차량용 인포테인먼트 시장 : 디바이스 유형별, 차량 유형별, 유통 채널별, 기술 유형별, 지역별

In-Vehicle Infotainment Market is estimated to be valued at USD 30.5 Bn in 2025 and is expected to reach USD 62.53 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.8% from 2025 to 2032.

From navigation systems to entertainment, the in-vehicle infotainment system controls a variety of functions that can be crucial to driving experience. The best infotainment systems offer a clean, intuitive interface that makes it easy to navigate and control the vehicle's various functions. They also feature advanced processing capabilities that can help driver with tasks like making restaurant reservations or planning the next route via sat-nav.

In-vehicle infotainment systems can connect to a smartphone using wireless technology to display apps, maps and music. The system also allows the user to control the functions through a touch screen panel on the head unit, buttons on the steering wheel and voice commands. The latest systems are also equipped with GPS, which can provide directions to the driver, and navigation functions that help to avoid collisions and traffic jams.

Market Dynamics:

The global in-vehicle infotainment industry is growing rapidly owing to the booming economy, government incentives for FDIs and an increasing population. Along with this, the market is also driven by the rising popularity of smart integrated car systems and advanced technologies like artificial intelligence and virtual reality in the automotive industry.

However, lack of seamless connectivity and additional cost of subscription of infotainment systems is expected to hamper growth of the global in-vehicle infotainment market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global in-vehicle infotainment market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global in-vehicle infotainment market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Panasonic Corp Denso, Harman International, Tom-Tom, Continental AG, Bosch, Blaupunkt Inc., Magneti Marelli, Alpine Electronics Inc., Kenwood, Delphi, Visteon, Clarion Corp. Bose, Pioneer, and Aisin
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global in-vehicle infotainment market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global in-vehicle infotainment market

Detailed Segmentation:

• Global In-Vehicle Infotainment Market, By Device Type:
  • In-Car Navigation Systems
  • In-car Video Systems
  • In-Car Audio Systems
• Global In-Vehicle Infotainment Market, By Vehicle Type:
  • Passenger Cars
  • Compact Cars
  • Luxury Cars
  • Mid-Size Cars
  • Commercial Vehicles
  • LCV
  • Heavy Trucks
  • Heavy Buses
• Global In-Vehicle Infotainment Market, By Distribution Channel:
  • OEM Channel
  • Aftermarket Channel
• Global In-Vehicle Infotainment Market, By Technology Type:
  • Embedded Telematics
  • Tethered Telematics
  • Integrated Telematics
• Global In-Vehicle Infotainment Market, By Geography:
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa
• Company Profiles:
  • Panasonic Corp Denso
  • Harman International
  • Tom-Tom
  • Continental AG
  • Bosch
  • Blaupunkt Inc.
  • Magneti Marelli
  • Alpine Electronics Inc.
  • Kenwood
  • Delphi
  • Visteon
  • Clarion Corp. Bose
  • Pioneer
  • Aisin

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snapshot, By Device Type
  • Market Snapshot, By Vehicle Type
  • Market Snapshot, By Distribution Channel
  • Market Snapshot, By Technology Type
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Growing vehicle production
• Rise in adoption of smartphones
  • Restraints
• Issues regarding safety and security
• Low consumer acceptance
  • Opportunities
• Future demand for autonomous and connected cars
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product launch/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global In-Vehicle Infotainment Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global In-Vehicle Infotainment Market, By Device Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• In-Car Navigation Systems
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• In-car Video Systems
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• In-Car Audio Systems
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)

6. Global In-Vehicle Infotainment Market, By Vehicle Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Passenger Cars
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Compact Cars
• Luxury Cars
• Mid-Size Cars
• Commercial Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• LCV
• Heavy Trucks
• Heavy Buses

7. Global In-Vehicle Infotainment Market, By Distribution Channel, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• OEM Channel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Aftermarket Channel
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

8. Global In-Vehicle Infotainment Market, By Technology Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Embedded Telematics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Tethered Telematics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)
• Integrated Telematics
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Billion)

9. Global In-Vehicle Infotainment Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Country, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Country 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032 (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Technology Type, 2020-2032 US$ Bn)
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032 (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Technology Type, 2020-2032 US$ Bn)
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032 (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Technology Type, 2020-2032 US$ Bn)
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032 (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Technology Type, 2020-2032 US$ Bn)
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Device Type, 2020-2032 (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Vehicle Type, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2020-2032,(US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Technology Type, 2020-2032 US$ Bn)

10. Competitive Landscape

• Panasonic Corp Denso
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Harman International
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Tom-Tom
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Continental AG
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Bosch
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Blaupunkt Inc.
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Magneti Marelli
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Kenwood
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Delphi
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Visteon
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

11. Section

• Research Methodology
• About us