픽업 트럭 시장 규모, 점유율, 성장 분석 : 차종별, 연료 유형별, 용도별, 지역별 - 업계 예측(2026-2033년)

Global Pickup Truck Market size was valued at USD 230.09 Billion in 2024 and is poised to grow from USD 242.28 Billion in 2025 to USD 366.23 Billion by 2033, growing at a CAGR of 5.3% during the forecast period (2026-2033).

The global pickup truck market is driven by the demand for versatile commercial vehicles suitable for various tasks in industries such as construction and logistics. The size of the pickup truck significantly influences the complexity of the jobs it can handle, with a range of sizes available to meet diverse consumer needs. Leading models dominate sales, showcasing the preference for reliable, light-duty vehicles with strong cargo capabilities. There has been a notable shift in consumer preference towards multi-functional vehicles that emphasize fuel efficiency alongside their ability to transport essential materials. This trend is fueling increased demand within the pickup truck market, as businesses seek vehicles that optimize both performance and economic viability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pickup Truck market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pickup Truck Market Segments Analysis

Global Pickup Truck Market is segmented by Vehicle Type, Fuel Type, Application and region. Based on Vehicle Type, the market is segmented into Light-duty and Heavy-duty. Based on Fuel Type, the market is segmented into Diesel, Petrol and Electric. Based on Application, the market is segmented into Commercial, Industrial and Personal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pickup Truck Market

The escalating demand for online shopping and e-commerce has significantly boosted the number of home delivery requests worldwide. This surge in online orders has led to a rising reliance on mid-sized and full-sized pickup trucks for delivering goods efficiently. With consumers increasingly opting for the convenience of home delivery, the role of these pickup trucks has become vital in logistics and transportation, facilitating swift and reliable service. As this trend continues to gain momentum, the pickup truck market is expected to experience sustained growth, driven by the need for efficient delivery solutions in the evolving retail landscape.

Restraints in the Global Pickup Truck Market

The increasing awareness of carbon emissions and their detrimental impact on the environment has led governments globally to implement stringent automobile regulations aimed at mitigating these emissions. This heightened focus on sustainability and environmental protection can create challenges for the pickup truck market, as manufacturers face pressure to develop cleaner and more efficient vehicles. Compliance with these evolving regulations may lead to increased production costs, potential limitations on certain vehicle offerings, and a need for innovation in technology. As a result, these factors can act as significant restraints on the growth and expansion of the global pickup truck market.

Market Trends of the Global Pickup Truck Market

The global pickup truck market is experiencing a significant shift towards electric vehicles (EVs) as rising fuel prices and heightened environmental awareness reshape consumer preferences. This trend indicates a growing demand for eco-friendly transportation solutions, with electric pickup trucks emerging as a key segment. As manufacturers innovate and expand their EV offerings, the market is expected to see substantial growth, driven by advancements in battery technology and charging infrastructure. This transition not only aligns with sustainability goals but also caters to consumers' desires for performance and utility, positioning electric pickup trucks as a prominent force in the automotive industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Pickup Truck Market Size by Vehicle Type & CAGR (2026-2033)

• Market Overview
• Light-duty
• Heavy-duty

Global Pickup Truck Market Size by Fuel Type & CAGR (2026-2033)

• Market Overview
• Diesel
• Petrol
• Electric

Global Pickup Truck Market Size by Application & CAGR (2026-2033)

• Market Overview
• Commercial
• Industrial
• Personal

Global Pickup Truck Market Size & CAGR (2026-2033)

• North America (Vehicle Type, Fuel Type, Application)
  • US
  • Canada
• Europe (Vehicle Type, Fuel Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle Type, Fuel Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle Type, Fuel Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle Type, Fuel Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Ford Motor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiat Chrysler Automobiles (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isuzu Motors Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Motors (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Great Wall Motors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Motors Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mazda Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subaru Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renault S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peugeot S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAIC Motor Corporation Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations