스포츠 기술 시장 규모, 점유율, 성장 및 세계 산업 분석 : 유형별, 용도별, 지역별 인사이트와 예측(2026-2034년)

Growth Factors of sports technology Market

The global sports technology market size was valued at USD 32.47 billion in 2025. The market is projected to grow from USD 39.64 billion in 2026 to USD 192.27 billion by 2034, exhibiting a strong CAGR of 23.10% during the forecast period. North America dominated the market with a share of 36.9% in 2025, driven by early adoption of advanced sports analytics, smart stadium infrastructure, and strong investments by professional leagues.

Sports technology refers to the integration of wearable devices, artificial intelligence (AI), machine learning (ML), GPS tracking, virtual reality (VR), augmented reality (AR), and data analytics to enhance athletic performance, training efficiency, injury prevention, and fan engagement. Key players such as Apple Inc., Samsung, Catapult, Garmin Ltd., and IBM are actively partnering with sports leagues and broadcasters to deliver immersive and data-driven sports experiences.

The COVID-19 pandemic positively influenced market growth as sports organizations adopted remote training tools, wearables, and AI-powered analytics to maintain athlete fitness and fan engagement. Virtual stadiums, online watch parties, and digital collectibles gained popularity during this period.

IMPACT OF TARIFF RECIPROCAL

Tariffs on imported hardware such as wearables, VR headsets, sensors, and biometric devices have increased manufacturing and retail costs. Sports technology firms dependent on international suppliers face margin pressure and pricing challenges. For example, U.S.-based companies importing components from China experienced higher production costs during trade disputes, affecting competitiveness.

IMPACT OF GENERATIVE AI

Generative AI (GenAI) is transforming sports training and coaching by creating virtual training scenarios and customized game strategies. GenAI analyzes opponent data, player statistics, and match footage to support tactical decisions. It also enables automated highlight generation and performance simulations to reduce injury risks. Technologies such as NLP-based AI models are used to auto-generate sports commentary from live events, enhancing broadcast efficiency.

MARKET DYNAMICS

Market Drivers

Growing Demand for AI and ML in Performance Analytics

AI and ML are widely used for analyzing athlete performance, recovery patterns, and tactical strategies. Major leagues such as the NFL and MLB utilize AI-based video analytics to improve player performance and decision-making. These technologies provide actionable insights, driving widespread adoption across sports organizations.

Market Restraints

High Implementation Cost of Advanced Technologies

High costs associated with wearables, AI software, and smart stadium infrastructure may limit adoption among smaller clubs. Additionally, concerns related to data privacy and cybersecurity pose challenges, as large volumes of athlete and fan data are processed digitally.

Market Opportunities

Rising Demand for Digital Fan Engagement via AR/VR

AR and VR technologies are reshaping fan engagement by enabling 360-degree virtual viewing, virtual stadium tours, and immersive broadcasts. According to industry surveys, fan awareness of AR/VR in sports remains relatively low globally, indicating significant growth potential, especially in the U.S., India, Brazil, and the UAE.

SPORTS TECHNOLOGY MARKET TRENDS

Increasing Adoption of Wearable Devices

Wearable technology plays a crucial role in monitoring athlete health and performance. Devices such as fitness trackers, smartwatches, GPS vests, and biometric sensors track heart rate, sleep patterns, and movement efficiency. Leagues such as the NFL and NHL use wearables to reduce injury risks and optimize training programs.

SEGMENTATION ANALYSIS

By Technology:

The wearable technology segment held the largest share of 32.29% in 2025, driven by its extensive use in performance monitoring. VR/AR technology is expected to grow at the highest CAGR due to increasing demand for immersive fan experiences.

By Application:

The performance enhancement segment dominated in 2024 and is projected to capture 22.63% market share in 2026. The fan experience & engagement segment is expected to grow at the highest CAGR of 26.70% during the forecast period.

By End-user:

Sports organizations & leagues are anticipated to attain 35.39% market share in 2026, driven by widespread adoption of wearables and analytics platforms. Broadcasters and media companies are expected to grow at the highest CAGR due to increasing use of AR/VR and immersive broadcasting technologies.

REGIONAL OUTLOOK

North America held the largest share with a market size of USD 11.98 billion in 2025, supported by strong sports culture and technological investments.

Europe is expected to reach USD 9.79 billion in 2026, driven by soccer leagues and smart stadium adoption.

Asia Pacific is projected to grow at the highest CAGR, with China valued at USD 2.37 billion in 2026 and rising investments in esports.

Middle East & Africa is expected to reach USD 2.94 billion in 2026, supported by investments in international sporting events and smart infrastructure.

COMPETITIVE LANDSCAPE

Leading companies such as Apple, Samsung, Catapult, Garmin, Cisco, IBM, and Sony are focusing on partnerships, acquisitions, and R&D investments. Recent developments include AI-powered athlete monitoring platforms, smart stadium Wi-Fi deployments, and advanced video analytics solutions.

INVESTMENT ANALYSIS AND OPPORTUNITIES

Investments in AI, IoT, cloud computing, and smart stadium technologies are creating lucrative growth opportunities. Strategic collaborations between tech firms and sports leagues continue to strengthen market expansion.

REPORT COVERAGE

The report offers comprehensive insights into market trends, segmentation, regional performance, competitive landscape, and key industry developments influencing market growth.

Conclusion

The global sports technology market is witnessing rapid expansion driven by advancements in AI, wearable devices, and immersive fan engagement technologies. Valued at USD 32.47 billion in 2025, the market is projected to reach USD 39.64 billion in 2026 and USD 192.27 billion by 2034. With increasing investments by sports organizations and broadcasters, sports technology is set to redefine athletic performance, fan experience, and the future of the global sports industry.

Segmentation By Technology

• Wearable Technology
• AI and ML
• GPS & Motion Tracking
• VR/AR
• Cloud & Big Data IoT
• Others (Computer Vision, etc.)

By Application

• Performance Enhancement
• Injury Prevention & Recovery
• Talent Scouting & Recruitment
• Fan Experience & Engagement
• Broadcast & Media Analytics
• Fitness & Health Monitoring
• Game Strategy & Tactical Analysis

By End-user

• Sports Organizations & Leagues
• Broadcasters and Media Companies
• Sports Clubs
• Others (Athletes, Coaches & Trainers, etc.)

By Region

• North America (By Technology, By Application, By End-user, and By Country)
  • U.S.
  • Canada
  • Mexico
• South America (By Technology, By Application, By End-user, and By Country)
  • Brazil
  • Argentina
  • Rest of South America
• Europe (By Technology, By Application, By End-user, and By Country)
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Benelux
  • Nordics
  • Rest of Europe
• Middle East & Africa (By Technology, By Application, By End-user, and By Country)
  • Turkey
  • Israel
  • GCC
  • North Africa
  • South Africa
  • Rest of the Middle East & Africa
• Asia Pacific (By Technology, By Application, By End-user, and By Country)
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Oceania
  • Rest of Asia Pacific

Companies Profiled in the Report * Apple Inc. (U.S.)

• Samsung (South Korea)
• Cisco Systems, Inc. (U.S.)
• IBM Corporation (U.S.)
• Catapult (Australia)
• Telefonaktiebolaget LM Ericsson (Sweden)
• Garmin Ltd. (U.S.)
• Johnson Controls (Ireland)
• Huawei Technologies Co., Ltd. (China)
• Schneider Electric (France)

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends
• 3.3. Impact of Generative AI
• 3.4. Impact of Tariff Reciprocal

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Sports Technology Market Key Players (Top 3 - 5) Market Share/Ranking, 2025

5. Global Sports Technology Market Size Estimates and Forecasts, By Segments, 2021-2034

• 5.1. Key Findings
• 5.2. By Technology (USD)
  • 5.2.1. Wearable Technology
  • 5.2.2. AI and ML
  • 5.2.3. GPS and Motion Tracking
  • 5.2.4. VR/AR
  • 5.2.5. Cloud & Big Data IoT
  • 5.2.6. Others (Computer Vision, etc.)
• 5.3. By Application (USD)
  • 5.3.1. Performance Enhancement
  • 5.3.2. Injury Prevention & Recovery
  • 5.3.3. Talent Scouting & Recruitment
  • 5.3.4. Fan Experience & Engagement
  • 5.3.5. Broadcast & Media Analytics
  • 5.3.6. Fitness & Health Monitoring
  • 5.3.7. Game Strategy & Tactical Analysis
• 5.4. By End-user (USD)
  • 5.4.1. Sports Organizations & Leagues
  • 5.4.2. Broadcasters and Media Companies
  • 5.4.3. Sports Clubs
  • 5.4.4. Others (Athletes, Coaches & Trainers, etc.)
• 5.5. By Region (USD)
  • 5.5.1. North America
  • 5.5.2. South America
  • 5.5.3. Europe
  • 5.5.4. Middle East & Africa
  • 5.5.5. Asia Pacific

6. North America Sports Technology Market Size Estimates and Forecasts, By Segments, 2021-2034

• 6.1. Key Findings
• 6.2. By Technology (USD)
  • 6.2.1. Wearable Technology
  • 6.2.2. AI and ML
  • 6.2.3. GPS and Motion Tracking
  • 6.2.4. VR/AR
  • 6.2.5. Cloud & Big Data IoT
  • 6.2.6. Others (Computer Vision, etc.)
• 6.3. By Application (USD)
  • 6.3.1. Performance Enhancement
  • 6.3.2. Injury Prevention & Recovery
  • 6.3.3. Talent Scouting & Recruitment
  • 6.3.4. Fan Experience & Engagement
  • 6.3.5. Broadcast & Media Analytics
  • 6.3.6. Fitness & Health Monitoring
  • 6.3.7. Game Strategy & Tactical Analysis
• 6.4. By End-user (USD)
  • 6.4.1. Sports Organizations & Leagues
  • 6.4.2. Broadcasters and Media Companies
  • 6.4.3. Sports Clubs
  • 6.4.4. Others (Athletes, Coaches & Trainers, etc.)
• 6.5. By Country (USD)
  • 6.5.1. United States
  • 6.5.2. Canada
  • 6.5.3. Mexico

7. South America Sports Technology Market Size Estimates and Forecasts, By Segments, 2021-2034

• 7.1. Key Findings
• 7.2. By Technology (USD)
  • 7.2.1. Wearable Technology
  • 7.2.2. AI and ML
  • 7.2.3. GPS and Motion Tracking
  • 7.2.4. VR/AR
  • 7.2.5. Cloud & Big Data IoT
  • 7.2.6. Others (Computer Vision, etc.)
• 7.3. By Application (USD)
  • 7.3.1. Performance Enhancement
  • 7.3.2. Injury Prevention & Recovery
  • 7.3.3. Talent Scouting & Recruitment
  • 7.3.4. Fan Experience & Engagement
  • 7.3.5. Broadcast & Media Analytics
  • 7.3.6. Fitness & Health Monitoring
  • 7.3.7. Game Strategy & Tactical Analysis
• 7.4. By End-user (USD)
  • 7.4.1. Sports Organizations & Leagues
  • 7.4.2. Broadcasters and Media Companies
  • 7.4.3. Sports Clubs
  • 7.4.4. Others (Athletes, Coaches & Trainers, etc.)
• 7.5. By Country (USD)
  • 7.5.1. Brazil
  • 7.5.2. Argentina
  • 7.5.3. Rest of South America

8. Europe Sports Technology Market Size Estimates and Forecasts, By Segments, 2021-2034

• 8.1. Key Findings
• 8.2. By Technology (USD)
  • 8.2.1. Wearable Technology
  • 8.2.2. AI and ML
  • 8.2.3. GPS and Motion Tracking
  • 8.2.4. VR/AR
  • 8.2.5. Cloud & Big Data IoT
  • 8.2.6. Others (Computer Vision, etc.)
• 8.3. By Application (USD)
  • 8.3.1. Performance Enhancement
  • 8.3.2. Injury Prevention & Recovery
  • 8.3.3. Talent Scouting & Recruitment
  • 8.3.4. Fan Experience & Engagement
  • 8.3.5. Broadcast & Media Analytics
  • 8.3.6. Fitness & Health Monitoring
  • 8.3.7. Game Strategy & Tactical Analysis
• 8.4. By End-user (USD)
  • 8.4.1. Sports Organizations & Leagues
  • 8.4.2. Broadcasters and Media Companies
  • 8.4.3. Sports Clubs
  • 8.4.4. Others (Athletes, Coaches & Trainers, etc.)
• 8.5. By Country (USD)
  • 8.5.1. United Kingdom
  • 8.5.2. Germany
  • 8.5.3. France
  • 8.5.4. Italy
  • 8.5.5. Spain
  • 8.5.6. Russia
  • 8.5.7. Benelux
  • 8.5.8. Nordics
  • 8.5.9. Rest of Europe

9. Middle East & Africa Sports Technology Market Size Estimates and Forecasts, By Segments, 2021-2034

• 9.1. Key Findings
• 9.2. By Technology (USD)
  • 9.2.1. Wearable Technology
  • 9.2.2. AI and ML
  • 9.2.3. GPS and Motion Tracking
  • 9.2.4. VR/AR
  • 9.2.5. Cloud & Big Data IoT
  • 9.2.6. Others (Computer Vision, etc.)
• 9.3. By Application (USD)
  • 9.3.1. Performance Enhancement
  • 9.3.2. Injury Prevention & Recovery
  • 9.3.3. Talent Scouting & Recruitment
  • 9.3.4. Fan Experience & Engagement
  • 9.3.5. Broadcast & Media Analytics
  • 9.3.6. Fitness & Health Monitoring
  • 9.3.7. Game Strategy & Tactical Analysis
• 9.4. By End-user (USD)
  • 9.4.1. Sports Organizations & Leagues
  • 9.4.2. Broadcasters and Media Companies
  • 9.4.3. Sports Clubs
  • 9.4.4. Others (Athletes, Coaches & Trainers, etc.)
• 9.5. By Country (USD)
  • 9.5.1. Turkey
  • 9.5.2. Israel
  • 9.5.3. GCC
  • 9.5.4. North Africa
  • 9.5.5. South Africa
  • 9.5.6. Rest of MEA

10. Asia Pacific Sports Technology Market Size Estimates and Forecasts, By Segments, 2021-2034

• 10.1. Key Findings
• 10.2. By Technology (USD)
  • 10.2.1. Wearable Technology
  • 10.2.2. AI and ML
  • 10.2.3. GPS and Motion Tracking
  • 10.2.4. VR/AR
  • 10.2.5. Cloud & Big Data IoT
  • 10.2.6. Others (Computer Vision, etc.)
• 10.3. By Application (USD)
  • 10.3.1. Performance Enhancement
  • 10.3.2. Injury Prevention & Recovery
  • 10.3.3. Talent Scouting & Recruitment
  • 10.3.4. Fan Experience & Engagement
  • 10.3.5. Broadcast & Media Analytics
  • 10.3.6. Fitness & Health Monitoring
  • 10.3.7. Game Strategy & Tactical Analysis
• 10.4. By End-user (USD)
  • 10.4.1. Sports Organizations & Leagues
  • 10.4.2. Broadcasters and Media Companies
  • 10.4.3. Sports Clubs
  • 10.4.4. Others (Athletes, Coaches & Trainers, etc.)
• 10.5. By Country (USD)
  • 10.5.1. China
  • 10.5.2. India
  • 10.5.3. Japan
  • 10.5.4. South Korea
  • 10.5.5. ASEAN
  • 10.5.6. Oceania
  • 10.5.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Apple Inc.
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. Samsung
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. Cisco Systems, Inc.
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. IBM Corporation
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. Catapult
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Telefonaktiebolaget LM Ericsson
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Garmin Ltd.
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. Johnson Controls
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Huawei Technologies Co., Ltd.
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Schneider Electric
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments

12. Key Takeaways