AVOD 서비스 시장 : 컨텐츠 유형별, 플랫폼 유형별, 장르별, 디바이스별, 광고 형식별, 지역별

AVOD Services Market is estimated to be valued at USD 36.64 Bn in 2025 and is expected to reach USD 92.82 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.2% from 2025 to 2032.

AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market

Detailed Segmentation:

• Global AVOD Services market, By Content Type:
  • Electrical Safety Training and Certification
  • Electrical Safety Audits and Inspections
  • Electrical Safety Equipment (PPE)
  • Electrical Safety Software and Monitoring Systems
  • Electrical Safety Consulting and Advisory Services
• Global AVOD Services market, By Platform Type:
  • Manufacturing
  • Construction
  • Energy and Utilities
  • Healthcare
  • IT and Telecommunications
  • Transportation
  • Oil and Gas
  • Others
• Global AVOD Services market, By Demographics:
  • In-House AVOD Services Teams
  • Third-Party Safety Consulting Firms
  • Equipment Manufacturers Offering Safety Solutions
  • Technology Providers for Safety Monitoring Systems
  • Government Agencies and Regulatory Bodies
• Global AVOD Services market, By Genre:
  • Power Distribution and Substations
  • Industrial Machinery and Equipment
  • Electrical Installations in Buildings and Infrastructure
  • Power Generation (Renewable and Conventional)
  • Electrical Maintenance and Repairs
• Global AVOD Services market, By Device:
  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises
• Global AVOD Services market, By Advertising Format:
  • National Electrical Code (NEC)
  • International Electrotechnical Commission (IEC) Standards
  • Occupational Safety and Health Administration (OSHA) Regulations
  • Other Local and International Safety Standards
• Global AVOD Services market, By AVOD Services market, By Language:
  • Hardware
  • Software
  • Services
• Global AVOD Services market, By Revenue Model:
  • Pure AVOD (100% ad-supported)
  • Hybrid (combination of AVOD and subscription-based revenue)
  • Freemium (basic access is free, but premium features are paid)
• Global AVOD Services market, By User Engagement:
  • Active users (regularly accessing content)
  • Occasional users (intermittent usage)
  • Churn rate (percentage of users who stop using the service)
• Global AVOD Services market, By Content Licensing:
  • Exclusive content (originals and exclusive rights)
  • Non-exclusive content (shared with other platforms)
  • Licensed content from third-party providers
• Global AVOD Services market, By Ad Targeting Criteria:
  • Demographic targeting (age, gender, location)
  • Behavioral targeting (user preferences, viewing history)
  • Contextual targeting (content relevance)
  • Interest-based targeting (based on user interests)
• Global AVOD Services market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • YouTube (Google)
  • Hulu (Disney)
  • Peacock (NBCUniversal)
  • Tubi (Fox Corporation)
  • Pluto TV (ViacomCBS)
  • IMDb TV (Amazon)
  • Roku Channel (Roku)
  • Crackle (Chicken Soup for the Soul Entertainment)
  • Xumo (Comcast)
  • Vudu (Walmart)
  • The Roku Channel (Roku)
  • Popcornflix (Screen Media Ventures)
  • MX Player (Times Internet)
  • Voot (ViacomCBS)
  • Tubi TV (Fox Corporation)

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Content Type
  • Market Snippet, By Platform Type
  • Market Snippet, By Genre
  • Market Snippet, By Device
  • Market Snippet, By Advertising Format
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing Digital Video Consumption
• Shift in Advertising Spending
• Content Monetization for Creators
• Competitive Landscape and Original Content
  • Restraints
• Ad Fatigue and Viewer Disruption
• Ad Blocking and Ad Avoidance
• Privacy Concerns and Regulation
  • Opportunities
• Global Reach and Localization
• Mobile and Smart TV Integration
• Partnerships and Content Agreements
• Ad Tech Advancements
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global AVOD Services Market, By Content Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Movies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• TV Shows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Original Series
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• News
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• User-Generated Content (UGC)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global AVOD Services Market, By Platform Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Standalone AVOD platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• AVOD offerings within broader streaming services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• AVOD-supported social media platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global AVOD Services Market, By Genre, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Drama
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Comedy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Action/Adventure
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Horror/Thriller
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Romance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Sci-Fi/Fantasy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Documentary
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Animation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global AVOD Services Market, By Device, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Mobile devices (smartphones, tablets)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Desktop and laptops
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Smart TVs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global AVOD Services Market, By Advertising Format, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Pre-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Mid-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Post-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Banner ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Interactive ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Native ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

10. Global AVOD Services Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• US
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• GCC Countries
• South Africa
• Rest of Middle East and Africa

11. Competitive Landscape

• YouTube (Google)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hulu (Disney)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Peacock (NBCUniversal)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Tubi (Fox Corporation)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pluto TV (ViacomCBS)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• IMDb TV (Amazon)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Roku Channel (Roku)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Crackle (Chicken Soup for the Soul Entertainment)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Xumo (Comcast)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Vudu (Walmart)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• The Roku Channel (Roku)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Popcornflix (Screen Media Ventures)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• MX Player (Times Internet)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Voot (ViacomCBS)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

12. Section

• Research Methodology
• About us