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시장보고서
상품코드
1741303
디지털 사이니지 시장 : 유형별, 구성 요소별, 기술별, 용도별, 장소별, 컨텐츠 카테고리별, 사이즈별, 지역별Digital Signage Market, By Type, By Component, By Technology, By Application, By Location, By Content Category, By Size, And By Geography |
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※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.
디지털 사이니지 시장은 2025년에는 307억 4,000만 달러로 추정되고, 2032년에는 520억 달러에 이를 것으로 예측되고, 2025-2032년까지의 연평균 성장률(CAGR)은 7.8%를 나타낼 것으로 전망됩니다.
| 보고 범위 | 보고서 세부정보 | ||
|---|---|---|---|
| 기준 연도 | 2024년 | 시장 규모(2025년) | 307억 4,000만 달러 |
| 실적 데이터 | 2020-2024년 | 예측 기간 | 2025-2032년 |
| 예측기간 CAGR(2025-2032년) | 7.80% | 가치 예측(2032년) | 520억 달러 |
세계의 디지털 사이니지 시장이란, 광고, 정보 발신, 인터랙티브 체험에 사용되는 디지털 디스플레이나 스크린의 작성, 배포, 관리에 관련된 산업을 가리킵니다. 하드웨어 비용 저하, 매력적이고 인터랙티브한 비주얼 커뮤니케이션에 대한 수요가 높아짐에 따라, 최근 큰 성장을 이루고 있습니다.
시장 역학
합리적인 가격의 Ultra HD 디지털 사이니지 솔루션을 고객에게 제공하기 위해 소프트웨어와 미디어 플레이어을 통합한 4K 디지털 사이니지 디스플레이에 대한 수요 증가가 시장 성장을 가속할 것으로 예측됩니다. 또한 고해상도와 4K 디스플레이, 유연한 접속성을 갖춘 소형 디바이스에 의해 DisplayPort 수요가 증가하고 있습니다.
그러나 높은 초기 투자가 시장 성장을 방해할 것으로 예측됩니다.
이 조사의 주요 특징
- 본 보고서에서는 세계의 디지털 사이니지 시장을 상세하게 분석하여 2024년을 기준연도로 한 예측기간 2025-2032년 시장 규모 및 복합연간 성장률(CAGR%)을 제공합니다.
- 또한 다양한 부문에서 잠재적인 수익 기회를 밝혀 이 시장의 매력적인 투자 제안 매트릭스에 대해 설명하고 있습니다.
- 또한 시장 성장 촉진요인, 억제요인, 기회, 신제품 발매 및 승인, 시장 동향, 지역별 전망, 주요 기업이 채용하는 경쟁 전략 등에 관한 주요 인사이트도 제공합니다.
- 기업 하이라이트, 제품 포트폴리오, 주요 하이라이트, 재무 실적, 전략 등의 파라미터에 근거해, 세계의 디지털 사이니지 시장 주요 기업을 프로파일 하고 있습니다.
- 이 보고서로부터의 인사이트에 의해 마케팅 담당자나 기업의 경영진은 향후 제품 발매, 유형 업그레이드, 시장 확대, 마케팅 전술에 관한 정보에 근거한 의사 결정을 실시할 수 있습니다.
- 세계의 디지털 사이니지 시장 보고서는 투자자, 공급업체, 제품 제조업체, 유통업체, 신규 참가자, 재무 분석가 등 이 업계의 다양한 이해 관계자에 대응하고 있습니다.
- 이해관계자는 세계의 디지털 사이니지 시장을 분석할 때 사용되는 다양한 전략 매트릭스를 통해 의사결정을 용이하게 할 수 있습니다.
목차
제1장 조사의 목적과 전제조건
- 조사 목적
- 전제조건
- 약어
제2장 시장 전망
- 보고서 설명
- 시장 정의와 범위
- 주요 요약
- Coherent Opportunity Map(COM)
제3장 시장 역학, 규제, 동향 분석
- 시장 역학
- 성장 촉진요인
- 다양한 분야의 맞춤형 디지털 사이니지 솔루션 수요 증가
- 4K 디지털 사이니지 수요 증가
- 성장 억제요인
- 고액의 초기 투자
- 기회
- 디지털 사이니지 기술 솔루션의 진보
- 기술적으로 고도의 디지털 사이니지 수요 증가
- 영향 분석
- 주요 하이라이트
- 규제 시나리오
- 제품 출시/승인
- PEST 분석
- PORTER's 분석
- 합병과 인수 시나리오
제4장 세계의 디지털 사이니지 시장 - COVID-19 팬데믹의 영향
- COVID-19 역학
- 공급측과 수요측의 분석
- 경제에 미치는 영향
제5장 세계의 디지털 사이니지 시장, 유형별(2020-2032년)
- 비디오 월
- 비디오 스크린(투명 LED 스크린)
- 디지털 포스터
- 키오스크
- 기타
제6장 세계의 디지털 사이니지 시장, 구성 요소별(2020-2032년)
- 하드웨어
- 소프트웨어
- 서비스
제7장 세계의 디지털 사이니지 시장, 기술별(2020-2032년)
- LCD
- LED
- 프로젝션
제8장 세계의 디지털 사이니지 시장, 용도별(2020-2032년)
- 소매
- 접객
- 엔터테인먼트
- 경기장 및 운동장
- 기업
- 은행
- 헬스케어
- 교육
- 운송
제9장 세계의 디지털 사이니지 시장, 장소별(2020-2032년)
- 점내
- 점외
제10장 세계의 디지털 사이니지 시장, 컨텐츠 카테고리별(2020-2032년)
- 방송
- 뉴스
- 날씨
- 스포츠
- 기타
- 비방송
제11장 세계의 디지털 사이니지 시장, 사이즈별(2020-2032년)
- 32인치 이하
- 32-52인치
- 52인치 이상
제12장 세계의 디지털 사이니지 시장, 지역별(2020-2032년)
- 북미
- 미국
- 캐나다
- 유럽
- 영국
- 독일
- 프랑스
- 이탈리아
- 러시아
- 기타 유럽
- 아시아태평양
- 중국
- 인도
- 일본
- ASEAN
- 호주
- 한국
- 기타 아시아태평양
- 라틴아메리카
- 브라질
- 아르헨티나
- 멕시코
- 기타 라틴아메리카
- 중동 및 아프리카
- 남아프리카
- GCC 국가
- 기타 중동 및 아프리카
제13장 경쟁 구도
- Samsung Electronics
- Daktronics
- Exceptional 3D
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- Leyard Optoelectronic Co. Ltd.
- Scala
- E Ink Holdings Inc.
- Deepsky Corporation Ltd.
- Intel Corporation
- Microsoft Corporation
제14장 섹션
- 조사 방법
- 출판사에 대해
Digital Signage Market is estimated to be valued at USD 30.74 Bn in 2025 and is expected to reach USD 52.00 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 30.74 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7.80% | 2032 Value Projection: | USD 52.00 Bn |
Global digital signage market refers to the industry that involves in the creation, deployment, and management of digital displays or screens that are used for advertising, information dissemination, and interactive experiences. Digital signage utilizes various technologies such as LCD, LED, OLED, and projection to display content such as images, videos, text, and interactive elements. The digital signage market has witnessed significant growth in recent years due to advancements in display technology, declining hardware costs, and increasing demand for engaging and interactive visual communication. It offers businesses and organizations a powerful medium to engage with their target audience, deliver personalized messaging, promote products and services, enhance brand awareness, and improve customer experiences.
Market Dynamics:
Rising demand for 4K digital signage display with the embedded software and media player as it offers customers an affordable Ultra HD digital signage solution is expected to drive the market growth. The customers can deploy, manage, and schedule digital signage displays to deliver the right message at right time to the right audience. Further, there has been increased demand for DisplayPort, owing to displays with higher resolution and 4K, along with smaller devices with flexible connectivity.
However, high initial investment is expected to hamper the market growth
Key features of the study:
- This report provides in-depth analysis of the global digital signage market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global digital signage market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- Global digital signage market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global digital signage market
Detailed Segmentation:
- Global Digital Signage Market, By Type:
- Video Walls
- Video Screens (Transparent LED Screens)
- Digital Poster
- Kiosks
- Others
- Global Digital Signage Market, By Component:
- Hardware
- Software
- Service
- Global Digital Signage Market, By Technology:
- LCD
- LED
- Projection
- Global Digital Signage Market, By Application:
- Retail
- Hospitality
- Entertainment (Stadiums & Playgrounds)
- Corporate
- Banking
- Healthcare
- Education
- Transportation
- Global Digital Signage Market, By Location:
- In-Store
- Out-Store
- Global Digital Signage Market, By Content Category:
- Broadcast
- News
- Weather
- Sports
- Others
- Non-broadcast
- Global Digital Signage Market, By Size:
- Below 32 Inches
- 3252 Inches
- Above 52 Inches
- Global Digital Signage Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
- Company Profiles:
- Samsung Electronics
- Daktronics
- Exceptional 3D
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- Leyard Optoelectronic Co., Ltd.
- Scala
- E Ink Holdings Inc.
- Deepsky Corporation Ltd.
- Intel Corporation
- Microsoft Corporation
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Type
- Market Snippet, By Component
- Market Snippet, By Technology
- Market Snippet, By Application
- Market Snippet, By Location
- Market Snippet, By Content Category
- Market Snippet, By Size
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Increasing demand for customized digital signage solutions in different sectors
- Increasing demand for 4k digital signage
- Restraints
- High initial investments
- Opportunity
- Advancement in the digital signage technology solution
- Growing demand for technologically advanced digital signage
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Digital Signage Market- Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global Digital Signage Market, By Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Video Walls
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Video Screens ( Transparent LED Screens)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Digital Poster
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Kiosks
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global Digital Signage Market, By Component, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hardware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Software
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Service
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
7. Global Digital Signage Market, By Technology, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- LCD
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- LED
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Projection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
8. Global Digital Signage Market, By Application, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032 ,(US$ Bn)
- Stadiums & Playgrounds
- Corporate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Banking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Transportation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
9. Global Digital Signage Market, By Location, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- In-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Out-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
10. Global Digital Signage Market, By Content Category, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- News
- Weather
- Sports
- Others
- Non-broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
11. Global Digital Signage Market, By Size, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Below 32 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- 32-52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Above 52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
12. Global Digital Signage Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country, 2021-2032
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.K.
- Germany
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- South Africa
- GCC Countries
- Rest of the Middle East and Africa
13. Competitive Landscape
- Samsung Electronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Daktronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Exceptional 3D
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- LG Electronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Panasonic Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Sony Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Leyard Optoelectronic Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Scala
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- E Ink Holdings Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Deepsky Corporation Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Intel Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
14. Section
- Research Methodology
- About us
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