage.

Strategic growth opportunities in the product packaging design market include sustainable solutions, smart technologies, personalization, advanced printing, and e-commerce optimization. Leveraging these opportunities can drive innovation and meet the evolving needs of consumers and businesses.

Product Packaging Design Market Driver and Challenges

The product packaging design market is influenced by a range of drivers and challenges, including technological advancements, consumer expectations, and regulatory factors. These elements impact market dynamics and shape industry trends.

The factors responsible for driving the product packaging design market include:

1. Technological Advancements: Innovations in packaging technology, such as smart packaging and digital printing, are driving growth. These advancements improve functionality, enhance consumer engagement, and offer greater design flexibility.

2. Consumer Demand for Sustainability: There is increasing consumer demand for eco-friendly and sustainable packaging. This trend is pushing companies to adopt recyclable, biodegradable, and compostable materials to meet environmental expectations.

3. Growth of E-commerce: The rise of e-commerce is driving demand for packaging solutions that are durable, easy to handle, and provide a positive unboxing experience. This shift is influencing packaging design and functionality.

4. Focus on Brand Differentiation: Companies are investing in innovative and attractive packaging designs to stand out in a competitive market. Unique packaging can enhance brand recognition and appeal to consumer preferences.

5. Regulatory Pressures: Stringent regulations on packaging materials and waste management are driving changes in packaging design. Companies are adapting to comply with these regulations and reduce environmental impact.

Challenges in the product packaging design market are:

1. High Costs of Sustainable Materials: The cost of implementing eco-friendly materials and technologies can be high. Companies may face challenges in balancing sustainability with affordability and maintaining profitability.

2. Complex Regulatory Compliance: Navigating diverse and evolving regulations across different regions can be challenging. Compliance requires ongoing monitoring and adaptation to meet varying requirements.

3. Supply Chain Disruptions: Global supply chain disruptions can impact the availability and cost of packaging materials. These disruptions can affect production schedules and increase costs.

The product packaging design market is driven by technological advancements, consumer demand for sustainability, and e-commerce growth. However, challenges such as high costs, regulatory compliance, supply chain disruptions, and environmental impact need to be addressed. Balancing these factors is crucial for sustainable growth and success in the market.

List of Product Packaging Design Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies product packaging design companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the product packaging design companies profiled in this report include-

• Ruckus Marketing
• Arhue
• Mucca
• La Visual
• DEI Creative
• Murmur Creative
• Tank
• Turner Duckworth
• Spindletop Design
• Pulp+Wir

Product Packaging Design by Segment

The study includes a forecast for the global product packaging design by type, material, design, application, and region.

Product Packaging Design Market by Type [Analysis by Value from 2018 to 2030]:

• Food & Beverage
• Cosmetics
• Pharma
• Liquor & Tobacco
• Household

Product Packaging Design Market by Material [Analysis by Value from 2018 to 2030]:

• Plastic
• Glass
• Metal
• Paper & Paperboard

Product Packaging Design Market by Design [Analysis by Value from 2018 to 2030]:

• Label Design
• Structural Design
• Graphic Design

Product Packaging Design Market by Application [Analysis by Value from 2018 to 2030]:

• Wholesale Markets
• Retail Stores
• Online Retailers
• Specialty Stores
• Others

Product Packaging Design Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Product Packaging Design Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. Below image highlights recent developments by major product packaging design producers in key regions: the USA, China, India, Japan, and Germany

• United States: In the U.S., there is a growing emphasis on sustainability and innovation in packaging design. Companies are adopting eco-friendly materials and advanced technologies like smart packaging and augmented reality to enhance consumer engagement and reduce environmental impact.
• China: China's packaging market is expanding rapidly with a focus on automation and digital printing technologies. The rise of e-commerce is driving demand for innovative packaging solutions that ensure product safety and enhance the unboxing experience for consumers.
• Germany: Germany is leading in the integration of sustainable and circular economy principles into packaging design. There is a strong push towards reducing plastic usage, increasing recyclability, and adopting biodegradable materials to meet stringent environmental regulations.
• India: In India, the packaging design market is growing with a focus on affordability and functionality. The rise of organized retail and consumer demand for aesthetically appealing and convenient packaging are driving innovations in materials and design.
• Japan: Japan's packaging market is characterized by high precision and attention to detail. Recent developments include advanced materials for improved product preservation and innovative designs that reflect Japanese aesthetics and consumer preferences.

Features of the Global Product Packaging Design Market

Market Size Estimates: Product packaging design market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Product packaging design market size by various segments, such as by type, material, design, application, and region in terms of value ($B).

Regional Analysis: Product packaging design market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, material, design, application, and regions for the product packaging design market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the product packaging design market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

FAQ

Q1. What is the product packaging design market size?

Answer: The global product packaging design market is expected to reach an estimated $254.4 billion by 2030.

Q2. What is the growth forecast for product packaging design market?

Answer: The global product packaging design market is expected to grow with a CAGR of 3.8% from 2024 to 2030.

Q3. What are the major drivers influencing the growth of the product packaging design market?

Answer: The major drivers for this market are rising consumer expenditure on food and beverages, cosmetics, liquor, and tobacco products and global adoption of ecommerce platforms for online shopping.

Q4. What are the major segments for product packaging design market?

Answer: The future of the product packaging design market looks promising with opportunities in the wholesale markets, retail stores, online retailers, and specialty stores markets.

Q5. Who are the key product packaging design market companies?

Answer: Some of the key product packaging design companies are as follows:

• Ruckus Marketing
• Arhue
• Mucca
• La Visual
• DEI Creative
• Murmur Creative
• Tank
• Turner Duckworth
• Spindletop Design
• Pulp+Wir

Q6. Which product packaging design market segment will be the largest in future?

Answer: Lucintel forecasts that food & beverage is expected to witness the highest growth over the forecast period due to the diverse packaging needs and massive consumer base.

Q7. In product packaging design market, which region is expected to be the largest in next 5 years?

Answer: North America is expected to witness highest growth over the forecast period due to its expanding middle class and increasing demand for consumer goods.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the product packaging design market by type (food & beverage, cosmetics, pharma, liquor & tobacco, and household), material (plastic, glass, metal, and paper & paperboard), design (label design, structural design, and graphic design), application (wholesale markets, retail stores, online retailers, specialty stores, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?
• Market Report

Table of Contents

1. Executive Summary

2. Global Product Packaging Design Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Product Packaging Design Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Product Packaging Design Market by Type
  • 3.3.1: Food & Beverage
  • 3.3.2: Cosmetics
  • 3.3.3: Pharma
  • 3.3.4: Liquor & Tobacco
  • 3.3.5: Household
• 3.4: Global Product Packaging Design Market by Material
  • 3.4.1: Plastic
  • 3.4.2: Glass
  • 3.4.3: Metal
  • 3.4.4: Paper & Paperboard
• 3.5: Global Product Packaging Design Market by Design
  • 3.5.1: Label Design
  • 3.5.2: Structural Design
  • 3.5.3: Graphic Design
• 3.6: Global Product Packaging Design Market by Application
  • 3.6.1: Wholesale Markets
  • 3.6.2: Retail Stores
  • 3.6.3: Online Retailers
  • 3.6.4: Specialty Stores
  • 3.6.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Product Packaging Design Market by Region
• 4.2: North American Product Packaging Design Market
  • 4.2.1: North American Product Packaging Design Market by Type: Food & Beverage, Cosmetics, Pharma, Liquor & Tobacco, and Household
  • 4.2.2: North American Product Packaging Design Market by Application: Wholesale Markets, Retail Stores, Online Retailers, Specialty Stores, and Others
• 4.3: European Product Packaging Design Market
  • 4.3.1: European Product Packaging Design Market by Type: Food & Beverage, Cosmetics, Pharma, Liquor & Tobacco, and Household
  • 4.3.2: European Product Packaging Design Market by Application: Wholesale Markets, Retail Stores, Online Retailers, Specialty Stores, and Others
• 4.4: APAC Product Packaging Design Market
  • 4.4.1: APAC Product Packaging Design Market by Type: Food & Beverage, Cosmetics, Pharma, Liquor & Tobacco, and Household
  • 4.4.2: APAC Product Packaging Design Market by Application: Wholesale Markets, Retail Stores, Online Retailers, Specialty Stores, and Others
• 4.5: ROW Product Packaging Design Market
  • 4.5.1: ROW Product Packaging Design Market by Type: Food & Beverage, Cosmetics, Pharma, Liquor & Tobacco, and Household
  • 4.5.2 ROW Product Packaging Design Market by Application: Wholesale Markets, Retail Stores, Online Retailers, Specialty Stores, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Product Packaging Design Market by Type
  • 6.1.2: Growth Opportunities for the Global Product Packaging Design Market by Material
  • 6.1.3: Growth Opportunities for the Global Product Packaging Design Market by Design
  • 6.1.4: Growth Opportunities for the Global Product Packaging Design Market by Application
  • 6.1.5: Growth Opportunities for the Global Product Packaging Design Market by Region
• 6.2: Emerging Trends in the Global Product Packaging Design Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Product Packaging Design Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Product Packaging Design Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Ruckus Marketing
• 7.2: Arhue
• 7.3: Mucca
• 7.4: La Visual
• 7.5: DEI Creative
• 7.6: Murmur Creative
• 7.7: Tank
• 7.8: Turner Duckworth
• 7.9: Spindletop Design
• 7.10: Pulp+Wir