태국의 컨슈머 헬스 시장

Consumer health in Thailand continues to post solid growth in 2024, supported by the preventative health trend, and an ageing population. An increasing number of Thai consumers are also suffering from noncommunicable diseases such as heart disease, cancer, chronic respiratory disease, and diabetes, along with general joint pain as they age. Many are also taking a more holistic approach to their overall health and wellbeing by trying to eat fresh food, participate in regular exercise (supporting...

Euromonitor International's Consumer Health in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Full rebound of tourism and a rapidly ageing population support demand for analgesics
• Further growth potential for analgesics leads to new entries
• Bricks-and-mortar health and beauty specialists continue to dominate sales

PROSPECTS AND OPPORTUNITIES

• Ageing society and resumption of outdoor activities to support future demand for analgesics
• Rise in herbal/traditional options by local manufacturers
• Preventative approach could hinder stronger demand for analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Air pollution and full rebound in tourism support demand for cough, cold and allergy (hay fever) remedies
• New product development helps support category's dynamism
• Social media helps drive greater penetration of herbal/traditional products

PROSPECTS AND OPPORTUNITIES

• Mixed trends are likely to influence category's future performance
• Demand from inbound tourism cannot be ignored
• Increasing competition from vitamins and dietary supplements due to preventative health trend

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hectic lifestyles and work/life imbalance support strong performance of digestive remedies
• Self-medication trend increasingly popular in Thailand
• Local/herbal and alternative options are challenging leading global brands

PROSPECTS AND OPPORTUNITIES

• Consumers' fast-paced lifestyles set to drive further use of digestive remedies
• Potential for herbal/traditional options to further penetrate the category
• Dynamic performances for proton pump inhibitors and antacids, while diarrhoeal remedies makes strongest value contribution

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Thai consumers increasingly prone to skin problems, supporting category's performance
• Beauty and personal care offers increasing competition
• Pharmacies retains dominance while further expanding in easily accessible locations

PROSPECTS AND OPPORTUNITIES

• Positive outlook for dermatologicals due to climate, lifestyles and ageing society
• Product recommendation by pharmacists remains crucial
• Dermatologicals will continue to experience pressure from beauty products

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Penetration of other formats within NRT smoking cessation aids
• Widespread accessibility of e-cigarettes triggers demand for NRT smoking cessation aids
• Major players gear up marketing to target niche groups of consumers

PROSPECTS AND OPPORTUNITIES

• Presence of GPO cytisine could hamper demand for NRT smoking cessation aids
• Herbal treatment tea and sprays to gain greater penetration
• Pharmacies to remain dominant distribution channel

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN THAILAND

2024 DEVELOPMENTS

EYE CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for eye care is sustained by digitalisation trend and wearing of contact lenses
• High pollution and ageing society contribute to rising incidence of eye-related problems
• Eye care attracts new imports from Japan and Korea

PROSPECTS AND OPPORTUNITIES

• Demand for eye care to benefit from contact lens users
• Standard eye care likely to see further new product development
• Landscape set to become increasingly fragmented, while sales will be supported by online reviews and recommendation by pharmacists

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sticking plasters/adhesive bandages continues to drive overall demand
• Pricing remains a key concern when purchasing wound care
• Private imports and new product development

PROSPECTS AND OPPORTUNITIES

• Health and wellness trend likely to support rising demand for wound care
• Offline sales will continue to dominate due to on-the-go purchasing behaviour
• E-commerce sales of wound care to remain marginal but rising

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Value-for-money perception strengthens demand for multivitamins
• Single vitamins tend to focus on addressing immunity and hectic lifestyles
• Brands attract consumers with pricing strategies and promotional campaigns

PROSPECTS AND OPPORTUNITIES

• Promising outlook for vitamins as consumers take preventative health approach
• Cannibalisation by dietary supplements could dampen growth of vitamins
• Private label from pharmacies anticipated to gain traction

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sales of combination dietary supplements soar due to holistic health approach
• Elevated demand for probiotic supplements due to focus on gut health
• Aggressive marketing along with attractive discounts and promotions

PROSPECTS AND OPPORTUNITIES

• More intense competition is expected to emerge within dietary supplements
• Greater focus on dietary supplements with a beauty positioning
• Landscape set to become increasingly fragmented with new brands and product innovation

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lifestyle shifts change definition of weight management in Thailand
• Blurring of boundaries between food as medicine and weight management
• Ageing society supports greater demand for supplement nutrition drinks

PROSPECTS AND OPPORTUNITIES

• Greater interest in herbal-related ingredients
• Fibre supplements to gain traction
• Ageing population to support future demand for supplement nutrition drinks

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition sees rising popularity of plant-based protein options
• Product development and more advanced formulations help drive dynamism with various ingredient combinations
• E-commerce is popular channel for promotions and building brand recognition

PROSPECTS AND OPPORTUNITIES

• Further growth to be driven by rise in Thai consumers adopting active lifestyles
• Omnichannel approach to distribution as brands look to expand their reach
• Increasing interest in high-protein foods and beverages to offer competition

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Tonics continue to make major contribution to sales of herbal/traditional products
• A growing trend towards exports by local brands
• Products offering specific value increasingly evident in inhalant decongestants

PROSPECTS AND OPPORTUNITIES

• Healthier eating habits could be mixed blessing for category
• Sales likely to be supported by trend for plant-based/natural ingredients
• Thai government will continue to play important role in promoting herbal/traditional products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Resumption of children's activities supports demand for paediatric consumer health
• Health and wellness trend encourages parents to focus more on children's health
• Paediatric consumer health's performance supported by expanding product variety

PROSPECTS AND OPPORTUNITIES

• Urbanisation and hectic lifestyles to support future outlook of paediatric consumer health
• E-commerce and social media to gain further importance
• Falling birth rate is potential threat to stronger category growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029