전기 픽업 트럭 시장 : 파워트레인 유형별, 적재량별, 차량 사이즈별, 지역별

Electric Pickup Truck Market is estimated to be valued at USD 24.6 Bn in 2025 and is expected to reach USD 127 Bn by 2032, growing at a compound annual growth rate (CAGR) of 19.6% from 2025 to 2032.

The global electric pickup truck market represents a transformative segment within the broader automotive industry, characterized by the convergence of traditional truck utility with cutting-edge electric vehicle technology. This emerging market has gained unprecedented momentum as manufacturers recognize the substantial demand for sustainable commercial and personal transportation solutions that maintain the robust performance characteristics essential to pickup truck applications. Electric pickup trucks combine zero-emission powertrains with advanced battery technologies, offering consumers environmentally conscious alternatives without compromising payload capacity, towing capabilities, or off-road performance.

The market encompasses various vehicle configurations, from compact utility trucks to heavy-duty commercial variants, catering to diverse consumer segments including fleet operators, construction companies, and environmentally aware individual buyers. Government initiatives promoting electric vehicle adoption, coupled with declining battery costs and expanding charging infrastructure, have accelerated market development significantly. Major automotive manufacturers are investing Bns in electric pickup development, introducing innovative features such as vehicle-to-grid capabilities, over-the-air software updates, and integrated power outlets for job site applications. This market transformation reflects broader shifts toward sustainable transportation, energy independence, and technological advancement in automotive design and manufacturing.

Market Dynamics

The global electric pickup truck market is driven by several compelling factors, including stringent environmental regulations mandating reduced carbon emissions, substantial government incentives promoting electric vehicle adoption, and growing corporate sustainability commitments requiring fleet electrification. Consumer awareness regarding climate change impacts has significantly increased demand for zero-emission vehicles, while technological advancements in battery chemistry have enhanced range capabilities and reduced charging times, addressing primary consumer concerns about electric vehicle practicality.

Additionally, lower total cost of ownership through reduced fuel and maintenance expenses provides strong economic incentives for adoption. However, the market faces notable restraints including limited charging infrastructure in rural and remote areas where pickup trucks are predominantly used, higher upfront purchase prices compared to conventional trucks, and range anxiety particularly when towing heavy loads or operating in extreme weather conditions.

Key Features of the Study

• This report provides in-depth analysis of the global electric pickup truck market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global electric pickup truck market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Tesla, Ford Motor Company, Rivian Automotive, General Motors, Toyota Motor Corporation, Isuzu Motors, Mercedes-Benz Group, Nissan Motor Company, Mahindra & Mahindra, Volkswagen AG, FAW Group, Fiat Chrysler Automobiles (now part of Stellantis), Dongfeng Motor Corporation, AB Volvo, and Workhorse Group
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global electric pickup truck market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global electric pickup truck market

Market Segmentation

• Powertrain Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Battery Electric Pickup Vehicles
  • Hydrogen Fuel Cell Pickup Vehicles
  • Plug-In Hybrid Electric Pickup Vehicles
• Payload Capacity Insights (Revenue, USD Bn, 2020 - 2032)
  • Light Duty
  • Medium Duty
  • Heavy Duty
• Vehicle Size Insights (Revenue, USD Bn, 2020 - 2032)
  • Compact Pickup
  • Midsize Pickup
  • Full-Size Pickup
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Tesla
  • Ford Motor Company
  • Rivian Automotive
  • General Motors
  • Toyota Motor Corporation
  • Isuzu Motors
  • Mercedes-Benz Group
  • Nissan Motor Company
  • Mahindra & Mahindra
  • Volkswagen AG
  • FAW Group
  • Fiat Chrysler Automobiles
  • Dongfeng Motor Corporation
  • AB Volvo
  • Workhorse Group

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Electric Pickup Truck Market, By Powertrain Type
  • Global Electric Pickup Truck Market, By Payload Capacity
  • Global Electric Pickup Truck Market, By Vehicle Size
  • Global Electric Pickup Truck Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Driver
• Restraint
• Opportunity
• Impact Analysis
• Key Developments
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario
• Industry Trends

4. Global Electric Pickup Truck Market, By Powertrain Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Battery Electric Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Hydrogen Fuel Cell Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Plug-In Hybrid Electric Pickup Vehicles
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Electric Pickup Truck Market, By Payload Capacity, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Light Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Medium Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Heavy Duty
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Electric Pickup Truck Market, By Vehicle Size, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Compact Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Midsize Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Full-Size Pickup
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Electric Pickup Truck Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
• U.S.
• Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Powertrain Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Payload Capacity, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Vehicle Size, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

8. Competitive Landscape

• Tesla
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ford Motor Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Rivian Automotive
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• General Motors
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Toyota Motor Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Isuzu Motors
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mercedes-Benz Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Nissan Motor Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Mahindra & Mahindra
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Volkswagen AG
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• FAW Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Fiat Chrysler Automobiles
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dongfeng Motor Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• AB Volvo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Workhorse Group
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us